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Michael M Franz

Dados Biográficos

ID210783
NOMEMichael M Franz
PRENOMESMichael M
SOBRENOMEFranz
ASSINATURAFRANZ M M
AFILIAÇÕESBowdoin College
ORCID0000-0001-5996-075X
VERIFICADOSim
TOTAL DE OBRAS42
TOTAL DE CITAÇÕES564
TOTAL COMO AUTOR42
TOTAL COMO EDITOR0
PRIMEIRO ANO DE PUBLICAÇÃO1976
ANO MAIS RECENTE DE PUBLICAÇÃO2026
ÍNDICE H11
  • Television and Digital Advertising in the 2024 U.S. Presidential Campaign

    Open Access•Erika Franklin Fowler, Travis N Ridout et al.•ARTICLE•Journal of Political Marketing•2026

  • Attributing digital election advertising to races and candidates

    Open Access•Markus Neumann, Jielu Yao et al.•ARTICLE•Journal of Information Technology…•2026

    Outside groups have become increasingly central to U.S. election campaigns since Citizens United, but their true reach remains opaque: gaps in reporting requirements and limited ad library data obscure how much they spend and which races they target. This gap limits our ability to evaluate their role in shaping electoral competition and influencing policy. We develop a scalable multimodal system that attributes digital ads to contests by identify…

  • Evaluating Campaign Finance Oversight

    Open Access•Michael M Franz, Michael Franz•ARTICLE•Political Science Quarterly•2025

  • Predicting Congressional Elections From Expert Ratings, 1964–2022

    Open Access•Michael M Franz, Andy Robinson•ARTICLE•Social Science Quarterly•2025•Referências: 25

    Objective Predicting election results has become increasingly common in political science and in data‐based journalism, where polls, macroeconomic factors, and campaign finance totals are used to develop models that translate statistical patterns into vote share forecasts. Before the adoption of “big data,” though, political experts used qualitative assessments to rate elections as toss‐ups or as leaning or likely to break in a party's direction.…

  • Election Advertising on Meta, Google, and Snapchat in 2024

    Open Access•Erika Franklin Fowler, Breeze Floyd et al.•ARTICLE•The Forum•2025•Citada por: 2•Referências: 2

    We analyze digital advertising by candidates in federal races (presidential and congressional campaigns) in the 2024 U.S. general election cycle. We focus on election ads placed on Meta (which includes Instagram and Facebook) and Google (which includes YouTube, search, display and banner), and we provide some spending numbers from Snapchat advertising. We consider variation in ad spending across Meta and Google to get a sense not only of how digi…

  • Quantifying Data-Driven Campaigning Across Sponsors and Platforms

    Open Access•Michael M Franz, Meiqing Zhang et al.•ARTICLE•Media and Communication•2024

    Although modern data-driven campaigning (DDC) is not entirely new, scholars have typically relied on reports and interviews of practitioners to understand its use. However, the advent of public ad libraries from Meta and Google provides an opportunity to measure the scope and variation in DDC practice in advertising across different types of sponsors and within sponsors across platforms. Using textual and audiovisual processing, we create a datab…

  • Public perceptions of television and online political advertising

    Open Access•Travis N Ridout, Michael M Franz et al.•ARTICLE•Research & Politics•2024•Referências: 6

    For decades, television has dominated political advertising, but that is changing due to the rise of advertising online and on social and digital media. How do people view online political advertising and how does this compare to their views of television advertising? To address these questions, we examine a nationally representative survey of 1200 U.S. adults that was fielded in February 2021. The survey contains an experiment in which the descr…

  • Platform Convergence or Divergence? Comparing Political Ad Content Across Digital and Social Media Platforms

    Open Access•Travis N Ridout, Markus Neumann et al.•ARTICLE•Social Science Computer Review•2024•Citada por: 1•Referências: 9

    When it comes to the study of the messaging of online political campaigns, theory suggests that platform divergence should be common, but much research finds considerable convergence across platforms. In this research, we examine variation across digital and social media platforms in the types of paid campaign messages that are distributed, focusing on their goals, tone, and the partisanship of political rhetoric. We use data on the content of pa…

  • Understanding the Message(s)

    Open Access•Travis N Ridout, Erika Franklin Fowler et al.•ARTICLE•The Forum•2024•Citada por: 1•Referências: 6

    This paper leverages comprehensive data on political advertising on television sponsored by candidates, parties and outside groups in the 2024 election. We show, for one, that the presidential race between Kamala Harris and Donald Trump was extremely close in terms of the volume of advertising. Second, Harris and Trump focused their ads on bread-and-butter issues like the economy and taxes, though Harris focused more on abortion and women’s right…

  • Digital Advertising in the 2022 Midterms

    Open Access•Erika Franklin Fowler, Michael M Franz et al.•ARTICLE•The Forum•2023•Citada por: 2•Referências: 5

    This analysis focuses on candidate-sponsored digital advertising spending in federal races in the 2022 midterm elections. We focus the analysis on spending on Meta (which includes Facebook and Instagram) and Google (which includes YouTube and search-related ads). We identify just under $150 million in candidate spending in federal races on these two platforms. We find, perhaps surprisingly, that combined spending on Meta and Google was lower in f…

  • Television Advertising in the 2022 Midterms

    Open Access•Michael M Franz, Travis N Ridout et al.•ARTICLE•The Forum•2023•Citada por: 1•Referências: 1

    This analysis focuses on broadcast advertising spending in congressional races in 2022. We discuss four patterns that characterized ads in these races. First, there was a record volume of television advertising for a midterm election. Despite frequent claims that traditional ads would begin to decline, the air war featured more spots than in 2014 and 2018. Second, Democrats continued to dominate ad totals, a trend that persisted from congressiona…

  • David Primo and Jeffrey Milyo. Campaign Finance and American Democracy

    Open Access•Michael M Franz, Michael Franz•ARTICLE•Public Opinion Quarterly•2022

    The struggle to reform campaign finance has risen to a fever pitch in the decade since the Citizens United decision. Congressional Democrats have staked out extensive reforms as part of HR1, the “For the People Act,” which they introduced first in 2019 and again in 2021. Primo and Milyo’s compelling book reminds us of the dangers of putting too much faith in any specific policy reform as a way to rehabilitate Americans’ lagging trust in governmen…

  • Spending Fast and Furious

    Open Access•Travis N Ridout, Erika Franklin Fowler et al.•ARTICLE•The Forum•2021•Citada por: 4•Referências: 2

    This article is a “first look” at political advertising in 2020. Spending on political advertising in the United States in 2020 obliterated records, and Democrats held huge advantages in the presidential race and in most congressional and senatorial races. In addition, all indicators suggest that spending on digital advertising continued to rise. Political advertising was largely similar in tone to past years and, in the presidential race, was su…

  • The Influence of Goals and Timing

    Travis N Ridout, Erika Franklin Fowler et al.•ARTICLE•Journal of Information Technology…•2021•Citada por: 10•Referências: 11

    We examine how campaigns use advertising in the current digital era – and how spending decisions depend on the stage of the campaign and the particular goal being pursued. Our investigation relies on a database consisting of thousands of ads placed on Facebook by 24 different U.S. Senate campaigns in 2018. In the end, we find that campaigns pursue a large number of goals in their Facebook advertising and that the sequence of the campaign has a ma…

  • Political Advertising Online and Offline

    Open Access•Erika Franklin Fowler, Michael M Franz et al.•ARTICLE•American Political Science Review•2021•Citada por: 77•Referências: 36

    Despite the rapid growth of online political advertising, the vast majority of scholarship on political advertising relies exclusively on evidence from candidates' television advertisements. The relatively low cost of creating and deploying online advertisements and the ability to target online advertisements more precisely may broaden the set of candidates who advertise and allow candidates to craft messages to more narrow audiences than on tele…

  • Accessing information about interest group advertising content

    Open Access•Michael M Franz, Erika Franklin Fowler et al.•ARTICLE•Interest Groups & Advocacy•2020•Citada por: 1•Referências: 5

  • The Issue Focus of Online and Television Advertising in the 2016 Presidential Campaign

    Open Access•Michael M Franz, Erika Franklin Fowler et al.•ARTICLE•American Politics Research•2020•Citada por: 5•Referências: 32

    Theories of campaign issue emphasis were developed in a pre-digital era. How well do these theories explain spending in the current era, when digital media allow for targeting of specific types of voters? In this research, we compare how the 2016 campaigns, both primary and general election, deployed television advertising with how they deployed online advertising. We suggest that, because online messages are targeted to specific viewer profiles …

  • The Blue Wave

    Open Access•Erika Franklin Fowler, Michael M Franz et al.•ARTICLE•PS Political Science & Politics•2020•Citada por: 3•Referências: 8

    This research offers a post-mortem on political advertising in 2018, providing important context for 2018’s “blue wave.” In a majority of US House of Representatives races, there were more pro-Democratic than pro-Republican ads, including in the most competitive contests. The one theme that united pro-Democratic advertising was health care, which was mentioned in nearly three of every five Democratic ads in the fall campaign. Contrary to the narr…

  • Issue Consistency? Comparing Television Advertising, Tweets, and E-mail in the 2014 Senate Campaigns

    Taewoo Kang, Erika Franklin Fowler et al.•ARTICLE•Political Communication•2018•Citada por: 21•Referências: 43

    This research explores the extent to which campaigns are consistent across communications channels in the issues that they emphasize. We compare the issue agendas in candidates' television advertising, tweets and emails from dozens of U.S. Senate races in 2014, creating a measure of issue convergence for each candidate. We find moderate levels of issue consistency, though issue agendas match more strongly for television ads and Twitter, two chann…

  • The Long-Term and Geographically Constrained Effects of Campaign Advertising on Political Polarization and Sorting

    Open Access•Travis N Ridout, Erika Franklin Fowler et al.•ARTICLE•American Politics Research•2018•Citada por: 8•Referências: 40

    Scholars agree that there has been an increase in polarization among political elites, though there continues to be debate on the extent to which polarization exists among the mass public. Still, there is general agreement that the American public has become more sorted over the past two decades, a time during which political ad volumes have increased and ads have become more negative. In this research, we explore whether there is a link between …

  • Considering the expanding role of interest groups in American presidential elections

    Open Access•Michael M Franz•ARTICLE•Interest Groups & Advocacy•2017•Referências: 7

  • Political Advertising in 2016

    Open Access•Erika Franklin Fowler, Travis N Ridout et al.•ARTICLE•The Forum•2016•Citada por: 10•Referências: 5

    The 2016 presidential campaign broke the mold when it comes to patterns of political advertising. Using data from the Wesleyan Media Project, we show the race featured far less advertising than the previous cycle, a huge imbalance in the number of ads across candidates and one candidate who almost ignored discussions of policy. This departure from past patterns, however, was not replicated at the congressional level. We draw some lessons about ad…

  • Loose Cannons or Loyal Foot Soldiers? Toward a More Complex Theory of Interest Group Advertising Strategies

    Open Access•Michael M Franz, Erika Franklin Fowler et al.•ARTICLE•American Journal of Political…•2016•Citada por: 13•Referências: 16

    Recent court decisions have encouraged new types of interest groups to become involved in election campaigns. Yet questions remain about whether interest group sponsorship of advertising affects the content of the issues being discussed. The ability of interest groups to influence the campaign agenda has implications for the extent to which politicians can be held accountable by citizens. In this research, we present a new conceptual framework fo…

  • Sponsorship, Disclosure, and Donors

    Open Access•Travis N Ridout, Michael M Franz et al.•ARTICLE•Political Research Quarterly•2015•Citada por: 15•Referências: 17

    This research examines how an attack ad’s sponsorship conditions its effectiveness. We use data from a survey experiment that exposed participants to a fictional campaign ad. Treatments varied the ad’s sponsor (candidate vs. group), the group’s donor base (small donor vs. large donors), and the format of the donor disclosure (news reports vs. disclaimers in the ads). We find that ads sponsored by unknown groups are more effective than candidate-s…

  • Interest Group Issue Appeals

    Open Access•Michael M Franz•ARTICLE•The Forum•2014•Referências: 10

    Interest groups now play a prominent role in the air war. Their collective investment in election campaigns has skyrocketed in the aftermath of Citizens United . Yet questions remain about whether interest group advertising affects the content of the specific issues being discussed. Do groups enter campaigns and engage voters on the same issues as their candidate allies? Or does the presence of more advertisers introduce competitive issue streams…

Próximo
  • Campaign Advertising and Democratic Citizenship

    Open Access•Paul Freedman, Michael M Franz et al.•ARTICLE•American Journal of Political…•2004•Citada por: 130•Referências: 30

    Concern about the state of American democracy is a staple of political science and popular commentary. Critics warn that levels of citizen participation and political knowledge are disturbingly low and that seemingly ubiquitous political advertising is contributing to the problem. We argue that political advertising is rife with both informational and emotional content and actually contributes to a more informed, more engaged, and more participat…

  • Latino Phenotypic Discrimination Revisited

    Open Access•Rodolfo Espino, Michael M Franz•ARTICLE•Social Science Quarterly•2002•Citada por: 118•Referências: 5

    Objective . We reexamine the issue of phenotypic discrimination against Mexicans in the U.S. labor market, originally studied by Telles and Murguia (1990) and later by Bohara and Davila (1992). We also seek to explain this topic with respect to the Puerto Rican and Cuban populations in the United States. Methods . Instead of using household income as a dependent variable, we use occupational ranking scores computed by Hauser and Warren (1996) in …

  • Political Advertising Online and Offline

    Open Access•Erika Franklin Fowler, Michael M Franz et al.•ARTICLE•American Political Science Review•2021•Citada por: 77•Referências: 36

    Despite the rapid growth of online political advertising, the vast majority of scholarship on political advertising relies exclusively on evidence from candidates' television advertisements. The relatively low cost of creating and deploying online advertisements and the ability to target online advertisements more precisely may broaden the set of candidates who advertise and allow candidates to craft messages to more narrow audiences than on tele…

  • Does Political Advertising Persuade

    Open Access•Michael M Franz, Travis N Ridout•ARTICLE•Political Behavior•2007•Citada por: 51•Referências: 45

  • Separation by Television Program

    Travis N Ridout, Michael M Franz et al.•ARTICLE•Political Communication•2012•Citada por: 22•Referências: 8

    Although conventional wisdom suggests that imbalanced message flows are relatively rare in presidential campaigns, this view relies on the assumption that competing campaigns allocate their advertising similarly. In this research, we show that this assumption is false. We combine ad tracking data from the Wisconsin Advertising Project with a unique collection of survey data on the audience for various program genres. Examining advertising in the …

  • Issue Consistency? Comparing Television Advertising, Tweets, and E-mail in the 2014 Senate Campaigns

    Taewoo Kang, Erika Franklin Fowler et al.•ARTICLE•Political Communication•2018•Citada por: 21•Referências: 43

    This research explores the extent to which campaigns are consistent across communications channels in the issues that they emphasize. We compare the issue agendas in candidates' television advertising, tweets and emails from dozens of U.S. Senate races in 2014, creating a measure of issue convergence for each candidate. We find moderate levels of issue consistency, though issue agendas match more strongly for television ads and Twitter, two chann…

  • Evaluating Measures of Campaign Tone

    Travis N Ridout, Michael M Franz et al.•ARTICLE•Political Communication•2008•Citada por: 20•Referências: 19

    Much recent research has examined campaign tone—how positive or negative a campaign is—and its influence on a variety of political behaviors, including voter turnout. Yet there is little research testing the validity of these measures. Does the tone of candidate advertising, for example, reflect the tone of media coverage of a campaign? In this article, we evaluate several methods of assessing tone, focusing specifically on U.S. Senate races from…

  • Evaluating Measures of Campaign Advertising Exposure on Political Learning

    Open Access•Travis N Ridout, Dhavan V Shah et al.•ARTICLE•Political Behavior•2004•Citada por: 16•Referências: 15

  • Sponsorship, Disclosure, and Donors

    Open Access•Travis N Ridout, Michael M Franz et al.•ARTICLE•Political Research Quarterly•2015•Citada por: 15•Referências: 17

    This research examines how an attack ad’s sponsorship conditions its effectiveness. We use data from a survey experiment that exposed participants to a fictional campaign ad. Treatments varied the ad’s sponsor (candidate vs. group), the group’s donor base (small donor vs. large donors), and the format of the donor disclosure (news reports vs. disclaimers in the ads). We find that ads sponsored by unknown groups are more effective than candidate-s…

  • Loose Cannons or Loyal Foot Soldiers? Toward a More Complex Theory of Interest Group Advertising Strategies

    Open Access•Michael M Franz, Erika Franklin Fowler et al.•ARTICLE•American Journal of Political…•2016•Citada por: 13•Referências: 16

    Recent court decisions have encouraged new types of interest groups to become involved in election campaigns. Yet questions remain about whether interest group sponsorship of advertising affects the content of the issues being discussed. The ability of interest groups to influence the campaign agenda has implications for the extent to which politicians can be held accountable by citizens. In this research, we present a new conceptual framework fo…

  • Political Advertising and Persuasion in the 2004 and 2008 Presidential Elections

    Open Access•Michael M Franz, Travis N Ridout•ARTICLE•American Politics Research•2010•Citada por: 12•Referências: 23

    The 2008 presidential election was historic in many respects. The campaign included the first African American major-party candidate, and neither candidate was an incumbent president or vice president. In addition, one candidate took public funding and the other candidate did not. This latter disparity resulted in an imbalance of resources across the two campaigns, especially in the purchase of political advertising. But did that imbalance matter…

  • The Influence of Goals and Timing

    Travis N Ridout, Erika Franklin Fowler et al.•ARTICLE•Journal of Information Technology…•2021•Citada por: 10•Referências: 11

    We examine how campaigns use advertising in the current digital era – and how spending decisions depend on the stage of the campaign and the particular goal being pursued. Our investigation relies on a database consisting of thousands of ads placed on Facebook by 24 different U.S. Senate campaigns in 2018. In the end, we find that campaigns pursue a large number of goals in their Facebook advertising and that the sequence of the campaign has a ma…

  • Political Advertising in 2016

    Open Access•Erika Franklin Fowler, Travis N Ridout et al.•ARTICLE•The Forum•2016•Citada por: 10•Referências: 5

    The 2016 presidential campaign broke the mold when it comes to patterns of political advertising. Using data from the Wesleyan Media Project, we show the race featured far less advertising than the previous cycle, a huge imbalance in the number of ads across candidates and one candidate who almost ignored discussions of policy. This departure from past patterns, however, was not replicated at the congressional level. We draw some lessons about ad…

  • Understanding the Effect of Political Advertising on Voter Turnout

    Michael M Franz, Paul Freedman et al.•ARTICLE•The Journal of Politics•2008•Citada por: 10•Referências: 14

    Krasno and Green have argued that political advertising has no impact on voter turnout. We remain unconvinced by their evidence, given concerns about how they measure the advertising environment, how they measure advertising tone, their choice of modeling techniques and the generalizability of their findings. These differences aside, we strongly agree that political advertising does little to undermine voter participation

  • The Long-Term and Geographically Constrained Effects of Campaign Advertising on Political Polarization and Sorting

    Open Access•Travis N Ridout, Erika Franklin Fowler et al.•ARTICLE•American Politics Research•2018•Citada por: 8•Referências: 40

    Scholars agree that there has been an increase in polarization among political elites, though there continues to be debate on the extent to which polarization exists among the mass public. Still, there is general agreement that the American public has become more sorted over the past two decades, a time during which political ad volumes have increased and ads have become more negative. In this research, we explore whether there is a link between …

  • The Issue Focus of Online and Television Advertising in the 2016 Presidential Campaign

    Open Access•Michael M Franz, Erika Franklin Fowler et al.•ARTICLE•American Politics Research•2020•Citada por: 5•Referências: 32

    Theories of campaign issue emphasis were developed in a pre-digital era. How well do these theories explain spending in the current era, when digital media allow for targeting of specific types of voters? In this research, we compare how the 2016 campaigns, both primary and general election, deployed television advertising with how they deployed online advertising. We suggest that, because online messages are targeted to specific viewer profiles …

  • Spending Fast and Furious

    Open Access•Travis N Ridout, Erika Franklin Fowler et al.•ARTICLE•The Forum•2021•Citada por: 4•Referências: 2

    This article is a “first look” at political advertising in 2020. Spending on political advertising in the United States in 2020 obliterated records, and Democrats held huge advantages in the presidential race and in most congressional and senatorial races. In addition, all indicators suggest that spending on digital advertising continued to rise. Political advertising was largely similar in tone to past years and, in the presidential race, was su…

  • The Blue Wave

    Open Access•Erika Franklin Fowler, Michael M Franz et al.•ARTICLE•PS Political Science & Politics•2020•Citada por: 3•Referências: 8

    This research offers a post-mortem on political advertising in 2018, providing important context for 2018’s “blue wave.” In a majority of US House of Representatives races, there were more pro-Democratic than pro-Republican ads, including in the most competitive contests. The one theme that united pro-Democratic advertising was health care, which was mentioned in nearly three of every five Democratic ads in the fall campaign. Contrary to the narr…

  • Advances in the Study of Political Advertising

    Travis N Ridout, Michael M Franz et al.•ARTICLE•Journal of Political Marketing•2014•Citada por: 3•Referências: 13

    One of the biggest recent advances in the study of political advertising has been the availability of systematic sources of data on when and where ads air—and their content. In this piece, we review the various data sources that scholars have used to study political advertising, focusing on their strengths and weaknesses. We then discuss recent studies that have employed data on political advertising to examine the effects of ad exposure on citiz…

  • Interest Groups in Electoral Politics

    Open Access•Michael M Franz•ARTICLE•The Forum•2013•Citada por: 3

    This paper compares the levels of ad spending from outside groups and traditional party organizations across seven federal election cycles. The data show clearly that outside groups advertised at historic levels in 2012. Such intense efforts send two important signals to students of American campaign finance. The first involves a crisis in the system of limited donations to candidates and party committees moving forward. The second resurrects an …

  • Election Advertising on Meta, Google, and Snapchat in 2024

    Open Access•Erika Franklin Fowler, Breeze Floyd et al.•ARTICLE•The Forum•2025•Citada por: 2•Referências: 2

    We analyze digital advertising by candidates in federal races (presidential and congressional campaigns) in the 2024 U.S. general election cycle. We focus on election ads placed on Meta (which includes Instagram and Facebook) and Google (which includes YouTube, search, display and banner), and we provide some spending numbers from Snapchat advertising. We consider variation in ad spending across Meta and Google to get a sense not only of how digi…

  • Digital Advertising in the 2022 Midterms

    Open Access•Erika Franklin Fowler, Michael M Franz et al.•ARTICLE•The Forum•2023•Citada por: 2•Referências: 5

    This analysis focuses on candidate-sponsored digital advertising spending in federal races in the 2022 midterm elections. We focus the analysis on spending on Meta (which includes Facebook and Instagram) and Google (which includes YouTube and search-related ads). We identify just under $150 million in candidate spending in federal races on these two platforms. We find, perhaps surprisingly, that combined spending on Meta and Google was lower in f…

  • Retesting Committee Composition Hypotheses for the U.S. Congress

    Open Access•Rodolfo Espino, Michael M Franz•ARTICLE•Political Analysis•2004•Citada por: 2•Referências: 4

    This study replicates and extends Groseclose's (1994) tests of Congressional committee composition hypotheses for the 99th Congress. Alternative hypotheses pit partisan explanations of committee organization against the informational roles committees can play in producing “good” public policy. Other hypotheses explore the likelihood that committees reflect (rather than diverge from) floor preferences. Predictably, empirical tests of such hypothes…

  • Platform Convergence or Divergence? Comparing Political Ad Content Across Digital and Social Media Platforms

    Open Access•Travis N Ridout, Markus Neumann et al.•ARTICLE•Social Science Computer Review•2024•Citada por: 1•Referências: 9

    When it comes to the study of the messaging of online political campaigns, theory suggests that platform divergence should be common, but much research finds considerable convergence across platforms. In this research, we examine variation across digital and social media platforms in the types of paid campaign messages that are distributed, focusing on their goals, tone, and the partisanship of political rhetoric. We use data on the content of pa…

  • Understanding the Message(s)

    Open Access•Travis N Ridout, Erika Franklin Fowler et al.•ARTICLE•The Forum•2024•Citada por: 1•Referências: 6

    This paper leverages comprehensive data on political advertising on television sponsored by candidates, parties and outside groups in the 2024 election. We show, for one, that the presidential race between Kamala Harris and Donald Trump was extremely close in terms of the volume of advertising. Second, Harris and Trump focused their ads on bread-and-butter issues like the economy and taxes, though Harris focused more on abortion and women’s right…

  • Theory Formation In Chapter VII

    Open Access•Michael M Franz, Michael Franz•ARTICLE•Journal of the American…•1976•Referências: 2

  • The Past Discarded

    Open Access•Michael M Franz, Michael Franz•ARTICLE•Politics and the Life Sciences•1989

    An abstract is not available for this content so a preview has been provided. Please use the Get access link above for information on how to access this content

  • Latino Phenotypic Discrimination Revisited

    Open Access•Rodolfo Espino, Michael M Franz•ARTICLE•Social Science Quarterly•2002•Citada por: 118•Referências: 5

    Objective . We reexamine the issue of phenotypic discrimination against Mexicans in the U.S. labor market, originally studied by Telles and Murguia (1990) and later by Bohara and Davila (1992). We also seek to explain this topic with respect to the Puerto Rican and Cuban populations in the United States. Methods . Instead of using household income as a dependent variable, we use occupational ranking scores computed by Hauser and Warren (1996) in …

  • Retesting Committee Composition Hypotheses for the U.S. Congress

    Open Access•Rodolfo Espino, Michael M Franz•ARTICLE•Political Analysis•2004•Citada por: 2•Referências: 4

    This study replicates and extends Groseclose's (1994) tests of Congressional committee composition hypotheses for the 99th Congress. Alternative hypotheses pit partisan explanations of committee organization against the informational roles committees can play in producing “good” public policy. Other hypotheses explore the likelihood that committees reflect (rather than diverge from) floor preferences. Predictably, empirical tests of such hypothes…

  • Evaluating Measures of Campaign Advertising Exposure on Political Learning

    Open Access•Travis N Ridout, Dhavan V Shah et al.•ARTICLE•Political Behavior•2004•Citada por: 16•Referências: 15

  • Campaign Advertising and Democratic Citizenship

    Open Access•Paul Freedman, Michael M Franz et al.•ARTICLE•American Journal of Political…•2004•Citada por: 130•Referências: 30

    Concern about the state of American democracy is a staple of political science and popular commentary. Critics warn that levels of citizen participation and political knowledge are disturbingly low and that seemingly ubiquitous political advertising is contributing to the problem. We argue that political advertising is rife with both informational and emotional content and actually contributes to a more informed, more engaged, and more participat…

  • Markodemocracy? A Reconnaissance

    Open Access•Richard M Merelman, Michael M Franz•ARTICLE•Sociological Quarterly•2004•Citada por: 1•Referências: 23

    Robert Dahl identifies a “democratic paradox” in which citizens have low faith in democratic institutions but high esteem for democratic principles and ideals. Dahl asserts that the paradox is resolved if citizens principally perceive democracy in terms of political rights (i.e., freedom of speech and assembly) and not political responsibilities (i.e., regular voting). Such an argument, however, excludes the economic realm from conceptions of dem…

  • Information, Transparency and Justice

    Open Access•Michael M Franz, Michael Franz et al.•ARTICLE•International Journal of Cultural…•2005

    Even now in 2006, sixty years after the end of World War II, the subject of cultural assets seized under Nazi persecution ("looted art") and displaced during the war ("trophy art"), continues to be of interest to politicians, historians, legal experts, and many others. Thus, at a meeting in January 2005, Germany's Advisory Commission for the return of cultural assets seized as a result of Nazi persecution, particularly those cultural assets remov…

  • Does Political Advertising Persuade

    Open Access•Michael M Franz, Travis N Ridout•ARTICLE•Political Behavior•2007•Citada por: 51•Referências: 45

  • The Interest Group Response to Campaign Finance Reform

    Open Access•Michael M Franz•ARTICLE•The Forum•2008•Citada por: 1•Referências: 6

    Has the most recent campaign finance reform failed relative to interest groups? More broadly, what's next in the realm of interest group electioneering? This paper explores the role of interest groups in two areas: as contributors to candidates and parties and as candidate and issue advocates. Overall, the numbers reported here show that direct interest group influence with candidates and parties likely declined in the wake of reform. On the othe…

  • Understanding the Effect of Political Advertising on Voter Turnout

    Michael M Franz, Paul Freedman et al.•ARTICLE•The Journal of Politics•2008•Citada por: 10•Referências: 14

    Krasno and Green have argued that political advertising has no impact on voter turnout. We remain unconvinced by their evidence, given concerns about how they measure the advertising environment, how they measure advertising tone, their choice of modeling techniques and the generalizability of their findings. These differences aside, we strongly agree that political advertising does little to undermine voter participation

  • Evaluating Measures of Campaign Tone

    Travis N Ridout, Michael M Franz et al.•ARTICLE•Political Communication•2008•Citada por: 20•Referências: 19

    Much recent research has examined campaign tone—how positive or negative a campaign is—and its influence on a variety of political behaviors, including voter turnout. Yet there is little research testing the validity of these measures. Does the tone of candidate advertising, for example, reflect the tone of media coverage of a campaign? In this article, we evaluate several methods of assessing tone, focusing specifically on U.S. Senate races from…

  • Political Advertising and Persuasion in the 2004 and 2008 Presidential Elections

    Open Access•Michael M Franz, Travis N Ridout•ARTICLE•American Politics Research•2010•Citada por: 12•Referências: 23

    The 2008 presidential election was historic in many respects. The campaign included the first African American major-party candidate, and neither candidate was an incumbent president or vice president. In addition, one candidate took public funding and the other candidate did not. This latter disparity resulted in an imbalance of resources across the two campaigns, especially in the purchase of political advertising. But did that imbalance matter…

  • The Citizens United Election? Or Same As It Ever Was

    Open Access•Michael M Franz•ARTICLE•The Forum•2011•Citada por: 1

    In January 2010, the Supreme Court in Citizens United v. FEC overturned long-standing regulations governing the role of unions and corporations in sponsoring pro-candidate advocacy. Many predicted a deleterious effect on the electoral process. In the aftermath of the midterm elections, a number of questions deserve consideration. Was the observed level of outside spending abnormally high in 2010? What can we say about the potential effect of outs…

  • Separation by Television Program

    Travis N Ridout, Michael M Franz et al.•ARTICLE•Political Communication•2012•Citada por: 22•Referências: 8

    Although conventional wisdom suggests that imbalanced message flows are relatively rare in presidential campaigns, this view relies on the assumption that competing campaigns allocate their advertising similarly. In this research, we show that this assumption is false. We combine ad tracking data from the Wisconsin Advertising Project with a unique collection of survey data on the audience for various program genres. Examining advertising in the …

  • Interest Groups in Electoral Politics

    Open Access•Michael M Franz•ARTICLE•The Forum•2013•Citada por: 3

    This paper compares the levels of ad spending from outside groups and traditional party organizations across seven federal election cycles. The data show clearly that outside groups advertised at historic levels in 2012. Such intense efforts send two important signals to students of American campaign finance. The first involves a crisis in the system of limited donations to candidates and party committees moving forward. The second resurrects an …

  • Interest Group Issue Appeals

    Open Access•Michael M Franz•ARTICLE•The Forum•2014•Referências: 10

    Interest groups now play a prominent role in the air war. Their collective investment in election campaigns has skyrocketed in the aftermath of Citizens United . Yet questions remain about whether interest group advertising affects the content of the specific issues being discussed. Do groups enter campaigns and engage voters on the same issues as their candidate allies? Or does the presence of more advertisers introduce competitive issue streams…

  • Advances in the Study of Political Advertising

    Travis N Ridout, Michael M Franz et al.•ARTICLE•Journal of Political Marketing•2014•Citada por: 3•Referências: 13

    One of the biggest recent advances in the study of political advertising has been the availability of systematic sources of data on when and where ads air—and their content. In this piece, we review the various data sources that scholars have used to study political advertising, focusing on their strengths and weaknesses. We then discuss recent studies that have employed data on political advertising to examine the effects of ad exposure on citiz…

  • Sponsorship, Disclosure, and Donors

    Open Access•Travis N Ridout, Michael M Franz et al.•ARTICLE•Political Research Quarterly•2015•Citada por: 15•Referências: 17

    This research examines how an attack ad’s sponsorship conditions its effectiveness. We use data from a survey experiment that exposed participants to a fictional campaign ad. Treatments varied the ad’s sponsor (candidate vs. group), the group’s donor base (small donor vs. large donors), and the format of the donor disclosure (news reports vs. disclaimers in the ads). We find that ads sponsored by unknown groups are more effective than candidate-s…

  • Political Advertising in 2016

    Open Access•Erika Franklin Fowler, Travis N Ridout et al.•ARTICLE•The Forum•2016•Citada por: 10•Referências: 5

    The 2016 presidential campaign broke the mold when it comes to patterns of political advertising. Using data from the Wesleyan Media Project, we show the race featured far less advertising than the previous cycle, a huge imbalance in the number of ads across candidates and one candidate who almost ignored discussions of policy. This departure from past patterns, however, was not replicated at the congressional level. We draw some lessons about ad…

  • Loose Cannons or Loyal Foot Soldiers? Toward a More Complex Theory of Interest Group Advertising Strategies

    Open Access•Michael M Franz, Erika Franklin Fowler et al.•ARTICLE•American Journal of Political…•2016•Citada por: 13•Referências: 16

    Recent court decisions have encouraged new types of interest groups to become involved in election campaigns. Yet questions remain about whether interest group sponsorship of advertising affects the content of the issues being discussed. The ability of interest groups to influence the campaign agenda has implications for the extent to which politicians can be held accountable by citizens. In this research, we present a new conceptual framework fo…

  • Considering the expanding role of interest groups in American presidential elections

    Open Access•Michael M Franz•ARTICLE•Interest Groups & Advocacy•2017•Referências: 7

  • Issue Consistency? Comparing Television Advertising, Tweets, and E-mail in the 2014 Senate Campaigns

    Taewoo Kang, Erika Franklin Fowler et al.•ARTICLE•Political Communication•2018•Citada por: 21•Referências: 43

    This research explores the extent to which campaigns are consistent across communications channels in the issues that they emphasize. We compare the issue agendas in candidates' television advertising, tweets and emails from dozens of U.S. Senate races in 2014, creating a measure of issue convergence for each candidate. We find moderate levels of issue consistency, though issue agendas match more strongly for television ads and Twitter, two chann…

  • The Long-Term and Geographically Constrained Effects of Campaign Advertising on Political Polarization and Sorting

    Open Access•Travis N Ridout, Erika Franklin Fowler et al.•ARTICLE•American Politics Research•2018•Citada por: 8•Referências: 40

    Scholars agree that there has been an increase in polarization among political elites, though there continues to be debate on the extent to which polarization exists among the mass public. Still, there is general agreement that the American public has become more sorted over the past two decades, a time during which political ad volumes have increased and ads have become more negative. In this research, we explore whether there is a link between …

  • Accessing information about interest group advertising content

    Open Access•Michael M Franz, Erika Franklin Fowler et al.•ARTICLE•Interest Groups & Advocacy•2020•Citada por: 1•Referências: 5

Political science (35 obras) · Politics (32 obras) · Electoral Systems and Political Participation (27 obras) · Advertising (25 obras) · Business (25 obras) · Law (25 obras) · Law (21 obras) · Media Influence and Politics (18 obras) · Social Media and Politics (18 obras) · Political advertising (17 obras)

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