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Asad Ur Rehman

Dados Biográficos

ID4275622
NOMEAsad Ur Rehman
PRENOMESAsad Ur
SOBRENOMERehman
ASSINATURAREHMAN A U
AFILIAÇÕESManagement and Science University
ORCID0000-0001-7623-2754
VERIFICADOSim
TOTAL DE OBRAS10
TOTAL DE CITAÇÕES0
OBRAS COMO AUTOR10
OBRAS COMO EDITOR0
PRIMEIRO ANO DE PUBLICAÇÃO2022
ANO MAIS RECENTE DE PUBLICAÇÃO2026
ÍNDICE H0
  • Green Transition! A Bottom‐Up Approach for Sustainable Performance of SMEs

    Open Access•Ayesha Nawal, Muhammad Shoaib et al.•ARTICLE•Business Strategy and the…•2026

    This study examines the influence of GHRM practices and environmental‐specific transformational leadership (ETL) on SMEs' sustainable performance (SP). Besides, it investigates the moderated mediating influence of pro‐environmental behavior (PEB) and green innovation (GI). Study examined the moderating role of green supply chain management (GSCM) on the association between GHRM practices, environmental‐specific transformational leadership, pro‐en…

  • An Investigation of Social Factors Influencing Mental Health of Part-Time University Students in Malaysia

    Open Access•Nurhidayah Hamid, Mohamad Sukeri Abdullah et al.•ARTICLE•Journal of Cultural Analysis and…•2026

    The mental health of university students has become an increasing global concern, with growing cases of depression and anxiety among this population. In Malaysia, research attention has primarily focused on full-time students, leaving part-time learners relatively understudied despite their greater exposure to stress arising from the combined pressures of work, study, and family responsibilities. This study examines the influence of key social fa…

  • Reintegrating home

    Open Access•Zubair Hussain, Tauqeer Hussain Shah et al.•ARTICLE•Humanities and Social Sciences…•2026

    Return Migration in Pakistan is an increasingly significant phenomenon, driven by economic, social and cultural factors. This research explores the different challenges faced by return migrants and their reintegration into local communities in South Punjab, Pakistan. Using qualitative methods, including semi-structured interviews of 20 return migrants, this research identifies key barriers such as limited job opportunities, social discrimination,…

  • From experience to image

    Open Access•Yaling Zhang, Zhang Yaling et al.•ARTICLE•Acta Psychologica•2026•Referências: 6

    This study examines how ecotourism experiences influence destination image by proposing and empirically testing an integrated "experience → engagement → co-creation → image" model, grounded in the stimulus-organism-response (S-O-R) framework and informed by theories of experience economy and service-dominant logic. Using survey data from 770 ecotourists, we employed confirmatory factor analysis, structural equation modeling, and bootstrap mediati…

  • The Effects of Environmental Awareness, Value Perception and Emotional Experience on Malaysian Tourists' Willingness to Participate in Value Co-Creation

    Open Access•Ma Yue, Asad Ur Rehman et al.•ARTICLE•Journal of Cultural Analysis and…•2026

    Purpose: This study examines the factors affecting tourists' willingness to engage in value co-creation during dive tourism in Malaysia. Theoretical framework: This study adopted the theory of value co-creation. Design/methodology/approach: This study focuses on groups of tourists from various countries who engage in diving activities on Semporna Island, Redang Island, and Sipadan Island in Malaysia, with individuals participating in diving touri…

  • Exploring the impact of ecotourism experiences and social media engagement on value co-creation

    Open Access•Zhang Yaling, Asad Ur Rehman et al.•ARTICLE•Cogent Social Sciences•2025

    As a critical vehicle for sustainable development integrating environmental conservation and community well-being, ecotourism forms the context for this study, which establishes a novel behavioral chain linking multidimensional ecotourism experiences (sensory, situational, perceptual), tourist social media engagement, and value co-creation behaviors, thereby addressing the underexplored role of digital interaction in sustainable tourism. Analyzin…

  • Unveiling the Emotional and Cognitive Drivers of Value Co-Creation

    Yue Ma, Arun Kumar Tarofder et al.•ARTICLE•Journal of China Tourism Research•2025•Referências: 10

  • Understanding Characteristics of Streamers on Consumers’ Impulse Buying Intention in Live Streaming

    Yuanyuan Dong, Asad Ur Rehman•ARTICLE•African and Asian Studies•2025•Referências: 1

    The characteristics of streamers in the live streaming commerce environment can influence consumers’ cognition, emotion, and behavior, thus stimulating their impulse buying. However, few studies consider the impact of streamer combined with flow experience and social presence on live streaming effect, and the differences in personal characteristics of consumers are also ignored. Therefore, based on the stimulus-organism-response ( SOR ) theory, t…

  • The Influence of Corporate Social Responsibility and Customer Retention on Customer Relationship Management Performance with the Mediating Effect of Customer Trust in SMEs of Ningxia Province, China

    Open Access•Yang Jie, NURKHALIDA BINTI MAKMOR et al.•ARTICLE•Journal of Ecohumanism•2024

    In recent years, e-commerce has experienced rapid expansion and developed as the mainstream business practice in small and medium-sized enterprises (SMEs) in developing areas of China. There are a variety of channels for consumers to purchase from. Therefore, maintaining customers is increasingly important. In the meantime, companies expect to gain more significant insights into their consumers’ demands to earn customer trust, thus achieving cust…

  • Maria Rashid. Dying to Serve

    Open Access•Asad Ur Rehman•ARTICLE•South Asia Multidisciplinary…•2022

    Pakistan is the world’s fifth most populous country and maintains the fifth largest army to be sitting on a considerable nuclear arsenal. Historically the Pakistan Army is a successor to the British Indian Army and governed Pakistan directly for a period of thirty years (Akhtar 2018; Zaidi 2014). It benefited from the emergence of a security centric political economy, which helped it to become the fulcrum of the Pakistani polity and “guardian” of…

Sem obras proeminentes nesta página.

  • Maria Rashid. Dying to Serve

    Open Access•Asad Ur Rehman•ARTICLE•South Asia Multidisciplinary…•2022

    Pakistan is the world’s fifth most populous country and maintains the fifth largest army to be sitting on a considerable nuclear arsenal. Historically the Pakistan Army is a successor to the British Indian Army and governed Pakistan directly for a period of thirty years (Akhtar 2018; Zaidi 2014). It benefited from the emergence of a security centric political economy, which helped it to become the fulcrum of the Pakistani polity and “guardian” of…

  • The Influence of Corporate Social Responsibility and Customer Retention on Customer Relationship Management Performance with the Mediating Effect of Customer Trust in SMEs of Ningxia Province, China

    Open Access•Yang Jie, NURKHALIDA BINTI MAKMOR et al.•ARTICLE•Journal of Ecohumanism•2024

    In recent years, e-commerce has experienced rapid expansion and developed as the mainstream business practice in small and medium-sized enterprises (SMEs) in developing areas of China. There are a variety of channels for consumers to purchase from. Therefore, maintaining customers is increasingly important. In the meantime, companies expect to gain more significant insights into their consumers’ demands to earn customer trust, thus achieving cust…

  • Exploring the impact of ecotourism experiences and social media engagement on value co-creation

    Open Access•Zhang Yaling, Asad Ur Rehman et al.•ARTICLE•Cogent Social Sciences•2025

    As a critical vehicle for sustainable development integrating environmental conservation and community well-being, ecotourism forms the context for this study, which establishes a novel behavioral chain linking multidimensional ecotourism experiences (sensory, situational, perceptual), tourist social media engagement, and value co-creation behaviors, thereby addressing the underexplored role of digital interaction in sustainable tourism. Analyzin…

  • Unveiling the Emotional and Cognitive Drivers of Value Co-Creation

    Yue Ma, Arun Kumar Tarofder et al.•ARTICLE•Journal of China Tourism Research•2025•Referências: 10

  • Understanding Characteristics of Streamers on Consumers’ Impulse Buying Intention in Live Streaming

    Yuanyuan Dong, Asad Ur Rehman•ARTICLE•African and Asian Studies•2025•Referências: 1

    The characteristics of streamers in the live streaming commerce environment can influence consumers’ cognition, emotion, and behavior, thus stimulating their impulse buying. However, few studies consider the impact of streamer combined with flow experience and social presence on live streaming effect, and the differences in personal characteristics of consumers are also ignored. Therefore, based on the stimulus-organism-response ( SOR ) theory, t…

  • Green Transition! A Bottom‐Up Approach for Sustainable Performance of SMEs

    Open Access•Ayesha Nawal, Muhammad Shoaib et al.•ARTICLE•Business Strategy and the…•2026

    This study examines the influence of GHRM practices and environmental‐specific transformational leadership (ETL) on SMEs' sustainable performance (SP). Besides, it investigates the moderated mediating influence of pro‐environmental behavior (PEB) and green innovation (GI). Study examined the moderating role of green supply chain management (GSCM) on the association between GHRM practices, environmental‐specific transformational leadership, pro‐en…

  • An Investigation of Social Factors Influencing Mental Health of Part-Time University Students in Malaysia

    Open Access•Nurhidayah Hamid, Mohamad Sukeri Abdullah et al.•ARTICLE•Journal of Cultural Analysis and…•2026

    The mental health of university students has become an increasing global concern, with growing cases of depression and anxiety among this population. In Malaysia, research attention has primarily focused on full-time students, leaving part-time learners relatively understudied despite their greater exposure to stress arising from the combined pressures of work, study, and family responsibilities. This study examines the influence of key social fa…

  • Reintegrating home

    Open Access•Zubair Hussain, Tauqeer Hussain Shah et al.•ARTICLE•Humanities and Social Sciences…•2026

    Return Migration in Pakistan is an increasingly significant phenomenon, driven by economic, social and cultural factors. This research explores the different challenges faced by return migrants and their reintegration into local communities in South Punjab, Pakistan. Using qualitative methods, including semi-structured interviews of 20 return migrants, this research identifies key barriers such as limited job opportunities, social discrimination,…

  • From experience to image

    Open Access•Yaling Zhang, Zhang Yaling et al.•ARTICLE•Acta Psychologica•2026•Referências: 6

    This study examines how ecotourism experiences influence destination image by proposing and empirically testing an integrated "experience → engagement → co-creation → image" model, grounded in the stimulus-organism-response (S-O-R) framework and informed by theories of experience economy and service-dominant logic. Using survey data from 770 ecotourists, we employed confirmatory factor analysis, structural equation modeling, and bootstrap mediati…

  • The Effects of Environmental Awareness, Value Perception and Emotional Experience on Malaysian Tourists' Willingness to Participate in Value Co-Creation

    Open Access•Ma Yue, Asad Ur Rehman et al.•ARTICLE•Journal of Cultural Analysis and…•2026

    Purpose: This study examines the factors affecting tourists' willingness to engage in value co-creation during dive tourism in Malaysia. Theoretical framework: This study adopted the theory of value co-creation. Design/methodology/approach: This study focuses on groups of tourists from various countries who engage in diving activities on Semporna Island, Redang Island, and Sipadan Island in Malaysia, with individuals participating in diving touri…

Service and Product Innovation (4 obras) · Tourism (4 obras) · Business (3 obras) · Marketing (3 obras) · Value (mathematics (3 obras) · China (2 obras) · Computer Science (2 obras) · Digital Marketing and Social Media (2 obras) · Diverse Aspects of Tourism Research (2 obras) · Ecotourism (2 obras)

Ethnos_APP • Projeto Open Source • Licença MIT • Frontend v2.0.0 • Privacidade e Cookies • Documentação da API: api.ethnos.app/docs • Código da API: GitHub • DOI: 10.5281/zenodo.17049435 • Código do Frontend: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae