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Debra L Scammon

Dados Biográficos

ID240189
NOMEDebra L Scammon
PRENOMESDebra L
SOBRENOMEScammon
ASSINATURASCAMMON D L
AFILIAÇÕESUniversity of California, Los Angeles
ORCID0000-0002-8212-3076
VERIFICADOSim
TOTAL DE OBRAS2
TOTAL DE CITAÇÕES12
OBRAS COMO AUTOR2
OBRAS COMO EDITOR0
PRIMEIRO ANO DE PUBLICAÇÃO1977
ANO MAIS RECENTE DE PUBLICAÇÃO1983
ÍNDICE H1
  • Intervenor Funding at the FTC

    Open Access•Robert N Mayer, Debra L Scammon•ARTICLE•Review of Policy Research•1983

    Intervenor funding, an innovative method for encouraging public participation in government rule‐making, is examined by focusing on the experience of the Federal Trade Commission. The paper reviews the program's goals, the arguments of critics, and the perceptions of individuals and groups who applied for intervenor funding. The program's effects on both agency decision‐making and on the applicants themselves are evaluated

  • "Information Load" and Consumers

    Debra L Scammon•ARTICLE•Journal of Consumer Research•1977•Citada por: 12

    Da~a from ~n experimental study situation suggest that increasing amounts o ~ Inform~tlon cau,se consumers to divide their processing time among the pieces of information presented causing an apparent information overload, Simplified information enables more accurate identification of the objectively best brand but leaves subjects feeling dissatisfied and desiring more information, Availability of purchase-relevant information and its utilization…

  • "Information Load" and Consumers

    Debra L Scammon•ARTICLE•Journal of Consumer Research•1977•Citada por: 12

    Da~a from ~n experimental study situation suggest that increasing amounts o ~ Inform~tlon cau,se consumers to divide their processing time among the pieces of information presented causing an apparent information overload, Simplified information enables more accurate identification of the objectively best brand but leaves subjects feeling dissatisfied and desiring more information, Availability of purchase-relevant information and its utilization…

  • "Information Load" and Consumers

    Debra L Scammon•ARTICLE•Journal of Consumer Research•1977•Citada por: 12

    Da~a from ~n experimental study situation suggest that increasing amounts o ~ Inform~tlon cau,se consumers to divide their processing time among the pieces of information presented causing an apparent information overload, Simplified information enables more accurate identification of the objectively best brand but leaves subjects feeling dissatisfied and desiring more information, Availability of purchase-relevant information and its utilization…

  • Intervenor Funding at the FTC

    Open Access•Robert N Mayer, Debra L Scammon•ARTICLE•Review of Policy Research•1983

    Intervenor funding, an innovative method for encouraging public participation in government rule‐making, is examined by focusing on the experience of the Federal Trade Commission. The paper reviews the program's goals, the arguments of critics, and the perceptions of individuals and groups who applied for intervenor funding. The program's effects on both agency decision‐making and on the applicants themselves are evaluated

Business (2 obras) · Advertising (1 obra) · Agency (philosophy (1 obra) · Commission (1 obra) · Computer Science (1 obra) · Consumer Behavior in Brand Consumption and Identification (1 obra) · Consumer Market Behavior and Pricing (1 obra) · Digital Marketing and Social Media (1 obra) · Government (linguistics (1 obra) · Innovation Policy and RD (1 obra)

Ethnos_APP • Projeto Open Source • Licença MIT • Frontend v2.0.0 • Privacidade e Cookies • Documentação da API: api.ethnos.app/docs • Código da API: GitHub • DOI: 10.5281/zenodo.17049435 • Código do Frontend: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae