Admire Mare
Dados Biográficos
| ID | 3789368 |
|---|---|
| NOME | Admire Mare |
| PRENOMES | Admire |
| SOBRENOME | Mare |
| ASSINATURA | MARE A |
| AFILIAÇÕES | University of Johannesburg |
| ORCID | 0000-0002-9329-4030 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 34 |
| TOTAL DE CITAÇÕES | 81 |
| TOTAL COMO AUTOR | 32 |
| TOTAL COMO EDITOR | 1 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2013 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 6 |
Digital platforms and revenue generation strategies adopted by Zimbabwean mainstream news publishers
The advent of digital platforms has been associated with the unprecedented disruption of traditional news business models and doomsday prophecies signalling the death of mainstream news publishers. Based on interviews with journalists, marketing personnel, media managers, and media proprietors in Zimbabwe, this article examines the revenue generation and monetisation strategies adopted by mainstream news publishers in the age of platformisation o…
Newswork in the Age of Generative Artificial Intelligence
The adoption of generative artificial intelligence (Gen-AI) in newsrooms has stirred discussions about its implications. This paper critically examines the adoption of Gen-AI tools by newsrooms in Zimbabwe. Through interviews with 30 journalists, this study demonstrates pragmatic adoption despite organizational ambivalence and limited resources. Journalists across mainstream and digital media start-ups are using Gen-AI tools to support news produ…
Ethical Issues Confronting Namibian Hybrid Media Organizations in the Digital Age
There is a deep-seated realization that the uptake of digitization in newsrooms has necessitated the need for an ethical reformation. This article examines ethical issues confronting operations of selected Namibian hybrid media organizations. Using the Namibia Media Holdings and The Namibian as case studies, this article argues that the platformization of news work, ever-changing technological landscape, the immediacy of internet, media sustainab…
Digital Technologies and Revolution in Africa
Introductory statement The rise of digital technologies has brought about significant changes in revolutionary projects across Africa. The impact of these technologies on social movements and activism is complex and multi-faceted. This panel examines the role of technology in shaping African revolutionary projects, such as the use of social media platforms for mobilisation and coordination, and the challenges around issues like manipulation and e…
Social Media and Sports Journalism in Zimbabwe
Social media has opened up alternative spaces for the production, distribution, and consumption of sports news across the world. Previously, legacy media were the main spaces through which sports news and commentaries were mediated. Despite these transformations, few empirical studies have unpacked the disruptive impacts of these digital technologies in the global South. Utilising insights from Pfaffenberger’s concept of “technological dramas”, w…
Same threats, different platforms? Female journalists’ experiences of online gender-based violence in selected newsrooms in Namibia
Concerns about the disproportionate levels of online gender-based abuse experienced by female journalists when compared to their male counterparts have attracted sizeable scholarly attention in the last few years. Extant studies have highlighted that female journalists experience online forms of harassment such as name calling, body shaming, trolling, verbal abuse, sextortion, non-consensual sharing of intimate images, manipulation of photos, cyb…
Digital Surveillance in Southern Africa
Digital Surveillance in Southern Africa
This monograph examines in depth the emerging digital surveillance practices and policies governing surveillance in the southern African region.
“Fake News” and Multiple Regimes of “Truth” During the Covid-19 Pandemic in Zimbabwe
Debates around the sociocultural phenomenon known as “fake news” have gathered storm since the 2016 US Presidential elections. Our study problematises the notion of “truth” in a politically polarised and trust-deficit Zimbabwean society, where audiences are balkanised and pigeonholed into predefined filter bubbles. In order to make sense of this phenomenon during the height of the COVID-19 pandemic, we fuse three analytical frameworks—Foucauldian…
Guardians of truth? Fact-checking the ‘disinfodemic’ in Southern Africa during the Covid-19 pandemic
Based on virtual ethnography and online interviews, we provide new evidence of how fact-checking organizations based in Zimbabwe, South Africa and Namibia responded to the influx of conspiracy theories, mis- and disinformation during the COVID-19 pandemic. This study seeks to answer the following questions: What kind of responses did ZimFact, Africa Check and Namibia Fact Check put in place to combat the spread of the ‘disinfodemic’ during the ou…
The social media turn and news engagement
This chapter explores the complex intersections between a range of social media platforms and emerging user participatory cultures that are shaping and redefining news production and consumption practices. Mobile-friendly popular social media platforms like Facebook and YouTube are facilitating new interactive broadcast formats that enable audience participation and offer completely new experiences in news consumption and engagement. Cartoons and…
Participation, pitfalls, predicaments and ‘new’ normative directions
Drawing on empirical evidence from sub-Saharan Africa, authors have examined how developments in interactive digital technologies are redefining traditional journalistic cultures, culminating in practices that are transforming journalism both structurally in terms of established routines and normatively in terms of the resulting professional and ethical dilemmas. They have broadly adopted a social constructivist approach, which emphasises the soc…
Unsettling changes, normative dilemmas and ethical challenges
While participatory journalism in Africa can be seen as broadly signalling ‘an expansion of journalistic capabilities’ as well as highlighting the sheer endless possibilities emerging with the era of interactive digital technologies, it also ushers in new threats and entrenches ‘age old’ challenges and normative dilemmas to the practice of journalism. This chapter discusses the ethical threats, challenges and normative dilemmas emerging with the …
Readers’ comments
The Web 2.0 era has revolutionised readers’ participation and engagement with the news in hitherto unseen ways. While in the past, the participation of readers was limited to radio phone-in programmes and letters-to-the-editor in newspapers, readers’ online comments have become almost ubiquitous, providing one of the most pragmatic and influential attributes of the interactive functionality of the digital era. This chapter seeks to contribute an …
Colonialism, Independence and Digital Technology
Conventionally, the African continent is largely written out of accounts on technology. If discussed, technology is often framed as the result of outside influences or the product of technology transfer from the West but rarely are Africans taken seriously as makers or active users of technology (Mavhunga, 2014, 2017). Recent work on race and technology has been useful in highlighting the contribution of Black people to the development of digital…
Encoding polysemy in the news
Competing or Complimentary Actors in the Journalistic Field? An Analysis of the Mediation of the Covid-19 Pandemic by Mainstream and Peripheral Content Creators in Zimbabwe
Unlike previous pandemics and epidemics, the ever-mutating coronavirus (also known as COVID-19) has attracted the attention of both the mainstream and peripheral journalistic actors across the globe. Similar to professional journalists, peripheral actors produced and circulated locally specific public health information on COVID-19 and challenged state media narratives. This article, which focuses on Zimbabwe, attempts to critically analyse the w…
The participatory turn in African journalism
Despite the fact that Africa is the least connected continent on the Internet and its associated digital technologies, traditional journalism has not escaped the complexities and contradictions associated with the 1990s crusade towards the adoption of digital technologies in journalism. Serious structural changes are underway – content is undergoing radical changes; old operational and business models have been disrupted. Similarly, news consumpt…
Media, Conflict and Peacebuilding in Africa
Making News Outside Legacy Media
One of the recurrent questions in journalism scholarship is whether journalism as a profession and institution can grow and thrive outside the traditional newsroom (especially, with the dominant agenda-setting media in most African countries being either state- or privately run press). In introducing this special issue, we revisit this pertinent question, while also considering the implications of today’s digitally networked continent, and the qu…
Participatory Journalism in Africa
This book offers an African perspective on how news organisations are embracing digital participatory practices as part of their everyday news production, dissemination and audience engagement strategies. Drawing on empirical evidence from news organisations in sub-Saharan Africa, Participatory Journalism in Africa investigates and maps out professional practices emerging with journalists’ direct interactions with readers and sources via online u…
The Reconfiguration of News Work in Southern Africa during the Covid-19 Pandemic
This article examines the reconfiguration of news work during the COVID-19 pandemic in selected newsrooms in Namibia, South Africa and Zimbabwe. It looks at how newsrooms operating in different media systems responded to the structural impediments that accompanied the imposition of lockdown measures. Using technology-mediated interviews, the article investigated how COVID-19 reconfigured news work in Namibia, South Africa and Zimbabwe and how thi…
Mobile phones, informal markets and young urban entrepreneurs in Zimbabwe
This study of the uses of mobile phones by Zimbabwean youths engaged in unregulated informal trading in Central Harare shows that mobiles create socio-culturally embedded virtual and non-virtual ‘markets’. The study describes the novel and creative appropriations of mobile phones as informal traders navigate small-scale business opportunities. The theory of social networks and collective action was used to shed a light on how mobile phones help i…
Facebook and politics in Africa
The potential for the Internet to play a role in political life, and the extension of the public sphere, has been widely documented. More specifically, social media has emerged as an arena of political communication, widely used by political parties for campaigning, and also by citizens to choreograph various forms of protest. In the African context, the growth of the mobile Internet has resulted in the rise of social media platforms, most notabl…
“Fake News” and Cyber-Propaganda in Sub-Saharan Africa
Dominant narratives about the contemporary problem of “fake news” and cyber-propaganda have focused on how its evolution and manifestation has been closely linked with the rise of populist politics, digital capitalism, the transformation of the public sphere and structural weaknesses of liberal and mainstream media. These narratives often use the Western gaze as an analytical and theoretical toolkit to understand a global phenomenon, thereby miss…
Making News Outside Legacy Media
One of the recurrent questions in journalism scholarship is whether journalism as a profession and institution can grow and thrive outside the traditional newsroom (especially, with the dominant agenda-setting media in most African countries being either state- or privately run press). In introducing this special issue, we revisit this pertinent question, while also considering the implications of today’s digitally networked continent, and the qu…
Participatory Journalism in Africa
This book offers an African perspective on how news organisations are embracing digital participatory practices as part of their everyday news production, dissemination and audience engagement strategies. Drawing on empirical evidence from news organisations in sub-Saharan Africa, Participatory Journalism in Africa investigates and maps out professional practices emerging with journalists’ direct interactions with readers and sources via online u…
The Reconfiguration of News Work in Southern Africa during the Covid-19 Pandemic
This article examines the reconfiguration of news work during the COVID-19 pandemic in selected newsrooms in Namibia, South Africa and Zimbabwe. It looks at how newsrooms operating in different media systems responded to the structural impediments that accompanied the imposition of lockdown measures. Using technology-mediated interviews, the article investigated how COVID-19 reconfigured news work in Namibia, South Africa and Zimbabwe and how thi…
Popular communication in Africa
The history of communication research and theory has been dominated by epistemological, ontological, and methodological perspectives from the global North, yet there is a lot that the field can benefit from embracing nuanced discourses and knowledge from the global South with regard to manifestations of popular communication in specific socio-historical and political contexts. Cognizant from the imbalances in global knowledge production in the fi…
Tracing and archiving ‘constructed’ data on Facebook pages and groups
This study triangulates offline and online research methods to examine how and why young activists in Zimbabwe and South Africa use Facebook for political purposes. It demonstrates that like traditional participant observation, which was popularized by classical anthropologists, algorithmically ‘occurring’ data gathered through social media ethnography provides some of the richest information to burrow into the everyday political lives of young a…
New Media Technologies and Internal Newsroom Creativity in Mozambique
This paper discusses the various ways in which a community newspaper in Mozambique is creatively appropriating new media technologies to enhance its news production and distribution practices. Far from being backward, the case of @Verdade demonstrates that despite being under-resourced, community newspapers in Africa are catching up in terms of creatively appropriating new media technologies. Besides spawning new ways of practising journalism, th…
Same threats, different platforms? Female journalists’ experiences of online gender-based violence in selected newsrooms in Namibia
Concerns about the disproportionate levels of online gender-based abuse experienced by female journalists when compared to their male counterparts have attracted sizeable scholarly attention in the last few years. Extant studies have highlighted that female journalists experience online forms of harassment such as name calling, body shaming, trolling, verbal abuse, sextortion, non-consensual sharing of intimate images, manipulation of photos, cyb…
Facebook and politics in Africa
The potential for the Internet to play a role in political life, and the extension of the public sphere, has been widely documented. More specifically, social media has emerged as an arena of political communication, widely used by political parties for campaigning, and also by citizens to choreograph various forms of protest. In the African context, the growth of the mobile Internet has resulted in the rise of social media platforms, most notabl…
New media, pirate radio and the creative appropriation of technology in Zimbabwe
This article examines the creative appropriation of new media technologies by the producers of a pirate radio station (Radio Voice of the People) beaming into Zimbabwe from South Africa. In particular the article explores the news production process and the ways in which new technologies have transformed audience reception practices. Radio VOP has deployed multiple alternative transmission strategies that have rendered Zanu PF's claims to communi…
Journalistic Framing of Electoral Conflict in a Politically Fragile Society
An analysis of Zimbabwean journalists' framing of the country's 2008 and 2013 elections points to interesting insights on electoral and conflict reporting. Qualitative content analysis of articles from three Zimbabwean weekly newspapers that covered these elections showed the press as tacitly and overtly willing agents in fanning political violence by perpetuating social and political polarisation through acts of omission and commission. Private …
Mobile phones, informal markets and young urban entrepreneurs in Zimbabwe
This study of the uses of mobile phones by Zimbabwean youths engaged in unregulated informal trading in Central Harare shows that mobiles create socio-culturally embedded virtual and non-virtual ‘markets’. The study describes the novel and creative appropriations of mobile phones as informal traders navigate small-scale business opportunities. The theory of social networks and collective action was used to shed a light on how mobile phones help i…
Social Media and Sports Journalism in Zimbabwe
Social media has opened up alternative spaces for the production, distribution, and consumption of sports news across the world. Previously, legacy media were the main spaces through which sports news and commentaries were mediated. Despite these transformations, few empirical studies have unpacked the disruptive impacts of these digital technologies in the global South. Utilising insights from Pfaffenberger’s concept of “technological dramas”, w…
A complicated but symbiotic affair
Debates on the relationship between mainstream and social media have sputtered on in the academy, especially during crisis situations and social protests. Mostly based on conjecture and anecdotal evidence, there is little theorisation on the relationship between the two mediums in different contexts. Far from being competitors, mainstream and social media have converged in complex ways to broaden the mediated public sphere in southern Africa. Whi…
New Media Technologies and Internal Newsroom Creativity in Mozambique
This paper discusses the various ways in which a community newspaper in Mozambique is creatively appropriating new media technologies to enhance its news production and distribution practices. Far from being backward, the case of @Verdade demonstrates that despite being under-resourced, community newspapers in Africa are catching up in terms of creatively appropriating new media technologies. Besides spawning new ways of practising journalism, th…
New media, pirate radio and the creative appropriation of technology in Zimbabwe
This article examines the creative appropriation of new media technologies by the producers of a pirate radio station (Radio Voice of the People) beaming into Zimbabwe from South Africa. In particular the article explores the news production process and the ways in which new technologies have transformed audience reception practices. Radio VOP has deployed multiple alternative transmission strategies that have rendered Zanu PF's claims to communi…
Researching the Fluid and Multisited Appropriations of Digital Technologies in African Newsrooms
Tracing and archiving ‘constructed’ data on Facebook pages and groups
This study triangulates offline and online research methods to examine how and why young activists in Zimbabwe and South Africa use Facebook for political purposes. It demonstrates that like traditional participant observation, which was popularized by classical anthropologists, algorithmically ‘occurring’ data gathered through social media ethnography provides some of the richest information to burrow into the everyday political lives of young a…
Politics Unusual? Facebook and Political Campaigning during the 2013 Harmonised Elections in Zimbabwe
Single media reductionism has dominated research which examines the relationship between digital technologies and political processes in most mature democracies. This kind of research has also tended to overhype the role of new media platforms in influencing electoral processes, thereby obfuscating the complex and sometimes unpredictable intermingling between media (both old and new forms) and contextual factors, especially in transitional societ…
“Fake News” and Cyber-Propaganda in Sub-Saharan Africa
Dominant narratives about the contemporary problem of “fake news” and cyber-propaganda have focused on how its evolution and manifestation has been closely linked with the rise of populist politics, digital capitalism, the transformation of the public sphere and structural weaknesses of liberal and mainstream media. These narratives often use the Western gaze as an analytical and theoretical toolkit to understand a global phenomenon, thereby miss…
Popular communication in Africa
The history of communication research and theory has been dominated by epistemological, ontological, and methodological perspectives from the global North, yet there is a lot that the field can benefit from embracing nuanced discourses and knowledge from the global South with regard to manifestations of popular communication in specific socio-historical and political contexts. Cognizant from the imbalances in global knowledge production in the fi…
Journalistic Framing of Electoral Conflict in a Politically Fragile Society
An analysis of Zimbabwean journalists' framing of the country's 2008 and 2013 elections points to interesting insights on electoral and conflict reporting. Qualitative content analysis of articles from three Zimbabwean weekly newspapers that covered these elections showed the press as tacitly and overtly willing agents in fanning political violence by perpetuating social and political polarisation through acts of omission and commission. Private …
Mobile phones, informal markets and young urban entrepreneurs in Zimbabwe
This study of the uses of mobile phones by Zimbabwean youths engaged in unregulated informal trading in Central Harare shows that mobiles create socio-culturally embedded virtual and non-virtual ‘markets’. The study describes the novel and creative appropriations of mobile phones as informal traders navigate small-scale business opportunities. The theory of social networks and collective action was used to shed a light on how mobile phones help i…
Facebook and politics in Africa
The potential for the Internet to play a role in political life, and the extension of the public sphere, has been widely documented. More specifically, social media has emerged as an arena of political communication, widely used by political parties for campaigning, and also by citizens to choreograph various forms of protest. In the African context, the growth of the mobile Internet has resulted in the rise of social media platforms, most notabl…
The social media turn and news engagement
This chapter explores the complex intersections between a range of social media platforms and emerging user participatory cultures that are shaping and redefining news production and consumption practices. Mobile-friendly popular social media platforms like Facebook and YouTube are facilitating new interactive broadcast formats that enable audience participation and offer completely new experiences in news consumption and engagement. Cartoons and…
Participation, pitfalls, predicaments and ‘new’ normative directions
Drawing on empirical evidence from sub-Saharan Africa, authors have examined how developments in interactive digital technologies are redefining traditional journalistic cultures, culminating in practices that are transforming journalism both structurally in terms of established routines and normatively in terms of the resulting professional and ethical dilemmas. They have broadly adopted a social constructivist approach, which emphasises the soc…
Unsettling changes, normative dilemmas and ethical challenges
While participatory journalism in Africa can be seen as broadly signalling ‘an expansion of journalistic capabilities’ as well as highlighting the sheer endless possibilities emerging with the era of interactive digital technologies, it also ushers in new threats and entrenches ‘age old’ challenges and normative dilemmas to the practice of journalism. This chapter discusses the ethical threats, challenges and normative dilemmas emerging with the …
Readers’ comments
The Web 2.0 era has revolutionised readers’ participation and engagement with the news in hitherto unseen ways. While in the past, the participation of readers was limited to radio phone-in programmes and letters-to-the-editor in newspapers, readers’ online comments have become almost ubiquitous, providing one of the most pragmatic and influential attributes of the interactive functionality of the digital era. This chapter seeks to contribute an …
Colonialism, Independence and Digital Technology
Conventionally, the African continent is largely written out of accounts on technology. If discussed, technology is often framed as the result of outside influences or the product of technology transfer from the West but rarely are Africans taken seriously as makers or active users of technology (Mavhunga, 2014, 2017). Recent work on race and technology has been useful in highlighting the contribution of Black people to the development of digital…
Encoding polysemy in the news
Competing or Complimentary Actors in the Journalistic Field? An Analysis of the Mediation of the Covid-19 Pandemic by Mainstream and Peripheral Content Creators in Zimbabwe
Unlike previous pandemics and epidemics, the ever-mutating coronavirus (also known as COVID-19) has attracted the attention of both the mainstream and peripheral journalistic actors across the globe. Similar to professional journalists, peripheral actors produced and circulated locally specific public health information on COVID-19 and challenged state media narratives. This article, which focuses on Zimbabwe, attempts to critically analyse the w…
The participatory turn in African journalism
Despite the fact that Africa is the least connected continent on the Internet and its associated digital technologies, traditional journalism has not escaped the complexities and contradictions associated with the 1990s crusade towards the adoption of digital technologies in journalism. Serious structural changes are underway – content is undergoing radical changes; old operational and business models have been disrupted. Similarly, news consumpt…
Media, Conflict and Peacebuilding in Africa
Making News Outside Legacy Media
One of the recurrent questions in journalism scholarship is whether journalism as a profession and institution can grow and thrive outside the traditional newsroom (especially, with the dominant agenda-setting media in most African countries being either state- or privately run press). In introducing this special issue, we revisit this pertinent question, while also considering the implications of today’s digitally networked continent, and the qu…
Participatory Journalism in Africa
This book offers an African perspective on how news organisations are embracing digital participatory practices as part of their everyday news production, dissemination and audience engagement strategies. Drawing on empirical evidence from news organisations in sub-Saharan Africa, Participatory Journalism in Africa investigates and maps out professional practices emerging with journalists’ direct interactions with readers and sources via online u…
The Reconfiguration of News Work in Southern Africa during the Covid-19 Pandemic
This article examines the reconfiguration of news work during the COVID-19 pandemic in selected newsrooms in Namibia, South Africa and Zimbabwe. It looks at how newsrooms operating in different media systems responded to the structural impediments that accompanied the imposition of lockdown measures. Using technology-mediated interviews, the article investigated how COVID-19 reconfigured news work in Namibia, South Africa and Zimbabwe and how thi…
Digital Surveillance in Southern Africa
This monograph examines in depth the emerging digital surveillance practices and policies governing surveillance in the southern African region.
“Fake News” and Multiple Regimes of “Truth” During the Covid-19 Pandemic in Zimbabwe
Debates around the sociocultural phenomenon known as “fake news” have gathered storm since the 2016 US Presidential elections. Our study problematises the notion of “truth” in a politically polarised and trust-deficit Zimbabwean society, where audiences are balkanised and pigeonholed into predefined filter bubbles. In order to make sense of this phenomenon during the height of the COVID-19 pandemic, we fuse three analytical frameworks—Foucauldian…
Political science (27 obras) · Sociology (24 obras) · Media studies (18 obras) · Media Studies and Communication (17 obras) · Law (13 obras) · Social Media and Politics (12 obras) · Journalism (11 obras) · Public relations (11 obras) · Social media (11 obras) · Law (10 obras)