Ward Boekesteijn
Dados Biográficos
| ID | 3531869 |
|---|---|
| NOME | Ward Boekesteijn |
| PRENOMES | Ward |
| SOBRENOME | Boekesteijn |
| ASSINATURA | BOEKESTEIJN W |
| AFILIAÇÕES | Radboud University Nijmegen |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAÇÕES | 2 |
| TOTAL COMO AUTOR | 1 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2024 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2024 |
| ÍNDICE H | 1 |
The Impact of Formal and Informal Pronouns of Address on Product Price Estimation
Previous literature has examined the effect of using a formal or informal second-person pronoun on consumers' appreciation of an advertisement and the advertised product and their purchase intention. This is the first study that additionally examines the effect of the use of either pronoun on product price estimation. In a between-subjects web experiment, Dutch participants evaluated product ads in which either an informal or formal pronoun of ad…
The Impact of Formal and Informal Pronouns of Address on Product Price Estimation
Previous literature has examined the effect of using a formal or informal second-person pronoun on consumers' appreciation of an advertisement and the advertised product and their purchase intention. This is the first study that additionally examines the effect of the use of either pronoun on product price estimation. In a between-subjects web experiment, Dutch participants evaluated product ads in which either an informal or formal pronoun of ad…
The Impact of Formal and Informal Pronouns of Address on Product Price Estimation
Previous literature has examined the effect of using a formal or informal second-person pronoun on consumers' appreciation of an advertisement and the advertised product and their purchase intention. This is the first study that additionally examines the effect of the use of either pronoun on product price estimation. In a between-subjects web experiment, Dutch participants evaluated product ads in which either an informal or formal pronoun of ad…
Advertising (1 obras) · Business (1 obras) · Consumer Behavior in Brand Consumption and Identification (1 obras) · Consumer Market Behavior and Pricing (1 obras) · Digital Marketing and Social Media (1 obras) · Economics (1 obras) · Estimation (1 obras) · Linguistics (1 obras) · Mathematics (1 obras) · Product (mathematics (1 obras)