David P Kuna
Dados Biográficos
| ID | 4239643 |
|---|---|
| NOME | David P Kuna |
| PRENOMES | David P |
| SOBRENOME | Kuna |
| ASSINATURA | KUNA D P |
| AFILIAÇÕES | University of New Hampshire at Manchester |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 4 |
| TOTAL DE CITAÇÕES | 0 |
| OBRAS COMO AUTOR | 4 |
| OBRAS COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1976 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 1979 |
| ÍNDICE H | 0 |
Early advertising applications of the Gale-Cattell order-of-merit method
A key method in advertising psychology at the turn of the century was the order-of-merit method developed independently by Harlow Gale and James McKeen Cattell. The use and interpretation of the method varied with the theoretical orientations then popular. Advertising psychologists in the mentalistic tradition used the Gale version and concentrated on the introspections of the subject. They regarded the method as one which tapped the reasoning pr…
One-sided portrayal of Münsterberg
One-sided portrayal of M?nsterberg
The concept of suggestion in the early history of advertising psychology
As early as 1896, experimental psychologists began studying the mental processes involved in advertising. The first psychological theory of advertising maintained, in effect, that the consumer was a nonrational, suggestible creature under the hypnotic influence of the advertising copywriter. Walter Dill Scott was the major proponent of this theory, and it was largely through his writings that advertising men learned about the psychology of sugges…
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The concept of suggestion in the early history of advertising psychology
As early as 1896, experimental psychologists began studying the mental processes involved in advertising. The first psychological theory of advertising maintained, in effect, that the consumer was a nonrational, suggestible creature under the hypnotic influence of the advertising copywriter. Walter Dill Scott was the major proponent of this theory, and it was largely through his writings that advertising men learned about the psychology of sugges…
One-sided portrayal of Münsterberg
One-sided portrayal of M?nsterberg
Early advertising applications of the Gale-Cattell order-of-merit method
A key method in advertising psychology at the turn of the century was the order-of-merit method developed independently by Harlow Gale and James McKeen Cattell. The use and interpretation of the method varied with the theoretical orientations then popular. Advertising psychologists in the mentalistic tradition used the Gale version and concentrated on the introspections of the subject. They regarded the method as one which tapped the reasoning pr…
Psychology (4 obras) · Creativity in Education and Neuroscience (2 obras) · Psychoanalysis (2 obras) · Advanced Text Analysis Techniques (1 obra) · Advertising (1 obra) · Cognitive psychology (1 obra) · Cognitive science (1 obra) · Computer Science (1 obra) · Consumer Behavior in Brand Consumption and Identification (1 obra) · Consumer behaviour (1 obra)