Shiri Melumad
Dados Biográficos
| ID | 4100990 |
|---|---|
| NOME | Shiri Melumad |
| PRENOMES | Shiri |
| SOBRENOME | Melumad |
| ASSINATURA | MELUMAD S |
| AFILIAÇÕES | Assistant professor of marketing, The Wharton School, University of Pennsylvania, Philadelphia, PA 19104 |
| ORCID | 0000-0003-0104-6003 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 7 |
| TOTAL DE CITAÇÕES | 22 |
| TOTAL COMO AUTOR | 7 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2017 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 2 |
The ideological paradox of Technologism
The Metaverse
This work offers a multidisciplinary perspective on the Metaverse, focusing on its potential implications for consumer behavior. We begin by proposing a conceptualization of the Metaverse as being uniquely defined by the convergence of five key elements—it is digitally mediated, spatial, immersive, shared, and operates in real‐time. We then discuss how these components might collectively alter our understanding of consumer behavior in three domai…
Vocalizing Search
The effect of voice technology on how consumers search for information online is explored. Results from a field survey of consumer experiences with voice-assisted search, three controlled experiments involving dictated (vs. typed) Google searches, and a supplemental experiment (N = 10,385) find that vocalizing (vs. typing) a query leads consumers to provide more specific, detailed descriptions of what they are seeking, which in turn yield search …
Wordify
This work describes and illustrates a free and easy-to-use online text-analysis tool for understanding how consumer word use varies across contexts. The tool, Wordify, uses randomized logistic regression (RLR) to identify the words that best discriminate texts drawn from different pre-classified corpora, such as posts written by men versus women, or texts containing mostly negative versus positive valence. We present illustrative examples to show…
The Smartphone as a Pacifying Technology
In light of consumers' growing dependence on their smartphones, this article investigates the nature of the relationship that consumers form with their smartphone and its underlying mechanisms. We propose that in addition to obvious functional benefits, consumers in fact derive emotional benefits from their smartphone-in particular, feelings of psychological comfort and, if needed, actual stress relief. In other words, in a sense, smartphones are…
The Pleasure of Assessing and Expressing Our Likes and Dislikes
Although consumer behavior theory has traditionally regarded evaluations as instrumental to consumer choice, in reality consumers often assess and express what they like and dislike even when there is no decision at stake. Why are consumers so eager to express their evaluations when there is no ostensible purpose for doing so? In this research, we advance the thesis that this is because consumers derive an inherent pleasure from assessing and exp…
When Form Trumps Substance
The Smartphone as a Pacifying Technology
In light of consumers' growing dependence on their smartphones, this article investigates the nature of the relationship that consumers form with their smartphone and its underlying mechanisms. We propose that in addition to obvious functional benefits, consumers in fact derive emotional benefits from their smartphone-in particular, feelings of psychological comfort and, if needed, actual stress relief. In other words, in a sense, smartphones are…
Vocalizing Search
The effect of voice technology on how consumers search for information online is explored. Results from a field survey of consumer experiences with voice-assisted search, three controlled experiments involving dictated (vs. typed) Google searches, and a supplemental experiment (N = 10,385) find that vocalizing (vs. typing) a query leads consumers to provide more specific, detailed descriptions of what they are seeking, which in turn yield search …
The Pleasure of Assessing and Expressing Our Likes and Dislikes
Although consumer behavior theory has traditionally regarded evaluations as instrumental to consumer choice, in reality consumers often assess and express what they like and dislike even when there is no decision at stake. Why are consumers so eager to express their evaluations when there is no ostensible purpose for doing so? In this research, we advance the thesis that this is because consumers derive an inherent pleasure from assessing and exp…
Wordify
This work describes and illustrates a free and easy-to-use online text-analysis tool for understanding how consumer word use varies across contexts. The tool, Wordify, uses randomized logistic regression (RLR) to identify the words that best discriminate texts drawn from different pre-classified corpora, such as posts written by men versus women, or texts containing mostly negative versus positive valence. We present illustrative examples to show…
When Form Trumps Substance
The Pleasure of Assessing and Expressing Our Likes and Dislikes
Although consumer behavior theory has traditionally regarded evaluations as instrumental to consumer choice, in reality consumers often assess and express what they like and dislike even when there is no decision at stake. Why are consumers so eager to express their evaluations when there is no ostensible purpose for doing so? In this research, we advance the thesis that this is because consumers derive an inherent pleasure from assessing and exp…
The Smartphone as a Pacifying Technology
In light of consumers' growing dependence on their smartphones, this article investigates the nature of the relationship that consumers form with their smartphone and its underlying mechanisms. We propose that in addition to obvious functional benefits, consumers in fact derive emotional benefits from their smartphone-in particular, feelings of psychological comfort and, if needed, actual stress relief. In other words, in a sense, smartphones are…
Wordify
This work describes and illustrates a free and easy-to-use online text-analysis tool for understanding how consumer word use varies across contexts. The tool, Wordify, uses randomized logistic regression (RLR) to identify the words that best discriminate texts drawn from different pre-classified corpora, such as posts written by men versus women, or texts containing mostly negative versus positive valence. We present illustrative examples to show…
Vocalizing Search
The effect of voice technology on how consumers search for information online is explored. Results from a field survey of consumer experiences with voice-assisted search, three controlled experiments involving dictated (vs. typed) Google searches, and a supplemental experiment (N = 10,385) find that vocalizing (vs. typing) a query leads consumers to provide more specific, detailed descriptions of what they are seeking, which in turn yield search …
The Metaverse
This work offers a multidisciplinary perspective on the Metaverse, focusing on its potential implications for consumer behavior. We begin by proposing a conceptualization of the Metaverse as being uniquely defined by the convergence of five key elements—it is digitally mediated, spatial, immersive, shared, and operates in real‐time. We then discuss how these components might collectively alter our understanding of consumer behavior in three domai…
The ideological paradox of Technologism
Computer Science (6 obras) · Psychology (5 obras) · Consumer Behavior in Brand Consumption and Identification (4 obras) · Advertising (3 obras) · Business (3 obras) · Social Psychology (3 obras) · Artificial Intelligence (2 obras) · Digital Marketing and Social Media (2 obras) · Information retrieval (2 obras) · Media Influence and Health (2 obras)