Maria-Gemma Brown
Dados Biográficos
| ID | 4266950 |
|---|---|
| NOME | Maria-Gemma Brown |
| PRENOMES | Maria-Gemma |
| SOBRENOME | Brown |
| ASSINATURA | BROWN M |
| AFILIAÇÕES | The University of Queensland |
| ORCID | 0000-0002-8892-6363 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 9 |
| TOTAL DE CITAÇÕES | 4 |
| TOTAL COMO AUTOR | 9 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2022 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 1 |
Slop
According to DeepSeek, the latest Chinese AI slop generator, the meaning of the term “slop” in the English language changed during the eighteenth century. From having simply signified something mud
Intimate platform biographies on, off and underneath Instagram
For 15 years Instagram has industrialised and platformised the everyday practices of creating and sharing images. Across that time, users’ profiles became archives that offer a biography of their lives, their visual practices and the platform itself. In this article we use a novel combination of data donation, computational and scroll back interview methods to develop an intimate form of platform biography centred on users’ archives. We draw on 2…
Scroll, Print, Algorithmically Cluster
Over the past fifteen years Instagram has industrialised and platformised the everyday practices of creating and sharing digital images. Our posts and stories are both an archive of our lives and visual practices, but also part of the historical process of assembling image data sets for training machine vision systems. This paper presents the final part of a multi-year project where we use a combination of cultural and computational methods to ex…
Observing “tuned” advertising on digital platforms
The hyper-targeted advertising that emerged on digital platforms over the past two decades is now more productively understood as tuned advertising, a dynamic and unfolding process where ads are continuously algorithmically "optimised" to users in real time. Following Rieder and Hofmann (2020), we aim to develop a framework for the "conditions for the practice of observing" algorithmically-tuned digital advertising. We draw on our research across…
Finding the future in digitally mediated ruin
The #nostalgiacores are a series of interrelated hashtags on Instagram and TikTok where users recirculate content from the digital and consumer cultures of the 1990s and 2000s – childhood play centres, dead malls, long-gone toys, and superseded game consoles and phones. In this article, we explore these digital cultures using a critical platform studies approach that involves a combination of network analysis and close textual analysis augmented …
No Targets, Just Vibes
Digital advertising's cultural surround is algorithmically tuned. The popular narrative about digital advertising is that it is hyper-targeted and customized. In this article, we argue that digital platforms' targeted advertising is more productively understood as tuned advertising, where algorithmic models optimize the resonance between ads and consumers in a continuous rhythmic flow of images, videos, and text. We develop the concept of tuned a…
Cottagecore, #Futurecore, #Sadcore
This paper uses a novel combination of computational and qualitative methods called ‘critical simulation’ to explore the interplay between everyday image-making practices and the algorithmic architecture of Instagram. The paper aims to understand the capacity of machine vision systems to recognise and reproduce the diverse vernacular aesthetics and affects associated with particular scenes on Instagram - in this case, drawing on a case study of I…
The Algorithmic Flow of Harmful Industries Advertising on Social Media Platforms
Advertising shapes our larger public culture but the typical experience of advertising is now confined to our private and algorithmically-customised social media feeds. In this project, with our partner VicHealth, we used a participatory digital method to work with 204 young Australians aged 18 to 25 to collect 5169 examples of alcohol, gambling and fast food advertising from their social media feeds. We analyse the collections of advertisements …
Optimizing Looking and Buying on Instagram
Over its first decade Instagram became central to Facebook’s dominance of audience and advertising markets. In this article, we critically examine how marketing and advertising trade press documented the development of advertising and retail on the platform. Instagram’s platformization involved formalizing relationships among users, influencers, creators, advertisers, retailers, and analytics services. The development of advertising and retail on…
Optimizing Looking and Buying on Instagram
Over its first decade Instagram became central to Facebook’s dominance of audience and advertising markets. In this article, we critically examine how marketing and advertising trade press documented the development of advertising and retail on the platform. Instagram’s platformization involved formalizing relationships among users, influencers, creators, advertisers, retailers, and analytics services. The development of advertising and retail on…
Optimizing Looking and Buying on Instagram
Over its first decade Instagram became central to Facebook’s dominance of audience and advertising markets. In this article, we critically examine how marketing and advertising trade press documented the development of advertising and retail on the platform. Instagram’s platformization involved formalizing relationships among users, influencers, creators, advertisers, retailers, and analytics services. The development of advertising and retail on…
Cottagecore, #Futurecore, #Sadcore
This paper uses a novel combination of computational and qualitative methods called ‘critical simulation’ to explore the interplay between everyday image-making practices and the algorithmic architecture of Instagram. The paper aims to understand the capacity of machine vision systems to recognise and reproduce the diverse vernacular aesthetics and affects associated with particular scenes on Instagram - in this case, drawing on a case study of I…
The Algorithmic Flow of Harmful Industries Advertising on Social Media Platforms
Advertising shapes our larger public culture but the typical experience of advertising is now confined to our private and algorithmically-customised social media feeds. In this project, with our partner VicHealth, we used a participatory digital method to work with 204 young Australians aged 18 to 25 to collect 5169 examples of alcohol, gambling and fast food advertising from their social media feeds. We analyse the collections of advertisements …
Observing “tuned” advertising on digital platforms
The hyper-targeted advertising that emerged on digital platforms over the past two decades is now more productively understood as tuned advertising, a dynamic and unfolding process where ads are continuously algorithmically "optimised" to users in real time. Following Rieder and Hofmann (2020), we aim to develop a framework for the "conditions for the practice of observing" algorithmically-tuned digital advertising. We draw on our research across…
Finding the future in digitally mediated ruin
The #nostalgiacores are a series of interrelated hashtags on Instagram and TikTok where users recirculate content from the digital and consumer cultures of the 1990s and 2000s – childhood play centres, dead malls, long-gone toys, and superseded game consoles and phones. In this article, we explore these digital cultures using a critical platform studies approach that involves a combination of network analysis and close textual analysis augmented …
No Targets, Just Vibes
Digital advertising's cultural surround is algorithmically tuned. The popular narrative about digital advertising is that it is hyper-targeted and customized. In this article, we argue that digital platforms' targeted advertising is more productively understood as tuned advertising, where algorithmic models optimize the resonance between ads and consumers in a continuous rhythmic flow of images, videos, and text. We develop the concept of tuned a…
Scroll, Print, Algorithmically Cluster
Over the past fifteen years Instagram has industrialised and platformised the everyday practices of creating and sharing digital images. Our posts and stories are both an archive of our lives and visual practices, but also part of the historical process of assembling image data sets for training machine vision systems. This paper presents the final part of a multi-year project where we use a combination of cultural and computational methods to ex…
Slop
According to DeepSeek, the latest Chinese AI slop generator, the meaning of the term “slop” in the English language changed during the eighteenth century. From having simply signified something mud
Intimate platform biographies on, off and underneath Instagram
For 15 years Instagram has industrialised and platformised the everyday practices of creating and sharing images. Across that time, users’ profiles became archives that offer a biography of their lives, their visual practices and the platform itself. In this article we use a novel combination of data donation, computational and scroll back interview methods to develop an intimate form of platform biography centred on users’ archives. We draw on 2…
Computer Science (7 obras) · World Wide Web (5 obras) · Advertising (4 obras) · Business (4 obras) · Social media (4 obras) · The Internet (4 obras) · Artificial Intelligence (3 obras) · Data science (3 obras) · Human–computer interaction (3 obras) · Native advertising (3 obras)