Allison J Lazard

Dados Biográficos

ID2194006
NOMEAllison J Lazard
PRENOMESAllison J
SOBRENOMELazard
ASSINATURALAZARD A J
AFILIAÇÕESUniversity of North Carolina at Chapel Hill
ORCID0000-0002-2502-2850
VERIFICADOSim
TOTAL DE OBRAS35
TOTAL DE CITAÇÕES6
TOTAL COMO AUTOR35
TOTAL COMO EDITOR0
PRIMEIRO ANO DE PUBLICAÇÃO2015
ANO MAIS RECENTE DE PUBLICAÇÃO2026
ÍNDICE H2

  • The Impact of Product Packaging on Perceptions of Cannabis Edibles

    Beth A Reboussin, Allison J Lazard et al.ARTICLESubstance Use & Misuse2026

    BACKGROUND: As cannabis legalization expands in the United States, edibles have grown in popularity. Often perceived as less harmful than smoked cannabis, edibles are packaged like food products with imagery and product descriptors that may impact consumer perceptions, potentially increasing risks of overconsumption. METHODS: = 2521), participants viewed packages with one of nine product descriptors or no-product descriptors. Outcomes included me…

  • Terms young people use to describe unwanted sexual experiences

    Sydney Nicolla, Allison J Lazard et al.ARTICLECommunication Research Reports2026

  • Menthol flavour enhancer use and willingness to buy under a menthol cigarette ban

    Mayank Sakhuja, Shayna Farris et al.ARTICLETobacco Control2026

    Interest in menthol enhancers was high among people who smoke menthol cigarettes, which could undermine the intended public health benefits of menthol cigarette bans. Policies to address menthol flavour enhancers, combined with surveillance and cessation support, may be important to the success of menthol bans

  • Digital Marketing Strategies Used to Promote Waterpipe Tobacco Among Retailers and Manufacturers

    Eric K Soule, Jennifer Cornacchione Ross et al.ARTICLESubstance Use & Misuse2025

    INTRODUCTION: Waterpipe tobacco (WT) is unique compared to other tobacco products. Retailers and manufacturers may promote WT products using different marketing appeals and sales propositions on popular digital marketing media. This study examined WT digital marketing content in the United States (U.S.). METHODS: In 2020, a census of WT manufacturers that sold WT products in the U.S. was created and 33 WT manufacturers and 30 WT retailers across …

  • Communicating about sexual violence on TikTok

    Open AccessSydney Nicolla, Allison J Lazard et al.ARTICLENew Media & Society2025Referências: 8

    TikTok presents an opportunity for strategic and health communicators. There are more than 300 million views associated with the hashtags #sexualassaultawareness and #sexualassaultsurvivors on TikTok. Using quantitative content analysis, we analyzed 150 TikTok videos about “sexual assault” for trends in self-disclosures (RQ1), message framing (RQ2), types of sexual violence (RQ3), emotions (RQ4), creator characteristics (RQ5–7), and engagement (R…

  • Social media prompts to encourage intervening with cancer treatment misinformation

    Open AccessAllison J Lazard, Tara L Queen et al.ARTICLESocial Science & Medicine2025Referências: 31

  • Waterpipe Tobacco Brands and Flavors Sold Online in the USA

    Erin L Sutfin, Allison J Lazard et al.ARTICLESubstance Use & Misuse2024

    Introduction Flavor additives are commonly used in combustible tobacco products to mask harshness and increase appeal. However, research on the availability of flavored waterpipe tobacco (WT) is lacking, yet is important to support implementation of policies.Methods We completed a comprehensive online search in 2020 to identify WT brands and flavors sold online in the USA. We conducted a descriptive content analysis categorizing flavors as explic…

  • Recognize & Resist

    Ashley Hedrick McKenzie, Barbara G Friedman et al.ARTICLEHealth Communication2024

    This paper focuses on the development and feasibility of a digitally-based educational intervention, titled Recognize & Resist (R&R), for writers of One Direction (1D) fanfiction on Wattpad.com. The goal of R&R is to reduce the prevalence of social norms that are supportive of sexual violence within 1D fanfiction. 1D fanfictions, or fictional romance stories written by fans of this British boy band, have hundreds of millions of views on Wattpad.c…

  • ‘It’s Nothing Like Cancer’

    Meredith K Reffner Collins, Allison J Lazard et al.ARTICLEHealth Communication2024

    A cancer diagnosis in young adulthood disrupts the achievement of developmental milestones, and young adults struggle to make sense of their cancer experience due to a lack of opportunities to both openly talk about cancer and engage in reflective activities. However, entertainment narratives - or stories - may be an alternative to prompt these activities, as narratives can elicit self-expansion that may help fulfill intrinsic needs. One way to t…

  • The Development and Testing of a Point-of-Sale E-Cigarette Health Communication Campaign

    Erin L Sutfin, Allison J Lazard et al.ARTICLEHealth Communication2024

    Adolescents and young adults continue to use e-cigarettes, and communication campaigns are needed to decrease use among these populations. We developed and tested a point-of-sale communication campaign focused on e-cigarette chemical exposure. We developed messages based on formative research and tested them (versus text-only messages) in a nationally-representative online survey among adolescents and young adults (16–25) (Phase 1). Based on surv…

  • A content analysis of cannabis edibles package marketing in the United States

    Open AccessBeth A Reboussin, Allison J Lazard et al.ARTICLEInternational Journal of Drug…2024

  • Point-of-Sale Health Communication Campaigns for Cigarillos and Waterpipe Tobacco

    Erin L Sutfin, Allison J Lazard et al.ARTICLEHealth Communication2023

    Many adolescents and young adults hold erroneous beliefs that cigarillos and waterpipe tobacco (WT) are safer than cigarettes, contributing to use. Communication campaigns can correct misperceptions and increase risk beliefs. We tested point-of-sale (POS) communication campaigns focused on chemical exposure for cigarillos and WT. We conducted two cluster randomized trials at 20 gas stations with convenience stores (10 stores for cigarillos, 10 fo…

  • Optimising messages and images for e-cigarette warnings

    Allison J Lazard, Mohammad Ebrahimi Kalan et al.ARTICLETobacco Control2023

    Vaping warning policies should communicate a broader range of hazards and harms, beyond addiction, to potentially increase awareness of health harms. Images of internal harm or people experiencing harms may be particularly effective at discouraging vaping

  • TikToks Lead to Higher Knowledge and Perceived Severity of Sexual Violence among Adolescent Men

    Open AccessSydney Nicolla, Allison J Lazard et al.ARTICLEJournal of Youth and Adolescence2023Referências: 60

  • Narrative transparency and credibility

    Open AccessM A Bock, Allison J Lazard et al.ARTICLEConvergence The International…2022

    Journalism critics have argued that transparency about the reporting process is an ethical imperative. Convergence offers news organizations opportunities for changed writing styles that may foster more transparency, especially as they embrace video storytelling. This project used two experiments to investigate the impact of transparent language on the way online news consumers perceive the credibility of video news reports. The study operational…

  • Barriers to and Facilitators of Covid-19 Prevention Behaviors Among North Carolina Residents

    Open AccessLauren M Hill, Hunter Davis et al.ARTICLEHealth Education & Behavior2022

    COVID-19 was the third leading cause of death in the United States in 2020. Prior to the wide dissemination of SARS-CoV-2 vaccines, individual prevention behaviors, such as wearing face masks, have been the primary non-pharmaceutical interventions to reduce infections. We surveyed 404 North Carolina residents recruited through Amazon MTurk in July 2020 to assess adherence to key prevention behaviors (6-foot distancing, mask wearing, and gathering…

  • Terms tobacco users employ to describe e-cigarette aerosol

    Mohammad Ebrahimi Kalan, Allison J Lazard et al.ARTICLETobacco Control2022

    The public rarely uses the term 'aerosol' to describe e-cigarette output, potentially complicating educational efforts that use the term. Future studies should explore public knowledge and understanding of the terms 'aerosol' and the more popular 'vapor' to better inform vaping risk communication

  • Do sugar warning labels influence parents’ selection of a labeled snack for their children? A randomized trial in a virtual convenience store

    Open AccessLindsey Smith Taillie, Isabella C A Higgins et al.ARTICLEAppetite2022Citada por: 1Referências: 35

  • How Narrative Engagement with Young Adult Literature Influences Perceptions of Anorexia Nervosa

    Meredith K Reffner Collins, Allison J LazardARTICLEHealth Communication2021

    Narratives have been shown to alter health beliefs through a process called narrative engagement; however, this process has yet to be empirically investigated for how the increasingly popular young adult (YA) novel format can impact health beliefs about anorexia nervosa among emerging adults. Using an experimental design, we found that the YA format fosters narrative engagement through mechanisms of transportation, which is associated with greate…

  • User experiences, usability, and social presence of a peer-to-peer support app

    Catherine Benedict, Allison J Lazard et al.ARTICLEJournal of Applied Communication…2021

    Young adult (YA) cancer survivors often experience social isolation. Mobile apps facilitate peer-to-peer connections, yet little is known about their use. YA survivors (N = 181) were surveyed about a peer-to-peer cancer support app. Among those with it downloaded, 36% reported daily/weekly use. One-to-one messaging and group chat features were easy-to-use and useful, but facilitation of social presence was variable. Within group chats, 55% partic…

  • Using a Naturalistic Store Laboratory for Clinical Trials of Point-of-Sale Nutrition Policies and Interventions

    Open AccessMarissa G Hall, Isabella C A Higgins et al.ARTICLEInternational Journal of…2021

    Point-of-sale policies such as warnings and taxes are promising tools for improving the nutritional quality of food purchases. Research studies conducted in naturalistic store laboratories could improve the quality of evidence about point-of-sale interventions by allowing for realistic exposure in a controlled setting. This study aimed to assess whether purchasing behavior in a naturalistic store laboratory setting was similar to real-life purcha…

  • Responses to pictorial versus text-only cigarillo warnings among a nationally representative sample of US young adults

    Jennifer Cornacchione Ross, Allison J Lazard et al.ARTICLETobacco Control2021

    Pictorial cigarillo warnings elicited greater negative emotional reactions and PME compared with text-only warnings. These effects and the effects on cognitive elaboration were strongest for past 30-day users. Our findings extend research on cigarette warnings to cigarillos, demonstrating that pictorial warnings are superior to text-only warnings for cigarillos in eliciting beneficial responses

  • Awareness of and reactions to the health harms of sugary drinks

    Open AccessAlexandra Carl, Alexandra E Carl et al.ARTICLEAppetite2021Referências: 50

  • Advancing Visual Health Communication Research to Improve Infodemic Response

    Andrew J King, Allison J LazardARTICLEHealth Communication2020

    During public health crises like the ongoing novel coronavirus pandemic, there is a need to amplify and improve critical health communication messages. This need is due to pandemics producing infodemic conditions, meaning the public information environment is oversaturated with information of questionable accuracy and utility. The strategic use of visuals can be leveraged to improve the quality of health communication during public health crises …

  • Motivations and Barriers for the Use of Face Coverings during the Covid-19 Pandemic

    Open AccessVictoria Shelus, Simone C Frank et al.ARTICLEInternational Journal of…2020

    Widespread use of face coverings is a key public health strategy to prevent the spread of COVID-19. However, few studies have examined why Americans use or do not use face coverings, and little is known about the most effective messaging strategies. This study explored perceptions of face coverings, including motivations and barriers for use, and examined reactions to messaging promoting the use of face coverings. Six virtual focus groups were co…