Namkee Park
Dados Biográficos
| ID | 3770536 |
|---|---|
| NOME | Namkee Park |
| PRENOMES | Namkee |
| SOBRENOME | Park |
| ASSINATURA | PARK N |
| AFILIAÇÕES | Yonsei University |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 14 |
| TOTAL DE CITAÇÕES | 48 |
| TOTAL COMO AUTOR | 14 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2005 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 4 |
Virtual Influencer’s Apologies
Understanding how people perceive virtual humans compared to real ones is important. Based on the mind perception theory, this study investigated whether moral responsibility attribution and trust dynamics differ between virtual influencers (VIs) and human influencers (HIs) during endorsement scandals. In a between-subjects experiment using US-based participants from CloudResearch (N = 167), we found that although participants viewed VIs as havin…
Bringing People into the Story
Virtual reality (VR) journalism can offer immersive experiences, enhancing the audience’s empathy and issue involvement. In the literature, however, the term VR refers to different types of technology, which may obscure the clear effects of VR journalism. Guided by the framework for immersive virtual environment (FIVE), this paper investigated the effects of VR journalism focusing on two different features of VR: device-focused (i.e., head-mounte…
Effects of motivations for news consumption on intention to purchase paid news service in the changing news media environment
This study examined the effects of motivations for news consumption on paying intention for paid news services, highlighting the mediating role of news use behavior and news dependency. The study found that the motivation of surveillance was negatively associated with paying intention, while the motivation of entertainment was positively associated with the outcome variable. The negative association between the motivation of surveillance and payi…
The moderating influence of SNS users’ attachment style on the associations between perceived information overload, SNS fatigue, and mental health
This study examined the effects of SNS users’ perceived information overload on SNS fatigue and mental health, highlighting the influence of users’ attachment styles. Also, the mediating role of SNS fatigue in the association between perceived information overload and mental health was investigated. Using data from a national sample in South Korea (N = 635), the study found that those in the secure style (n = 216) and the dismissing style (n = 13…
Use of offensive language in human-artificial intelligence chatbot interaction
Virtual reality advertising with brand experiences
Virtual reality (VR) is gaining mainstream attention, but little is known about the effects of VR advertising (VR ad). This study examined 360-degree video-based advertising, which presented an entire view of the scene and allowed users to pan around the view interactively. In particular, the study sought to answer the following questions: (a) does the effect of VR ad vary when it is viewed with different media devices?; (b) what is the effect of…
Network Environments and Well-Being
Previous studies have demonstrated the role of social networks, social capital, and social support in individuals' well-being. However, the ways in which these related constructs simultaneously influence one's well-being outcomes and relate to one another have not been closely examined. This study pays particular attention to the structural characteristics of personal networks, distinction between offline and online social capital, and different …
Presence
Presence refers to the psychological state in which the virtuality of experience is unnoticed. It occurs when technology users do not recognize the technology‐mediated nature of experiencing or the artificiality of experienced objects such as computer agents or social robots. There are three types of presence: physical presence, social presence, and self‐presence. Three factors that affect feelings of presence—the objective quality of technologie…
Linking Cultural Capital With Subjective Well-Being and Social Support
This study examines the ways in which different forms of cultural capital are associated with college students’ subjective well-being and social support. Results show that when social capital is accounted for, cultural capital derived from sports participation was positively associated with subjective well-being and social support. Further, the size and density of discussion networks about culture were positively associated with well-being and so…
Mobile voice communication and loneliness
This study developed a research model of mobile voice communication on the basis of the social skills deficit hypothesis. In the model, poor social skills were related to less face-to-face and mobile voice communication, which was linked to greater loneliness. Structural equation modeling analyses of survey responses from 374 adults supported the social skills deficit hypothesis in that poor social skills were related to less involvement in face-…
Adoption and Use of Computer-Based Voice Over Internet Protocol Phone Service
This study examines factors influencing adoption and use of computer-based voice over Internet protocol (VoIP) phone service and attempts to integrate 2 theoretical approaches: the technology acceptance model (TAM) and the uses and gratifications framework. Using data from an online survey of VoIP users (N = 420), structural equation modeling analyses revealed that perceived ease of use had a significant impact on perceived usefulness. In additio…
Strategic misrepresentation in online dating
This study examines factors (including gender, self-monitoring, the big five personality traits, and demographic characteristics) that influence online dating service users' strategic misrepresentation (i.e., the conscious and intentional misrepresentation of personal characteristics). Using data from a survey of online dating service users (N = 5,020), seven categories of misrepresentation - personal assets, relationship goals, personal interest…
University Instructors’ Acceptance of Electronic Courseware
This study examines the factors that influence instructors’ adoption and use of an Internet-based course management system and tests the applicability of the Technology Acceptance Model (TAM), introduced byDavis (1986), in the context of e-learning practices in higher education. Using data from an online survey of a university’s instructors (N = 191), a path analysis revealed that perceived ease of use of the system had a significant impact on pe…
Can a Robot Be Perceived as a Developing Creature
This study tests the effect of long-term artificial development of a robot on users' feelings of social presence and social responses toward the robot. The study is a 2 (developmental capability: developmental versus fully matured) × 2 (number of participants: individual versus group) between-subjects experiment (N= 40) in which participants interact with Sony's robot dog, AIBO, for a month. The results showed that the developmental capability fa…
Strategic misrepresentation in online dating
This study examines factors (including gender, self-monitoring, the big five personality traits, and demographic characteristics) that influence online dating service users' strategic misrepresentation (i.e., the conscious and intentional misrepresentation of personal characteristics). Using data from a survey of online dating service users (N = 5,020), seven categories of misrepresentation - personal assets, relationship goals, personal interest…
Mobile voice communication and loneliness
This study developed a research model of mobile voice communication on the basis of the social skills deficit hypothesis. In the model, poor social skills were related to less face-to-face and mobile voice communication, which was linked to greater loneliness. Structural equation modeling analyses of survey responses from 374 adults supported the social skills deficit hypothesis in that poor social skills were related to less involvement in face-…
University Instructors’ Acceptance of Electronic Courseware
This study examines the factors that influence instructors’ adoption and use of an Internet-based course management system and tests the applicability of the Technology Acceptance Model (TAM), introduced byDavis (1986), in the context of e-learning practices in higher education. Using data from an online survey of a university’s instructors (N = 191), a path analysis revealed that perceived ease of use of the system had a significant impact on pe…
Linking Cultural Capital With Subjective Well-Being and Social Support
This study examines the ways in which different forms of cultural capital are associated with college students’ subjective well-being and social support. Results show that when social capital is accounted for, cultural capital derived from sports participation was positively associated with subjective well-being and social support. Further, the size and density of discussion networks about culture were positively associated with well-being and so…
Can a Robot Be Perceived as a Developing Creature
This study tests the effect of long-term artificial development of a robot on users' feelings of social presence and social responses toward the robot. The study is a 2 (developmental capability: developmental versus fully matured) × 2 (number of participants: individual versus group) between-subjects experiment (N= 40) in which participants interact with Sony's robot dog, AIBO, for a month. The results showed that the developmental capability fa…
University Instructors’ Acceptance of Electronic Courseware
This study examines the factors that influence instructors’ adoption and use of an Internet-based course management system and tests the applicability of the Technology Acceptance Model (TAM), introduced byDavis (1986), in the context of e-learning practices in higher education. Using data from an online survey of a university’s instructors (N = 191), a path analysis revealed that perceived ease of use of the system had a significant impact on pe…
Adoption and Use of Computer-Based Voice Over Internet Protocol Phone Service
This study examines factors influencing adoption and use of computer-based voice over Internet protocol (VoIP) phone service and attempts to integrate 2 theoretical approaches: the technology acceptance model (TAM) and the uses and gratifications framework. Using data from an online survey of VoIP users (N = 420), structural equation modeling analyses revealed that perceived ease of use had a significant impact on perceived usefulness. In additio…
Strategic misrepresentation in online dating
This study examines factors (including gender, self-monitoring, the big five personality traits, and demographic characteristics) that influence online dating service users' strategic misrepresentation (i.e., the conscious and intentional misrepresentation of personal characteristics). Using data from a survey of online dating service users (N = 5,020), seven categories of misrepresentation - personal assets, relationship goals, personal interest…
Mobile voice communication and loneliness
This study developed a research model of mobile voice communication on the basis of the social skills deficit hypothesis. In the model, poor social skills were related to less face-to-face and mobile voice communication, which was linked to greater loneliness. Structural equation modeling analyses of survey responses from 374 adults supported the social skills deficit hypothesis in that poor social skills were related to less involvement in face-…
Linking Cultural Capital With Subjective Well-Being and Social Support
This study examines the ways in which different forms of cultural capital are associated with college students’ subjective well-being and social support. Results show that when social capital is accounted for, cultural capital derived from sports participation was positively associated with subjective well-being and social support. Further, the size and density of discussion networks about culture were positively associated with well-being and so…
Presence
Presence refers to the psychological state in which the virtuality of experience is unnoticed. It occurs when technology users do not recognize the technology‐mediated nature of experiencing or the artificiality of experienced objects such as computer agents or social robots. There are three types of presence: physical presence, social presence, and self‐presence. Three factors that affect feelings of presence—the objective quality of technologie…
Network Environments and Well-Being
Previous studies have demonstrated the role of social networks, social capital, and social support in individuals' well-being. However, the ways in which these related constructs simultaneously influence one's well-being outcomes and relate to one another have not been closely examined. This study pays particular attention to the structural characteristics of personal networks, distinction between offline and online social capital, and different …
Use of offensive language in human-artificial intelligence chatbot interaction
Virtual reality advertising with brand experiences
Virtual reality (VR) is gaining mainstream attention, but little is known about the effects of VR advertising (VR ad). This study examined 360-degree video-based advertising, which presented an entire view of the scene and allowed users to pan around the view interactively. In particular, the study sought to answer the following questions: (a) does the effect of VR ad vary when it is viewed with different media devices?; (b) what is the effect of…
The moderating influence of SNS users’ attachment style on the associations between perceived information overload, SNS fatigue, and mental health
This study examined the effects of SNS users’ perceived information overload on SNS fatigue and mental health, highlighting the influence of users’ attachment styles. Also, the mediating role of SNS fatigue in the association between perceived information overload and mental health was investigated. Using data from a national sample in South Korea (N = 635), the study found that those in the secure style (n = 216) and the dismissing style (n = 13…
Bringing People into the Story
Virtual reality (VR) journalism can offer immersive experiences, enhancing the audience’s empathy and issue involvement. In the literature, however, the term VR refers to different types of technology, which may obscure the clear effects of VR journalism. Guided by the framework for immersive virtual environment (FIVE), this paper investigated the effects of VR journalism focusing on two different features of VR: device-focused (i.e., head-mounte…
Effects of motivations for news consumption on intention to purchase paid news service in the changing news media environment
This study examined the effects of motivations for news consumption on paying intention for paid news services, highlighting the mediating role of news use behavior and news dependency. The study found that the motivation of surveillance was negatively associated with paying intention, while the motivation of entertainment was positively associated with the outcome variable. The negative association between the motivation of surveillance and payi…
Virtual Influencer’s Apologies
Understanding how people perceive virtual humans compared to real ones is important. Based on the mind perception theory, this study investigated whether moral responsibility attribution and trust dynamics differ between virtual influencers (VIs) and human influencers (HIs) during endorsement scandals. In a between-subjects experiment using US-based participants from CloudResearch (N = 167), we found that although participants viewed VIs as havin…
Psychology (11 obras) · Social Psychology (9 obras) · Computer Science (8 obras) · Impact of Technology on Adolescents (5 obras) · World Wide Web (5 obras) · Human–computer interaction (4 obras) · Media Influence and Health (4 obras) · Social Psychology (4 obras) · Sociology (4 obras) · Virtual Reality Applications and Impacts (4 obras)