L Gurrieri
Dados Biográficos
| ID | 21722 |
|---|---|
| NOME | L Gurrieri |
| PRENOMES | L |
| SOBRENOME | Gurrieri |
| ASSINATURA | GURRIERI L |
| AFILIAÇÕES | RMIT University |
| ORCID | 0000-0002-2708-094X |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 15 |
| TOTAL DE CITAÇÕES | 47 |
| TOTAL COMO AUTOR | 15 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2012 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 3 |
Infrastructural labour, gender, and pseudo-collaborative livestreaming in China
This article investigates the gendered infrastructural labour underpinning collaborative livestreaming in China’s digital and influencer economy, focusing on the role of female assistant streamers in beauty social commerce. Through the case of Austin Li (Li Jiaqi) and his female assistants, it explores how livestreaming performances reproduce patriarchal labour hierarchies while presenting an illusion of expanding women’s participation in the pla…
Dollsforboys
Gender categorisations permeate markets and fuel gender inequalities. A marketplace strategy to address this is gender-bending, whereby marketers reposition products targeted to one gender to another. In this paper, we explore whether gender-bending challenges or reinforces the gendered norms that maintain gendered inequalities. We examine this through a qualitative research study of dolls designed for boys. Our study demonstrates that gender-ben…
Digital Brand Activism and Collective Action
Digital brand activism is a growing phenomenon in advertising and marketing. This conceptual paper advances this emergent literature by examining firms’ implementation of brand activism on social media and consumers’ varied reactions. It highlights the benefits of social media as the primary vehicle for campaign dissemination, as well as its propensity to amplify criticisms and polarization. However, the unique contributions of digital brand acti…
Driving Impact through Inclusive Advertising
Utilizing a qualitative thematic analysis of submission materials for 18 award-winning, gender-inclusive campaigns at the Cannes International Festival of Creativity, this research reenvisions inclusive advertising with a strengthened focus on impact. While existing literature has largely focused on identity categories and inclusive representation, we identify four mechanisms for impact (perceptual, conceptual, instrumental, and political) and sc…
“I need to be looking fit to exercise”
This qualitative study extends our understanding of the body in practice theoretic consumption research by illuminating its roles in the pre-performative practices that mothers routinely perform when considering the possibility of exercise; namely body evaluation and projection practices. These practices construct the ‘mothering body’ as a failing body because it does not exercise, which is set against the ‘exercising body’ which connotes an effo…
Towards relational geographies of gambling harm
This paper reviews the progress of geographical research on the gambling industry and presents a framework to comprehend the role of space in gambling consumption and harm. It covers two themes: the casino’s place in urban governance and the agency of gamblers, and how space impacts gambling consumption and harm. The paper introduces a conceptual framework of orientation, affective atmosphere, and intimacy to better comprehend how gambling practi…
Understanding health inequalities through a practice-oriented 'capabilities' perspective. Motherhood and leisure time physical activity
In this article, we explore how a capabilities perspective can advance practice theoretic conceptualisations of persistent health inequalities. Specifically, we seek to understand the capabilities necessary for recruitment to leisure time physical activity (LTPA) practices by low SES mothers, a group traditionally excluded from LTPA. Our study illuminates that mothers living a life of social disadvantage face difficulties in becoming recruited to…
Transformative Advertising Research
The 50th anniversary of the Journal of Advertising launch is an opportune moment to dialogue among the past, present, and future and offer a fruitful vision for the possibilities of advertising. In this paper, we advance a new subfield that we call transformative advertising research (TAR). TAR examines problems and opportunities across the advertising system with the goal of transforming it toward better outcomes, namely cultivating individual, …
Emotions of burden, intensive mothering and Covid-19 vaccine hesitancy
Addressing mothers’ vaccine hesitancy, which is a state of indecision rather than refusal, may become critical to public health responses to the COVID-19 pandemic. Extant research separately examines how intensive mothering ideology and emotions interact with childhood vaccine hesitancy; however, little is known about the emotions at the intersection of motherhood and vaccine hesitancy. To address this, we seek to understand the emotions experien…
Feminist academic organizations
This paper examines the establishment of a feminist academic organization, GENMAC (Gender, Markets, and Consumers; genmac.co), serving gender scholars in business schools and related fields. In so doing, it builds on the emerging literature of feminist academic organizations, as situated within feminist organizational studies (FOS). Through a feminist case study and by assessing the reflections of GENMAC's board members, we tell the story of the …
Care’ as camouflaging capitalism and obscuring harm
The feminist politics of choice
Lipstick has been a dominant beauty practice across cultures and throughout history. Once deemed a sign of Satan, a potential health risk, and even an illegal product, lipstick has experienced centuries of controversy to secure its status as a marketplace icon – albeit a polarising one. Liberating to some; limiting to others. How have such tensions shaped lipstick’s cultural meanings? By examining lipstick’s gendered history, we highlight how lip…
Sexualized labour in digital culture
The rise of digital technologies and social media platforms has been linked to changing forms of work, as well as the mainstreaming of pornography and a ‘porn chic' aesthetic. This article examines some of the ways in which these themes coalesce, and interrogates the conceptual boundaries of sexualized labour, extending beyond traditional organizational settings and into Web 2.0. The study explores performances of sexualized labour on social medi…
Stocky Bodies
Through a participatory visual ethnography, nonstereotypical and life-affirming images of the lived experience of fat were cocreated between the author and six Australian fat activists. The images were used to establish the 'Stocky Bodies' image library, a free resource available to the media, educators, health professionals, activists and general public. For the activists, the library serves three important functions---challenging stereotypes, r…
The Don Draper complex
Although the identities of brands and consumers have been extensively explored, less is understood about the subjectivity of marketers themselves. In the ambiguous and dynamic exchange process of marketing, the articulation of identities is fundamental to demarcate the activities and actions that take place between market actors. In recent times, growing importance has been placed on a different breed of marketer in these exchanges – the cultural…
Sexualized labour in digital culture
The rise of digital technologies and social media platforms has been linked to changing forms of work, as well as the mainstreaming of pornography and a ‘porn chic' aesthetic. This article examines some of the ways in which these themes coalesce, and interrogates the conceptual boundaries of sexualized labour, extending beyond traditional organizational settings and into Web 2.0. The study explores performances of sexualized labour on social medi…
Feminist academic organizations
This paper examines the establishment of a feminist academic organization, GENMAC (Gender, Markets, and Consumers; genmac.co), serving gender scholars in business schools and related fields. In so doing, it builds on the emerging literature of feminist academic organizations, as situated within feminist organizational studies (FOS). Through a feminist case study and by assessing the reflections of GENMAC's board members, we tell the story of the …
Towards relational geographies of gambling harm
This paper reviews the progress of geographical research on the gambling industry and presents a framework to comprehend the role of space in gambling consumption and harm. It covers two themes: the casino’s place in urban governance and the agency of gamblers, and how space impacts gambling consumption and harm. The paper introduces a conceptual framework of orientation, affective atmosphere, and intimacy to better comprehend how gambling practi…
Understanding health inequalities through a practice-oriented 'capabilities' perspective. Motherhood and leisure time physical activity
In this article, we explore how a capabilities perspective can advance practice theoretic conceptualisations of persistent health inequalities. Specifically, we seek to understand the capabilities necessary for recruitment to leisure time physical activity (LTPA) practices by low SES mothers, a group traditionally excluded from LTPA. Our study illuminates that mothers living a life of social disadvantage face difficulties in becoming recruited to…
Care’ as camouflaging capitalism and obscuring harm
The Don Draper complex
Although the identities of brands and consumers have been extensively explored, less is understood about the subjectivity of marketers themselves. In the ambiguous and dynamic exchange process of marketing, the articulation of identities is fundamental to demarcate the activities and actions that take place between market actors. In recent times, growing importance has been placed on a different breed of marketer in these exchanges – the cultural…
Stocky Bodies
Through a participatory visual ethnography, nonstereotypical and life-affirming images of the lived experience of fat were cocreated between the author and six Australian fat activists. The images were used to establish the 'Stocky Bodies' image library, a free resource available to the media, educators, health professionals, activists and general public. For the activists, the library serves three important functions---challenging stereotypes, r…
The feminist politics of choice
Lipstick has been a dominant beauty practice across cultures and throughout history. Once deemed a sign of Satan, a potential health risk, and even an illegal product, lipstick has experienced centuries of controversy to secure its status as a marketplace icon – albeit a polarising one. Liberating to some; limiting to others. How have such tensions shaped lipstick’s cultural meanings? By examining lipstick’s gendered history, we highlight how lip…
Sexualized labour in digital culture
The rise of digital technologies and social media platforms has been linked to changing forms of work, as well as the mainstreaming of pornography and a ‘porn chic' aesthetic. This article examines some of the ways in which these themes coalesce, and interrogates the conceptual boundaries of sexualized labour, extending beyond traditional organizational settings and into Web 2.0. The study explores performances of sexualized labour on social medi…
Transformative Advertising Research
The 50th anniversary of the Journal of Advertising launch is an opportune moment to dialogue among the past, present, and future and offer a fruitful vision for the possibilities of advertising. In this paper, we advance a new subfield that we call transformative advertising research (TAR). TAR examines problems and opportunities across the advertising system with the goal of transforming it toward better outcomes, namely cultivating individual, …
Emotions of burden, intensive mothering and Covid-19 vaccine hesitancy
Addressing mothers’ vaccine hesitancy, which is a state of indecision rather than refusal, may become critical to public health responses to the COVID-19 pandemic. Extant research separately examines how intensive mothering ideology and emotions interact with childhood vaccine hesitancy; however, little is known about the emotions at the intersection of motherhood and vaccine hesitancy. To address this, we seek to understand the emotions experien…
Feminist academic organizations
This paper examines the establishment of a feminist academic organization, GENMAC (Gender, Markets, and Consumers; genmac.co), serving gender scholars in business schools and related fields. In so doing, it builds on the emerging literature of feminist academic organizations, as situated within feminist organizational studies (FOS). Through a feminist case study and by assessing the reflections of GENMAC's board members, we tell the story of the …
Care’ as camouflaging capitalism and obscuring harm
Driving Impact through Inclusive Advertising
Utilizing a qualitative thematic analysis of submission materials for 18 award-winning, gender-inclusive campaigns at the Cannes International Festival of Creativity, this research reenvisions inclusive advertising with a strengthened focus on impact. While existing literature has largely focused on identity categories and inclusive representation, we identify four mechanisms for impact (perceptual, conceptual, instrumental, and political) and sc…
“I need to be looking fit to exercise”
This qualitative study extends our understanding of the body in practice theoretic consumption research by illuminating its roles in the pre-performative practices that mothers routinely perform when considering the possibility of exercise; namely body evaluation and projection practices. These practices construct the ‘mothering body’ as a failing body because it does not exercise, which is set against the ‘exercising body’ which connotes an effo…
Towards relational geographies of gambling harm
This paper reviews the progress of geographical research on the gambling industry and presents a framework to comprehend the role of space in gambling consumption and harm. It covers two themes: the casino’s place in urban governance and the agency of gamblers, and how space impacts gambling consumption and harm. The paper introduces a conceptual framework of orientation, affective atmosphere, and intimacy to better comprehend how gambling practi…
Understanding health inequalities through a practice-oriented 'capabilities' perspective. Motherhood and leisure time physical activity
In this article, we explore how a capabilities perspective can advance practice theoretic conceptualisations of persistent health inequalities. Specifically, we seek to understand the capabilities necessary for recruitment to leisure time physical activity (LTPA) practices by low SES mothers, a group traditionally excluded from LTPA. Our study illuminates that mothers living a life of social disadvantage face difficulties in becoming recruited to…
Digital Brand Activism and Collective Action
Digital brand activism is a growing phenomenon in advertising and marketing. This conceptual paper advances this emergent literature by examining firms’ implementation of brand activism on social media and consumers’ varied reactions. It highlights the benefits of social media as the primary vehicle for campaign dissemination, as well as its propensity to amplify criticisms and polarization. However, the unique contributions of digital brand acti…
Infrastructural labour, gender, and pseudo-collaborative livestreaming in China
This article investigates the gendered infrastructural labour underpinning collaborative livestreaming in China’s digital and influencer economy, focusing on the role of female assistant streamers in beauty social commerce. Through the case of Austin Li (Li Jiaqi) and his female assistants, it explores how livestreaming performances reproduce patriarchal labour hierarchies while presenting an illusion of expanding women’s participation in the pla…
Dollsforboys
Gender categorisations permeate markets and fuel gender inequalities. A marketplace strategy to address this is gender-bending, whereby marketers reposition products targeted to one gender to another. In this paper, we explore whether gender-bending challenges or reinforces the gendered norms that maintain gendered inequalities. We examine this through a qualitative research study of dolls designed for boys. Our study demonstrates that gender-ben…
Political science (10 obras) · Sociology (10 obras) · Business (6 obras) · Gender, Feminism, and Media (6 obras) · Psychology (6 obras) · Computer Science (5 obras) · Gender Studies (5 obras) · Public relations (5 obras) · Social Psychology (5 obras) · Law (4 obras)