William B Locander
Dados Biográficos
| ID | 205222 |
|---|---|
| NOME | William B Locander |
| PRENOMES | William B |
| SOBRENOME | Locander |
| ASSINATURA | LOCANDER W B |
| ORCID | 0009-0006-9369-919X |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 5 |
| TOTAL DE CITAÇÕES | 219 |
| TOTAL COMO AUTOR | 5 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1980 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 1994 |
| ÍNDICE H | 4 |
The Spoken and the Unspoken
This article draws on the philosophical concept of the hermeneutical circle to explore the cultural viewpoints that underlie the meanings expressed by consumers. Phenomenological interviews were conducted with adult female consumers. The interviews are interpreted first by the identification of an exemplary image or event that we describe as a symbolic metaphor. We show that these symbolic metaphors highlight key personal meanings that each parti…
The Lived Meaning of Free Choice
An existential-phenomenological description of everyday consumer experiences of contemporary married women with children is offered. An idiographic case study provides a thick description of this phenomenon and illustrates the hermeneutic process used in the interpretation. Following the case study, three interpretive themes are presented as mutually related aspects of an experiential gestalt that is shaped by the contextual ground of participant…
Putting Consumer Experience Back into Consumer Research
Existential-phenomenology is presented as an alternative paradigm for conceptualizing and studying consumer experience. Basic theoretical tenets of existential-phenomenology are contrasted with more traditional assumptions and methods used in consumer research. The metaphors used by each paradigm to describe its world view are provided and their respective implications for consumer research discussed. One phenomenological research method is detai…
Improving Interview Method and Questionnaire Design
Attribution Theory and Advertising Effectiveness
A factorial experiment was conducted to determine the effects of advertising context on the perception of an advertisement. Kelley's attribution variables were used to define four dimensions of context: consensus, consistency over time, consistency over modality, and distinctiveness
Putting Consumer Experience Back into Consumer Research
Existential-phenomenology is presented as an alternative paradigm for conceptualizing and studying consumer experience. Basic theoretical tenets of existential-phenomenology are contrasted with more traditional assumptions and methods used in consumer research. The metaphors used by each paradigm to describe its world view are provided and their respective implications for consumer research discussed. One phenomenological research method is detai…
The Spoken and the Unspoken
This article draws on the philosophical concept of the hermeneutical circle to explore the cultural viewpoints that underlie the meanings expressed by consumers. Phenomenological interviews were conducted with adult female consumers. The interviews are interpreted first by the identification of an exemplary image or event that we describe as a symbolic metaphor. We show that these symbolic metaphors highlight key personal meanings that each parti…
The Lived Meaning of Free Choice
An existential-phenomenological description of everyday consumer experiences of contemporary married women with children is offered. An idiographic case study provides a thick description of this phenomenon and illustrates the hermeneutic process used in the interpretation. Following the case study, three interpretive themes are presented as mutually related aspects of an experiential gestalt that is shaped by the contextual ground of participant…
Improving Interview Method and Questionnaire Design
Attribution Theory and Advertising Effectiveness
A factorial experiment was conducted to determine the effects of advertising context on the perception of an advertisement. Kelley's attribution variables were used to define four dimensions of context: consensus, consistency over time, consistency over modality, and distinctiveness
Improving Interview Method and Questionnaire Design
Attribution Theory and Advertising Effectiveness
A factorial experiment was conducted to determine the effects of advertising context on the perception of an advertisement. Kelley's attribution variables were used to define four dimensions of context: consensus, consistency over time, consistency over modality, and distinctiveness
Putting Consumer Experience Back into Consumer Research
Existential-phenomenology is presented as an alternative paradigm for conceptualizing and studying consumer experience. Basic theoretical tenets of existential-phenomenology are contrasted with more traditional assumptions and methods used in consumer research. The metaphors used by each paradigm to describe its world view are provided and their respective implications for consumer research discussed. One phenomenological research method is detai…
The Lived Meaning of Free Choice
An existential-phenomenological description of everyday consumer experiences of contemporary married women with children is offered. An idiographic case study provides a thick description of this phenomenon and illustrates the hermeneutic process used in the interpretation. Following the case study, three interpretive themes are presented as mutually related aspects of an experiential gestalt that is shaped by the contextual ground of participant…
The Spoken and the Unspoken
This article draws on the philosophical concept of the hermeneutical circle to explore the cultural viewpoints that underlie the meanings expressed by consumers. Phenomenological interviews were conducted with adult female consumers. The interviews are interpreted first by the identification of an exemplary image or event that we describe as a symbolic metaphor. We show that these symbolic metaphors highlight key personal meanings that each parti…
Psychology (5 obras) · Consumer Behavior in Brand Consumption and Identification (3 obras) · Sociology (3 obras) · Advertising (2 obras) · Business (2 obras) · Cognitive and psychological constructs research (2 obras) · Consumer research (2 obras) · Epistemology (2 obras) · Existentialism (2 obras) · Marketing (2 obras)