Claire Lin
Dados Biográficos
| ID | 3793403 |
|---|---|
| NOME | Claire Lin |
| PRENOMES | Claire |
| SOBRENOME | Lin |
| ASSINATURA | LIN C |
| ORCID | 0009-0006-7201-7567 |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAÇÕES | 4 |
| TOTAL COMO AUTOR | 1 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2012 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2012 |
| ÍNDICE H | 1 |
The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
Consumers frequently engage in sequential decisions. This article explores whether the order of these decisions can influence the manner in which consumers search through the possible choice options. Results from five studies suggest that ordering decisions by increasing (vs. decreasing) choice-set size leads to greater search depth (measured by both sampling count and decision time). Initial, smaller choice sets in increasing sequences appear to…
The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
Consumers frequently engage in sequential decisions. This article explores whether the order of these decisions can influence the manner in which consumers search through the possible choice options. Results from five studies suggest that ordering decisions by increasing (vs. decreasing) choice-set size leads to greater search depth (measured by both sampling count and decision time). Initial, smaller choice sets in increasing sequences appear to…
The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
Consumers frequently engage in sequential decisions. This article explores whether the order of these decisions can influence the manner in which consumers search through the possible choice options. Results from five studies suggest that ordering decisions by increasing (vs. decreasing) choice-set size leads to greater search depth (measured by both sampling count and decision time). Initial, smaller choice sets in increasing sequences appear to…
Advertising (1 obras) · Behavioral Health and Interventions (1 obras) · Business (1 obras) · Computer Science (1 obras) · Consumer Market Behavior and Pricing (1 obras) · Consumer research (1 obras) · Decision-Making and Behavioral Economics (1 obras) · Information retrieval (1 obras) · Library science (1 obras) · Psychology (1 obras)