Gu Yang
Dados Biográficos
| ID | 3850797 |
|---|---|
| NOME | Gu Yang |
| PRENOMES | Gu |
| SOBRENOME | Yang |
| ASSINATURA | YANG G |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAÇÕES | 2 |
| TOTAL COMO AUTOR | 2 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2007 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2024 |
| ÍNDICE H | 1 |
Exploring the influence of live streaming on consumer purchase intention
The e-commerce landscape is evolving rapidly, and businesses seek novel ways to enhance their competitive edge. In this context, understanding consumers' purchase intentions becomes crucial. Drawing from the Stimulus-Organism-Response (SOR) theory, we propose a conceptual framework investigating the factors influencing purchase intention in e-commerce live-streaming marketing. The research adopts Structural Equation Modeling (SEM), Confirmatory F…
Events of motion and causation in Hong Kong Sign Language
Events of motion and causation in Hong Kong Sign Language
Exploring the influence of live streaming on consumer purchase intention
The e-commerce landscape is evolving rapidly, and businesses seek novel ways to enhance their competitive edge. In this context, understanding consumers' purchase intentions becomes crucial. Drawing from the Stimulus-Organism-Response (SOR) theory, we propose a conceptual framework investigating the factors influencing purchase intention in e-commerce live-streaming marketing. The research adopts Structural Equation Modeling (SEM), Confirmatory F…
Computer Science (2 obras) · Advertising (1 obras) · Artificial Intelligence (1 obras) · Business (1 obras) · Causation (1 obras) · Causative (1 obras) · Consumer Retail Behavior Studies (1 obras) · Digital Marketing and Social Media (1 obras) · Event structure (1 obras) · Hearing Impairment and Communication (1 obras)