David R Morris

Dados Biográficos

ID4861290
NOMEDavid R Morris
PRENOMESDavid R
SOBRENOMEMorris
ASSINATURAMORRIS D R
AFILIAÇÕESAberystwyth University
ORCID0000-0003-4355-2211
VERIFICADOSim
TOTAL DE OBRAS11
TOTAL DE CITAÇÕES49
TOTAL COMO AUTOR11
TOTAL COMO EDITOR0
PRIMEIRO ANO DE PUBLICAÇÃO2017
ANO MAIS RECENTE DE PUBLICAÇÃO2026
ÍNDICE H4

  • Investigating robot acceptance in UK agriculture

    Open AccessJack H Grant, Zhuoling Huang et al.ARTICLEJournal of Rural Studies2026Referências: 51

    The adoption of robotic technology by the United Kingdom's (UK) agricultural industry offers a potential solution to the persistent labour shortages within the sector. This study investigates robot acceptance in UK agriculture, examining the individual, organisational, and contextual factors impacting levels of acceptance. A comprehensive mixed-methods survey, adapted from previous studies on robot acceptance at work (RAW), was administered to me…

  • Artificial Intelligence (AI) in rural business

    Open AccessDavid Dowell, Robert Bowen et al.ARTICLEJournal of Rural Studies2026Referências: 51

    This paper investigates drivers of Artificial Intelligence (AI) adoption, specifically in rural small and medium-sized enterprises (SMEs). Research on AI has gained traction in recent times, however, remains an area in need of further investigation, notably the adoption of AI by SMEs, and particularly among rural SMEs. The focus on SMEs is important as they account for the majority of businesses worldwide, playing an important role in job creatio…

  • Hospitality SMEs and the circular economy

    Open AccessRobert Bowen, David Dowell et al.ARTICLEBritish Food Journal2024

    Purpose This research evaluates specific circular economy issues in relation to the hospitality sector. This is investigated in the aftermath of the COVID-19 pandemic, considering the impact that the experiences of UK hospitality SMEs had on their circular economy activities. Viewed through a resource bricolage lens, for some this was a consequence of the challenges of the pandemic, while others were proactive in pursuing circular economy strateg…

  • Hospitality SME innovation

    Open AccessDavid Dowell, Robert Bowen et al.ARTICLEBritish Food Journal2023

    Purpose This research investigates the multifaceted effects of Covid-19, Brexit and climate change on Small and Medium-sized Enterprises (SMEs) in the hospitality sector. Specifically, the authors evaluate the main opportunities, challenges and implications that hospitality businesses face in times of crises, and innovate as a response. Design/methodology/approach The research adopts a mixed methods approach firstly analysing quantitative data fr…

  • Intergenerational Interaction and Change Management in Agricultural Family Businesses

    Open AccessAsael Islas-Moreno, Manrrubio Muñoz-Rodríguez et al.ARTICLEInnovar2023Referências: 3

    Generational transition and change reflected in innovation are crucial for the continuity of family businesses. Most of the changes are made as the generational transition progresses, having at least two generations interacting. This study analyses change management in the context of intergenerational interaction to answer the question: How to drive change so that it takes place and generates positive results for family businesses? A multiple cas…

  • Implications of the digital divide on rural SME resilience

    Open AccessJonathan Morris, David R Morris et al.ARTICLEJournal of Rural Studies2022Citada por: 7Referências: 7

    This paper examines the implications of the ‘digital divide’ on the capabilities for Small and Medium Sized enterprises (SMEs) to operate in the face of challenging economic times, such as the Coronavirus pandemic. Previous research has shown that rural businesses, especially SMEs, are more impacted by lower levels of digital connectivity than those in urban areas, with this digital divide affecting business' entrepreneurial activity. Using data …

  • Renewable energy diversification

    Open AccessDavid R Morris, Robert BowenARTICLEJournal of Rural Studies2020Citada por: 1Referências: 10

  • The business of farm crime

    Open AccessDavid R Morris, Gareth Norris et al.ARTICLECrime Prevention and Community…2019Citada por: 2Referências: 20

  • The digital divide

    Open AccessRobert Bowen, David R MorrisARTICLEJournal of Rural Studies2019Citada por: 9Referências: 14

  • Y Wladfa Gymreig

    Carl Iain Cater, Katja Poguntke et al.ARTICLETourism Geographies2019Citada por: 5Referências: 51

    Diasporic tourism is acknowledged as a powerful force in travel, but there has been more focus to date on inbound forms. Significant outbound Welsh diasporic tourism takes place to the colony known as Y Wladfa Gymreig in Argentinean Patagonia, founded in 1865. The Welsh Patagonian example is interesting because it is a settlement-based phenomenon, which has had less academic focus than those centred on 'homecoming'. Travelling to a place of dispe…

  • Farm diversification, entrepreneurship and technology adoption

    Open AccessDavid R Morris, Andrew Henley et al.ARTICLEJournal of Rural Studies2017Citada por: 25Referências: 22

    Farm businesses face increasing challenges in the face of policy reform which envisages multifunctional rural economies with objectives which span the environmental, the social as well as the production of food. This leads to uncertainties and ambiguities in the way in which farms respond to incentives and pressures to become entrepreneurial, to diversify, to become more efficient at food production and to adopt new technology. This paper examine…