Shigeru Hagiwara

Dados Biográficos

ID4148387
NOMEShigeru Hagiwara
PRENOMESShigeru
SOBRENOMEHagiwara
ASSINATURAHAGIWARA S
AFILIAÇÕESKeio University
VERIFICADONão
TOTAL DE OBRAS11
TOTAL DE CITAÇÕES18
TOTAL COMO AUTOR11
TOTAL COMO EDITOR0
PRIMEIRO ANO DE PUBLICAÇÃO1970
ANO MAIS RECENTE DE PUBLICAÇÃO2020
ÍNDICE H2

  • The representation of ‘Others’ in East Asian television advertisements

    Open AccessMichael Prieler, Alex Ivanov et al.ARTICLEInternational Communication Gazette2020Citada por: 1Referências: 10

    This study conducted a content analysis of 442 television advertisements from Hong Kong, Japan, and South Korea to determine their representations of ‘Others’. Findings reveal that in East Asian advertisements, Others are overrepresented, mostly non-celebrities, and depicted in major roles, which is in contrast to previous studies in the United States where ‘Others’ are generally shown in minor or background roles. The results also reveal that Ot…

  • Gender Portrayals of Older People in Japanese Television Advertisements

    Open AccessMichael Prieler, Florian Kohlbacher et al.ARTICLEAsian Women2017

    There is extensive research about gender representations in advertisements, but little research has been conducted regarding gender portrayals of older people. Based on a content analysis of 2,972 Japanese television advertisements from 1997 and 2007, we identified gender stereotypes of older people including: a higher percentage of depicted older males than older females, more females in advertising for the cosmetics/toiletries products, and mal…

  • Gender representations in East Asian advertising

    Open AccessMichael Prieler, Alex Ivanov et al.ARTICLECommunication & Society2015Referências: 21

    Gender representations in East Asian advertising: Hong Kong, Japan, and South Korea Abstract Gender representations in television advertisements have been a subject of academic research for many years. However, comparatively few studies have looked into television advertising’s gender representations in Confucian societies, particularly from a comparative perspective. This study compares the representation of males and females in 1,694 television…

  • The representation of older people in television advertisements and social change

    Open AccessMichael Prieler, Florian Kohlbacher et al.ARTICLEAgeing and Society2015Citada por: 6Referências: 41

    The representation of social groups in advertising has been a major concern in academia. However, research focusing on older people has been scant and mainly conducted in Western countries. In Japan, the country that has been most affected by demographic change, this research area has received little attention. Through a content analysis of a systematic sample of 2,972 television advertisements broadcast on the five major commercial television st…

  • Gender Representation of Older People in Japanese Television Advertisements

    Open AccessMichael Prieler, Florian Kohlbacher et al.ARTICLESex Roles2010Citada por: 9Referências: 16

  • The reception of global TV in Asia

    Shigeru Hagiwara, Joshi et al.ARTICLEAsian Journal of Communication1999

    This study examines the impact of global television on local cultures by comparing TV content and audience responses from India, Malaysia, the Philippines, Hong Kong, and Japan. It examines what negative values are portrayed and what local audiences perceive as the impact on their societies. Many of the negative values of global TV identified by these audiences could also be found in local programming. Indeed the display of different values could…

  • Japanese television as a window on other cultures

    Open AccessShigeru HagiwaraARTICLEJapanese Psychological Research1998

    Beginning with a brief review of issues regarding the effects of television on viewers in Japan, this paper examines how foreign programming and features relating to other countries are utilized on terrestrial television, the most influential of the mass media today. Foreign cultures are introduced either through importation of programs from abroad or through indigenous programs dealing with such topics. An overview of the changing role of import…

  • Role of self-based and sample-based consensus estimates as mediators of responsibility judgments for automobile accidents

    Shigeru HagiwaraARTICLEJapanese Psychological Research1983

    In order to explain the process of responsibility judgments for an automobile accident, the estimates of self-based consensus (i.e., would I have behaved as the motorist did?) and sample-based consensus (i. e., would ordinary people have behaved as the motorist did?) were introduced as mediational variables. As expected, for all three accident situations utilized in the present study, the extent of responsibility attributed to the motorist was fo…

  • Japanese and Us. Media

    Open AccessSumiko Iwao, Ithiel De Sola Pool et al.ARTICLEJournal of Communication1981

    Sumiko Iwao, Ithiel de Sola Pool, Shigeru Hagiwara; Japanese and Us. Media: Some Cross-Cultural Insights into TV Violence, Journal of Communication, Volume

  • Visual versus verbal information in impression formation

    Shigeru HagiwaraARTICLEJournal of Personality and Social…1975

  • Gender representations in East Asian advertising

    Open AccessMichael Prieler, Alex Ivanov et al.ARTICLECommunication & Society1970Citada por: 2Referências: 19

    Gender representations in East Asian advertising: Hong Kong, Japan, and South Korea Abstract Gender representations in television advertisements have been a subject of academic research for many years. However, comparatively few studies have looked into television advertising’s gender representations in Confucian societies, particularly from a comparative perspective. This study compares the representation of males and females in 1,694 television…