Helmut Scherer
Dados Biográficos
| ID | 208628 |
|---|---|
| NOME | Helmut Scherer |
| PRENOMES | Helmut |
| SOBRENOME | Scherer |
| ASSINATURA | SCHERER H |
| AFILIAÇÕES | Hanover University of Music Drama and Media |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 15 |
| TOTAL DE CITAÇÕES | 17 |
| TOTAL COMO AUTOR | 13 |
| TOTAL COMO EDITOR | 2 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1990 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2024 |
| ÍNDICE H | 3 |
What’s a news media brand worth? Investigating the effect of cognitive brand representations on recipients’ quality assessment of news articles
News recipients evaluate the quality of journalistic news articles based on the article’s journalistic quality and its media brand. We argue that differentiating a news media’s brand identity from recipients’ cognitive associations with the brand offers a valuable perspective to understand quality evaluations in a more detailed way. We, therefore, specify the effect of media brands on the quality evaluation by including consumer-based brand equit…
Family, friends and taxi drivers in hybrid networks. Integrating the immediate social environment into the Spiral of Silence Theory
The relative neglect of the immediate social environment is one of the best-known criticisms of the Spiral of Silence Theory (SoS). Due to massive changes in communication technology, especially the advent of social media, the immediate social environment has become even more relevant which has amplified this gap. This paper integrates the immediate social environment into the SoS. The immediate social environment is the aggregate of individual a…
Exploratory Research Focusing on Oral Cancer Prevention
Oral cancer is a considerable public health problem, and a low level of awareness and knowledge about this tumor and its risk factors is prevalent. To gain a profound understanding of risks groups and to identify suitable communication strategies for a prevention campaign in Northern Germany, an exploratory research was realized. In semistructured face-to-face interviews, the participants of the study ( n = 28) described their individual oral can…
Social capital in media societies
Social capital refers to the resources inherent in social relationships; it is considered the foundation of economic, political, and social development. To explore the media’s impact on social capital, we analyze the impact of media consumption at the individual level and the effects of media system structures at the national level. Multilevel analyses were computed using individual data from the European Social Survey and national data on media …
My Voter, My Party, and Me
This study compares the political communication of American and German politicians on Facebook by referring to the framework of political communication systems. We analyzed the Facebook profiles and communication of all the members of the 17th German Bundestag and the 112th U.S. Congress. Our results reveal differences between American and German politicians in reference to their general use of Facebook, their voter relationship management on Fac…
Wissenschaftliche Perspektiven Auf Musik und Medien
Wissenschaftliche Perspektiven auf Musik und Medien
So nah und doch so fern
Ich chatte – wer bin ich? Identität und Selbstdarstellung in virtuellen Kommunikationssituationen
M&K Medien & Kommunikationswissenschaft , Seite 337 - 358
Marie-Luise Kiefer
Politische Kommunikation in der demokratischen Gesellschaft
Der vorliegende Band unternimmt - in dieser Form auch international-erstmals den Versuch, "Politische Kommunikation" als Forschungs-und als politisches Handlungs feld im Rahmen eines Handbuches in Kombination mit einem lexikalischen Teil systematisch zu erschlieBen. Das Handbuch will nicht nur einen Beitrag zur interdis ziplinaren Erforschung eines zunehmend wichtiger werdenden wissenschaftlichen Gegenstandes leisten und uber die Sozialwissenscha…
Wie die Medien die Welt erschaffen und wie die Menschen darin leben
Medienrealität und Rezipientenhandeln
Democracy Comes to Leipzig, GDR
The article focuses on the first free local elections in the German Democratic Republic in May 1990. At that time the GDR was undergoing the transition from a totalitarian state to a democracy. In this situation of upheaval the reciprocal relationships of the political actors — voters, parties, media — as well as the respective self-assessment of each, were investigated. To accomplish this, a survey of voters and party representatives was carried…
Massenmedien, Meinungsklima und Einstellung
Die Frage nach den Wirkungsm glichkeiten der Massenmedien besitzt von jeher einen gro en Stellenwert in der wissenschaftlichen Auseinandersetzung mit den Mas- ssenkommunikationsmitteln.1 The entire study of mass communication is based on the premise that there are effects from the 2 media, ( ... ). Nach McQuail gibt es dabei drei Phasen, die sich vor allem darin unterscheiden, in- wieweit die Frage nach der Wirkung der Massenmedien positiv beantw…
My Voter, My Party, and Me
This study compares the political communication of American and German politicians on Facebook by referring to the framework of political communication systems. We analyzed the Facebook profiles and communication of all the members of the 17th German Bundestag and the 112th U.S. Congress. Our results reveal differences between American and German politicians in reference to their general use of Facebook, their voter relationship management on Fac…
So nah und doch so fern
Massenmedien, Meinungsklima und Einstellung
Die Frage nach den Wirkungsm glichkeiten der Massenmedien besitzt von jeher einen gro en Stellenwert in der wissenschaftlichen Auseinandersetzung mit den Mas- ssenkommunikationsmitteln.1 The entire study of mass communication is based on the premise that there are effects from the 2 media, ( ... ). Nach McQuail gibt es dabei drei Phasen, die sich vor allem darin unterscheiden, in- wieweit die Frage nach der Wirkung der Massenmedien positiv beantw…
Social capital in media societies
Social capital refers to the resources inherent in social relationships; it is considered the foundation of economic, political, and social development. To explore the media’s impact on social capital, we analyze the impact of media consumption at the individual level and the effects of media system structures at the national level. Multilevel analyses were computed using individual data from the European Social Survey and national data on media …
Massenmedien, Meinungsklima und Einstellung
Die Frage nach den Wirkungsm glichkeiten der Massenmedien besitzt von jeher einen gro en Stellenwert in der wissenschaftlichen Auseinandersetzung mit den Mas- ssenkommunikationsmitteln.1 The entire study of mass communication is based on the premise that there are effects from the 2 media, ( ... ). Nach McQuail gibt es dabei drei Phasen, die sich vor allem darin unterscheiden, in- wieweit die Frage nach der Wirkung der Massenmedien positiv beantw…
Democracy Comes to Leipzig, GDR
The article focuses on the first free local elections in the German Democratic Republic in May 1990. At that time the GDR was undergoing the transition from a totalitarian state to a democracy. In this situation of upheaval the reciprocal relationships of the political actors — voters, parties, media — as well as the respective self-assessment of each, were investigated. To accomplish this, a survey of voters and party representatives was carried…
Medienrealität und Rezipientenhandeln
Politische Kommunikation in der demokratischen Gesellschaft
Der vorliegende Band unternimmt - in dieser Form auch international-erstmals den Versuch, "Politische Kommunikation" als Forschungs-und als politisches Handlungs feld im Rahmen eines Handbuches in Kombination mit einem lexikalischen Teil systematisch zu erschlieBen. Das Handbuch will nicht nur einen Beitrag zur interdis ziplinaren Erforschung eines zunehmend wichtiger werdenden wissenschaftlichen Gegenstandes leisten und uber die Sozialwissenscha…
Wie die Medien die Welt erschaffen und wie die Menschen darin leben
Ich chatte – wer bin ich? Identität und Selbstdarstellung in virtuellen Kommunikationssituationen
M&K Medien & Kommunikationswissenschaft , Seite 337 - 358
Marie-Luise Kiefer
So nah und doch so fern
Wissenschaftliche Perspektiven Auf Musik und Medien
Wissenschaftliche Perspektiven auf Musik und Medien
My Voter, My Party, and Me
This study compares the political communication of American and German politicians on Facebook by referring to the framework of political communication systems. We analyzed the Facebook profiles and communication of all the members of the 17th German Bundestag and the 112th U.S. Congress. Our results reveal differences between American and German politicians in reference to their general use of Facebook, their voter relationship management on Fac…
Social capital in media societies
Social capital refers to the resources inherent in social relationships; it is considered the foundation of economic, political, and social development. To explore the media’s impact on social capital, we analyze the impact of media consumption at the individual level and the effects of media system structures at the national level. Multilevel analyses were computed using individual data from the European Social Survey and national data on media …
Exploratory Research Focusing on Oral Cancer Prevention
Oral cancer is a considerable public health problem, and a low level of awareness and knowledge about this tumor and its risk factors is prevalent. To gain a profound understanding of risks groups and to identify suitable communication strategies for a prevention campaign in Northern Germany, an exploratory research was realized. In semistructured face-to-face interviews, the participants of the study ( n = 28) described their individual oral can…
Family, friends and taxi drivers in hybrid networks. Integrating the immediate social environment into the Spiral of Silence Theory
The relative neglect of the immediate social environment is one of the best-known criticisms of the Spiral of Silence Theory (SoS). Due to massive changes in communication technology, especially the advent of social media, the immediate social environment has become even more relevant which has amplified this gap. This paper integrates the immediate social environment into the SoS. The immediate social environment is the aggregate of individual a…
What’s a news media brand worth? Investigating the effect of cognitive brand representations on recipients’ quality assessment of news articles
News recipients evaluate the quality of journalistic news articles based on the article’s journalistic quality and its media brand. We argue that differentiating a news media’s brand identity from recipients’ cognitive associations with the brand offers a valuable perspective to understand quality evaluations in a more detailed way. We, therefore, specify the effect of media brands on the quality evaluation by including consumer-based brand equit…
Media Studies and Communication (8 obras) · Political science (8 obras) · Art (6 obras) · Sociology (5 obras) · Humanities (3 obras) · Psychology (3 obras) · Social aspects (3 obras) · Social Media and Politics (3 obras) · Business (2 obras) · Cognition (2 obras)