Michael Wakefield
Dados Biográficos
| ID | 352927 |
|---|---|
| NOME | Michael Wakefield |
| PRENOMES | Michael |
| SOBRENOME | Wakefield |
| ASSINATURA | WAKEFIELD M |
| AFILIAÇÕES | Cancer Council Victoria |
| ORCID | 0000-0002-6183-5699 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 135 |
| TOTAL DE CITAÇÕES | 201 |
| TOTAL COMO AUTOR | 135 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1992 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2025 |
| ÍNDICE H | 9 |
Tobacco package health warnings about product manipulations
The tobacco industry manipulates cigarettes to provide sensory cues that mislead people who smoke. We assessed the effectiveness of health warnings (HWs) focussed on the impact of misleading product attributes, including filter ventilation, menthol, and roll-your-own tobacco, which were called Product Attribute HWs. Australian adults who smoke (n = 2544) were randomly assigned to view: control medication warnings; new Standard HWs with smoking ha…
‘You Can Sort of Justify Having That Drink’
Testing public communications about tobacco product bans
Boosting awareness of the rationale for tobacco product bans may maximise quitting in response. This may be achieved for a menthol ban using messages describing the rationale, emphasising the remaining products' harmfulness and negative attributes and explicitly encouraging quitting (relative to merely describing the ban and rationale and encouraging quitting)
Australian adolescents’ knowledge of smoking harms and misperceptions about tobacco products
New GHWs and public communication campaigns could improve student knowledge of previously unpublicised smoking harms and counter pervasive misperceptions about tobacco products
The Effects of Filter Ventilation and Expanded Tobacco on the Tar, Nicotine and Carbon Monoxide Yields from Cigarettes Sold in Australia
Cigarette brand variant names and characteristics such as the taste and feel of the smoke can mislead consumers into believing some products are less harmful. We assessed the characteristics of three common cigarette variants sold in Australia, "gold", "blue" and "red", to determine which characteristics differed by color, and which affected tar, nicotine and carbon monoxide (TNCO) yields. TNCO yields, physical parameters, expanded tobacco and fi…
Evaluation of the population-level impacts of the LiveLighter® obesity prevention campaign from 2012 to 2019 based on serial cross-sectional surveys
LiveLighter® is associated with improvements in knowledge of the health risks associated with excess body mass, increased vegetable intake and reduced SSB consumption in WA adults. These findings support the use of sustained, well-designed healthy lifestyle promotion and education programs as part of a comprehensive obesity prevention strategy
Tobacco packaging littering behaviours among Australian adults who smoke
The introduction of cigarette pack inserts in Australia is unlikely to create a substantial amount of additional litter
Association between single‐channel and cumulative exposure to alcohol advertising and drinking behaviours among Australian adolescents
Can counter-advertising exposing alcohol sponsorship and harms influence sport spectators’ support for alcohol policies? An experimental study
Counter-advertising employing messages that expose and critique the intent and impact of pervasive alcohol sponsorship in sport has potential to bolster public support for policies targeting alcohol sport sponsorship, diminish beliefs supportive of alcohol industry marketing strategies and enhance negative views of alcohol companies and their marketing practices
Obesity prevention and related public health advertising versus competing commercial advertising expenditure in Australia
Mass media campaigns can change attitudes and behaviours to improve population health. However, a key challenge is achieving share of voice in a complex and cluttered media environment. The aim of this study was to compare advertising expenditure on public health campaigns for obesity prevention (and related healthy eating and physical activity campaigns) with competing commercial categories of (a) sugary drinks, (b) artificially sweetened drinks…
Prevalence and Correlates of Observed Sun Protection Behaviors Across Different Public Outdoor Settings in Melbourne, Australia
Skin cancer prevention efforts in Australia have increasingly incorporated a focus on protection during incidental sun exposure. This complements the long-present messages promoting protection in high-risk settings and avoidance of acute intense bouts of sun exposure. Data from two waves of a cross-sectional direct observational survey was used to assess the prevalence and correlates of N = 12,083 adolescents’ and adults’ sun protection behavior …
Understanding and Overcoming Barriers to Drink Counting
Objectives: Drink counting has been found to be an effective protective behavioral strategy (PBS) to reduce alcohol consumption. However, little is known about attitudes to this strategy and barriers and facilitators to its use. The aim of this study was to explicate these factors and draw comparisons with less efficacious PBSs. Method: In Stage 1, 1,703 Australian drinkers were surveyed about their perceptions of five PBSs (“Count the number of …
Prevalence and trends in Australian adolescents’ adherence to 24-hour movement guidelines
There is considerable scope to improve Australian adolescents' physical activity and sedentary behaviours in line with the national 24-hour movement guidelines. Policy proposals and environmental interventions, particularly those focused on replacing sedentary screen time with physical activity (e.g. promotion of active commuting to/from school), are needed to better support Australian adolescents in meeting the 24-hour movement guidelines
You can’t just eat 16 teaspoons of sugar so why would you drink 16 teaspoons’ worth of sugar?”
Labels conveying the amount of sugar in a beverage in teaspoons were perceived as highly factual, relatable and interpretable, and as having the greatest potential to impact consumption attitudes and intentions. Further quantitative studies are required to compare the potential effectiveness of the teaspoons of sugar labels in reducing purchasing and consumption behaviour than other alternative warning labels, such as health effects or "high in" …
Public support for policies to phase out the retail sale of cigarettes in Australia
There has been little public discussion in Australia about the goal of 1 day phasing out the retail sale of cigarettes. It is notable that such policies are reasonably well supported by the Australian public, with only minority opposition
Warning labels and interpretive nutrition labels
Effective strategies to reduce free sugar intake are needed. This study examined exposure to a warning label, independently and in conjunction with a Health Star Rating (HSR) label, on the selection of commercially available cold beverages with real decision-making stakes. Participants (N = 511, 47.9% female, mean = 21.7 (SD = 6.1) years) accessed an online convenience store app via an on-campus laptop to select one of 10 beverages (5 sugar-sweet…
Attitudes Toward Peer-Delivered Sexual-Health Services Among New York City Sexual and Gender Minority Individuals Who Have Sex with Men and Attend Collective Sex Venues
Collective sex venues such as sex clubs are strategic sites to promote sexual health among sexual and gender minority individuals. We present qualitative findings from a multiple-method study on the acceptability of sexual-health services at collective sex venues in New York City (NYC) among attendees who identified as men, transgender, or gender non-conforming. In a survey used for sample selection ( n = 342), most respondents (82.7%) agreed tha…
Australian Smokers’ Sensory Experiences and Beliefs Associated with Menthol and Non-Menthol Cigarettes
Many current smokers incorrectly believe that menthol cigarettes are less harmful, likely due to the biological and sensory effects of menthol, which can lead smokers to have favourable sensory experiences. In this study, we measured the extent to which Australian smokers associate certain sensory experiences with smoking menthol and non-menthol cigarettes, and their beliefs about how damaging and enjoyable they find cigarettes with each of these…
Cigarette pack size and consumption
https://doi.org/10.1186/ISRCTN34202533
Evidence of cushioning of tobacco tax increases in large retailers in Australia
This study has demonstrated evidence of cushioning of tax increases of FMC and RYO products in large Australian supermarkets. The monthly per cent change in price significantly increased several months after routine excise indexation and in the 2 months following a large annual excise increase. Further research with a larger sample of products and stores is needed to confirm these findings
Secondary school canteens in Australia
Objective: The current study aimed to assess the nutritional quality of Australian secondary school canteen menus. Design: Stratified national samples of schools provided canteen menus in 2012–2013 and 2018, which were systematically assessed against a ‘traffic light’ classification system according to the National Healthy School Canteen Guidelines. Items were classified as green (healthiest and recommended to dominate canteen menus), amber (sele…
Intentions to reduce sugar-sweetened beverage consumption
Objective: There are numerous health effects associated with excess sugar-sweetened beverage (SSB) consumption. Interventions aimed at reducing population-level consumption require understanding of the relevant barriers and facilitators. This study aimed to identify the variables with the strongest relationship with intentions to reduce SSB consumption from a suite of variables derived from the literature. Design: Random-digit dialling of landlin…
Can point-of-sale nutrition information encourage reduced preference for sugary drinks among adolescents
Objective: To test whether point-of-sale (POS) information about the nutrition content of sugar-sweetened beverages (SSB) promotes healthier drink choices among teenagers, and explore whether POS intervention effects vary based on prior exposure to a sugary drink public health campaign ( 13 Cancers ). Design: Between-subjects online experiment with three POS signage conditions: no signage (control); sugar content (SC) and Health Star Rating (HSR)…
Food and drink marketing on social media and dietary intake in Australian adolescents
General and specific graphic health warning labels reduce willingness to consume sugar-sweetened beverages
The effects of television advertisements for junk food versus nutritious food on children's food attitudes and preferences
Impact of Tobacco Control Policies and Mass Media Campaigns on Monthly Adult Smoking Prevalence
Objectives. We sought to assess the impact of several tobacco control policies and televised antismoking advertising on adult smoking prevalence. Methods. We used a population survey in which smoking prevalence was measured each month from 1995 through 2006. Time-series analysis assessed the effect on smoking prevalence of televised antismoking advertising (with gross audience rating points [GRPs] per month), cigarette costliness, monthly sales o…
State Tobacco Control Spending and Youth Smoking
Objective. We examined the relationship between state-level tobacco control expenditures and youth smoking prevalence and cigarette consumption. Methods. We estimated a 2-part model of cigarette demand using data from the 1991 through 2000 nationally representative surveys of 8th-, 10th-, and 12th-grade students as part of the Monitoring the Future project. Results. We found that real per capita expenditures on tobacco control had a negative and …
Association between food marketing exposure and adolescents’ food choices and eating behaviors
Effects of Different Types of Antismoking Ads on Reducing Disparities in Smoking Cessation Among Socioeconomic Subgroups
Objectives. We assessed which types of mass media messages might reduce disparities in smoking prevalence among disadvantaged population subgroups. Methods. We followed 1491 adult smokers over 24 months and related quitting status at follow-up to exposure to antismoking ads in the 2 years prior to the baseline assessment. Results. On average, smokers were exposed to more than 200 antismoking ads during the 2-year period, as estimated by televised…
Smoking and smoking cessation among men whose partners are pregnant
What types of nutrition menu labelling lead consumers to select less energy-dense fast food? An experimental study
Effect of Televised, Tobacco Company–Funded Smoking Prevention Advertising on Youth Smoking-Related Beliefs, Intentions, and Behavior
Objective. To relate exposure to televised youth smoking prevention advertising to youths’ smoking beliefs, intentions, and behaviors. Methods. We obtained commercial television ratings data from 75 US media markets to determine the average youth exposure to tobacco company youth-targeted and parent-targeted smoking prevention advertising. We merged these data with nationally representative school-based survey data (n = 103 172) gathered from 199…
Tobacco Industry Marketing at Point of Purchase After the 1998 MSA Billboard Advertising Ban
Point-of-purchase marketing has become increasingly important for the tobacco industry in the United States.1 In the wake of the 1998 master settlement agreement (MSA) that required tobacco advertising on billboards across the country to end on April 24, 1999, the point-of-purchase environment is likely to assume even greater importance in the industry's marketing efforts. One goal of the billboard advertising ban (as well as other MSA advertisin…
Health warnings promote healthier dietary decision making
Antismoking television advertising and socioeconomic variations in calls to Quitline
Objective: To assess the socioeconomic variations in call rates to the Quitline (Victoria, Australia) and in the impact of anti-tobacco television advertising on call rates. Design: The outcome measure was the number of calls to the Quitline in Victoria for each week for each socioeconomic group for the period January 2001 to March 2004. Socioeconomic status (SES) was derived from the caller’s postcode using the Index of Socioeconomic Disadvantag…
Predictors and Consequences of Conversations About Health Promoting Media Messages
Female college students (N=104) in friendship dyads were exposed to radio advertisements promoting the HPV vaccine—narrative or advocacy in format—after which they completed a questionnaire. Half the dyads were instructed to engage in a conversation about the advertisement prior to completing the questionnaire. Analyses showed that interpersonal discussion was related to normative perceptions, attitudes and intentions regarding the vaccine, but o…
State Anti-Tobacco Advertising and Smoking Outcomes by Gender and Race/Ethnicity
The results from these analyses indicate that state anti-tobacco advertising significantly relates to beneficial outcomes -- especially regarding current smoking behaviour -- among US youth as a whole
Food and drink marketing on social media and dietary intake in Australian adolescents
Televised Antismoking Advertising
Objectives. We assessed the effects of levels and duration of exposure to televised antismoking advertising on cognitive and behavioral changes. Methods. We used data from a serial cross-sectional telephone survey with weekly interviews of adult smokers and recent quitters in New South Wales, Australia (n = 13 301), between April 2005 and December 2010. We merged survey data with commercial TV ratings data to estimate individuals’ exposure to ant…
General and specific graphic health warning labels reduce willingness to consume sugar-sweetened beverages
Can counter-advertising reduce pre-adolescent children's susceptibility to front-of-package promotions on unhealthy foods
Maximising students' use of purpose-built shade in secondary schools
The Effects of Smoking-Related Television Advertising on Smoking and Intentions to Quit Among Adults in the United States
Objectives. We investigated whether state-sponsored antitobacco advertisements are associated with reduced adult smoking, and interactions between smoking-related advertising types. Methods. We measured mean exposure to smoking-related advertisements with television ratings for the top-75 US media markets from 1999 to 2007. We combined these data with individual-level Current Population Surveys Tobacco Use Supplement data and state tobacco contro…
Warning labels and interpretive nutrition labels
Effective strategies to reduce free sugar intake are needed. This study examined exposure to a warning label, independently and in conjunction with a Health Star Rating (HSR) label, on the selection of commercially available cold beverages with real decision-making stakes. Participants (N = 511, 47.9% female, mean = 21.7 (SD = 6.1) years) accessed an online convenience store app via an on-campus laptop to select one of 10 beverages (5 sugar-sweet…
Understanding the effectiveness of advertisements about the long-term harms of alcohol and low-risk drinking guidelines
Food marketing with movie character toys
Can point-of-sale nutrition information and health warnings encourage reduced preference for sugary drinks
Can counter-advertising protect spectators of elite sport against the influence of unhealthy food and beverage sponsorship? A naturalistic trial
Shade Sails and Passive Recreation in Public Parks of Melbourne and Denver
Objectives. To test whether shade sails will increase the use of passive recreation areas (PRAs). Methods. We conducted a stratified randomized pretest–posttest controlled design study in Melbourne, Australia, and Denver, Colorado, in 2010 to 2014. We randomized a sample of 144 public parks with 2 PRAs in full sun in a 1:3 ratio to treatment or control. Shade sails were built at 1 PRA per treatment park. The outcome was any use of the study PRA (…
Illegal cigarette sales to children in South Australia
Correspondence to : Ms Wakefield. Abstract Objective To assess how easily ciga rettes could be purchased by children from retail stores and vending machines in South Australia. Design Ten children aged between 12 and 14 years visited 98 stores and 29 vending machines with the intention of purchasing cigarettes. Main outcome measures Percentage of successful attempts to purchase ciga rettes. Results Children succeeded in purchas ing cigarettes at …
Trends in prevalence and acceptance of workplace smoking bans among indoor workers in South Australia
The data suggest that smoking bans are now the norm for indoor workers and that further gains in promoting and supporting workplace bans will be made by directing efforts at smaller workplaces, where unrestricted smoking is most prevalent
Smoking and smoking cessation among men whose partners are pregnant
Attitudes and experiences of restaurateurs regarding smoking bans in Adelaide, South Australia
The VCP made an insignificant contribution to adoption of non-smoking policies, and compliance with the code was poor. Despite concerns about loss of business, there was considerable support for legislation which would ban smoking in all dining establishments
A window into the smoker's world
X20: a novel of (not) smoking. Richard Beard. New York: Avon Books, 1996, ISBN 0-380-73194-0. As a recent arrival to the United States from Australia, a visit to one of its famous bookstores seemed in order. I had only stepped through the door when I spied Beard’s novel, which, although published in 1996, hadn’t come across my desk before. I was glad I bought it. For all you non-smokers out there (including me), this book gives a very convincing …
Usa
A number of recent events have drawn attention to the likelihood that pricing and promotional strategies at the point of sale will become even more important to tobacco companies as a way of marketing their products in the United States and may well be used as a strategy to undermine the effects of state tobacco control programmes. In the wake of the master settlement agreement, tobacco companies announced a US$0.45 increase in November 1998 in t…
Effect of restrictions on smoking at home, at school, and in public places on teenage smoking
OBJECTIVE: To determine the relation between extent of restrictions on smoking at home, at school, and in public places and smoking uptake and smoking prevalence among school students. DESIGN: Cross sectional survey with merged records of extent of restrictions on smoking in public places. SETTING: United States. PARTICIPANTS: 17 287 high school students. MAIN OUTCOME MEASURES: Five point scale of smoking uptake; 30 day smoking prevalence. RESULT…
Smoke-Free Families
The papers in this supplement detail the research findings of projects funded by The Robert Wood Johnson Foundation's (RWJF) Smoke-Free Families (SFF) program. As a collection of conceptual overviews, review articles, and empirical studies on the subject of smoking during pregnancy and the postpartum period, this work represents important new material to add to the knowledge base of what might make for the most effective, efficient, and dissemina…
State variation in retail promotions and advertising for Marlboro cigarettes
Results suggest some point-of-purchase tobacco promotions and advertising are more pervasive in states with comprehensive tobacco control programmes. These efforts are likely to act against the objectives of programmes and need to be accounted for in programme evaluations
Usa
In the 1998 Master Settlement Agreement, the tobacco industry agreed to halt all marketing and promotion activities directed at children in the USA. Recently, however, Philip Morris may well have found a clever way to circumvent the spirit of this agreement. The Philip Morris Youth Prevention programme has been used as a vehicle through which to expose potentially 28 million school children to the name of Philip Morris on a daily basis—within the…
Socially cued smoking in bars, nightclubs, and gaming venues
These findings suggest that bans on smoking in bars, nightclubs, and gaming venues could reduce cigarette consumption and increase quitting among smokers who frequently patronise these settings. These beneficial effects are likely to be strongest among younger smokers
The cigarette pack as image
Cigarette pack design is an important communication device for cigarette brands and acts as an advertising medium. Many smokers are misled by pack design into thinking that cigarettes may be "safer". There is a need to consider regulation of cigarette packaging
My pack is cuter than your pack
Faced with bans on advertising, the tobacco companies are looking to new, more subtle ways of maintaining their brands' profile in the public eye
Tobacco Industry Marketing at Point of Purchase After the 1998 MSA Billboard Advertising Ban
Point-of-purchase marketing has become increasingly important for the tobacco industry in the United States.1 In the wake of the 1998 master settlement agreement (MSA) that required tobacco advertising on billboards across the country to end on April 24, 1999, the point-of-purchase environment is likely to assume even greater importance in the industry's marketing efforts. One goal of the billboard advertising ban (as well as other MSA advertisin…
Individual versus corporate responsibility for smoking-related illness
This paper provides a thematic frame analysis of Australian newspaper reporting of the outcome and implications of the trial of Rolah McCabe versus British American Tobacco Australasia (BATA). In this trial, a Melbourne woman was awarded A$700,000 damages for smoking-attributable lung cancer when the defendant, BATA, had its case dismissed due to document destruction. In 60 commentaries from Australian national or capital city newspapers between …
Recall and response of smokers and recent quitters to the Australian National Tobacco Campaign
A national campaign using graphic advertising to emphasise the health risks of smoking can make significant population wide contributions to improving new learning about smoking damage and positively influence attitudes about smoking risks
Conference participants
Uptake and effectiveness of the Australian telephone Quitline service in the context of a mass media campaign
In the context of a national mass media campaign, this study illustrates that it is possible to bring together differing State based services to provide an accessible, acceptable, and effective quit smoking service
Do adult focused anti-smoking campaigns have an impact on adolescents? The case of the Australian National Tobacco Campaign
Results indicate that adolescents were very aware of this adult focused anti-smoking campaign and thought it relevant to them. The findings suggest that a graphic health effects cessation focused campaign may have been successful in promoting anti-smoking attitudes among adolescents
Tobacco in the news
Coverage of events and opinions related to tobacco in Australian newspapers in 2001 was generally positive for tobacco control objectives. Given that over 2 million individuals (out of a population of 19 million) were potentially exposed to tobacco related newspaper articles per day in Australia, this represents good news for tobacco control advocates. The variation in news coverage in different States and at different times in the year, however,…
Impact of tobacco tax reforms on tobacco prices and tobacco use in Australia
The fall in smoking prevalence over the first two phases of the NTC was substantially greater than would be expected due to tax changes alone. The fall in smoking consumption over the first two phases was slightly less than would be expected and in the third considerably higher than would be expected
Press coverage of public expenditure of Master Settlement Agreement funds
Press coverage of MSA non-tobacco control spending suggests that the funds have been quickly formulated as fodder for state spending, rather than to support tobacco control efforts. Thus, caution is required in pursuing settlements with the industry where the objective is better funding for tobacco control efforts, particularly in light of the possibility that press coverage of MSA allocation may actually serve as positive publicity for the tobac…
Appraisal of anti-smoking advertising by youth at risk for regular smoking
Youths in three different countries responded to anti-smoking advertisements in very similar ways, suggesting that such adverts might be more actively shared among nations. The appraisal of, and engagement with, the anti-smoking adverts, however, varied substantially depending on executional characteristics. In the design of effective anti-smoking adverts, due attention needs to be paid to those characteristics that appear to most engage youth ac…
Australian Letters to the Editor on Tobacco
News coverage of tobacco issues influences both individual behavior change and policy progression. Thus, media advocacy is increasingly recognized as important for promoting public health. Letters to the editor (LTE) are a basic form of media advocacy, serving to demonstrate community sentiment on a given issue. Such letters are yet to receive systematic analytic consideration. The authors conducted an ethnographic content analysis of LTE on toba…
Framing of Australian newspaper coverage of a secondhand smoke injury claim
This paper focuses on newspaper coverage of the Marlene Sharp legal case in Australia, concerning a non-smoking bar worker who was awarded damages for laryngeal cancer caused by passive smoking. All Australian metropolitan and Victorian regional newspaper coverage of the case was obtained from a commercial media monitoring agency for the month of May 2001, yielding 100 articles for analysis. A qualitative text analysis was conducted on newspaper …
Medicine (123 obras) · Environmental health (91 obras) · Advertising (87 obras) · Business (80 obras) · Smoking Behavior and Cessation (76 obras) · Psychology (68 obras) · Obesity, Physical Activity, Diet (50 obras) · Public health (47 obras) · Behavioral Health and Interventions (37 obras) · Marketing (34 obras)