Biao Gao
Dados Biográficos
| ID | 3914944 |
|---|---|
| NOME | Biao Gao |
| PRENOMES | Biao |
| SOBRENOME | Gao |
| ASSINATURA | GAO B |
| AFILIAÇÕES | Jiangxi University of Finance and Economics |
| ORCID | 0000-0002-0263-0167 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 8 |
| TOTAL DE CITAÇÕES | 2 |
| OBRAS COMO AUTOR | 8 |
| OBRAS COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2023 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 1 |
VR panoramic video exposure among Chinese middle-aged and older tourists
Cultural heritage policy awareness and quality of life
Cultural heritage policies are significantly associated with rural residents' Quality of Life (QoL), yet these relationships in small villages are understudied. This study examines four policy factors—policy implementation, accessibility, tourism development, and education & training—on QoL indicators in Shiyou Village, Jiangxi, China. Using survey data from 327 residents and regression analysis, it explores relationships between policy awareness…
The museum visiting experience journey
A uses and gratifications approach to examining users’ continuance intention towards smart mobile learning
Smart mobile learning (SML), an online learning system built on artificial intelligence technology, signifies a key development trajectory for mobile learning. However, the current literature reveals a research deficit in introducing specific constructs that represent the categorical level of gratification towards SML, and a new gratification for the intelligent dimension of SML has yet to be identified. Utilising the uses and gratifications (U&G…
Understanding smart education continuance intention in a delayed benefit context
Smart education is a combination of AI and education, and its benefits are delayed. Existing research lacks an understanding of smart education continuance intention in the context of this delayed benefit. Thus, this study aimed to examine users' continuance intention in a delayed benefit context by integrating sensory stimulus, the extended UTAUT, and flow theory. The study focused on a mobile-based smart education (MBSE) system (Liulishuo) and …
Analyzing the Impromptu Speech Style of a Job-Hunting Reality TV Show Host
In the post-epidemic era, the employment situation has become increasingly serious, and job-hunting reality shows have innovated significantly to meet the current market demand. Given the diverse nature of the live context involved in these programs, it is crucial for the hosts to possess strong improvisational speech skills. However, some hosts struggle to effectively handle the various scenarios presented in the program, leading to ineffective …
Artificial Intelligence in Advertising
With the rapid advancement of artificial intelligence (AI) technology, the advertising industry is at a crossroads of new opportunities and challenges. This pioneering study provides an in-depth review of AI's application in advertising, focusing especially on four key elements: Targeting, Personalization, Content Creation, and Ad Optimization. By delving deep into these areas, we uncover the potential of AI in revolutionizing the advertising sec…
High-Speed Rail Opening, Economic Agglomeration, and Urban Innovation
The development of HSR (HSR) promotes the flow of economy and population, which can, to some extent, impact the innovation level of cities connected by it. This paper, based on city data from 276 prefecture-level cities and above from 2003 to 2016, employs the DID method and a mediation effect model to empirically analyze the relationship between the opening of HSR, economic agglomeration, and the level of urban innovation. The study finds that t…
Artificial Intelligence in Advertising
With the rapid advancement of artificial intelligence (AI) technology, the advertising industry is at a crossroads of new opportunities and challenges. This pioneering study provides an in-depth review of AI's application in advertising, focusing especially on four key elements: Targeting, Personalization, Content Creation, and Ad Optimization. By delving deep into these areas, we uncover the potential of AI in revolutionizing the advertising sec…
A uses and gratifications approach to examining users’ continuance intention towards smart mobile learning
Smart mobile learning (SML), an online learning system built on artificial intelligence technology, signifies a key development trajectory for mobile learning. However, the current literature reveals a research deficit in introducing specific constructs that represent the categorical level of gratification towards SML, and a new gratification for the intelligent dimension of SML has yet to be identified. Utilising the uses and gratifications (U&G…
Understanding smart education continuance intention in a delayed benefit context
Smart education is a combination of AI and education, and its benefits are delayed. Existing research lacks an understanding of smart education continuance intention in the context of this delayed benefit. Thus, this study aimed to examine users' continuance intention in a delayed benefit context by integrating sensory stimulus, the extended UTAUT, and flow theory. The study focused on a mobile-based smart education (MBSE) system (Liulishuo) and …
Analyzing the Impromptu Speech Style of a Job-Hunting Reality TV Show Host
In the post-epidemic era, the employment situation has become increasingly serious, and job-hunting reality shows have innovated significantly to meet the current market demand. Given the diverse nature of the live context involved in these programs, it is crucial for the hosts to possess strong improvisational speech skills. However, some hosts struggle to effectively handle the various scenarios presented in the program, leading to ineffective …
Artificial Intelligence in Advertising
With the rapid advancement of artificial intelligence (AI) technology, the advertising industry is at a crossroads of new opportunities and challenges. This pioneering study provides an in-depth review of AI's application in advertising, focusing especially on four key elements: Targeting, Personalization, Content Creation, and Ad Optimization. By delving deep into these areas, we uncover the potential of AI in revolutionizing the advertising sec…
The museum visiting experience journey
VR panoramic video exposure among Chinese middle-aged and older tourists
Cultural heritage policy awareness and quality of life
Cultural heritage policies are significantly associated with rural residents' Quality of Life (QoL), yet these relationships in small villages are understudied. This study examines four policy factors—policy implementation, accessibility, tourism development, and education & training—on QoL indicators in Shiyou Village, Jiangxi, China. Using survey data from 327 residents and regression analysis, it explores relationships between policy awareness…
High-Speed Rail Opening, Economic Agglomeration, and Urban Innovation
The development of HSR (HSR) promotes the flow of economy and population, which can, to some extent, impact the innovation level of cities connected by it. This paper, based on city data from 276 prefecture-level cities and above from 2003 to 2016, employs the DID method and a mediation effect model to empirically analyze the relationship between the opening of HSR, economic agglomeration, and the level of urban innovation. The study finds that t…
Computer Science (4 obras) · Psychology (3 obras) · Social Psychology (3 obras) · Business (2 obras) · Continuance (2 obras) · Knowledge management (2 obras) · Technology Adoption and User Behaviour (2 obras) · Virtual reality (2 obras) · 3D Surveying and Cultural Heritage (1 obra) · Advertising (1 obra)