Andrew M Kaikati
Dados Biográficos
| ID | 231869 |
|---|---|
| NOME | Andrew M Kaikati |
| PRENOMES | Andrew M |
| SOBRENOME | Kaikati |
| ASSINATURA | KAIKATI A M |
| AFILIAÇÕES | UCLouvain Saint-Louis Brussels |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAÇÕES | 31 |
| TOTAL COMO AUTOR | 2 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2009 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2012 |
| ÍNDICE H | 2 |
Doing Poorly by Doing Good
Although the idea of brand concepts has been around for a while, very little research addresses how brand concepts may influence consumer responses to corporate social responsibility (CSR) activities. Four studies reveal that communicating the CSR actions of a luxury brand concept causes a decline in evaluations, relative to control. A luxury brand’s self-enhancement concept (i.e., dominance over people and resources) is in conflict with the CSR …
Values as predictors of judgments and behaviors
This research makes strides toward reconciling mixed findings in the value-behavior relation by positing that values are abstract representations of ideal end states that are more likely to influence behavior when individuals think abstractly (vs. concretely) and focus on high- (vs. low-) level motivations for interpreting their actions. In 6 experiments, the authors measured the importance of values (or made them salient via a priming procedure)…
Values as predictors of judgments and behaviors
This research makes strides toward reconciling mixed findings in the value-behavior relation by positing that values are abstract representations of ideal end states that are more likely to influence behavior when individuals think abstractly (vs. concretely) and focus on high- (vs. low-) level motivations for interpreting their actions. In 6 experiments, the authors measured the importance of values (or made them salient via a priming procedure)…
Doing Poorly by Doing Good
Although the idea of brand concepts has been around for a while, very little research addresses how brand concepts may influence consumer responses to corporate social responsibility (CSR) activities. Four studies reveal that communicating the CSR actions of a luxury brand concept causes a decline in evaluations, relative to control. A luxury brand’s self-enhancement concept (i.e., dominance over people and resources) is in conflict with the CSR …
Values as predictors of judgments and behaviors
This research makes strides toward reconciling mixed findings in the value-behavior relation by positing that values are abstract representations of ideal end states that are more likely to influence behavior when individuals think abstractly (vs. concretely) and focus on high- (vs. low-) level motivations for interpreting their actions. In 6 experiments, the authors measured the importance of values (or made them salient via a priming procedure)…
Doing Poorly by Doing Good
Although the idea of brand concepts has been around for a while, very little research addresses how brand concepts may influence consumer responses to corporate social responsibility (CSR) activities. Four studies reveal that communicating the CSR actions of a luxury brand concept causes a decline in evaluations, relative to control. A luxury brand’s self-enhancement concept (i.e., dominance over people and resources) is in conflict with the CSR …
Cultural Differences and Values (2 obras) · Political science (2 obras) · Psychology (2 obras) · Social and Intergroup Psychology (2 obras) · Social Psychology (2 obras) · Advertising (1 obras) · Brand management (1 obras) · Business (1 obras) · Cognitive psychology (1 obras) · Collectivism (1 obras)