Joshua T Beck
Dados Biográficos
| ID | 4100994 |
|---|---|
| NOME | Joshua T Beck |
| PRENOMES | Joshua T |
| SOBRENOME | Beck |
| ASSINATURA | BECK J T |
| AFILIAÇÕES | Lundquist College of Business, University of Oregon Assistant professor of marketing at the , 1208 University Street, Eugene, OR |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAÇÕES | 6 |
| OBRAS COMO AUTOR | 2 |
| OBRAS COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2018 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2020 |
| ÍNDICE H | 1 |
Company Worth Keeping
Brand leaders possess tremendous agency, with the ability to shape a sweeping variety of outcomes. Does this fact confer psychological value to consumers? We posit that external conditions that undermine feelings of personal control cause consumers to affiliate more with brand leaders. This occurs because affiliating with such high-agency brands gives consumers a sense of personal agency and thereby restores feelings of control. An initial study …
Food as Ideology
This research conceptualizes preferences for local foods (i.e., locavorism) as an emergent consumer ideology and develops a multidimensional scale to measure it. Prior socioeconomics and psychology research has uncovered correlates of local food preferences and offered some possible theoretical explanations. By synthesizing and expanding these past findings and perspectives, this research presents a tripartite framework for understanding locavori…
Company Worth Keeping
Brand leaders possess tremendous agency, with the ability to shape a sweeping variety of outcomes. Does this fact confer psychological value to consumers? We posit that external conditions that undermine feelings of personal control cause consumers to affiliate more with brand leaders. This occurs because affiliating with such high-agency brands gives consumers a sense of personal agency and thereby restores feelings of control. An initial study …
Food as Ideology
This research conceptualizes preferences for local foods (i.e., locavorism) as an emergent consumer ideology and develops a multidimensional scale to measure it. Prior socioeconomics and psychology research has uncovered correlates of local food preferences and offered some possible theoretical explanations. By synthesizing and expanding these past findings and perspectives, this research presents a tripartite framework for understanding locavori…
Food as Ideology
This research conceptualizes preferences for local foods (i.e., locavorism) as an emergent consumer ideology and develops a multidimensional scale to measure it. Prior socioeconomics and psychology research has uncovered correlates of local food preferences and offered some possible theoretical explanations. By synthesizing and expanding these past findings and perspectives, this research presents a tripartite framework for understanding locavori…
Company Worth Keeping
Brand leaders possess tremendous agency, with the ability to shape a sweeping variety of outcomes. Does this fact confer psychological value to consumers? We posit that external conditions that undermine feelings of personal control cause consumers to affiliate more with brand leaders. This occurs because affiliating with such high-agency brands gives consumers a sense of personal agency and thereby restores feelings of control. An initial study …
Business (2 obras) · Economics (2 obras) · Marketing (2 obras) · Psychology (2 obras) · Social Psychology (2 obras) · Sociology (2 obras) · Advertising (1 obra) · Agency (philosophy) (1 obra) · Brand management (1 obra) · Consumer Behavior in Brand Consumption and Identification (1 obra)