Arnd Florack
Dados Biográficos
| ID | 2144457 |
|---|---|
| NOME | Arnd Florack |
| PRENOMES | Arnd |
| SOBRENOME | Florack |
| ASSINATURA | FLORACK A |
| AFILIAÇÕES | University of Vienna |
| ORCID | 0000-0001-9906-0043 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 37 |
| TOTAL DE CITAÇÕES | 252 |
| TOTAL COMO AUTOR | 36 |
| TOTAL COMO EDITOR | 1 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1997 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2025 |
| ÍNDICE H | 8 |
Socially (dis)connected in a connected world
Social media offer constant social interactions, but young people do not necessarily benefit from these regarding social connectedness. We investigated whether adolescents with higher digital maturity (Laaber et al., 2023) are better able to use social media to enhance social connectedness, and tested three mechanisms of how, who and why individuals engage with others online. The results of a longitudinal and cross-sectional study with adolescent…
The challenge to be different in influencer marketing
Influencer marketing has long been recognized for its potential to increase brand equity. However, the mechanisms behind influencer effects on brands are not well understood. We propose that influencers and brands are facing a challenge: Consumers are likely to transfer influencers’ distinct meanings to the brand that differentiate them from other influencers and influencers’ distinct meanings are often negative. We tested our assumptions in thre…
How can health look tasty? Effects of packaging color saturation on beverage health and taste expectations depend on color match
Purpose It is of significant interest to marketers to identify visual product cues that signal high tastiness and healthiness, as both characteristics are of substantial importance to consumers. One such cue is the saturation of the packaging color. However, past studies found diverging effects of packaging color saturation on consumer tastiness and healthiness judgments. In this study, we investigated a possible moderator of the saturation effec…
Inferring mental representational structure of the self in time, space, and social dimensions via a modified redundancy gain paradigm
The ability to project oneself into an alternative situation is an essential human capacity. While research demonstrating that such abilities underlie human decision-making is abundant, the cognitive organization of the self across social, temporal, and spatial domains–constituting the basic materials for self-projection–is not clear. The current study introduces a new paradigm to gauge the representational overlaps among social (myself), tempora…
Size Does Not Matter
A product's printed quantity information (e.g., 12 oz) is thought to provide meaningful information for product evaluations. However, previous research suggests that consumers often do not weigh this information. It remains unclear whether some people, in fact, do weigh the information and what factors (e.g., package design) might increase or decrease such a consideration. In one lab experiment and one eye‐tracking experiment, we examined the inf…
Taxpayers do not always follow the crowd
The communication of social norms is a strong driver of behavior and is therefore recommended as a persuasive tool for tax compliance. However, the evidence on the influence of social norms on tax behavior remains inconclusive. Ambiguous results could be explained by Regulatory Focus Theory, which posits that the situational motivational focus (i.e., prevention vs. promotion focus) may influence the relevance of social norms. To examine this mode…
Young People's digital maturity relates to different forms of well-being through basic psychological need satisfaction and frustration
Digital maturity describes the self-determined use of digital technologies to support psychological growth and social adjustment and has been associated with reduced negative mobile device use. However, the relationships between digital maturity and a goal-directed use of technology (i.e., instrumental use) and well-being remain poorly understood. We conducted two studies (Ntotal = 641, age 12–18) with parent-adolescent dyads in Austria and Germa…
Socioeconomic status and young people's digital maturity
In a cross-sectional study conducted with 1065 parent-child dyads with adolescents aged 12 to 18, we examined the association between socioeconomic background and ‘digital maturity’, defined as the self-determined use of digital technologies that supports psychological growth and well-being while avoiding risks of the digital world. While previous research has focused primarily on digital addiction and the risks associated with technology use, th…
You Are My Friend, But We Are from Different Worlds
Narrative video ads often use either celebrities or unknown actors to engage consumers and convey their messages. Although research suggests that celebrities (versus unknown actors) may enhance the effects of narrative videos on brand attitudes, this hypothesis has yet to be empirically tested, and the mechanisms behind such potential effects remain unclear. We compared the effects of celebrities and unknown actors in narrative video ads on brand…
From menus to misbeliefs
We examine whether the prevalence of healthy and tasty food options in restaurant menus leads to the formation of beliefs about the relationship between healthiness and taste that deviate from the correlation of healthiness and taste ratings. Participants ( N = 195) rated the healthiness and taste of twelve dishes from two different restaurant types (American and vegetarian restaurants), estimated the frequencies of healthy and tasty options, and…
Seeing is misbelieving
Recent studies have shown that people can believe that unhealthy foods taste better, even if healthy and unhealthy foods are equally as tasty. Specifically, when tasty and unhealthy foods are frequent in one context but rare in another, people perceive unhealthy foods to taste better, even if health and taste are unrelated. Given that people often consume food in one context, the current study investigated whether false beliefs about the health-t…
Digital maturity
Building on research of psychosocial maturity and self-determination theory, we introduced and investigated the concept of digital maturity as a novel view on young people's digital technology use. We conceptualized digital maturity as the self-determined use of digital technologies supporting psychological growth and well-being while shielding potential threats and considering needs of the social environment. To measure digital maturity, we deve…
The Impact of Age Stereotypes on Well-being
In a cross-sectional (Study 1) and a longitudinal study (Study 2), the authors examined whether the association between age stereotypes and well-being is mediated by self-regulatory engagement in goal pursuit. In Study 1 ( N = 666), engagement in self-regulatory strategies of selection (e.g., selecting appropriate goals), optimization (e.g., acquiring resources for goal achievement), and compensation (e.g., searching for help) were assessed as po…
How placement affects brand preferences in advergames
In advergames, marketers can place brands at multiple different locations. For example, brands can be placed as the main target that consumers search for, on a target, near a target, or separated from the target. So far, knowledge about the effects of such brand placement strategies is limited and current theoretical models do not sufficiently incorporate the attentional processes unique to search tasks. The objective of the present research is t…
Emotions and virality
Drawing on previous literature that valence and arousal constitute the fundamental properties of emotions and that emotional content is a determinant of social transmission, this study examines the role of valence and arousal in the social transmission of politicians' messages on Twitter. For over 3,000 tweets from five Austrian party leaders, the discrete emotion that the message intended to elicit in its recipients was captured by human coders …
The sustainability liability revisited
In response to a growing consumer trend towards meat reduction and more plant-based diets, the food industry develops meat-reduced food innovations, such as blended products which replace part of their meat with plant-based ingredients. These products are usually promoted as being more sustainable than existing products. However, it is not clear whether sustainability attributes are used by consumers to positively or negatively differentiate thes…
Advertising models in the act of eating
Hard to Ignore
This research focuses on the attentional processes that underlie buying impulsiveness. It was hypothesized that impulsive buyers are more likely than nonimpulsive buyers to get distracted by products that are unrelated to their shopping goal. The study applied a 2 (buying impulsiveness low vs. high) × 2 (shopping vs. nonshopping context) × 2 (product vs. nonsemantic distractors) mixed design. Participants’ attention allocation was measured via ey…
I'm not sure how she will react”
How initial cross-group friendships prepare for intercultural communication
Recognition and Approach Responses Toward Threatening Objects
Previous research suggests that positive stimuli are often approached as well as recognized faster than negative stimuli. We argue that this effect does not hold if negative stimuli are associated with threat. Based on fear module theory ( Öhman & Mineka, 2001 , 2003 ), we argue that individuals recognize threatening stimuli faster than positive stimuli because of a constant monitoring of the environment for threatening objects. Moreover, based o…
The moderating role of regulatory focus on the social modeling of food intake
Self-regulation and strategic motivational orientations in economic contexts
Regulatory focus in economic contexts
Same numbers, different meanings
Predicting acculturation attitudes of dominant and non-dominant groups
Concordance of Acculturation Attitudes and Perceived Threat
This study presents the concordance model of acculturation (CMA), which was developed with reference to Berry’s acculturation model (Berry, 1997). A comparison of the attitudes of a dominant and a non-dominant group gives rise to four levels of concordance that represent different possibilities of (mis)matched attitudes: consensual, culture-problematic, contact-problematic, and conflictual. A basic assumption of the CMA is that the greater the mi…
The role of discordant acculturation attitudes in perceived threat
Regulatory focus and investment decisions in small groups
When Do Associations Matter? The Use of Automatic Associations toward Ethnic Groups in Person Judgments
Same numbers, different meanings
Being prepared for acculturation
We hypothesized that perceived communication effectiveness at arrival and initial friendships with members of the receiving society during the first months after arrival in a new country have a long-term effect on the development of acculturation orientations and that this effect is pronounced for individuals with a high need for cognitive closure (NCC). We examined the hypotheses in a study with Spanish-speaking immigrants in Switzerland (n = 14…
Intercultural contact under uncertainty
I'm not sure how she will react”
The moderating role of regulatory focus on the social modeling of food intake
Regulatory focus in economic contexts
Acculturation Attitudes of the Dutch and the Germans towards the European Union
(2000). Acculturation Attitudes of the Dutch and the Germans towards the European Union: The Importance of National and European Identification. Journal of Multilingual and Multicultural Development: Vol. 21, No. 1, pp. 1-13
When do people accept cultural diversity
Identification and Perceived Vitality
This study examines the vitality perceptions of the Dutch and the Germans in the context of the progressive European unification with special emphasis on the relationship between subjective vitality perceptions and group identification. The vitality perceptions were measured by a modified version of the Subjective Vitality Questionnaire (Bourhis et al., 1981) while indicators for the 'objective' vitality were obtained by analysing official statis…
Emotions and virality
Drawing on previous literature that valence and arousal constitute the fundamental properties of emotions and that emotional content is a determinant of social transmission, this study examines the role of valence and arousal in the social transmission of politicians' messages on Twitter. For over 3,000 tweets from five Austrian party leaders, the discrete emotion that the message intended to elicit in its recipients was captured by human coders …
Advertising models in the act of eating
Identification and Perceived Vitality
This study examines the vitality perceptions of the Dutch and the Germans in the context of the progressive European unification with special emphasis on the relationship between subjective vitality perceptions and group identification. The vitality perceptions were measured by a modified version of the Subjective Vitality Questionnaire (Bourhis et al., 1981) while indicators for the 'objective' vitality were obtained by analysing official statis…
Predicting acculturation attitudes of dominant and non-dominant groups
Acculturation Attitudes of the Dutch and the Germans towards the European Union
(2000). Acculturation Attitudes of the Dutch and the Germans towards the European Union: The Importance of National and European Identification. Journal of Multilingual and Multicultural Development: Vol. 21, No. 1, pp. 1-13
When Do Associations Matter? The Use of Automatic Associations toward Ethnic Groups in Person Judgments
Concordance of Acculturation Attitudes and Perceived Threat
This study presents the concordance model of acculturation (CMA), which was developed with reference to Berry’s acculturation model (Berry, 1997). A comparison of the attitudes of a dominant and a non-dominant group gives rise to four levels of concordance that represent different possibilities of (mis)matched attitudes: consensual, culture-problematic, contact-problematic, and conflictual. A basic assumption of the CMA is that the greater the mi…
Perceived Intergroup Threat and Attitudes of Host Community Members Toward Immigrant Acculturation
The authors expected the extent to which host community members (a) perceive immigrants as threatening, (b) believe that the immigrants are able to assimilate to the host community (permeability), and (c) consider their presence in the host community as legitimate to predict attitudes towards immigrant acculturation. The authors designed Study 1 to examine attitudes of Germans toward Turkish immigrants. Participants were 227 German white-collar a…
When do people accept cultural diversity
The role of discordant acculturation attitudes in perceived threat
Regulatory focus and investment decisions in small groups
Psychologie der Markenführung
Intercultural contact under uncertainty
Being prepared for acculturation
We hypothesized that perceived communication effectiveness at arrival and initial friendships with members of the receiving society during the first months after arrival in a new country have a long-term effect on the development of acculturation orientations and that this effect is pronounced for individuals with a high need for cognitive closure (NCC). We examined the hypotheses in a study with Spanish-speaking immigrants in Switzerland (n = 14…
Recognition and Approach Responses Toward Threatening Objects
Previous research suggests that positive stimuli are often approached as well as recognized faster than negative stimuli. We argue that this effect does not hold if negative stimuli are associated with threat. Based on fear module theory ( Öhman & Mineka, 2001 , 2003 ), we argue that individuals recognize threatening stimuli faster than positive stimuli because of a constant monitoring of the environment for threatening objects. Moreover, based o…
The moderating role of regulatory focus on the social modeling of food intake
Self-regulation and strategic motivational orientations in economic contexts
Regulatory focus in economic contexts
Same numbers, different meanings
Hard to Ignore
This research focuses on the attentional processes that underlie buying impulsiveness. It was hypothesized that impulsive buyers are more likely than nonimpulsive buyers to get distracted by products that are unrelated to their shopping goal. The study applied a 2 (buying impulsiveness low vs. high) × 2 (shopping vs. nonshopping context) × 2 (product vs. nonsemantic distractors) mixed design. Participants’ attention allocation was measured via ey…
I'm not sure how she will react”
How initial cross-group friendships prepare for intercultural communication
Advertising models in the act of eating
The sustainability liability revisited
In response to a growing consumer trend towards meat reduction and more plant-based diets, the food industry develops meat-reduced food innovations, such as blended products which replace part of their meat with plant-based ingredients. These products are usually promoted as being more sustainable than existing products. However, it is not clear whether sustainability attributes are used by consumers to positively or negatively differentiate thes…
The Impact of Age Stereotypes on Well-being
In a cross-sectional (Study 1) and a longitudinal study (Study 2), the authors examined whether the association between age stereotypes and well-being is mediated by self-regulatory engagement in goal pursuit. In Study 1 ( N = 666), engagement in self-regulatory strategies of selection (e.g., selecting appropriate goals), optimization (e.g., acquiring resources for goal achievement), and compensation (e.g., searching for help) were assessed as po…
How placement affects brand preferences in advergames
In advergames, marketers can place brands at multiple different locations. For example, brands can be placed as the main target that consumers search for, on a target, near a target, or separated from the target. So far, knowledge about the effects of such brand placement strategies is limited and current theoretical models do not sufficiently incorporate the attentional processes unique to search tasks. The objective of the present research is t…
Emotions and virality
Drawing on previous literature that valence and arousal constitute the fundamental properties of emotions and that emotional content is a determinant of social transmission, this study examines the role of valence and arousal in the social transmission of politicians' messages on Twitter. For over 3,000 tweets from five Austrian party leaders, the discrete emotion that the message intended to elicit in its recipients was captured by human coders …
Psychology (34 obras) · Social Psychology (25 obras) · Social Psychology (17 obras) · Social and Intergroup Psychology (12 obras) · Business (11 obras) · Cultural Differences and Values (11 obras) · Developmental psychology (11 obras) · Political science (10 obras) · Advertising (8 obras) · Acculturation (6 obras)