You-Qian Li
Dados Biográficos
| ID | 199173 |
|---|---|
| NOME | You-Qian Li |
| PRENOMES | You-Qian |
| SOBRENOME | Li |
| ASSINATURA | LI Y |
| AFILIAÇÕES | Huaqiao University |
| ORCID | 0000-0001-8803-7905 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 17 |
| TOTAL DE CITAÇÕES | 29 |
| TOTAL COMO AUTOR | 17 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2017 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 4 |
Exploitation Strategies for Vitric Tuff in Northeast China During the Early Holocene
This paper systematically studies newly excavated materials from the Redianchang area of the Xiaonanshan site along the Ussuri River, revealing vitric tuff exploitation strategies and technologies during 9.2-8.6 ka BP. Our research shows microblade technology dominated the lithic industry of Redianchang area, with tool assemblages overwhelmingly of direct and vertical pressure microblades. Use-wear observations and related experiments demonstrate…
The ‘time effect’ of tourism short videos
Destinations increasingly use time cues in short video advertising, but the effect is not ideal. Leveraging the strengths of different advertising formats becomes a pressing issue. This paper investigates how matching advertising formats and background music in tourism short video advertisements affects tourists' travel inspiration based on the spreading-activation theory. The theoretical model is verified by analysing TikTok's real data and two …
The congruence effect in tourism activity marketing
Selecting appropriate influencers for different tourism activities has become a challenge in tourism marketing. In response, this study utilised two experiments to systematically reveal the congruence effects between influencers (human vs. virtual) and tourism activities (relaxing vs. challenging) on potential tourists’ willingness to participate. The findings indicate that tourists’ willingness to participate increases when human influencers pro…
From “shock” to “growth”
Who” should be the center? Differentiated tourism digital advertisement design based on the tourist attraction attributes
Releasing happiness
Make the Effort Visible
Public forgiveness in tourism crisis communication is conducive to improving destination reputation, although this connection has been ignored. To fill this research gap, this study conducts three experiments to investigate the effect of process transparency on public forgiveness. The results of two experiments reveal that response messages with high (vs. low) process transparency are more likely to promote public forgiveness, and the effect of p…
Relieving tourist anxiety during the Covid-19 epidemic
The high infectivity and uncertainty of COVID-19 could intensify the tourists’ psychological anxiety, and further greatly hinder the tourist flow and tourism recovery. Finding ways to ease tourist anxiety and renew their travel confidence is a critical issue that has remained unsolved during COVID-19. The government and tourist destination, providing and guaranteeing tourism activities, are helpful to alleviate tourist anxiety. Therefore, fuzzy-s…
Who should the spotlight be on? The interactive effects of celebrity endorser type and destination personality
Late Glacial lithic industry of the Xiaonanshan site
Xiaonanshan is an archaeological site dated to 16.5-13.5 cal kyr BP, situated beside the Ussuri River in China. The lithic assemblages feature microblade debitage, bifacial points and stone adzes, which provide important new materials for this project to explore Neolithisation in the Amur River basin of northeast Asia
Sentiment mining of online reviews of peer-to-peer accommodations
Service quality management from social capital, environmental uncertainty, and competitive intensity perspectives
We proposed an integrated model of service quality management by drawing on social capital theory. Participants were 588 employees in the banking sector in China. The results reveal that environmental uncertainty played a mediating role in the relationship between competitive intensity and social capital development. We also found a positive relationship between environmental uncertainty and service quality management, as mediated by social capit…
Lithic raw material economy at the Huayang site in Northeast China
The study of lithic raw material plays an important role in developing archeologists' understanding of the different adaptive strategies and behaviors of prehistoric people. In this paper, we present new evidence from the Huayang site that reveals lithic raw material procurement and exploitation strategies dating to around 14 ka cal. BP. The Huayang site is located in the southern portion of the Lesser Khingan Mountains in Northeast China, a key …
The influence of knowledge distance and academic experience on tourism scholars’ creativity
We examined the influence of a tourism scholar’s cooperation network and knowledge distance on his or her creativity. We integrated the 2 critical attributes of tourism scholars’ cooperation networks, namely, accessing diverse knowledge and cooperative opportunities, by analyzing hand-collected samples of 988 publications from tourism scholars in a highly competitive academic environment at Hong Kong Polytechnic University. The results showed tha…
Neolithisation in the southern Lesser Khingan Mountains
Late Pleistocene lithic technology and human adaptation in Northeast China
Validating a multidimensional perspective of brand equity on motivation, expectation, and behavioural intention
This study presents a brand equity theory of culinary tourism by integrating behavioural theory with the mediation-moderation model. The culinary tourism brand-equity model underscores the value of tourists’ expectations as a means to enhance the effects of travel motivation on behavioural intention. This study empirically tests this theory using a sample of 513 foreign tourists and provides evidence that travel motivation mediates the relationsh…
Who should the spotlight be on? The interactive effects of celebrity endorser type and destination personality
Neolithisation in the southern Lesser Khingan Mountains
Lithic raw material economy at the Huayang site in Northeast China
The study of lithic raw material plays an important role in developing archeologists' understanding of the different adaptive strategies and behaviors of prehistoric people. In this paper, we present new evidence from the Huayang site that reveals lithic raw material procurement and exploitation strategies dating to around 14 ka cal. BP. The Huayang site is located in the southern portion of the Lesser Khingan Mountains in Northeast China, a key …
Sentiment mining of online reviews of peer-to-peer accommodations
Make the Effort Visible
Public forgiveness in tourism crisis communication is conducive to improving destination reputation, although this connection has been ignored. To fill this research gap, this study conducts three experiments to investigate the effect of process transparency on public forgiveness. The results of two experiments reveal that response messages with high (vs. low) process transparency are more likely to promote public forgiveness, and the effect of p…
Releasing happiness
Late Pleistocene lithic technology and human adaptation in Northeast China
Validating a multidimensional perspective of brand equity on motivation, expectation, and behavioural intention
This study presents a brand equity theory of culinary tourism by integrating behavioural theory with the mediation-moderation model. The culinary tourism brand-equity model underscores the value of tourists’ expectations as a means to enhance the effects of travel motivation on behavioural intention. This study empirically tests this theory using a sample of 513 foreign tourists and provides evidence that travel motivation mediates the relationsh…
Validating a multidimensional perspective of brand equity on motivation, expectation, and behavioural intention
This study presents a brand equity theory of culinary tourism by integrating behavioural theory with the mediation-moderation model. The culinary tourism brand-equity model underscores the value of tourists’ expectations as a means to enhance the effects of travel motivation on behavioural intention. This study empirically tests this theory using a sample of 513 foreign tourists and provides evidence that travel motivation mediates the relationsh…
Late Pleistocene lithic technology and human adaptation in Northeast China
The influence of knowledge distance and academic experience on tourism scholars’ creativity
We examined the influence of a tourism scholar’s cooperation network and knowledge distance on his or her creativity. We integrated the 2 critical attributes of tourism scholars’ cooperation networks, namely, accessing diverse knowledge and cooperative opportunities, by analyzing hand-collected samples of 988 publications from tourism scholars in a highly competitive academic environment at Hong Kong Polytechnic University. The results showed tha…
Neolithisation in the southern Lesser Khingan Mountains
Service quality management from social capital, environmental uncertainty, and competitive intensity perspectives
We proposed an integrated model of service quality management by drawing on social capital theory. Participants were 588 employees in the banking sector in China. The results reveal that environmental uncertainty played a mediating role in the relationship between competitive intensity and social capital development. We also found a positive relationship between environmental uncertainty and service quality management, as mediated by social capit…
Lithic raw material economy at the Huayang site in Northeast China
The study of lithic raw material plays an important role in developing archeologists' understanding of the different adaptive strategies and behaviors of prehistoric people. In this paper, we present new evidence from the Huayang site that reveals lithic raw material procurement and exploitation strategies dating to around 14 ka cal. BP. The Huayang site is located in the southern portion of the Lesser Khingan Mountains in Northeast China, a key …
Sentiment mining of online reviews of peer-to-peer accommodations
Relieving tourist anxiety during the Covid-19 epidemic
The high infectivity and uncertainty of COVID-19 could intensify the tourists’ psychological anxiety, and further greatly hinder the tourist flow and tourism recovery. Finding ways to ease tourist anxiety and renew their travel confidence is a critical issue that has remained unsolved during COVID-19. The government and tourist destination, providing and guaranteeing tourism activities, are helpful to alleviate tourist anxiety. Therefore, fuzzy-s…
Who should the spotlight be on? The interactive effects of celebrity endorser type and destination personality
Late Glacial lithic industry of the Xiaonanshan site
Xiaonanshan is an archaeological site dated to 16.5-13.5 cal kyr BP, situated beside the Ussuri River in China. The lithic assemblages feature microblade debitage, bifacial points and stone adzes, which provide important new materials for this project to explore Neolithisation in the Amur River basin of northeast Asia
The ‘time effect’ of tourism short videos
Destinations increasingly use time cues in short video advertising, but the effect is not ideal. Leveraging the strengths of different advertising formats becomes a pressing issue. This paper investigates how matching advertising formats and background music in tourism short video advertisements affects tourists' travel inspiration based on the spreading-activation theory. The theoretical model is verified by analysing TikTok's real data and two …
The congruence effect in tourism activity marketing
Selecting appropriate influencers for different tourism activities has become a challenge in tourism marketing. In response, this study utilised two experiments to systematically reveal the congruence effects between influencers (human vs. virtual) and tourism activities (relaxing vs. challenging) on potential tourists’ willingness to participate. The findings indicate that tourists’ willingness to participate increases when human influencers pro…
From “shock” to “growth”
Who” should be the center? Differentiated tourism digital advertisement design based on the tourist attraction attributes
Releasing happiness
Make the Effort Visible
Public forgiveness in tourism crisis communication is conducive to improving destination reputation, although this connection has been ignored. To fill this research gap, this study conducts three experiments to investigate the effect of process transparency on public forgiveness. The results of two experiments reveal that response messages with high (vs. low) process transparency are more likely to promote public forgiveness, and the effect of p…
Exploitation Strategies for Vitric Tuff in Northeast China During the Early Holocene
This paper systematically studies newly excavated materials from the Redianchang area of the Xiaonanshan site along the Ussuri River, revealing vitric tuff exploitation strategies and technologies during 9.2-8.6 ka BP. Our research shows microblade technology dominated the lithic industry of Redianchang area, with tool assemblages overwhelmingly of direct and vertical pressure microblades. Use-wear observations and related experiments demonstrate…
Business (12 obras) · Tourism (11 obras) · Marketing (10 obras) · Political science (9 obras) · Psychology (9 obras) · Social Psychology (7 obras) · Advertising (6 obras) · Geography (6 obras) · Archaeology and ancient environmental studies (5 obras) · Consumer Behavior in Brand Consumption and Identification (5 obras)