Hee-Kyung Ahn
Dados Biográficos
| ID | 223992 |
|---|---|
| NOME | Hee-Kyung Ahn |
| PRENOMES | Hee-Kyung |
| SOBRENOME | Ahn |
| ASSINATURA | AHN H |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAÇÕES | 2 |
| TOTAL COMO AUTOR | 1 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2009 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2009 |
| ÍNDICE H | 1 |
The Influence of Categorical Attributes on Choice Context Effects
This article documents the influence of categorical attributes on choice context effects. We demonstrate that the asymmetric dominance effect is attenuated by the introduction of a unique categorical feature in the competing option, while the tendency to prefer a middle option is not significantly affected. Our findings indicate that the presence of an important/salient categorical attribute facilitates “editing out” of the asymmetrically dominat…
The Influence of Categorical Attributes on Choice Context Effects
This article documents the influence of categorical attributes on choice context effects. We demonstrate that the asymmetric dominance effect is attenuated by the introduction of a unique categorical feature in the competing option, while the tendency to prefer a middle option is not significantly affected. Our findings indicate that the presence of an important/salient categorical attribute facilitates “editing out” of the asymmetrically dominat…
The Influence of Categorical Attributes on Choice Context Effects
This article documents the influence of categorical attributes on choice context effects. We demonstrate that the asymmetric dominance effect is attenuated by the introduction of a unique categorical feature in the competing option, while the tendency to prefer a middle option is not significantly affected. Our findings indicate that the presence of an important/salient categorical attribute facilitates “editing out” of the asymmetrically dominat…
Advertising (1 obras) · Business (1 obras) · Categorical variable (1 obras) · Computer Science (1 obras) · Consumer Behavior in Brand Consumption and Identification (1 obras) · Context (archaeology) (1 obras) · Customer Service Quality and Loyalty (1 obras) · Decision-Making and Behavioral Economics (1 obras) · History (1 obras) · Library science (1 obras)