Roland Marchand

Dados Biográficos

ID318386
NOMERoland Marchand
PRENOMESRoland
SOBRENOMEMarchand
ASSINATURAMARCHAND R
AFILIAÇÕESUniversity of California, Davis
VERIFICADONão
TOTAL DE OBRAS17
TOTAL DE CITAÇÕES25
TOTAL COMO AUTOR17
TOTAL COMO EDITOR0
PRIMEIRO ANO DE PUBLICAÇÃO1979
ANO MAIS RECENTE DE PUBLICAÇÃO1999
ÍNDICE H3

  • Creating the Corporate Soul

    Philip Scranton, Roland MarchandARTICLEJournal of American History1999Citada por: 8

    Journal Article Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business. By Roland Marchand. (Berkeley: University of California Press, 1998. xii, 461 pp. $39.95, ISBN 0-520-08719-4.) Get access Philip Scranton Philip Scranton Rutgers University New Brunswick, New Jersey Search for other works by this author on: Oxford Academic Google Scholar Journal of American History, Volume 86, Issue 2, Septemb…

  • Creating the Corporate Soul

    Roland MarchandBOOKCreating the Corporate Soul1998

  • Land of Desire

    Roland Marchand, William Leach et al.REVIEWJournal of American History1995

    Journal Article Land of Desire: Merchants, Power, and the Rise of a New American Culture. By William Leach. (New York: Pantheon, 1993. xviii, 510 pp. $30.00, ISBN 0-394-54350-5.) Get access Roland Marchand Roland Marchand University of California, Davis, California Search for other works by this author on: Oxford Academic Google Scholar Journal of American History, Volume 81, Issue 4, March 1995, Pages 1763–1764, https://doi.org/10.2307/2081772 P…

  • Fables of Abundance

    Roland Marchand, Jackson LearsREVIEWJournal of American History1995

    Journal Article Fables of Abundance: A Cultural History of Advertising in America. By Jackson Lears. (New York: BasicBooks, 1994. xvi, 492 pp. $30.00, ISBN 0-465-09076-1.) Get access Roland Marchand Roland Marchand University of California, Davis, California Search for other works by this author on: Oxford Academic Google Scholar Journal of American History, Volume 82, Issue 3, December 1995, Pages 1176–1177, https://doi.org/10.2307/2945134 Publi…

  • Inventing Times Square

    Roland Marchand, William R TaylorARTICLEJournal of American History1992Citada por: 10

    Journal Article Inventing Times Square: Commerce and Culture at the Crossroads of the World. Ed. by William R. Taylor. (New York: Russell Sage Foundation, 1991. xxviii + 467 pp. $39.95, ISBN 0-87154-843-7.) Get access Roland Marchand Roland Marchand University of California Davis Search for other works by this author on: Oxford Academic Google Scholar Journal of American History, Volume 79, Issue 3, December 1992, Pages 1209–1210, https://doi.org…

  • The Corporation Nobody Knew

    Open AccessRoland MarchandARTICLEThe Business History Review1991Citada por: 6Referências: 3

    When Alfred P. Sloan, Jr., assumed the presidency of General Motors, the corporation was little known beyond Wall Street, which recognized GM simply as the holding company that controlled several nearly autonomous automakers and their subsidiaries. The following article describes how Sloan used the imagination and advertising talent of Bruce Barton to create a corporate image for GM, not only in the mind of the public, but among GM's own headquar…

  • Fear of Falling

    Roland MarchandREVIEWJournal of American History1990

    Journal Article Fear of Falling: The Inner Life of the Middle Class. By Barbara Ehrenreich. (New York: Pantheon, 1989. x + 292 pp. $18.95.) Get access Roland Marchand Roland Marchand University of California, Davis Search for other works by this author on: Oxford Academic Google Scholar Journal of American History, Volume 77, Issue 2, September 1990, Page 730, https://doi.org/10.2307/2079319 Published: 01 September 1990

  • The Trade Card in Nineteenth-Century America

    Roland Marchand, Robert Jay et al.ARTICLEJournal of American History1989

    Journal Article The Trade Card in Nineteenth-Century America. By Robert Jay. (Columbia: University of Missouri Press, 1987. viii + 112 pp. $30.00.) and Tippecanoe and Trinkets Too: The Material Culture of American Presidential Campaigns, 1828–1984. By Roger A. Fischer. (Urbana: University of Illinois Press, 1988. x + 322 pp. $34.95.) Get access Roland Marchand Roland Marchand University of California, Davis Search for other works by this author o…

  • Highbrow/Lowbrow

    Roland MarchandREVIEWJournal of American History1989

    Journal Article Highbrow/Lowbrow: The Emergence of Cultural Hierarchy in America. By Lawrence W. Levine. (Cambridge: Harvard University Press, 1988. xiii + 306 pp. $25.00.) Get access Roland Marchand Roland Marchand University of California, Davis Search for other works by this author on: Oxford Academic Google Scholar Journal of American History, Volume 76, Issue 2, September 1989, Pages 565–566, https://doi.org/10.2307/1907993 Published: 01 Sep…

  • Consuming Images

    Robert Westbrook, Robert A Westbrook et al.ARTICLEReviews in American History1988

  • Advertising the American Dream

    Susan Strasser, Roland Marchand et al.ARTICLEThe New England Quarterly1986

  • Advertising the American Dream

    Gary Alan Fine, Roland MarchandARTICLEContemporary Sociology A Journal…1986

  • Advertising the American Dream

    William R Leach, Roland MarchandARTICLEJournal of American History1986

    Journal Article Advertising the American Dream: Making Way for Modernity, 1920–1940. By Roland Marchand. (Berkeley: University of California Press, 1985. xxii + 448 pp. Illustrations, notes, bibliographical essay, and index. $35.00.) Get access William R. Leach William R. Leach New York Institute for the Humanities New York University Search for other works by this author on: Oxford Academic Google Scholar Journal of American History, Volume 73, …

  • Selling Tomorrow

    Open AccessEdward Jay Pershey, Roland Marchand et al.ARTICLEAmerican Quarterly1986

  • Advertising and the American Dream

    Hy V Luong, Hy Van Luong et al.ARTICLEEthnohistory1986

  • Advertising the American Dream

    Roland MarchandBOOKAdvertising the American Dream1985

    It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. A…

  • Doves and Diplomats

    Roland Marchand, Solomon WankARTICLEJournal of American History1979Citada por: 1

    Journal Article Doves and Diplomats: Foreign Offices and Peace Movements in Europe and America in the Twentieth Century. Ed. by Solomon Wank. (Westport: Greenwood, 1978. xi + 303 pp. Notes and index. $18.50.) Get access Roland Marchand Roland Marchand University of California, Davis Search for other works by this author on: Oxford Academic Google Scholar Journal of American History, Volume 66, Issue 1, June 1979, Page 192, https://doi.org/10.2307…