Maria Francisca Blasco López
Dados Biográficos
| ID | 3081291 |
|---|---|
| NOME | Maria Francisca Blasco López |
| PRENOMES | Maria Francisca Blasco |
| SOBRENOME | López |
| ASSINATURA | LÓPEZ M F B |
| AFILIAÇÕES | Universidad Complutense de Madrid |
| ORCID | 0000-0002-6660-3571 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 6 |
| TOTAL DE CITAÇÕES | 5 |
| TOTAL COMO AUTOR | 6 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2018 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2024 |
| ÍNDICE H | 1 |
Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi
This study investigates the Louvre Abu Dhabi as a brand extension of the Louvre in France, focusing on factors influencing brand extension attitude and its impact on visit intention. Data from 934 questionnaires are analyzed using partial least squares in a multi-group study. The research aims to enrich discourse on tourist brands by examining brand image, perceived fit, and perceived brand localness within the context of the Louvre Abu Dhabi pro…
Covid-19. Crisis análogas, impacto en turismo y comportamiento del viajero a lo largo de la historia
COVID-19 has been one of the worst crises experienced by tourism industry. The reduction of inter- national arrivals in 2020 as compared to 2019 dropping 70%. Only two previous worldwide events have caused a global impact on the sector this century: the health crisis of SARS-COV-1 in 2003 and the economic depres- sion of 2008. The main goal of this research is to verify how travellers have always been mainly responsible for the spread of pathogen…
New technology in Museums
Museums have gone through a modernization process which has seen the adoption of new technologies in what they offer visitors. Within the framework of the new critical museology, these organizations have been transformed into places of encounter and experience, the key tools in this change being socialization and play. Gamification are now intrinsic to collections and are a way of inviting visitors to share new museum experiences through the late…
Archaeological tourism
Revisit intention has become a focus of attention for archaeological sites management. Identifying visitors’ loyalty drivers to any tourism attraction is crucial but it is even more necessary for these non-renewable resources. This study was designed to analyse the role of service experience, new service bonds and perceived value in visitors’ revisit intention generation process. The main contribution of the research is that perceived value is, f…
The cornerstones of museum performance. A cross-national analysis
Increasing competition among leisure attractions is hindering museum socio-cultural and economic performance. This study analyses the impact of innovation and market orientation on museum performance. In addition, it seeks to offer more specific contributions in relation to the influence of managers’ attitudes concerning museum management decisions on how to adopt increased market orientation. This research targeted two samples that entailed 397 …
Tourism sustainability in archaeological sites
Purpose The purpose of this paper is to determine a model for developing sustainable tourism in archaeological sites. A qualitative and quantitative approach has been assumed in order to test a model of market orientation, where 11 experts were interviewed and 122 employees of archaeological sites answered the e-questionnaire. Design/methodology/approach Partial least squares path modelling regression was employed to examine the measurement and s…
The cornerstones of museum performance. A cross-national analysis
Increasing competition among leisure attractions is hindering museum socio-cultural and economic performance. This study analyses the impact of innovation and market orientation on museum performance. In addition, it seeks to offer more specific contributions in relation to the influence of managers’ attitudes concerning museum management decisions on how to adopt increased market orientation. This research targeted two samples that entailed 397 …
New technology in Museums
Museums have gone through a modernization process which has seen the adoption of new technologies in what they offer visitors. Within the framework of the new critical museology, these organizations have been transformed into places of encounter and experience, the key tools in this change being socialization and play. Gamification are now intrinsic to collections and are a way of inviting visitors to share new museum experiences through the late…
Tourism sustainability in archaeological sites
Purpose The purpose of this paper is to determine a model for developing sustainable tourism in archaeological sites. A qualitative and quantitative approach has been assumed in order to test a model of market orientation, where 11 experts were interviewed and 122 employees of archaeological sites answered the e-questionnaire. Design/methodology/approach Partial least squares path modelling regression was employed to examine the measurement and s…
Archaeological tourism
Revisit intention has become a focus of attention for archaeological sites management. Identifying visitors’ loyalty drivers to any tourism attraction is crucial but it is even more necessary for these non-renewable resources. This study was designed to analyse the role of service experience, new service bonds and perceived value in visitors’ revisit intention generation process. The main contribution of the research is that perceived value is, f…
The cornerstones of museum performance. A cross-national analysis
Increasing competition among leisure attractions is hindering museum socio-cultural and economic performance. This study analyses the impact of innovation and market orientation on museum performance. In addition, it seeks to offer more specific contributions in relation to the influence of managers’ attitudes concerning museum management decisions on how to adopt increased market orientation. This research targeted two samples that entailed 397 …
New technology in Museums
Museums have gone through a modernization process which has seen the adoption of new technologies in what they offer visitors. Within the framework of the new critical museology, these organizations have been transformed into places of encounter and experience, the key tools in this change being socialization and play. Gamification are now intrinsic to collections and are a way of inviting visitors to share new museum experiences through the late…
Covid-19. Crisis análogas, impacto en turismo y comportamiento del viajero a lo largo de la historia
COVID-19 has been one of the worst crises experienced by tourism industry. The reduction of inter- national arrivals in 2020 as compared to 2019 dropping 70%. Only two previous worldwide events have caused a global impact on the sector this century: the health crisis of SARS-COV-1 in 2003 and the economic depres- sion of 2008. The main goal of this research is to verify how travellers have always been mainly responsible for the spread of pathogen…
Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi
This study investigates the Louvre Abu Dhabi as a brand extension of the Louvre in France, focusing on factors influencing brand extension attitude and its impact on visit intention. Data from 934 questionnaires are analyzed using partial least squares in a multi-group study. The research aims to enrich discourse on tourist brands by examining brand image, perceived fit, and perceived brand localness within the context of the Louvre Abu Dhabi pro…
Diverse Aspects of Tourism Research (5 obras) · Business (4 obras) · Computer Science (4 obras) · Geography (4 obras) · Marketing (4 obras) · Sociology (4 obras) · Economics (3 obras) · Museums and Cultural Heritage (3 obras) · Psychology (3 obras) · Tourism (3 obras)