Asokan Vasudevan
Dados Biográficos
| ID | 4034018 |
|---|---|
| NOME | Asokan Vasudevan |
| PRENOMES | Asokan |
| SOBRENOME | Vasudevan |
| ASSINATURA | VASUDEVAN A |
| AFILIAÇÕES | INTI International University |
| ORCID | 0000-0002-9866-4045 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 64 |
| TOTAL DE CITAÇÕES | 0 |
| TOTAL COMO AUTOR | 64 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2023 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 0 |
Global prevalence of kratom use
Bayesian and fuzzy hybrid standard setting for pass-fail decisions in clinical examinations
BACKGROUND: Pass-fail decisions in clinical examinations must be defensible, yet traditional standard-setting approaches often report a single cut score without explicitly quantifying uncertainty-an issue amplified in small cohorts and mixed-format assessments (e.g., OSCE plus written). We propose a Bayesian fuzzy hybrid standard-setting framework that (i) treats station cut scores as posterior distributions and (ii) models the inherently linguis…
Enhancing strategic communication for sustainable growth in private higher education
Purpose Strategic communication has become a vital organisational competency for higher education institutions operating in increasingly competitive and diversified environments. In Malaysia's private higher education institutions (PHEIs), good internal communication is vital for sustaining institutional success, encouraging excellent employment and fostering inclusive organisational cultures. This study explores the influence of talent, human va…
Harnessing socio-technical alignment for AI-enabled circular supply chains
Introduction This study examines how infrastructure readiness (IR) contributes to the development of AI-enabled circular supply chain capability (AI-CSC) in the Pakistani automotive industry. Drawing on sociotechnical systems theory and the dynamic capability view, the study investigates the mediating role of socio-technical alignment (STA) and the moderating role of human capability fit (HCF) in the relationship between IR and STA. Methods A cro…
Thriving in Transition
Expatriate retention is a key concern in international human resource management, especially in emerging economies like Vietnam. In higher education, where foreign academic talent is essential, understanding factors that support expatriate success is critical. Prior studies indicate that perceived organizational support (POS) facilitates adjustment and retention. Additionally, self-regulation is the ability to manage one’s own behavior and perfor…
Psychological Flexibility as a Moderator Between Micromanagement Leadership and Employee Performance in Contemporary Organizations
Hybrid work arrangements and intensified monitoring technologies have renewed concerns about micromanagement leadership in contemporary organizations. Micromanagement is characterized by excessive control, frequent checking, and limited delegation, and it is commonly linked with reduced autonomy, lower motivation, and performance deterioration. In parallel, psychological flexibility, grounded in Acceptance and Commitment Therapy (ACT), has been i…
Embedding Sustainability in Employee Outcomes
This study explores the relationship between turnover intentions and work engagement in the Malaysian hospitality industry, with a focus on career construction theory (CCT). The research investigates how factors such as work engagement, orientation to happiness (OTH), and perceived organizational support (POS) influence employees’ intentions to leave their jobs. The study, conducted with 476 hotel staff members across 5-star hotels in southern Ma…
A Study of Virtual Reality (VR) Experience by Implementation of VR Based Web Application
The aim of this study is to focus on the concept and realization of Glide VR, an application to be developed as an ‘Education and Exploration VR’ in the domain of Aero Dynamics & Flight Simulator. Using modern Interfacing Technology like Oculus Quest 2 & HTC Vive along with high computer device using RTX GPU NVIDIA, Glide VR has the capabilities to deliver real-time VR simulations with dynamic interaction with the environment. Developed using Uni…
Fuzzy Time Series Modeling for Predicting Economic Trends
In fact, this research investigates the potential use of FTS models for economic indicators prediction in the Asian area, particularly the GDP growth. However, traditional forecasting approaches tend to fail to represent the uncertainty and nonlinearity of the economic data, especially in crisis periods. By applying fuzzy inference rules and defuzzification to create crisp forecasts from fuzzy sets, FTS models capitalize on the principles of fuzz…
A Comprehensive Algebraic Framework for Fuzzy Graphs and Their Operators
This study presents a comprehensive algebraic framework for fuzzy graphs that extends classical graph theory to accommodate uncertainty and partial relationships. We define fuzzy graph operators—namely, fuzzy union (via the maximum function), fuzzy intersection (via the minimum function), and fuzzy complement (via membership inversion)—and demonstrate that these operations endow the set of fuzzy graphs with an idempotent semiring or lattice-like …
An empirical study on the impact of organizational culture dimensions on employees’ performance through organizational support in the IT industry
Organizational culture serves as a vital catalyst in enhancing overall productivity within organizations. It plays a significant role in social control, influencing employees' behavior, thoughts, beliefs, and attitudes through shared values and assumptions. Research highlights that a strong organizational culture directly affects employee productivity and fosters long-term organizational performance. It acts as a talent magnet, aligning employees…
Assessing consumer willingness to pay for sustainable products
This study investigates the willingness of Indonesian consumers, particularly in West Java, to pay for green products by applying and expanding the Theory of Planned Behavior (TPB). It examines how perceived green product value and willingness to pay premiums influence consumer intentions and behavior toward green purchases. The research highlights the gap between consumers’ willingness to pay for environmentally friendly products and the actual …
E-learning and campus recruitment
The COVID-19 pandemic has fundamentally transformed the global education landscape, compelling institutions to adopt e-learning as an essential tool to sustain academic activities. This research examines the critical impact of e-learning on arts and science college students in Coimbatore, with an emphasis on its influence on their readiness for campus recruitment. Using a survey of 300 students, this study investigates their perceptions of online…
Impact of University Reputation and Academic Quality on University Selection Among Vietnamese Postgraduate Students
This study investigated the phases involved in postgraduates’ decision-making process when selecting a university in Vietnam. By analyzing the key factors that influence these decisions, the research provides insights into how these elements impact students’ university choices, offering a deeper understanding of enrolment behavior in the Vietnamese educational context. The survey was conducted by gathering quantitative data. With an emphasis on g…
Identifying the factors affecting innovative marketing in small and medium-sized enterprises in the information technology industry
The present study aimed to identify factors affecting innovative marketing in small and medium-sized enterprises active in the Middle East information technology industry. The researchers employed a mixed research design, which included following a sequential exploratory research approach to conduct their study. The researchers conducted qualitative research through interviews with 22 managers and founders of the company in five countries, Jordan…
The impact of business intelligence and financial management on sales growth in manufacturing companies
This study examined the impact of business intelligence and financial management on sales growth in Jordanian manufacturing companies. This research is applied regarding the purpose and is descriptive-survey in terms of method. The statistical population of the study included managers of 120 manufacturing companies active in various industries in Jordan, from which 180 senior and middle managers were selected using a stratified random sampling me…
The association between marijuana use and oral cancer risk
The relationship between marijuana use and oral cancer risk remains controversial, with conflicting evidence from epidemiological studies. This systematic review and meta-analysis aimed to synthesize available evidence on the association between marijuana consumption and oral cancer incidence. Following PRISMA guidelines, we conducted comprehensive searches across Scopus, PubMed, Web of Science, and Embase databases up to August 2025. We included…
Triple-Stream Transformer Architecture for Multi-Class Skin Cancer Classification in Dermoscopic Images
The most often occurring kind of cancer globally is skin cancer; melanoma is the deadliest kind. Good treatment results depend on early and correct diagnosis. Dermatologists visually inspect skin cancers as part of traditional diagnostic methods, which can be arbitrary and unreliable. However, recent advances in deep learning show that automated skin cancer identification has a lot of potential. This work presents a new hybrid model for dermoscop…
DaE2
Phishing attacks continue to pose a significant cybersecurity threat, with over 1.2 million unique phishing sites detected in 2023. Traditional detection methods struggle to keep pace with rapidly evolving phishing techniques, particularly given the short lifespan of modern phishing websites. This paper presents DaE2 (Diverse and Efficient Ensemble), a novel ensemble-based approach for real-time phishing URL detection. Our framework integrates fo…
Effect of Workforce Agility on Competitive Advantage in Jordan Telecom Companies
This study aims to investigate the effect of Workforce Agility on Competitive Advantage. The study population comprised top managers who participated in strategy formulation at Jordan telecom companies. A target sampling method was used in this research after assessing the opinions of experts and academic professors who specialize in the strategic field regarding the instrument used to collect data. Initially, the recovered questionnaires were 22…
Fuzzy Clustering for Economic Data Mining
Fuzzy clustering techniques represent a natural extension of traditional clustering methodologies that have been developed to more accurately model uncertainty and imprecision in economic datasets. We argue that fuzzy clustering is well-suited to tackle many real-world economic problems, including, but not limited to, market segmentation and economic forecasting. Instead of forcing a data point would belong to only one cluster, the fuzzy clusteri…
Healthcare Demand and the Adequacy of Its Impact on Patient Satisfaction and Quality Outcomes
This research aims to investigate the impacts of healthcare demand and the adequacy of healthcare on patient satisfaction and healthcare quality outcomes in an effort to clarify their relationships. This study employed a quantitative approach to conduct correlational cross-sectional research, specifically utilizing a survey approach by using a convenience sampling technique. The study sample comprises 211 participants who have utilized medical se…
Impact of Human Resources Management Strategies on Employees Job Performance
Human resources management strategies are the main pillar of the organization's success and achievements. This study's main objective is to dissect the impact of human resources management techniques on job performance in the presence of knowledge management. The study sample has been chosen from employees who work in the communication and information technology sector in Saudi Arabia. Five hundred employees were randomly selected and asked to co…
Strategic Planning's Impact on Organizational Effectiveness Via Human Resource Investment
The study aimed to elucidate the impact of strategic planning on enhancing organizational effectiveness through the investment in human resources as a mediating variable. This empirical research was conducted among employees of the National Investment Authority in Iraq. A descriptive analytical methodology was employed, with the study population comprising 3,022 employees in senior and middle management positions. Among these, 490 held senior rol…
The Impact of Digital Supply Chain on Sustainable Performance
Amidst a period characterized by the restructuring of global supply chains via digitalization, its implications on sustainability have become a necessity, especially in developing economies. This research investigates the contribution of the digital supply chain to sustainable performance, with big data analytics capacity as a moderating factor, in the Jordanian industrial sector. Based on a comprehensive dataset collected from 308 managers spann…
Sem obras proeminentes nesta página.
Transitions of value creation from traditional media to social media architecture
This study aims to assess the relationship between service value (SV), interactive value (IV), customer experience (CX), customer engagement (CE), and customer loyalty (CL) in the context of social media (SM) for domestic retail bank customers in Malaysia. The value-attitude-behavior model was used as the theoretical framework. To test this hypothesis, a partial least square structural equation model was used to analyze data from 181 active custo…
Fuzzy Logic-Based Approach to Behavioral Economics
Even the mathematics that some people want to apply to this decision-making is limited, as consumer decisions are filled with uncertainty, subjective evaluation, and cognitive biases. In this paper, we develop and apply a model entitled Fuzzy Logic-Based Decision Model to evaluate consumers' preferences regarding smartphone selections in the presence of uncertainty. The proposed model utilizes fuzzy set theory, linguistic variables and IF-THEN ru…
An Advanced Forest Environment Using Augmented Reality and Virtual Reality Technology
Virtual reality (VR) and augmented reality (AR), two types of digital games, help improve education in a variety of ways. They support higher-order cognitive learning and immerse students in realistic environments, making them an invaluable addition to traditional classroom teaching techniques. This study aims to give educators a specialized framework for assessing learning of plants, stones and sand etc. using digital games, virtual reality, or …
Fuzzy Clustering for Economic Data Mining
Fuzzy clustering techniques represent a natural extension of traditional clustering methodologies that have been developed to more accurately model uncertainty and imprecision in economic datasets. We argue that fuzzy clustering is well-suited to tackle many real-world economic problems, including, but not limited to, market segmentation and economic forecasting. Instead of forcing a data point would belong to only one cluster, the fuzzy clusteri…
Sustainable Marine and Coastal Tourism
Sri Lanka is concentrating on growing its blue economy, which entails the sustainable use of marine resources to enhance economic advancement, livelihoods, and job opportunities while safeguarding the ocean ecosystem. The major data gathering approach for the qualitative research was key-person interviews, which were then processed using theme analysis. According to the report, the country's geographical location, marine and coastal tourist produ…
Navigating Technological Frontiers
Purpose: This paper explores the significance of integrating Mixed Reality (MR) technologies into pre-service teacher education programs in Nigeria. MR, which blends virtual and augmented realities, offers unique opportunities for educators to develop essential skills and enhance their pedagogical approaches. Theoretical Framework: This paper argues for including Mixed Reality (MR) in Nigerian teacher training. It uses TPACK theory to show how MR…
A Case Study with Hofstede’s Culture
This study investigates the working performance of Chinese expatriates in Dubai through the lens of Hofstede's cultural dimensions. It discusses the differences in culture between China and the United Arab Emirates (UAE) and how they affect the productivity of foreign workers. The theoretical framework for examining these cultural effects is Hofstede's model, which has six dimensions: power distance, individuality vs. collectivism, masculinity vs…
Understanding the Dynamics of Business Incubators and Their Influence on Startup Performance in India
Business Incubation Centers (BICs) are vital in supporting new entrepreneurs by providing essential infrastructure, mentorship, and funding to help them build successful businesses. This study examines how BICs contribute to the growth and sustainability of startups, particularly in India, where they are essential for economic development. Through initiatives like the Make in India and Start-up India schemes, the Indian government has bolstered t…
Leveraging Aquaculture and Mariculture for Sustainable Economic Growth in Sri Lanka
Sri Lanka's strategic location in the Indian Ocean, combined with its rich cultural legacy, has made it a hub for international trade. Recognizing the value of its marine resources, the country has begun to focus on building a blue economy to promote economic advancement, livelihood enhancement, and job creation while safeguarding the ocean ecosystem. The aquaculture and mariculture industries are critical to this endeavor, and understanding thei…
Association between Social Demographic Factors and Health Literacy in Jordan
The study highlights that low health literacy is a serious global health threat, causing health problem denial, poor communication with healthcare providers, and widening disparities. It aims to investigate how income, education, and socio-economic status affect health literacy levels. The study conducted an occasional design using quantitative data. This study was conducted using a structured questionnaire to obtain information from 413 randomly…
Nexus of Green Transformational Leadership, GHRM, Green Innovation, and Environmental Performance
Green Human Resource Management (GHRM) is a salient investment for firms to stay sustainably competitive and is instrumental in enhancing organisational environmental performance for natural environmental sustainability. While there has been a significant increase in GHRM, there is a lack of academic empirical studies examining the nexus of green transformational leadership, GHRM, green innovation and environmental performance. Nonetheless, the n…
The Able
"The Able" campaign at INTI International University aimed to spotlight the challenges and experiences of individuals with disabilities, promoting an inclusive, empathetic, and accepting environment. Focusing on the individuality rather than the limitations of disabled persons, the initiative sought to educate, empower, and advocate for supportive legislation and awareness about equal opportunities. Utilizing plays, songs, PSAs, and panel debates…
Micro, Small, and Medium-Sized Enterprises (MSMEs) Sustainability
The topic of micro, small, and medium-sized enterprises has always been interesting to discuss. MSMEs contribute to the Indonesian economy but also encounter various challenges in their business operations due to the fast growth in economic development. The sustainability of micro, small, and medium-sized enterprises becomes the priority for the policymaker. Thus, to understand their problems, it is necessary to make the appropriate policy. The s…
Content Marketing Optimization
This study will focus on three most important content marketing attributes: Headline Type, Message Tone, and Visual Design, revolving around user engagement metrics like Click-through Rate (CTR), Conversion Rate, and Bounce Rate. We then extracted data from digital marketing platforms in Jordan and performed a wide range of statistical techniques: ANOVA, conjoint analysis, and Chi-square tests to find the effect of these content features on user …
Analysing the Effectiveness of Omnichannel Marketing Strategies on Customer Experience in Jordan
Omnichannel marketing has become one of the most critical research areas, as the interactions of customers over different contact channels have been becoming increasingly complicated. The study focuses on the effectiveness of omnichannel integration in driving customer satisfaction and loyalty, placing special emphasis on the mediating role of satisfaction. The research will be based on widely accepted frameworks and theories and will seek to est…
Exploring the Influence of Human Resource Management Strategies on Employee Retention
This study explores the influence of human resource management strategies on employee retention at private higher education institutions in Malaysia. This quantitative research aims to examine how human resource management practices affect employee retention, and this research will be conducted on individual employees at private higher education institutions in Malaysia, where questionnaires were distributed electronically and in hard copies to r…
Impact of Perceived Brand Dimensions on Consumers' Purchase Choices
In the current research, the objective is to investigate the many aspects of brands that influence the purchasing decisions of consumers. A total of 470 questionnaires were delivered to participants who were in possession of cellular devices that were branded with the Samsung brand. The structural equation modeling approach was used in order to evaluate the study hypotheses. According to the findings of the research, there is a strong favorable i…
Determinants of voluntary carbon emission disclosure
The purpose of this study is to examine how financial slack and board gender diversity affect carbon emission disclosure and how that disclosure affects firm value in energy sector companies that are listed on the Indonesian stock exchange between 2017 and 2021. Annual reports and sustainability sources provide secondary data for this quantitative study. Purposive sampling was employed in this investigation, including nine companies and a five-ye…
Effect of in-stream ads on viewer’s attitude to purchase—The moderating role of viewer’s control
Research in the field of online advertising has focused on the effect of in-stream ads on viewers’ attitudes and intentions to purchase. However, little is known regarding the crucial role of viewer’s control in terms of the ‘skip ad option’ towards the attitude to purchase. This research aims to investigate the effect of in-stream ads on viewers’ attitudes to purchasing with the moderating role of viewer control. Primary data was collected from …
Factors influencing telehealth adoption among consumers in Malaysia
This study investigates the factors influencing the adoption of telehealth among consumers in Malaysia, aiming to understand the impact of effort expectancy, performance expectancy, computer self-efficacy, and trust on the intention to use telehealth, building on the Unified Theory of Acceptance and Use of Technology (UTAUT). A quantitative descriptive methodology was used, collecting data from 390 Malaysian consumers via an online survey. The da…
Cultivation of green environmental awareness towards cleanliness city in Malaysia
This paper aims to understand the local authorities’ reaction to green environment activities towards clean cities in Malaysia and how they respond to cleanliness awareness among the community. Four (4) cities, such as Melaka, Ipoh, and Muar dan Kuala Terengganu, were selected, and this study embarks on a qualitative research approach involving a semi-structured interview with top personnel from four local authorities. From the reaction point of …
Determinants of employee turnover intentions from Malaysia’s manufacturing sector in north region of Malaysia
This study addresses the critical issue of employee turnover intention within Malaysia’s manufacturing sector, focusing on the semiconductor industry, a pivotal component of the inclusive economy growth. The research aims to unveil the determinants of employee turnover intentions through a comprehensive analysis encompassing compensation, career development, work-life balance, and leadership style. Utilizing Herzberg’s Two-Factor Theory as a theo…
The effect of electronic integrated marketing communication on consumers purchasing behavior of mobile service
The purpose of this study was to examine the effect of E-integrated marketing communication on consumers’ purchasing behavior of mobile services. The population for the study involves all orange telecom mobile service customers in Jordan. Three hundred ninety-five questionnaires were distributed to orange telecom customers in Jordan, however, 375 only returned, which has been used for analysis. structural equation modeling using programs such as …
Does working capital management influence firm competitiveness
Working Capital Management (hereafter WCM) is the strategic tool that helps a company navigate through challenging economic growth, and influence its competitive performance. Thus, this study examines the impact of WCM on the competitiveness of firms operating in the non-financial sectors in Pakistan. We use the Generalized Method of Moments (GMM) technique to ensure the robustness of our results. The study findings reveal that both a large net t…
Adoption of online degree programs in higher education in India
The progress of a country can be directly related to the education level of its countrymen. Over a time period, the internet has become a game changer for the world of disseminating education. From 2000 onwards, the scale of online courses has increased manyfold. The main reason for this growth in online learning can be attributed to the flexibility in course delivery and scheduling. Through this study, the authors analyzed the challenges in adop…
Business (33 obras) · Computer Science (26 obras) · Psychology (16 obras) · Economics (15 obras) · Marketing (15 obras) · Geography (12 obras) · Fuzzy logic (9 obras) · Political science (9 obras) · Organizational and Employee Performance (8 obras) · Mathematics (7 obras)