Suraksha Gupta
Dados Biográficos
| ID | 3600896 |
|---|---|
| NOME | Suraksha Gupta |
| PRENOMES | Suraksha |
| SOBRENOME | Gupta |
| ASSINATURA | GUPTA S |
| AFILIAÇÕES | University of the Arts London |
| ORCID | 0000-0002-1044-1796 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 12 |
| TOTAL DE CITAÇÕES | 1 |
| TOTAL COMO AUTOR | 12 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2018 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 1 |
Ethics in influencer marketing
Influencer marketing has evolved into a dynamic marketing strategy. Despite this surge, its associated ethical implications have been largely overlooked in scholarly discourse. This study addresses this critical gap by delving into the ethical issues of influencer marketing through a two-stage study. Study 1 carried out a systematic literature review of 116 research articles using the 5W1H framework to synthesize existing fragmented literature. T…
Sustainable consumption of wearable healthcare devices and its relevance to the net-zero agenda
Decentralization through capabilities in human centred technology and engaging social media content
Sustainable consumption with slow fashion
Fast fashion’s reliance on overproduction and low pricing has driven environmental degradation and overlooked workers’ rights. In contrast, the slow fashion movement advocates for durable, ethical wardrobes, requiring a shift in social norms. Grounded in the Sustainable Development Goals (SDGs)—particularly SDG 12 on Responsible Consumption and Production—this research explores how advertising can encourage consumers to transition from fast fashi…
Role of blockchain in shaping trust and purchase intentions for beauty brands advertised online
Corporate reputation is the public’s perception of a business and how people perceive an organization with their products, services, and behaviours. In the beauty industry, consumers are known to be more curious and conscious of the broader impact of their buying decisions. With significant purchasing power, consumers now prioritize safety and health considerations when it comes to beauty care. Our empirical study investigates the role of blockch…
Role of Socio-Cultural Capital and Country-Level Affluence in Ethical Consumerism
Customer analytics and new product performance
AI-Augmented HRM
The research using artificial intelligence (AI) applications in HRM functional areas has gained much traction and a steep surge over the last three years. The extant literature observes that contemporary AI applications have augmented HR functionalities. AI-Augmented HRM HRM(AI) has assumed strategic importance for achieving HRM domain-level outcomes and organisational outcomes for a sustainable competitive advantage. Moreover, there is increasin…
Digital consumption and socio-normative vulnerability
Financial inclusion through digitalisation of services for well-being
Localization of computer-mediated communication and corporate impression on online communities
Purpose The purpose of this paper is to investigate the importance of localizing online communities (OCs) and examines how OC members form impressions of organizations that use OCs in their communication activities. A conceptual framework and measurement scale are developed that consist of complex latent constructs. Design/methodology/approach A sequential multi-method approach is adopted with both qualitative and quantitative investigations. Usi…
IMO and internal branding outcomes
This study extends our knowledge of internal branding in the context of employees in the higher education sector. Employing a quantitative methodology in UK universities, a conceptual model is presented and tested on 235 employees. Internal market orientation (IMO) is examined as a management tool to drive employees’ university brand commitment en route to brand supportive behavior. The results show that the effect of IMO on employees’ university…
IMO and internal branding outcomes
This study extends our knowledge of internal branding in the context of employees in the higher education sector. Employing a quantitative methodology in UK universities, a conceptual model is presented and tested on 235 employees. Internal market orientation (IMO) is examined as a management tool to drive employees’ university brand commitment en route to brand supportive behavior. The results show that the effect of IMO on employees’ university…
IMO and internal branding outcomes
This study extends our knowledge of internal branding in the context of employees in the higher education sector. Employing a quantitative methodology in UK universities, a conceptual model is presented and tested on 235 employees. Internal market orientation (IMO) is examined as a management tool to drive employees’ university brand commitment en route to brand supportive behavior. The results show that the effect of IMO on employees’ university…
Localization of computer-mediated communication and corporate impression on online communities
Purpose The purpose of this paper is to investigate the importance of localizing online communities (OCs) and examines how OC members form impressions of organizations that use OCs in their communication activities. A conceptual framework and measurement scale are developed that consist of complex latent constructs. Design/methodology/approach A sequential multi-method approach is adopted with both qualitative and quantitative investigations. Usi…
Financial inclusion through digitalisation of services for well-being
Digital consumption and socio-normative vulnerability
AI-Augmented HRM
The research using artificial intelligence (AI) applications in HRM functional areas has gained much traction and a steep surge over the last three years. The extant literature observes that contemporary AI applications have augmented HR functionalities. AI-Augmented HRM HRM(AI) has assumed strategic importance for achieving HRM domain-level outcomes and organisational outcomes for a sustainable competitive advantage. Moreover, there is increasin…
Role of Socio-Cultural Capital and Country-Level Affluence in Ethical Consumerism
Customer analytics and new product performance
Sustainable consumption with slow fashion
Fast fashion’s reliance on overproduction and low pricing has driven environmental degradation and overlooked workers’ rights. In contrast, the slow fashion movement advocates for durable, ethical wardrobes, requiring a shift in social norms. Grounded in the Sustainable Development Goals (SDGs)—particularly SDG 12 on Responsible Consumption and Production—this research explores how advertising can encourage consumers to transition from fast fashi…
Role of blockchain in shaping trust and purchase intentions for beauty brands advertised online
Corporate reputation is the public’s perception of a business and how people perceive an organization with their products, services, and behaviours. In the beauty industry, consumers are known to be more curious and conscious of the broader impact of their buying decisions. With significant purchasing power, consumers now prioritize safety and health considerations when it comes to beauty care. Our empirical study investigates the role of blockch…
Ethics in influencer marketing
Influencer marketing has evolved into a dynamic marketing strategy. Despite this surge, its associated ethical implications have been largely overlooked in scholarly discourse. This study addresses this critical gap by delving into the ethical issues of influencer marketing through a two-stage study. Study 1 carried out a systematic literature review of 116 research articles using the 5W1H framework to synthesize existing fragmented literature. T…
Sustainable consumption of wearable healthcare devices and its relevance to the net-zero agenda
Decentralization through capabilities in human centred technology and engaging social media content
Business (7 obras) · Computer Science (6 obras) · Digital Marketing and Social Media (4 obras) · Economics (3 obras) · Marketing (3 obras) · Political science (3 obras) · Psychology (3 obras) · Sociology (3 obras) · Advertising (2 obras) · Aesthetics (2 obras)