Ann Pegoraro
Dados Biográficos
| ID | 3619983 |
|---|---|
| NOME | Ann Pegoraro |
| PRENOMES | Ann |
| SOBRENOME | Pegoraro |
| ASSINATURA | PEGORARO A |
| AFILIAÇÕES | University of Guelph |
| ORCID | 0000-0002-0847-7191 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 39 |
| TOTAL DE CITAÇÕES | 109 |
| TOTAL COMO AUTOR | 38 |
| TOTAL COMO EDITOR | 1 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2010 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 6 |
Throw, sweep, thrive and belong
To advance understanding of socially constructed motherhood and sport, researchers are exploring elite athlete mothers’ sporting comebacks on social media (e.g. Instagram). The role of community aspects (e.g. belongingness, trust) linked to athlete mothers’ sporting career negotiation in digital media holds potential to expand understanding of socio-cultural career affordances for these sportswomen. This study explored the sense of community mean…
Improving Sport Culture Through Nano-Influencers
The Canadian amateur and community sport system, along with several national sport organizations, has come under intense scrutiny following documented cases of misconduct, abuse, and organizational cover-ups. These events have prompted urgent calls for cultural change, especially within youth and community contexts where parents, coaches, and club administrators play central roles. This study contributes to the field of strategic sport communicat…
Not the Michigan State University of Old? A Critical Discourse Analysis of Crisis Communication
The purpose of this study was to examine how Michigan State University (MSU), Mel Tucker, and Brenda Tracy engaged in crisis communication and image repair amid an ongoing crisis involving allegations of sexual assault. Specifically, this work moved beyond identifying the crisis-communication strategies being employed, answering the call to employ critical discourse analysis in scholarly examinations of crisis-communication efforts. MSU primarily…
If Memes Could Dance
The purpose of this case study was to examine how Rachael Gunn and the Australian Olympic Committee (AOC) employed situational crisis communication theory and image-repair strategies in their responses to the 2024 Olympics breakdancing scandal. Furthermore, we examined how social media commentary responded to these crisis communication efforts. Gunn’s statement was primarily rooted in the image-repair strategies of bolstering , attack accuser, an…
Motherhood journeys on and off the ice
Who’ Makes a ‘Good’ Leader? Examining the Influence of Leader Gender with Perceptions of Leader Competency and Employee Outcomes
Gender stereotypes suggest men are better fit in roles of leadership. The multi-billion-dollar sport industry is an example of this trend. The extant literature is limited in its examinations of the validity of these stereotypes that negatively influence a woman’s ability to obtain leadership roles in highly men-dominated industries. To address this gap, the current study asked U.S. intercollegiate administrators and coaches to evaluate their sup…
From birth to rebirth
Sport media is a public pedagogy that impacts sportswomen’s embodied subjectivities by circulating gender ideologies and discourses as forms of truth. In this study we used relativist narrative inquiry to build on sport media research exploring socially constructed motherhood and sport. We interrogated ‘comeback meanings’ in sport media stories of four veteran (i.e. multiple Olympic Games appearances, 32–41 years of age) Canadian athletes’ journe…
The Dominance of Fandom
This quantitative study featuring a representative sample from four Canadian regions (n = 1,011) investigates the impact of fandom and gender on 12 consumption behaviors pertaining to the 2019 NBA Championships. To analyze the panel survey results, multivariate multiple and ordinal probit regressions were used to measure the impact of gender, fandom, and the gender-fandom interaction on live and non-live consumption behaviors respectively. Fandom…
A Perfect Storm
This article pays homage to Black Women’s National Basketball Association (WNBA) players and their activist efforts. Such players are often-overlooked activists who are always “holdin it down” while simultaneously keeping activism at the forefront of their agenda. When the 2020 Women’s National Basketball Association season opened, the athletes in this league took the opportunity to highlight social injustice in the United States; not surprising …
Tangled and Bumpy Roads to Gender Equity
With the 2024 Olympic Games touted as reaching gender parity (i.e., same number of female and male athletes participating), media conversations are continuing about elite athlete mothers. Researchers interrogating media stories of Olympic athlete mothers have shown that their sporting journeys are not straightforward due to tensions linked to gender (in)equity. In this paper we use narrative inquiry as a theoretical lens to explore "comeback them…
The Switch Up
In this article, the authors examine the period of time between Edwards' third and fourth waves of athlete activism, featuring a lapse in The Heritage of Black athlete activism efforts. By applying a Black Critical Theory lens and analyzing athletes like Michael Jordan in the apolitical era of Black athletes, this study provides contextual understandings in addressing the gap in Black athlete activism and advancement from the 1980s to the late 20…
The Kraken Awakens
This study explored the public’s response to the digital brand launch of the Seattle Kraken. Informed by agenda-setting theory and through content and social media analyses, the study identified the initial digital sentiment around the brand and the reach of the virtual conversations. The Kraken were able to encourage favorable conversation about the team by setting the agenda and encouraging consumers to engage with content at specific times dur…
Examining the Intersection of Sport, Social Media, and Crisis Communication
The purpose of this commentary is to present the state of sport, social media, and crisis communication research. Existing crisis-communication research involving athletes and coaches; collegiate institutions; teams, leagues, and governing bodies; journalists; and other sport entities are discussed. The commentary concludes with a discussion of directions for future research, including (a) interviewing industry professionals, (b) employing survey…
The Beginning of a Reckoning
The purpose of this study was to examine the crisis of systemic sexual abuse, sexual harassment, and misconduct in the NWSL within the frameworks of situational crisis communication theory (SCCT) and image-repair theory (IRT). Specifically, this research engaged with three data sources (1) the Yates Report which details team by team allegations, (2) team statements in response to the allegations being made public, and (3) social media interaction…
Exposing a Motherhood Penalty in Sport
Coinciding with athlete mothers' stories gaining media visibility, sport media researchers are studying media discourses to learn more about socially constructed motherhood and sport. The present study extends media research on elite athlete mothers, by using feminist narrative inquiry to interrogate discrimination meanings in sport. North American sport media stories were collected on Canadian athletes' (i.e., boxer Mandy Bujold, basketball play…
Brittney Griner, Intersectionality, and “Woke Politics”
In February of 2022, professional women’s basketball player Brittney Griner was detained in Russia on drug possession charges. Her detainment was a trending Twitter topic demonstrating the cultural, political, and social state of the United States, specifically pertaining to race, gender, nationality, and LGBTQ matters. The purpose of this study was to analyze what Brittney Griner’s release from Russia tells us about social power relations and co…
Racist State and the State of Race
The purpose of this study was to examine the evolution of social media commentary pertaining to LeBron James’ activism efforts during two pivotal moments of state-enacted anti-Blackness violence. Utilizing the lens of critical race theory and critical whiteness studies, we examined user commentary pertaining to James’ two Instagram posts responding to the state-enacted violence against Michael Brown in 2014 and George Floyd in 2020. While respons…
Mapping Women's Community Sport Participation to Inform Sport Development Initiatives
Using a spatial analysis methodology, we analyzed sport participation through membership data of a Provincial Sport Organization (PSO) in Ontario, Canada. Specifically, our analysis brings attention to the participation of women and girls in Row Ontario and the urban and rural nature of the PSO's membership. This research was conducted in partnership with the PSO to provide insights into how contextual factors influence sport participation and ho…
Sport in the Age of Trump
The purpose of this study was to investigate how Donald Trump used Twitter to position sport within the greater sociopolitical landscape. An inductive analysis of Trump’s sport-related tweets revealed four themes including (a) sport as self-promotion, (b) sport as fandom, (c) sport as battleground, and (d) sport as American identity. This study found that Trump positioned sport as a status symbol. In doing so, he leveraged his power, wealth, and …
When virtual spaces meet the limitations of traditional sport
An Analysis of Broadcasting Media Using Social Media Engagement in the WNBA
While there has been research into what teams, leagues, and athletes post on social media and the impact of post content on social media engagement, there is limited understanding and empirical research on the impact of broadcasting media on social sport consumption. There are an increasing number of new media through which sport leagues can distribute their content to fans. This research examines the impact of different broadcast platforms on ga…
Responsible Leadership in Sport
Sports, apart from providing entertainment, can provide an escape from everyday troubles, a community to belong to, and an opportunity to connect to the wider world. As such, sports have contributed to the unification of people, the development of peace and tolerance, and the empowerment of women and young people globally. However, sports’ widespread popularity has also contributed to “big money” opportunities for sports organizations, sporting v…
Re-thinking Women's Sport Research
Despite decades of research and advocacy-women's professional sports continue to be considered second class to men's sports. The goal of this paper is to rethink how we state, present, and solve problems in women's sport. To affect true change, the wisdom of a broad stakeholder group was embraced such that varied perspectives could be considered. A three-question survey was developed to examine what key constituents believe is working in women's …
A critical discourse analysis of gendered cardiovascular disease meanings of the #MoreMoments campaign on Twitter
The purpose of this study was to explore how the Heart and Stroke Foundation of Canada and Canadian Twitter users linked women's experiences and health identities with the #MoreMoments cardiovascular disease awareness campaign. Critical discourse analysis of Twitter data between September 2017 and November 2017 identified two primary discourses (tragedy and loss, and life and health) and two identity/subject positions (visionary leaders and succe…
Shared Space
The Olympic Games offer scholars the opportunity to better understand how broadcasters visually frame male and female athletes to their large audiences. Traditionally, scholars have focused their efforts on the televised Olympic broadcasts and photojournalism coverage in newspaper and magazines. Scholarship has historically found that female athletes were underrepresented in event coverage and framed along gender stereotypes; however, in more rec…
An Analysis of Colin Kaepernick, Megan Rapinoe, and the National Anthem Protests
The purpose of this study was to investigate the Facebook narrative surrounding Colin Kaepernick and Megan Rapinoe’s activism as crafted through user comments on their respective public Facebook pages following the athletes’ protests during the national anthem. A total of 85,649 users’ comments were collected and analyzed within the context of framing. The themes emerging from the data suggested a strong nationalistic narrative, with some accompa…
Re-thinking Women's Sport Research
Despite decades of research and advocacy-women's professional sports continue to be considered second class to men's sports. The goal of this paper is to rethink how we state, present, and solve problems in women's sport. To affect true change, the wisdom of a broad stakeholder group was embraced such that varied perspectives could be considered. A three-question survey was developed to examine what key constituents believe is working in women's …
Self-Representations of Women’s Sport Fandom on Instagram at the 2015 Fifa Women’s World Cup
The purpose of this study is to investigate how fans of women’s sport are using Instagram to self-represent their fandom. It uses the 2015 FIFA Women’s World Cup (WWC) as a case study to examine the ways in which fans at a women’s sport event express their fandom through images and to consider the social and political dimensions of using Instagram for promoting women’s sport. Instagram pictures containing the event-related hashtags #FIFAWWC, #Liv…
Shared Space
The Olympic Games offer scholars the opportunity to better understand how broadcasters visually frame male and female athletes to their large audiences. Traditionally, scholars have focused their efforts on the televised Olympic broadcasts and photojournalism coverage in newspaper and magazines. Scholarship has historically found that female athletes were underrepresented in event coverage and framed along gender stereotypes; however, in more rec…
Are Men Better Leaders? An Investigation of Head Coaches’ Gender and Individual Players’ Performance in Amateur and Professional Women’s Basketball
Understanding the ways missing and murdered Indigenous women are framed and handled by social media users
The media plays a large role in facilitating negative racial and gender ideologies about Indigenous women. In Canada, as we struggle with the national crisis of missing and murdered Indigenous women (MMIW), researchers have collected data from social media (SM) and identified that subversive texts about Indigenous women perpetuate a racialized violent discourse. Given that many Indigenous peoples, including Indigenous youth, have smart phones and…
I’m Not going to the f***ing White House”
When asked if she would go to the White House if invited, Megan Rapinoe stated, “I’m not going to the fucking White House.” The next morning, President Donald Trump posted a series of tweets in which he criticized Rapinoe’s statements. In his tweets, Trump introduced issues around race in the United States and brought forth his own notion of nationalism. The purpose of this study was to conduct an analysis of users’ tweets to determine how indivi…
A Perfect Storm
This article pays homage to Black Women’s National Basketball Association (WNBA) players and their activist efforts. Such players are often-overlooked activists who are always “holdin it down” while simultaneously keeping activism at the forefront of their agenda. When the 2020 Women’s National Basketball Association season opened, the athletes in this league took the opportunity to highlight social injustice in the United States; not surprising …
ForTheGame
Women’s professional hockey was hindered when the Canadian Women’s Hockey League announced its abrupt closure in March 2019. The action disrupted the opportunity for hundreds of elite women’s hockey players to continue pursuing competitive hockey after university. This study outlines the time period surrounding the Canadian Women’s Hockey League’s closure and the formation of the Professional Women’s Hockey Players Association. The Professional W…
WeTheNorth
The use of hashtags has become an important strategy in digital marketing, anchoring online conversations. The conversations stemming from the use of hashtags can comprise both meaningful dialogue between users and brands, and one-off spontaneous sentiments. As such, hashtags can aid in the formation of a team’s online brand community and can be useful to understand and target key segments of users. In this research, an examination of the Toronto…
An Examination of Michigan State University’s Image Repair via Facebook and the Public Response Following the Larry Nassar Scandal
The purpose of this study was to examine how Michigan State University (MSU) utilized Facebook as a tool for image repair following the Larry Nassar sex abuse scandal. Specifically, the researchers were concerned with the image-repair approach utilized by MSU during Nassar’s hearing and in its immediate aftermath. Additionally, the researchers examined users’ responses via Facebook comments to determine reactions to MSU’s image-repair strategies.…
Twitter as Disruptive Innovation in Sport Communication
This Twitter Research Forum essay by Ann Pegoraro, one of the leading sport management and marketing scholars on social media, focuses on the need to study Twitter as a disruptive innovation in sport communication. Making a case that Twitter has disrupted the one-to-many, single-medium framework of sport consumption traditionally offered by television to the many-to-many possibilities of Internet-enabled sport participatory consumption, Pegoraro …
Exposing a Motherhood Penalty in Sport
Coinciding with athlete mothers' stories gaining media visibility, sport media researchers are studying media discourses to learn more about socially constructed motherhood and sport. The present study extends media research on elite athlete mothers, by using feminist narrative inquiry to interrogate discrimination meanings in sport. North American sport media stories were collected on Canadian athletes' (i.e., boxer Mandy Bujold, basketball play…
Racist State and the State of Race
The purpose of this study was to examine the evolution of social media commentary pertaining to LeBron James’ activism efforts during two pivotal moments of state-enacted anti-Blackness violence. Utilizing the lens of critical race theory and critical whiteness studies, we examined user commentary pertaining to James’ two Instagram posts responding to the state-enacted violence against Michael Brown in 2014 and George Floyd in 2020. While respons…
Who’ Makes a ‘Good’ Leader? Examining the Influence of Leader Gender with Perceptions of Leader Competency and Employee Outcomes
Gender stereotypes suggest men are better fit in roles of leadership. The multi-billion-dollar sport industry is an example of this trend. The extant literature is limited in its examinations of the validity of these stereotypes that negatively influence a woman’s ability to obtain leadership roles in highly men-dominated industries. To address this gap, the current study asked U.S. intercollegiate administrators and coaches to evaluate their sup…
The Dominance of Fandom
This quantitative study featuring a representative sample from four Canadian regions (n = 1,011) investigates the impact of fandom and gender on 12 consumption behaviors pertaining to the 2019 NBA Championships. To analyze the panel survey results, multivariate multiple and ordinal probit regressions were used to measure the impact of gender, fandom, and the gender-fandom interaction on live and non-live consumption behaviors respectively. Fandom…
Tangled and Bumpy Roads to Gender Equity
With the 2024 Olympic Games touted as reaching gender parity (i.e., same number of female and male athletes participating), media conversations are continuing about elite athlete mothers. Researchers interrogating media stories of Olympic athlete mothers have shown that their sporting journeys are not straightforward due to tensions linked to gender (in)equity. In this paper we use narrative inquiry as a theoretical lens to explore "comeback them…
The Beginning of a Reckoning
The purpose of this study was to examine the crisis of systemic sexual abuse, sexual harassment, and misconduct in the NWSL within the frameworks of situational crisis communication theory (SCCT) and image-repair theory (IRT). Specifically, this research engaged with three data sources (1) the Yates Report which details team by team allegations, (2) team statements in response to the allegations being made public, and (3) social media interaction…
Brittney Griner, Intersectionality, and “Woke Politics”
In February of 2022, professional women’s basketball player Brittney Griner was detained in Russia on drug possession charges. Her detainment was a trending Twitter topic demonstrating the cultural, political, and social state of the United States, specifically pertaining to race, gender, nationality, and LGBTQ matters. The purpose of this study was to analyze what Brittney Griner’s release from Russia tells us about social power relations and co…
Mapping Women's Community Sport Participation to Inform Sport Development Initiatives
Using a spatial analysis methodology, we analyzed sport participation through membership data of a Provincial Sport Organization (PSO) in Ontario, Canada. Specifically, our analysis brings attention to the participation of women and girls in Row Ontario and the urban and rural nature of the PSO's membership. This research was conducted in partnership with the PSO to provide insights into how contextual factors influence sport participation and ho…
An Analysis of Broadcasting Media Using Social Media Engagement in the WNBA
While there has been research into what teams, leagues, and athletes post on social media and the impact of post content on social media engagement, there is limited understanding and empirical research on the impact of broadcasting media on social sport consumption. There are an increasing number of new media through which sport leagues can distribute their content to fans. This research examines the impact of different broadcast platforms on ga…
Examining IRA Bots in the NFL Anthem Protest
With the understanding that the mass-participated mechanism of social media has led to an evolved lens of gatekeeping, this study incorporates the framework of digital gatekeeping to examine activities of Internet Research Agency (IRA) bots in the Twitter sphere of the National Football League anthem protest. To do so, the investigation employed data of IRA bots released from Clemson University. We conducted analysis by approaching bots’ gatekeep…
Look Who’s Talking—Athletes on Twitter
This case study investigated athletes’ use of a specific social-media platform—Twitter. Social media are a rising force in marketing and have been fully embraced by the sport industry, with teams, leagues, coaches, athletes, and managers establishing presences. Primarily these presences have been focused on Twitter, a microblogging site that allows users to post their personal thoughts in 140 characters or less. Athletes, in particular, have enga…
Look Who’s Talking—Athletes on Twitter
Consumer Consumption and Advertising Through Sport
The sport industry benefits greatly from its various media partnerships. Sport as a corporate marketing tool provides increased flexibility, broad reach, and high levels of brand and corporate exposure. Many organizations have recognized this potential of sport as a vehicle for accomplishing many of their marketing-related objectives. In turn, this has resulted in significant growth in the sport industry, in particular in its media consumption bo…
Twitter as Disruptive Innovation in Sport Communication
This Twitter Research Forum essay by Ann Pegoraro, one of the leading sport management and marketing scholars on social media, focuses on the need to study Twitter as a disruptive innovation in sport communication. Making a case that Twitter has disrupted the one-to-many, single-medium framework of sport consumption traditionally offered by television to the many-to-many possibilities of Internet-enabled sport participatory consumption, Pegoraro …
Are Men Better Leaders? An Investigation of Head Coaches’ Gender and Individual Players’ Performance in Amateur and Professional Women’s Basketball
An Analysis of Colin Kaepernick, Megan Rapinoe, and the National Anthem Protests
The purpose of this study was to investigate the Facebook narrative surrounding Colin Kaepernick and Megan Rapinoe’s activism as crafted through user comments on their respective public Facebook pages following the athletes’ protests during the national anthem. A total of 85,649 users’ comments were collected and analyzed within the context of framing. The themes emerging from the data suggested a strong nationalistic narrative, with some accompa…
Understanding the ways missing and murdered Indigenous women are framed and handled by social media users
The media plays a large role in facilitating negative racial and gender ideologies about Indigenous women. In Canada, as we struggle with the national crisis of missing and murdered Indigenous women (MMIW), researchers have collected data from social media (SM) and identified that subversive texts about Indigenous women perpetuate a racialized violent discourse. Given that many Indigenous peoples, including Indigenous youth, have smart phones and…
WeTheNorth
The use of hashtags has become an important strategy in digital marketing, anchoring online conversations. The conversations stemming from the use of hashtags can comprise both meaningful dialogue between users and brands, and one-off spontaneous sentiments. As such, hashtags can aid in the formation of a team’s online brand community and can be useful to understand and target key segments of users. In this research, an examination of the Toronto…
An Examination of Michigan State University’s Image Repair via Facebook and the Public Response Following the Larry Nassar Scandal
The purpose of this study was to examine how Michigan State University (MSU) utilized Facebook as a tool for image repair following the Larry Nassar sex abuse scandal. Specifically, the researchers were concerned with the image-repair approach utilized by MSU during Nassar’s hearing and in its immediate aftermath. Additionally, the researchers examined users’ responses via Facebook comments to determine reactions to MSU’s image-repair strategies.…
Examining IRA Bots in the NFL Anthem Protest
With the understanding that the mass-participated mechanism of social media has led to an evolved lens of gatekeeping, this study incorporates the framework of digital gatekeeping to examine activities of Internet Research Agency (IRA) bots in the Twitter sphere of the National Football League anthem protest. To do so, the investigation employed data of IRA bots released from Clemson University. We conducted analysis by approaching bots’ gatekeep…
Self-Representations of Women’s Sport Fandom on Instagram at the 2015 Fifa Women’s World Cup
The purpose of this study is to investigate how fans of women’s sport are using Instagram to self-represent their fandom. It uses the 2015 FIFA Women’s World Cup (WWC) as a case study to examine the ways in which fans at a women’s sport event express their fandom through images and to consider the social and political dimensions of using Instagram for promoting women’s sport. Instagram pictures containing the event-related hashtags #FIFAWWC, #Liv…
Shared Space
The Olympic Games offer scholars the opportunity to better understand how broadcasters visually frame male and female athletes to their large audiences. Traditionally, scholars have focused their efforts on the televised Olympic broadcasts and photojournalism coverage in newspaper and magazines. Scholarship has historically found that female athletes were underrepresented in event coverage and framed along gender stereotypes; however, in more rec…
I’m Not going to the f***ing White House”
When asked if she would go to the White House if invited, Megan Rapinoe stated, “I’m not going to the fucking White House.” The next morning, President Donald Trump posted a series of tweets in which he criticized Rapinoe’s statements. In his tweets, Trump introduced issues around race in the United States and brought forth his own notion of nationalism. The purpose of this study was to conduct an analysis of users’ tweets to determine how indivi…
ForTheGame
Women’s professional hockey was hindered when the Canadian Women’s Hockey League announced its abrupt closure in March 2019. The action disrupted the opportunity for hundreds of elite women’s hockey players to continue pursuing competitive hockey after university. This study outlines the time period surrounding the Canadian Women’s Hockey League’s closure and the formation of the Professional Women’s Hockey Players Association. The Professional W…
Critical Reflections and Politics on Advancing Women in the Academy
Sport in the Age of Trump
The purpose of this study was to investigate how Donald Trump used Twitter to position sport within the greater sociopolitical landscape. An inductive analysis of Trump’s sport-related tweets revealed four themes including (a) sport as self-promotion, (b) sport as fandom, (c) sport as battleground, and (d) sport as American identity. This study found that Trump positioned sport as a status symbol. In doing so, he leveraged his power, wealth, and …
When virtual spaces meet the limitations of traditional sport
An Analysis of Broadcasting Media Using Social Media Engagement in the WNBA
While there has been research into what teams, leagues, and athletes post on social media and the impact of post content on social media engagement, there is limited understanding and empirical research on the impact of broadcasting media on social sport consumption. There are an increasing number of new media through which sport leagues can distribute their content to fans. This research examines the impact of different broadcast platforms on ga…
Responsible Leadership in Sport
Sports, apart from providing entertainment, can provide an escape from everyday troubles, a community to belong to, and an opportunity to connect to the wider world. As such, sports have contributed to the unification of people, the development of peace and tolerance, and the empowerment of women and young people globally. However, sports’ widespread popularity has also contributed to “big money” opportunities for sports organizations, sporting v…
Re-thinking Women's Sport Research
Despite decades of research and advocacy-women's professional sports continue to be considered second class to men's sports. The goal of this paper is to rethink how we state, present, and solve problems in women's sport. To affect true change, the wisdom of a broad stakeholder group was embraced such that varied perspectives could be considered. A three-question survey was developed to examine what key constituents believe is working in women's …
A critical discourse analysis of gendered cardiovascular disease meanings of the #MoreMoments campaign on Twitter
The purpose of this study was to explore how the Heart and Stroke Foundation of Canada and Canadian Twitter users linked women's experiences and health identities with the #MoreMoments cardiovascular disease awareness campaign. Critical discourse analysis of Twitter data between September 2017 and November 2017 identified two primary discourses (tragedy and loss, and life and health) and two identity/subject positions (visionary leaders and succe…
Racist State and the State of Race
The purpose of this study was to examine the evolution of social media commentary pertaining to LeBron James’ activism efforts during two pivotal moments of state-enacted anti-Blackness violence. Utilizing the lens of critical race theory and critical whiteness studies, we examined user commentary pertaining to James’ two Instagram posts responding to the state-enacted violence against Michael Brown in 2014 and George Floyd in 2020. While respons…
Mapping Women's Community Sport Participation to Inform Sport Development Initiatives
Using a spatial analysis methodology, we analyzed sport participation through membership data of a Provincial Sport Organization (PSO) in Ontario, Canada. Specifically, our analysis brings attention to the participation of women and girls in Row Ontario and the urban and rural nature of the PSO's membership. This research was conducted in partnership with the PSO to provide insights into how contextual factors influence sport participation and ho…
The Kraken Awakens
This study explored the public’s response to the digital brand launch of the Seattle Kraken. Informed by agenda-setting theory and through content and social media analyses, the study identified the initial digital sentiment around the brand and the reach of the virtual conversations. The Kraken were able to encourage favorable conversation about the team by setting the agenda and encouraging consumers to engage with content at specific times dur…
Examining the Intersection of Sport, Social Media, and Crisis Communication
The purpose of this commentary is to present the state of sport, social media, and crisis communication research. Existing crisis-communication research involving athletes and coaches; collegiate institutions; teams, leagues, and governing bodies; journalists; and other sport entities are discussed. The commentary concludes with a discussion of directions for future research, including (a) interviewing industry professionals, (b) employing survey…
Sociology (32 obras) · Political science (29 obras) · Sports, Gender, and Society (24 obras) · Sport and Mega-Event Impacts (23 obras) · Psychology (22 obras) · Law (14 obras) · Public relations (14 obras) · Advertising (13 obras) · Gender Studies (13 obras) · Social media (13 obras)