Natalia Vila-López
Dados Biográficos
| ID | 2551979 |
|---|---|
| NOME | Natalia Vila-López |
| PRENOMES | Natalia |
| SOBRENOME | Vila-López |
| ASSINATURA | VILA-LÓPEZ N |
| AFILIAÇÕES | Universitat de València |
| ORCID | 0000-0001-9438-3337 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 21 |
| TOTAL DE CITAÇÕES | 23 |
| TOTAL COMO AUTOR | 21 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1970 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 3 |
Qualitative and quantitative effects of a cause-related viral campaign
Purpose This research focuses on analysing the usefulness of an “online brand cause-related communication campaign” to improve attitudes towards the ad, the promoted social cause and the sponsoring brand. The paper contributes to mixed-methods research as quantitative and qualitative tools have been used to measure the effectiveness of the campaign. Firstly, in a quantitative study, three types of viral behaviours were investigated: (i) ad-sharin…
The taste of prestige
Purpose This paper presents a bibliometric review to map how academic research from different disciplines on luxury and gourmet restaurants has evolved, focusing on the most influential themes, contributors, and publication trends. To date, prior research has examined luxury as a broad construct, while bibliometric insights into luxury restaurant research remain scarce. Moreover, this study aims to uncover underlying structural patterns and theor…
Adopting sustainable attitudes and behaviors in Spanish universities
Purpose Embracing the United Nations’ Sustainable Development Goals aligns seamlessly with European public universities’ core values and responsibilities. This study aims to evaluate the foundations of sustainable attitudes among members of the university community, their effects and influence on the intention of sustainable behavior and the moderating role of education and age. Design/methodology/approach Structural equation modeling methodology…
Online Engagement in the Sports Industry
This paper aims to investigate three pillars of social media sports marketing engagement (quantitatively and qualitatively): (i) engagement with a sports league (event), (ii) engagement with the celebrity athletes, and (iii) engagement with the sponsoring brands. To achieve these three objectives, several posts on Instagram were monitored: (i) 145 posts from the surf sports league to compare gender and 57 to compare country of origin (ii) 737 pos…
Brand loyalty and electronic word-of-mouth antecedents
Purpose This paper aims to analyze brand loyalty and electronic word-of-mouth (eWOM) antecedents in restaurants: (1) utilitarian and hedonic benefits, (2) brand satisfaction and (3) brand love. It also provides valuable knowledge through the comparison between positive and negative restaurant experiences. Design/methodology/approach A survey was carried out of restaurant satisfied and dissatisfied consumers. Structural equation modeling (SEM) and…
Tourists’ perceptions, emotions, and attitudes during a mega sport event
The aim of this study is to explore the perceptions and emotions of the sports-fan tourists experienced during a mega sport event to analyse the influence exerted by a sports event on a sponsoring brand. An empirical study was performed by collecting information from 364 sport-fan tourists during the Formula 1 Grand Prix of Europe. Results show that fans’ emotions, event perceived value, fans’ attitudes and sponsor perceived value are related ter…
Gender differences among teenagers
Purpose The aim of this paper is the analysis of teenage consumers with varying degrees of healthy and unhealthy lifestyle habits and different healthy and unhealthy eating behaviours and food involvement, and its effects on packaging cues. At the same time, the paper tries to analyse the moderating role of gender. Design/methodology/approach With a sample of 589 (316 girls and 273 boys) young consumers (14–17 years old) and using SEM methodology…
Consumer ethics
Nowadays, consumer ethics represents a relevant field of review. There have been some attempts to conduct literature reviews; however, these have been few and incomplete. For this reason, this paper follows two main objectives: (1) to develop a performance analysis to measure the impact/perceptibility of academic production on consumer ethics (most cited authors, journals and themes) and (2) to visually present the scientific structure by themes …
Sharing-collaborative economy in tourism
Sharing economy research has risen exponentially during the last 4 years. Although several theoretical revisions on this topic have been developed, a conceptual analysis based on bibliometric techniques and science mapping tools is lacking. Within this framework, this article has two aims: (i) to carry on a performance analysis to identify the outstanding themes and (ii) to visually present the scientific structure by topics of research in sharin…
Improving Residents’ Quality of Life Through Sustainable Experiential Mega-Events
Public managers need to improve city residents’ quality of life as a first step to boost its tourism development. Marketing strategies can play a useful role, as the city marketing theory states. The present article aims to compare the efficacy of two marketing strategies embedded in a public mega-event: (a) an experiential strategy, based on emotions encourage during the event and (b) a green strategy, based on green actions linked to this event…
Qualitative social media content analysis as teaching-learning method in higher education
Market research topics and methodologies are gaining presence in the most syllabus of university degrees. Today's students will probably become business managers of companies commercializing different products and services, such as hotels, restaurants, or cultural products and services. Because of this, they must learn how to apply quantitative and qualitative market research techniques to know about customer needs. Traditionally, quantitative me…
A teachers’ orientation approach to understand the university teacher-student relationship
This research intends to advance the understanding of the university teacher-student relationship in the context of teachers’ market orientation with the aim to improve students’ performance. Thus, the study is articulated on three axes: the students’ performance approach, the relationship among diverse aspects of teachers, and, fi nally, the effect of these aspects on students’ performance. The results gained from a sample of 45 teachers and 932…
A bibliometric analysis on packaging research
Purpose The basis of this paper is to carry on a bibliometric analysis to investigate how “marketing” decisions have affected “packaging” success in different disciplines. This analysis covers from the first paper published on this topic (in 1956) to the last papers published in 2019. Design/methodology/approach A total of 1,170 scientific papers (including 14,177 citations within those papers) were retrieved from the Web of Science (WOS) and Sco…
Destination engagement on Facebook
A values-alignment intervention protects adolescents from the effects of food marketing
Adolescents are exposed to extensive marketing for junk food, which drives overconsumption by creating positive emotional associations with junk food 1-6 . Here we counter this influence with an intervention that frames manipulative food marketing as incompatible with important adolescent values, including social justice and autonomy from adult control. In a preregistered, longitudinal, randomized, controlled field experiment, we show that this f…
Commercial versus technical cues to position a new product
The Moderating Role of Performance in the Link From Interactional Justice Climate to Mutual Trust Between Managers and Team Members
The main goal of this study was to examine the interaction between team members’ performance and interactional justice climate in predicting mutual trust between managers and team members. A total of 93 small centers devoted to the attention of people with intellectual disability participated in the study. In each center, the manager ( N = 93) and a group of team members ( N = 746) were surveyed. On average, team members were 36.2 years old ( SD …
Conduce la internacionalización al éxito de una empresa familiar
Este trabajo analiza los efectos de la internacionalización en el éxito de las empresas familiares, entendiendo el éxito como un constructo que engloba tanto los resultados empresariales (indicadores financieros, tales como ventas y beneficios), como indicadores de desempeño (satisfacción de clientes, calidad y reputación percibida, capacitación de los trabajadores, etc.). Para ello, 154 gerentes de empresas textiles españolas de carácter familia…
Differences between American and Indian consumers' visual images
Purpose A company's corporate image is very important and it can be conveyed through visual images. In order to provoke interest and grasp attention, visual application is an important communication process. The purpose of this paper is to explore the cultural aspects that affect consumers' interpretation of visual communication in terms of corporate imaging/branding through electronic images on the internet. Specifically two different countries'…
Adaptation of Marketing Activities to Cultural and Social Context
Roles de género y sexismo en la publicidad de las revistas españolas
En el presente trabajo se efectúa un análisis de contenido de la publicidad española en el medio revistas durante las últimas tres décadas del siglo XX. El objetivo último es el estudio de la evolución del contenido latente y manifiesto de la misma con relación a los estereotipos femenino y masculino. En este sentido, se procede en primer lugar a un análisis de la literatura concerniente a diversos estudios de naturaleza longitudinal realizados c…
Adaptation of Marketing Activities to Cultural and Social Context
A values-alignment intervention protects adolescents from the effects of food marketing
Adolescents are exposed to extensive marketing for junk food, which drives overconsumption by creating positive emotional associations with junk food 1-6 . Here we counter this influence with an intervention that frames manipulative food marketing as incompatible with important adolescent values, including social justice and autonomy from adult control. In a preregistered, longitudinal, randomized, controlled field experiment, we show that this f…
Destination engagement on Facebook
Commercial versus technical cues to position a new product
Conduce la internacionalización al éxito de una empresa familiar
Este trabajo analiza los efectos de la internacionalización en el éxito de las empresas familiares, entendiendo el éxito como un constructo que engloba tanto los resultados empresariales (indicadores financieros, tales como ventas y beneficios), como indicadores de desempeño (satisfacción de clientes, calidad y reputación percibida, capacitación de los trabajadores, etc.). Para ello, 154 gerentes de empresas textiles españolas de carácter familia…
Roles de género y sexismo en la publicidad de las revistas españolas
En el presente trabajo se efectúa un análisis de contenido de la publicidad española en el medio revistas durante las últimas tres décadas del siglo XX. El objetivo último es el estudio de la evolución del contenido latente y manifiesto de la misma con relación a los estereotipos femenino y masculino. En este sentido, se procede en primer lugar a un análisis de la literatura concerniente a diversos estudios de naturaleza longitudinal realizados c…
Adaptation of Marketing Activities to Cultural and Social Context
Differences between American and Indian consumers' visual images
Purpose A company's corporate image is very important and it can be conveyed through visual images. In order to provoke interest and grasp attention, visual application is an important communication process. The purpose of this paper is to explore the cultural aspects that affect consumers' interpretation of visual communication in terms of corporate imaging/branding through electronic images on the internet. Specifically two different countries'…
Conduce la internacionalización al éxito de una empresa familiar
Este trabajo analiza los efectos de la internacionalización en el éxito de las empresas familiares, entendiendo el éxito como un constructo que engloba tanto los resultados empresariales (indicadores financieros, tales como ventas y beneficios), como indicadores de desempeño (satisfacción de clientes, calidad y reputación percibida, capacitación de los trabajadores, etc.). Para ello, 154 gerentes de empresas textiles españolas de carácter familia…
The Moderating Role of Performance in the Link From Interactional Justice Climate to Mutual Trust Between Managers and Team Members
The main goal of this study was to examine the interaction between team members’ performance and interactional justice climate in predicting mutual trust between managers and team members. A total of 93 small centers devoted to the attention of people with intellectual disability participated in the study. In each center, the manager ( N = 93) and a group of team members ( N = 746) were surveyed. On average, team members were 36.2 years old ( SD …
Commercial versus technical cues to position a new product
Destination engagement on Facebook
A values-alignment intervention protects adolescents from the effects of food marketing
Adolescents are exposed to extensive marketing for junk food, which drives overconsumption by creating positive emotional associations with junk food 1-6 . Here we counter this influence with an intervention that frames manipulative food marketing as incompatible with important adolescent values, including social justice and autonomy from adult control. In a preregistered, longitudinal, randomized, controlled field experiment, we show that this f…
A bibliometric analysis on packaging research
Purpose The basis of this paper is to carry on a bibliometric analysis to investigate how “marketing” decisions have affected “packaging” success in different disciplines. This analysis covers from the first paper published on this topic (in 1956) to the last papers published in 2019. Design/methodology/approach A total of 1,170 scientific papers (including 14,177 citations within those papers) were retrieved from the Web of Science (WOS) and Sco…
A teachers’ orientation approach to understand the university teacher-student relationship
This research intends to advance the understanding of the university teacher-student relationship in the context of teachers’ market orientation with the aim to improve students’ performance. Thus, the study is articulated on three axes: the students’ performance approach, the relationship among diverse aspects of teachers, and, fi nally, the effect of these aspects on students’ performance. The results gained from a sample of 45 teachers and 932…
Sharing-collaborative economy in tourism
Sharing economy research has risen exponentially during the last 4 years. Although several theoretical revisions on this topic have been developed, a conceptual analysis based on bibliometric techniques and science mapping tools is lacking. Within this framework, this article has two aims: (i) to carry on a performance analysis to identify the outstanding themes and (ii) to visually present the scientific structure by topics of research in sharin…
Improving Residents’ Quality of Life Through Sustainable Experiential Mega-Events
Public managers need to improve city residents’ quality of life as a first step to boost its tourism development. Marketing strategies can play a useful role, as the city marketing theory states. The present article aims to compare the efficacy of two marketing strategies embedded in a public mega-event: (a) an experiential strategy, based on emotions encourage during the event and (b) a green strategy, based on green actions linked to this event…
Qualitative social media content analysis as teaching-learning method in higher education
Market research topics and methodologies are gaining presence in the most syllabus of university degrees. Today's students will probably become business managers of companies commercializing different products and services, such as hotels, restaurants, or cultural products and services. Because of this, they must learn how to apply quantitative and qualitative market research techniques to know about customer needs. Traditionally, quantitative me…
Tourists’ perceptions, emotions, and attitudes during a mega sport event
The aim of this study is to explore the perceptions and emotions of the sports-fan tourists experienced during a mega sport event to analyse the influence exerted by a sports event on a sponsoring brand. An empirical study was performed by collecting information from 364 sport-fan tourists during the Formula 1 Grand Prix of Europe. Results show that fans’ emotions, event perceived value, fans’ attitudes and sponsor perceived value are related ter…
Gender differences among teenagers
Purpose The aim of this paper is the analysis of teenage consumers with varying degrees of healthy and unhealthy lifestyle habits and different healthy and unhealthy eating behaviours and food involvement, and its effects on packaging cues. At the same time, the paper tries to analyse the moderating role of gender. Design/methodology/approach With a sample of 589 (316 girls and 273 boys) young consumers (14–17 years old) and using SEM methodology…
Consumer ethics
Nowadays, consumer ethics represents a relevant field of review. There have been some attempts to conduct literature reviews; however, these have been few and incomplete. For this reason, this paper follows two main objectives: (1) to develop a performance analysis to measure the impact/perceptibility of academic production on consumer ethics (most cited authors, journals and themes) and (2) to visually present the scientific structure by themes …
Brand loyalty and electronic word-of-mouth antecedents
Purpose This paper aims to analyze brand loyalty and electronic word-of-mouth (eWOM) antecedents in restaurants: (1) utilitarian and hedonic benefits, (2) brand satisfaction and (3) brand love. It also provides valuable knowledge through the comparison between positive and negative restaurant experiences. Design/methodology/approach A survey was carried out of restaurant satisfied and dissatisfied consumers. Structural equation modeling (SEM) and…
Adopting sustainable attitudes and behaviors in Spanish universities
Purpose Embracing the United Nations’ Sustainable Development Goals aligns seamlessly with European public universities’ core values and responsibilities. This study aims to evaluate the foundations of sustainable attitudes among members of the university community, their effects and influence on the intention of sustainable behavior and the moderating role of education and age. Design/methodology/approach Structural equation modeling methodology…
Online Engagement in the Sports Industry
This paper aims to investigate three pillars of social media sports marketing engagement (quantitatively and qualitatively): (i) engagement with a sports league (event), (ii) engagement with the celebrity athletes, and (iii) engagement with the sponsoring brands. To achieve these three objectives, several posts on Instagram were monitored: (i) 145 posts from the surf sports league to compare gender and 57 to compare country of origin (ii) 737 pos…
Qualitative and quantitative effects of a cause-related viral campaign
Purpose This research focuses on analysing the usefulness of an “online brand cause-related communication campaign” to improve attitudes towards the ad, the promoted social cause and the sponsoring brand. The paper contributes to mixed-methods research as quantitative and qualitative tools have been used to measure the effectiveness of the campaign. Firstly, in a quantitative study, three types of viral behaviours were investigated: (i) ad-sharin…
The taste of prestige
Purpose This paper presents a bibliometric review to map how academic research from different disciplines on luxury and gourmet restaurants has evolved, focusing on the most influential themes, contributors, and publication trends. To date, prior research has examined luxury as a broad construct, while bibliometric insights into luxury restaurant research remain scarce. Moreover, this study aims to uncover underlying structural patterns and theor…
Consumer Behavior in Brand Consumption and Identification (11 obras) · Political science (11 obras) · Psychology (11 obras) · Business (9 obras) · Sociology (9 obras) · Marketing (8 obras) · Advertising (7 obras) · Social Psychology (7 obras) · Computer Science (6 obras) · Digital Marketing and Social Media (5 obras)