Arjun Chaudhuri
Dados Biográficos
| ID | 4787808 |
|---|---|
| NOME | Arjun Chaudhuri |
| PRENOMES | Arjun |
| SOBRENOME | Chaudhuri |
| ASSINATURA | CHAUDHURI A |
| AFILIAÇÕES | Fairfield University |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAÇÕES | 12 |
| TOTAL COMO AUTOR | 2 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1995 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2001 |
| ÍNDICE H | 1 |
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance
The authors examine two aspects of brand loyalty, purchase loyalty and attitudinal loyalty, as linking variables in the chain of effects from brand trust and brand affect to brand performance (market share and relative price). The model includes product-level, category-related controls (hedonic value and utilitarian value) and brand-level controls (brand differentiation and share of voice). The authors compile an aggregate data set for 107 brands…
Affect, Reason, and Persuasion Advertising Strategies That Predict Affective and Analytic-Cognitive Responses
Presents a study of responses to advertisements in order to provide insights into the interplay of affective and analytic-cognitive aspects of the persuasion process
Affect, Reason, and Persuasion Advertising Strategies That Predict Affective and Analytic-Cognitive Responses
Presents a study of responses to advertisements in order to provide insights into the interplay of affective and analytic-cognitive aspects of the persuasion process
Affect, Reason, and Persuasion Advertising Strategies That Predict Affective and Analytic-Cognitive Responses
Presents a study of responses to advertisements in order to provide insights into the interplay of affective and analytic-cognitive aspects of the persuasion process
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance
The authors examine two aspects of brand loyalty, purchase loyalty and attitudinal loyalty, as linking variables in the chain of effects from brand trust and brand affect to brand performance (market share and relative price). The model includes product-level, category-related controls (hedonic value and utilitarian value) and brand-level controls (brand differentiation and share of voice). The authors compile an aggregate data set for 107 brands…
Consumer Behavior in Brand Consumption and Identification (2 obras) · Psychology (2 obras) · Advertising (1 obras) · Affect (linguistics (1 obras) · Affect (linguistics) (1 obras) · Attitude change (1 obras) · Brand awareness (1 obras) · Brand equity (1 obras) · Brand extension (1 obras) · Brand Loyalty (1 obras)