Forbes Makudza
Dados Biográficos
| ID | 4192180 |
|---|---|
| NOME | Forbes Makudza |
| PRENOMES | Forbes |
| SOBRENOME | Makudza |
| ASSINATURA | MAKUDZA F |
| AFILIAÇÕES | University of Zimbabwe |
| ORCID | 0000-0003-2559-5576 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 4 |
| TOTAL DE CITAÇÕES | 0 |
| TOTAL COMO AUTOR | 4 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2024 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2025 |
| ÍNDICE H | 0 |
Leveraging climate resilience through AI chatbot farming adoption among rural Zimbabwean women
The present study sought to establish the factors which drive the adoption of chatbot artificial intelligence and to examine the relationship between chatbot artificial intelligence and climate change resilience. The study targeted 206 women in two rural communities in Zimbabwe. Data was collected in a cross-sectional survey using a stratified sampling procedure. Structural Equation Modelling (SEM) was performed to analyse data using Analysis of …
Online purchase intentions of affluent women
With the growing popularity of online shopping and the increasing demand for luxury beauty products, understanding the underlying cultural factors influencing consumer behaviour becomes crucial for marketers and researchers alike. This study aims to investigate the influence of African social axioms on affluent women’s consumer vanity and luxury beauty products online purchase intention in Zimbabwe. Data was collected from 400 affluent female res…
Women entrepreneurship in marginalized communities
Poverty alleviation at the bottom of the pyramid hitches, inter alia, on rural women entrepreneurship in emerging and marginalized economies. The study was focused on understanding the influence of cultural orientations (vertical individualism and horizontal collectivism) and peculiar African beliefs (social axioms) of Ubuntu, ancestral relevance and religiosity on rural women's entrepreneurial intentions. Data was collected from 200 rural women …
Examining the interplay of internet banking service quality, e-satisfaction, e-word of mouth and e-retention
Online service quality acts as a lever that service providers use to drive e-customer retention in most affluent economies globally. Given the exponential growth in the adoption of internet banking during the COVID-19 pandemic, the purpose of this study was to evaluate the antecedents of e-customer retention among banks in Zimbabwe post the pandemic. Grounded in the expectancy-disconfirmation theory, the study adopts an explanatory research desig…
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Examining the interplay of internet banking service quality, e-satisfaction, e-word of mouth and e-retention
Online service quality acts as a lever that service providers use to drive e-customer retention in most affluent economies globally. Given the exponential growth in the adoption of internet banking during the COVID-19 pandemic, the purpose of this study was to evaluate the antecedents of e-customer retention among banks in Zimbabwe post the pandemic. Grounded in the expectancy-disconfirmation theory, the study adopts an explanatory research desig…
Leveraging climate resilience through AI chatbot farming adoption among rural Zimbabwean women
The present study sought to establish the factors which drive the adoption of chatbot artificial intelligence and to examine the relationship between chatbot artificial intelligence and climate change resilience. The study targeted 206 women in two rural communities in Zimbabwe. Data was collected in a cross-sectional survey using a stratified sampling procedure. Structural Equation Modelling (SEM) was performed to analyse data using Analysis of …
Online purchase intentions of affluent women
With the growing popularity of online shopping and the increasing demand for luxury beauty products, understanding the underlying cultural factors influencing consumer behaviour becomes crucial for marketers and researchers alike. This study aims to investigate the influence of African social axioms on affluent women’s consumer vanity and luxury beauty products online purchase intention in Zimbabwe. Data was collected from 400 affluent female res…
Women entrepreneurship in marginalized communities
Poverty alleviation at the bottom of the pyramid hitches, inter alia, on rural women entrepreneurship in emerging and marginalized economies. The study was focused on understanding the influence of cultural orientations (vertical individualism and horizontal collectivism) and peculiar African beliefs (social axioms) of Ubuntu, ancestral relevance and religiosity on rural women's entrepreneurial intentions. Data was collected from 200 rural women …
Psychology (4 obras) · Business (3 obras) · Innovation and Socioeconomic Development (3 obras) · Advertising (2 obras) · Computer Science (2 obras) · Economic growth (2 obras) · Economics (2 obras) · Marketing (2 obras) · Political science (2 obras) · Sociology (2 obras)