Chrisitan Brandt
Dados Biográficos
| ID | 4036045 |
|---|---|
| NOME | Chrisitan Brandt |
| PRENOMES | Chrisitan |
| SOBRENOME | Brandt |
| ASSINATURA | BRANDT C |
| AFILIAÇÕES | University of Bayreuth |
| ORCID | 0000-0003-0186-4575 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 10 |
| TOTAL DE CITAÇÕES | 2 |
| TOTAL COMO AUTOR | 10 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2012 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 1 |
To leave or to stay (and what season tickets and club memberships have to do with it)? A qualitative study on the exit of German soccer supporters
Introduction Fan loyalty is essential to the business model and marketing of professional soccer clubs. At the same time, clubs regularly face fan behavior such as the return of season tickets or cancellation of club memberships. From a sports marketing perspective, these behaviors are often interpreted as indicators of declining loyalty or even fan exit. However, such interpretations tend to oversimplify the underlying dynamics, as the observabl…
Searching for ‘the normal one’ – the influence of club affiliation on supporters’ demands
While the demands of active football supporters, such as ultras and other organized fan groups, have been extensively researched, the attitudes of the ‘silent, ordinary supporters’ remain largely unknown. Therefore, this article investigates the attitudes of ‘normal supporters’ toward current governance issues in football and how these factors influence overall satisfaction with club management. Moreover, the study compares five club-related fan …
Antagonistic cooperation of football supporters on a global scale
Social sciences mostly characterise the relationship between football fans by hostility and rivalry. In recent years, an increasing number of cases of so-called antagonistic cooperation among football fans emerged, where fans unite to achieve a common goal. This study compares the emerge of organisational patterns during cooperation on an international scale, based on a quantitative survey including responses of 73 experts from 50 countries aroun…
The commercialization of football as a communication crisis? An analysis of the dissatisfaction of German fans
The paper assesses the perceived influence of commercialization on the relationship quality with clubs and the consumer behavior of German football fans. For a deep and broad understanding, this paper combines two different methodological approaches: The quantitative approach in study 1 (N = 821) focuses on fans’ views on different aspects of commercialization. When differentiating between fan groups, active fans generally display a very critical…
Trust and mistrust in fan relationship management
The findings and insights from the survey clearly emphasize that clubs and league governing bodies should acknowledge fans' active role distinguishing them from ordinary customers. If football officials wish to strengthen fans' trust they should invest in fan relations. This is in line with evidence on Western European fans. However, the results in detail show distinct differences which underlines the need for more diverse evidence on fan attitud…
Patrons in German lower league football
A Comparison of Football Fan Activism in Ukraine and Germany
During the last decade, football fans in Germany and Ukraine have become increasingly active in the struggle for their interests. This article compares their respective activism based on reasons, tactics and spaces of activism over a span of eight years. The comparison shows that national politics are a dominant motive for Ukrainian fan activism, especially after the so-called Revolution of Dignity (Euromaidan) in 2014, including the Russian inva…
Esports Associations and the Pursuit of Legitimacy
The dominant position of esports game publishers is a fundamental difference between the systemic governance of esports and traditional sports. There are no such equivalent organizations in traditional sports. As for-profit corporations, the publishers develop and market the electronic games as their commercial products and thus, possess exclusive property rights. Publishers control the virtual sporting environment and the rules of the game. In c…
Gesellschaftsspiel Fußball
Warum ist Fußball so populär? Diese Frage analysieren die AutorInnen aus verschiedenen sozialwissenschaftlichen Disziplinen sowohl theoretisch als auch empirisch. Darüber hinaus verschafft ein Interview mit drei Experten einen besonderen Einblick in die Faszination des Fußballs. Alle drei verfügen über Erfahrungen im Profifußball und auch als Sozialwissenschaftler. Der Band bietet SozialwissenschaftlerInnen und interessierten Fans Erklärungsansät…
Gesellschaftsspiel Fußball
Esports Associations and the Pursuit of Legitimacy
The dominant position of esports game publishers is a fundamental difference between the systemic governance of esports and traditional sports. There are no such equivalent organizations in traditional sports. As for-profit corporations, the publishers develop and market the electronic games as their commercial products and thus, possess exclusive property rights. Publishers control the virtual sporting environment and the rules of the game. In c…
Gesellschaftsspiel Fußball
Warum ist Fußball so populär? Diese Frage analysieren die AutorInnen aus verschiedenen sozialwissenschaftlichen Disziplinen sowohl theoretisch als auch empirisch. Darüber hinaus verschafft ein Interview mit drei Experten einen besonderen Einblick in die Faszination des Fußballs. Alle drei verfügen über Erfahrungen im Profifußball und auch als Sozialwissenschaftler. Der Band bietet SozialwissenschaftlerInnen und interessierten Fans Erklärungsansät…
Gesellschaftsspiel Fußball
Esports Associations and the Pursuit of Legitimacy
The dominant position of esports game publishers is a fundamental difference between the systemic governance of esports and traditional sports. There are no such equivalent organizations in traditional sports. As for-profit corporations, the publishers develop and market the electronic games as their commercial products and thus, possess exclusive property rights. Publishers control the virtual sporting environment and the rules of the game. In c…
A Comparison of Football Fan Activism in Ukraine and Germany
During the last decade, football fans in Germany and Ukraine have become increasingly active in the struggle for their interests. This article compares their respective activism based on reasons, tactics and spaces of activism over a span of eight years. The comparison shows that national politics are a dominant motive for Ukrainian fan activism, especially after the so-called Revolution of Dignity (Euromaidan) in 2014, including the Russian inva…
Trust and mistrust in fan relationship management
The findings and insights from the survey clearly emphasize that clubs and league governing bodies should acknowledge fans' active role distinguishing them from ordinary customers. If football officials wish to strengthen fans' trust they should invest in fan relations. This is in line with evidence on Western European fans. However, the results in detail show distinct differences which underlines the need for more diverse evidence on fan attitud…
Patrons in German lower league football
To leave or to stay (and what season tickets and club memberships have to do with it)? A qualitative study on the exit of German soccer supporters
Introduction Fan loyalty is essential to the business model and marketing of professional soccer clubs. At the same time, clubs regularly face fan behavior such as the return of season tickets or cancellation of club memberships. From a sports marketing perspective, these behaviors are often interpreted as indicators of declining loyalty or even fan exit. However, such interpretations tend to oversimplify the underlying dynamics, as the observabl…
Searching for ‘the normal one’ – the influence of club affiliation on supporters’ demands
While the demands of active football supporters, such as ultras and other organized fan groups, have been extensively researched, the attitudes of the ‘silent, ordinary supporters’ remain largely unknown. Therefore, this article investigates the attitudes of ‘normal supporters’ toward current governance issues in football and how these factors influence overall satisfaction with club management. Moreover, the study compares five club-related fan …
Antagonistic cooperation of football supporters on a global scale
Social sciences mostly characterise the relationship between football fans by hostility and rivalry. In recent years, an increasing number of cases of so-called antagonistic cooperation among football fans emerged, where fans unite to achieve a common goal. This study compares the emerge of organisational patterns during cooperation on an international scale, based on a quantitative survey including responses of 73 experts from 50 countries aroun…
The commercialization of football as a communication crisis? An analysis of the dissatisfaction of German fans
The paper assesses the perceived influence of commercialization on the relationship quality with clubs and the consumer behavior of German football fans. For a deep and broad understanding, this paper combines two different methodological approaches: The quantitative approach in study 1 (N = 821) focuses on fans’ views on different aspects of commercialization. When differentiating between fan groups, active fans generally display a very critical…
Sports, Gender, and Society (10 obras) · Sport and Mega-Event Impacts (8 obras) · Football (6 obras) · Club (5 obras) · German (5 obras) · Sports Analytics and Performance (5 obras) · Law (3 obras) · League (3 obras) · Political science (3 obras) · Politics (3 obras)