David Luna
Dados Biográficos
| ID | 212765 |
|---|---|
| NOME | David Luna |
| PRENOMES | David |
| SOBRENOME | Luna |
| ASSINATURA | LUNA D |
| AFILIAÇÕES | Revista Conamed |
| ORCID | 0000-0002-6100-2304 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 18 |
| TOTAL DE CITAÇÕES | 80 |
| TOTAL COMO AUTOR | 18 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2001 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2025 |
| ÍNDICE H | 4 |
Psychosocial factors that predict happiness
Adaptación y validación de la Prueba de Imagen Corporal para Personas con Discapacidad Física (PICDF) en una muestra mexicana con amputaciones
La amputación impacta en la forma en como la persona se percibe, valora y vincula con su imagen corporal. En este sentido se han diseñado y validado instrumentos desde diferentes enfoques y modelos teóricos para evaluar el impacto de la amputación en la imagen corporal. No obstante, no se contaba con un instrumento que evaluara el impacto de la amputación de extremidades y de órganos blandos. El presente estudio tuvo el objetivo de validar por me…
Validación de la Escala de Asertividad en la Relación Paciente-Médico en mujeres embarazadas mexicanas
El modelo médico ha dejado de lado la relación paternalista entre médico y paciente para dar lugar al modelo centrado en el paciente, en donde este ocupa un lugar activo en el cuidado de su salud. Es así que toma relevancia el establecimiento de una adecuada comunicación. La asertividad es una herramienta que favorece la comunicación eficaz, siendo además susceptible de ser entrenada. Una comunicación efectiva entre el profesional de la salud y l…
Syntax and the Illusion of Fit
We examine how the grammatical subject of a marketing claim affects persuasion. We refer to this phenomenon as the subject bias and introduce the distinction between users subjects (where product users are the grammatical subject of a sentence) and product subjects (where the product is the grammatical subject of the sentence). We find that users subjects can lead to an illusion of fit, where a reader believes that an offer provides a better fit …
Psychosocial Factors Predicting Resilience in Family Caregivers of Children with Cancer
Chronic diseases in childhood can affect the physical and mental health of patients and their families. The objective of this study was to identify the sociodemographic and psychosocial factors that predict resilience in family caregivers of children with cancer and to define whether there are differences in the levels of resilience derived from these sociodemographic variables. Three hundred and thirty family caregivers of children with cancer, …
Propiedades psicométricas de la Escala de Bienestar Psicológico para Adolescentes (Bieps-J) en una muestra mexicana
El bienestar psicológico se refiere a la satisfacción general que los individuos tienen respecto de su vida. Este concepto se ha relacionado con la salud mental y con la detección de factores favorables al desarrollo humano. El interés en su estudio en adolescentes se ha incrementado en los últimos años debido a los cambios físicos, mentales y sociales propios a esta etapa del desarrollo, por lo que son necesarios instrumentos válidos y confiable…
The psychosocial profile of family caregivers of children with chronic diseases
Background A family caregiver is defined as a person who has a significant emotional bond with the patient; this caregiver is a family member who is a part of the patient’s family life cycle; offers emotional-expressive, instrumental, and tangible support; and provides assistance and comprehensive care during the chronic illness, acute illness, or disability of a child, adult, or elderly person. The objectives of this study were to identify the p…
Validity and Reliability of the Beck Anxiety Inventory (BAI) for Family Caregivers of Children with Cancer
Currently, information about the psychometric properties of the Beck Anxiety Inventory (BAI) in family caregivers of children with cancer is not available; thus, there is no empirical evidence of its validity and reliability to support its use in this population in Mexico or in other countries. This study examined the psychometric properties of the BAI in family caregivers of children with cancer and pursued four objectives: to determine the fact…
A Sociodemographic variables questionnaire (Q-SV) for research on family caregivers of children with chronic disease
Psychosocial and sociodemographic factors are relevant for the development of research processes for families that care for children with chronic diseases
A methodological framework of eco-efficiency based on fuzzy logic and Life Cycle Assessment applied to a Mexican SME
The Language of Branding
The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence – and …
Bicultural-Bilinguals
Cross-cultural management research suggests that bicultural-bilinguals are ideal cultural mediators as they are able to access dual cultural frameworks and seamlessly switch back and forth between these. The assumption is that this switching between cultural frameworks ensures equivalency in meaning across cultures. Yet previous research has only shown this effect at a between-subject level during which cultural variables were not controlled for.…
One Individual, Two Identities
Bicultural bilingual individuals have incorporated two cultures within themselves and speak the languages of those cultures. When cued by a particular language, these individuals activate distinct sets of culture-specific concepts, or mental frames, which include aspects of their identities. Three studies show that language-triggered frame switching (i.e., switching from one set of mental frames to another) occurs only with biculturals, not with …
Structural Constraints in Code-Switched Advertising
Code switching, the use of mixed-language expressions, is gaining prominence in advertising targeting linguistic minorities. Two studies investigate the existence of linguistic rules governing the use of code switching and identify situations in which those rules have a greater impact on persuasion. The studies extend Myers-Scotton's 1995 model of code switching by revealing an interaction between linguistic correctness and type of processing. Mo…
Advertising to Bilingual Consumers
Building on a sociolinguistic framework, our research explores the impact of code-switching on the persuasiveness of marketing messages. Code-switching refers to mixing languages within a sentence, a common practice among bilingual consumers. We investigate how responses to different types of code-switched messages can provide insight into bilingual consumers' persuasion processes. A pilot study reveals a code-switching direction effect such that…
Points of View and Pieces of Time
Visual persuasion is effective to the extent that manipulations of attributes in the ad system elicit desired responses in the human system. This article identifies several ad system attributes—angle of vision, cutting rate, and camera motion—and proposes metrics for specifying the range of values for each attribute. Using the resource-matching hypothesis as a theoretical framework, it discusses human system effects of the ad system attributes an…
Moderators of Language Effects in Advertising to Bilinguals
This article examines a psycholinguistic model of bilingual concept organization and extends it to the processing of advertisements by bilingual consumers. The model suggests that second-language (L2) messages result in inferior memory as compared with first-language (L1) stimuli. These language asymmetries in memory are thought to occur because processing an L2 message at a conceptual level is less likely than processing an L1 message conceptual…
Veryfat #Verybrave
If you are looking for a hilarious, badass, and #veryfat#verybrave book, then you definitely need to read Nicole Byer’s autobiographical self-love book. #VERYFAT #VERYBRAVE: The Fat Girl’s Guide to
One Individual, Two Identities
Bicultural bilingual individuals have incorporated two cultures within themselves and speak the languages of those cultures. When cued by a particular language, these individuals activate distinct sets of culture-specific concepts, or mental frames, which include aspects of their identities. Three studies show that language-triggered frame switching (i.e., switching from one set of mental frames to another) occurs only with biculturals, not with …
Advertising to Bilingual Consumers
Building on a sociolinguistic framework, our research explores the impact of code-switching on the persuasiveness of marketing messages. Code-switching refers to mixing languages within a sentence, a common practice among bilingual consumers. We investigate how responses to different types of code-switched messages can provide insight into bilingual consumers' persuasion processes. A pilot study reveals a code-switching direction effect such that…
Moderators of Language Effects in Advertising to Bilinguals
This article examines a psycholinguistic model of bilingual concept organization and extends it to the processing of advertisements by bilingual consumers. The model suggests that second-language (L2) messages result in inferior memory as compared with first-language (L1) stimuli. These language asymmetries in memory are thought to occur because processing an L2 message at a conceptual level is less likely than processing an L1 message conceptual…
Bicultural-Bilinguals
Cross-cultural management research suggests that bicultural-bilinguals are ideal cultural mediators as they are able to access dual cultural frameworks and seamlessly switch back and forth between these. The assumption is that this switching between cultural frameworks ensures equivalency in meaning across cultures. Yet previous research has only shown this effect at a between-subject level during which cultural variables were not controlled for.…
Structural Constraints in Code-Switched Advertising
Code switching, the use of mixed-language expressions, is gaining prominence in advertising targeting linguistic minorities. Two studies investigate the existence of linguistic rules governing the use of code switching and identify situations in which those rules have a greater impact on persuasion. The studies extend Myers-Scotton's 1995 model of code switching by revealing an interaction between linguistic correctness and type of processing. Mo…
Syntax and the Illusion of Fit
We examine how the grammatical subject of a marketing claim affects persuasion. We refer to this phenomenon as the subject bias and introduce the distinction between users subjects (where product users are the grammatical subject of a sentence) and product subjects (where the product is the grammatical subject of the sentence). We find that users subjects can lead to an illusion of fit, where a reader believes that an offer provides a better fit …
A methodological framework of eco-efficiency based on fuzzy logic and Life Cycle Assessment applied to a Mexican SME
Points of View and Pieces of Time
Visual persuasion is effective to the extent that manipulations of attributes in the ad system elicit desired responses in the human system. This article identifies several ad system attributes—angle of vision, cutting rate, and camera motion—and proposes metrics for specifying the range of values for each attribute. Using the resource-matching hypothesis as a theoretical framework, it discusses human system effects of the ad system attributes an…
Moderators of Language Effects in Advertising to Bilinguals
This article examines a psycholinguistic model of bilingual concept organization and extends it to the processing of advertisements by bilingual consumers. The model suggests that second-language (L2) messages result in inferior memory as compared with first-language (L1) stimuli. These language asymmetries in memory are thought to occur because processing an L2 message at a conceptual level is less likely than processing an L1 message conceptual…
Points of View and Pieces of Time
Visual persuasion is effective to the extent that manipulations of attributes in the ad system elicit desired responses in the human system. This article identifies several ad system attributes—angle of vision, cutting rate, and camera motion—and proposes metrics for specifying the range of values for each attribute. Using the resource-matching hypothesis as a theoretical framework, it discusses human system effects of the ad system attributes an…
Structural Constraints in Code-Switched Advertising
Code switching, the use of mixed-language expressions, is gaining prominence in advertising targeting linguistic minorities. Two studies investigate the existence of linguistic rules governing the use of code switching and identify situations in which those rules have a greater impact on persuasion. The studies extend Myers-Scotton's 1995 model of code switching by revealing an interaction between linguistic correctness and type of processing. Mo…
Advertising to Bilingual Consumers
Building on a sociolinguistic framework, our research explores the impact of code-switching on the persuasiveness of marketing messages. Code-switching refers to mixing languages within a sentence, a common practice among bilingual consumers. We investigate how responses to different types of code-switched messages can provide insight into bilingual consumers' persuasion processes. A pilot study reveals a code-switching direction effect such that…
One Individual, Two Identities
Bicultural bilingual individuals have incorporated two cultures within themselves and speak the languages of those cultures. When cued by a particular language, these individuals activate distinct sets of culture-specific concepts, or mental frames, which include aspects of their identities. Three studies show that language-triggered frame switching (i.e., switching from one set of mental frames to another) occurs only with biculturals, not with …
Bicultural-Bilinguals
Cross-cultural management research suggests that bicultural-bilinguals are ideal cultural mediators as they are able to access dual cultural frameworks and seamlessly switch back and forth between these. The assumption is that this switching between cultural frameworks ensures equivalency in meaning across cultures. Yet previous research has only shown this effect at a between-subject level during which cultural variables were not controlled for.…
The Language of Branding
The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence – and …
A methodological framework of eco-efficiency based on fuzzy logic and Life Cycle Assessment applied to a Mexican SME
A Sociodemographic variables questionnaire (Q-SV) for research on family caregivers of children with chronic disease
Psychosocial and sociodemographic factors are relevant for the development of research processes for families that care for children with chronic diseases
Propiedades psicométricas de la Escala de Bienestar Psicológico para Adolescentes (Bieps-J) en una muestra mexicana
El bienestar psicológico se refiere a la satisfacción general que los individuos tienen respecto de su vida. Este concepto se ha relacionado con la salud mental y con la detección de factores favorables al desarrollo humano. El interés en su estudio en adolescentes se ha incrementado en los últimos años debido a los cambios físicos, mentales y sociales propios a esta etapa del desarrollo, por lo que son necesarios instrumentos válidos y confiable…
The psychosocial profile of family caregivers of children with chronic diseases
Background A family caregiver is defined as a person who has a significant emotional bond with the patient; this caregiver is a family member who is a part of the patient’s family life cycle; offers emotional-expressive, instrumental, and tangible support; and provides assistance and comprehensive care during the chronic illness, acute illness, or disability of a child, adult, or elderly person. The objectives of this study were to identify the p…
Validity and Reliability of the Beck Anxiety Inventory (BAI) for Family Caregivers of Children with Cancer
Currently, information about the psychometric properties of the Beck Anxiety Inventory (BAI) in family caregivers of children with cancer is not available; thus, there is no empirical evidence of its validity and reliability to support its use in this population in Mexico or in other countries. This study examined the psychometric properties of the BAI in family caregivers of children with cancer and pursued four objectives: to determine the fact…
Psychosocial Factors Predicting Resilience in Family Caregivers of Children with Cancer
Chronic diseases in childhood can affect the physical and mental health of patients and their families. The objective of this study was to identify the sociodemographic and psychosocial factors that predict resilience in family caregivers of children with cancer and to define whether there are differences in the levels of resilience derived from these sociodemographic variables. Three hundred and thirty family caregivers of children with cancer, …
Syntax and the Illusion of Fit
We examine how the grammatical subject of a marketing claim affects persuasion. We refer to this phenomenon as the subject bias and introduce the distinction between users subjects (where product users are the grammatical subject of a sentence) and product subjects (where the product is the grammatical subject of the sentence). We find that users subjects can lead to an illusion of fit, where a reader believes that an offer provides a better fit …
Validación de la Escala de Asertividad en la Relación Paciente-Médico en mujeres embarazadas mexicanas
El modelo médico ha dejado de lado la relación paternalista entre médico y paciente para dar lugar al modelo centrado en el paciente, en donde este ocupa un lugar activo en el cuidado de su salud. Es así que toma relevancia el establecimiento de una adecuada comunicación. La asertividad es una herramienta que favorece la comunicación eficaz, siendo además susceptible de ser entrenada. Una comunicación efectiva entre el profesional de la salud y l…
Adaptación y validación de la Prueba de Imagen Corporal para Personas con Discapacidad Física (PICDF) en una muestra mexicana con amputaciones
La amputación impacta en la forma en como la persona se percibe, valora y vincula con su imagen corporal. En este sentido se han diseñado y validado instrumentos desde diferentes enfoques y modelos teóricos para evaluar el impacto de la amputación en la imagen corporal. No obstante, no se contaba con un instrumento que evaluara el impacto de la amputación de extremidades y de órganos blandos. El presente estudio tuvo el objetivo de validar por me…
Veryfat #Verybrave
If you are looking for a hilarious, badass, and #veryfat#verybrave book, then you definitely need to read Nicole Byer’s autobiographical self-love book. #VERYFAT #VERYBRAVE: The Fat Girl’s Guide to
Psychosocial factors that predict happiness
Psychology (14 obras) · Computer Science (8 obras) · Clinical Psychology (6 obras) · Linguistics (6 obras) · Philosophy (5 obras) · Psychiatry (5 obras) · Social Psychology (5 obras) · Anxiety (4 obras) · Childhood Cancer Survivors' Quality of Life (4 obras) · Clinical Psychology (4 obras)