Raphael Odoom
Dados Biográficos
| ID | 4465387 |
|---|---|
| NOME | Raphael Odoom |
| PRENOMES | Raphael |
| SOBRENOME | Odoom |
| ASSINATURA | ODOOM R |
| AFILIAÇÕES | University of Ghana |
| ORCID | 0000-0001-7765-0851 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 3 |
| TOTAL DE CITAÇÕES | 1 |
| TOTAL COMO AUTOR | 3 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2025 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 1 |
Understanding How the Dimensions of Brand Choice Influence Customer Loyalty Among Ghanaian University Students
The study examines how the dimensions of brand choice (emotional connection, brand attributes, brand image, and price) influence customer loyalty among selected Ghanaian university students as the COVID-19 pandemic has increased the importance of laptops in higher learning institutions. The study further examined the mediating roles of trust and commitment between brand choice dimensions and customer loyalty. The study adopted Structural Equation…
Fueling Trust and Loyalty Toward Oil Marketing Companies (OMCs) in Ghana
This study examines the effect of corporate reputation – product and service quality, customer centricity, corporate credibility, and social and environmental responsibility (SER) on brand loyalty as well as the mediating and moderating roles of brand trust and distribution intensity respectively in these relationships. The study data was collected from 614 conveniently sampled customers in the downstream oil sector in Ghana, which was analyzed u…
Exploring consumer education and empowerment as a pathway to brand reputation and brand engagement in sustainable digital marketing
Fueling Trust and Loyalty Toward Oil Marketing Companies (OMCs) in Ghana
This study examines the effect of corporate reputation – product and service quality, customer centricity, corporate credibility, and social and environmental responsibility (SER) on brand loyalty as well as the mediating and moderating roles of brand trust and distribution intensity respectively in these relationships. The study data was collected from 614 conveniently sampled customers in the downstream oil sector in Ghana, which was analyzed u…
Exploring consumer education and empowerment as a pathway to brand reputation and brand engagement in sustainable digital marketing
Understanding How the Dimensions of Brand Choice Influence Customer Loyalty Among Ghanaian University Students
The study examines how the dimensions of brand choice (emotional connection, brand attributes, brand image, and price) influence customer loyalty among selected Ghanaian university students as the COVID-19 pandemic has increased the importance of laptops in higher learning institutions. The study further examined the mediating roles of trust and commitment between brand choice dimensions and customer loyalty. The study adopted Structural Equation…
Business (2 obras) · Consumer Behavior in Brand Consumption and Identification (2 obras) · Loyalty (2 obras) · Marketing (2 obras) · Brand Loyalty (1 obras) · Corporate Identity and Reputation (1 obras) · Customer Service Quality and Loyalty (1 obras) · Digital Marketing and Social Media (1 obras) · Loyalty business model (1 obras) · Mathematics (1 obras)