N Elyamany
Dados Biográficos
| ID | 5000 |
|---|---|
| NOME | N Elyamany |
| PRENOMES | N |
| SOBRENOME | Elyamany |
| ASSINATURA | ELYAMANY N |
| AFILIAÇÕES | Arab Academy for Science, Technology, and Maritime Transport |
| ORCID | 0000-0002-3385-194X |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 33 |
| TOTAL DE CITAÇÕES | 7 |
| OBRAS COMO AUTOR | 33 |
| OBRAS COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2017 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 1 |
Affective witnessing, spectacle of suffering, and decolonization of Instagram war images
On October 17, 2023, Al-Ahli Baptist Hospital explosion in Gaza became a global visual event, circulating rapidly across Instagram before official narratives stabilized. This crisis exemplified the contemporary complexities of platformed affective witnessing. While graphic footage, forensic maps, and institutional denials circulated simultaneously, it remains underexplored how platform algorithms, visual affordances, and geopolitical ideologies i…
Algospeak as algorithmic negotiation
The expansion of automated content moderation has fundamentally reshaped communicative practices on social media platforms, particularly within short-form video environments, namely TikTok. In response to increasingly opaque systems of algorithmic governance, users have developed algospeak : a repertoire of coded linguistic and multimodal strategies that enable the expression of sensitive content while mitigating the risk of algorithmic suppressi…
The return of the satirist
In October 2025, Egyptian satirist Bassem Youssef reappeared on the state-affiliated ON TV program Kalema Akheera ( A Final Word ) after nearly a decade of mediated exile. Applying a qualitative multimodal discourse analysis to the complete corpus of the four-part interview series (totalling N = 80 coded segments), this paper conceptualizes Youssef’s return as a performance of negotiated visibility – a hybrid communicative formation in which crit…
Introduction to the special issue
This editorial introduces the special issue, Proceedings of LCR Forum 2025: Innovations and Emerging Technologies in Media Arts . Moving beyond instrumental views of technological progress, this transdisciplinary collection interrogates emerging technologies, such as generative AI, algorithmic infrastructures, and mixed reality, as complex sites of power, visibility, and sociopolitical negotiation. The eight featured articles span diverse sociocu…
Agentic AI and hybrid musical identity performance
This paper examines the emergence of agentic AI in post-digital musical storytelling through a case study of Xania Monet , an AI-generated R&B persona whose sustained narrative coherence and affective specificity circulate across platformed digital environments. Building on algorithmic ventriloquism and phonographic theatricality , the study conceptualizes Monet as a techno-vocal human–machine compound, a relational assemblage in which human lyri…
Sonic stories, sensory ethnographies and immersive forensic storytelling in Travelling While Black
This article explores the emerging domain of cinematic virtual reality (CVR) as a powerful medium for sonic stories, sensory ethnographies, and immersive forensic storytelling. Building on the assertion that interactive documentaries are a highly evolved immersive media, this study positions CVR works as uniquely capable of fostering narrative-based experiences through visualisations whose multimodality enables them to convey rhetoric through inf…
The affects of elitism in three-tiered semioscapes
Gated communities, as privately governed residential enclaves, have gained currency among scholars who opt to explore contemporary mechanisms of neoliberal localisation and expressions of inequality. In the past few years, several privileged gated communities in Egypt have received attention in Ramadan advertisements and advertising campaigns, notably in the year 2021. Real-estate development companies have joined the crowd with high-profile prom…
A trans-disciplinary forensic study of Lil Miquela’s virtual identity performance in Instagram
Virtual Influencers (VIs) have become the most prolific research subjects in human–computer interaction and mass media and communication studies from a plethora of perspectives. Developed to integrate social traits and anthropomorphic minds in their social media posts, human-like VIs engage with followers via visually authentic personae, emotionally captivating multimodal storytelling, and semio-pragmatic labor-intensive strategies in conformity …
Virtual identity construction in translanguaging spaces
Digital humor analysis of Bo Burnham’s Netflix comedy special Inside
This research endeavor undertakes a rigorous forensic analysis of Bo Burnham’s 2021 Netflix special, Inside , situating it as a significant socio-cultural artifact reflecting contemporary anxieties, particularly those amplified by the COVID-19 pandemic. Operating within the evolving landscape of postdigitality, Inside distinguishes itself from traditional stand-up. By confining its performance to a domestic setting and integrating diverse media, …
Affective surveillance, bio-political governance, and Corporea’s postdigital interactive exhibits
In this study, we reconfigure the role of interactive exhibits in fourth-generation science museums through an expanded Discourse Analysis and Digital Surveillance (DADS) framework, informed by bio-semiotics. Analyzing CORPOREA, Europe’s first large-scale museum dedicated to the human body, we argue that immersive technologies, augmented reality, biometric feedback, and gamified diagnostics transform participatory learning into affectively charge…
Introduction to the special issue Forensic Linguistics in the Digital Era
Forensic Linguistics (FL) is at a critical juncture in the digital era, where the rise of Artificial Intelligence (AI) and Computational Linguistics presents both transformative opportunities and complex ethical challenges. This special issue, Forensic Linguistics in the Digital Era: Where Do We Go from Here? , showcases eight original studies that collectively examine the methodological, ethical, and interdisciplinary shifts reshaping FL. The co…
Strategic scaling and moral semiosis
This study reconceptualizes cancel culture as a platform-mediated contest over scalar moral legitimacy, where digital infrastructures and narrative strategies jointly shape reputational outcomes. Integrating Self-Categorization Theory, Social Comparison Theory, and Kramer’s concept of strategic scaling, the paper introduces the SCT/SCoT-Platformized Scaling Model to explain how identity dynamics, moral comparison, and platform affordances interac…
Unheard melodies and emotional peaks in Let It Go and Show Yourself
This research endeavor presents a rigorous interdisciplinary investigation into the emotional and narrative functions of “ Let It Go ” ( Frozen ) and “ Show Yourself ” ( Frozen II ), addressing a gap in scholarship that primarily relies on qualitative interpretations. Employing a novel multimodal approach, the study integrates tools from Natural Language Processing (NLP) and Computer Vision to analyze the complex interplay of lyrical, musical, an…
Constrained chronotopic agency and embodied scaling in Zelensky’s wartime speeches
This study examines how Ukrainian President Volodymyr Zelensky’s wartime speeches (2022–2024) strategically mobilize chronotopes and scalar configurations to construct political legitimacy, forge transnational alliances, and choreograph diplomatic action under geopolitical duress. Synergizing linguistic anthropology, narrative theory, and multimodal discourse analysis, it introduces two original concepts, namely constrained chronotopic agency and…
Chronotopic layers of virtual authenticity
This study examines the intricate interplay between identity construction and multimodal communication in the evolving landscape of Virtual Influencers (VIs), with a particular focus on Lil Miquela . It addresses a critical gap in understanding how algorithmic infrastructures mediate identity performance through complex semiotic and chronotopic configurations. Adopting a techno-affective and social semiotic approach, the research conducts a chron…
Forensic analysis of populist discourse and multimodal craft of consensus in Netanyahu's July 2024 Congressional address
Surveillant care or benevolent control? A multimodal genre and sentiment analysis of therapeutic mHealth app reviews
The rapid expansion of mobile mental health (mHealth) apps has redefined the landscape of digital mental health interventions, offering unprecedented accessibility and scalability while embedding users within algorithmic infrastructures of care and control. This study adopts a multidisciplinary framework, integrating Natural Language Processing (NLP) and move analysis to interrogate the linguistic, affective, and visual strategies shaping user en…
Judicial Authority and Rhetorical Strategies in Egyptian Abortion Rulings
This study employs a computational forensic linguistic framework to examine how the Egyptian Court of Cassation discursively and semiotically constructs judicial authority in abortion rulings amid tensions between statutory criminalization, Islamic jurisprudence, and international human rights norms. Analyzing 200 Court of Cassation decisions (1990–2023) through Natural Language Processing (NLP), Frame Semantics, and Appraisal Theory, the paper u…
Metaphtonymy and semio-cognitive de-legitimation of Donald Trump in the meme discourse of The Daily Show with Trevor Noah (January 2016–December 2019)
The current research endeavor extends scholarship on political satire and digital memes proposing a more nuanced semio-cognitive analytical framework for the innovative political image macro memes pertinent to The Daily Show with Trevor Noah (January 2016–December 2019) . Premised on Martynyuk and Melescchenko’s (2021) conceptualization of metaphtonymy and van Leeuwen’s (2007) (de)-legitimation strategies , a corpus of 159 image macro meme instan…
Semio-narrative positioning, forensic storytelling and post-digital activism in Travelling While Black (2019)
Cinematic Virtual Reality (CVR), as a new spatialized and interactive narrative media, affords under-represented perspectives among viewers and story agents. It is arguably a unique storytelling genre in its own right capable of placing viewers as forensic investigators in a fully developed 360° storyworld. This said, the current study employs cognitive-stylistic and cognitive-semiotic analytical tools to demonstrate how, by claiming semio-discur…
“Femvertising” and “Manufacturing consent” for the post-feminist smart entrepreneurial self
In this paper, I critically examine the idealized post-feminist entrepreneurial performance within elite semiotic landscapes and how these elements are jointly propagandized in the Egyptian TV advertisement and “Watch It” advertising campaign of Badya, an emerging neoliberally-oriented smart gated community in Egypt. Specifically, I explore: (a) the “entrepreneurial self” narratives that are strategically employed to project new neoliberal ideals…
Unfolding the entangled geosemiotics of technologically-mediated gated communities
Gated Communities (GCs), as residential enclaves in urban and suburban environments that offer exclusive housing and a multitude of onsite amenities, are burgeoning in many fast-growing Egyptian cities. In the past few years, several upscale Egyptian GCs have received unequivocal attention in high-profile TV advertisements and campaigns which package and technologically mediate social spaces overlaid with aesthetics of unique architectural charac…
Postcyberpunk dystopian cityscape and emotion artificial intelligence
Within visual culture, postcyberpunk films are best approached as places of Otherness whereby human identity and agency are downplayed and posthumans are magnified in highly technopolic societies marked with scientific determinism. Postcyberpunk treats the posthuman enclave as a heterotopic site , oscillating between utopian and dystopian spaces, potentially and optimistically, creating a space for humanity to be reassessed and renegotiated. Agai…
How do you Meme Trump, Noah? Shaping a New Memescape in The Daily Show with Trevor Noah (January 2016 – December 2019)
With The Daily Show’s popularity for late-night televised political satire, the infotainment genre has progressively turned into a major venue for mass-mediated political discourse in the US. Arguably, the show employs creative political memes in tandem with a plethora of multimodal strategies that all function in collegiality in revival of a journalism of critical inquiry showcasing how political dissent is negotiated and mitigated. Set against …
A chronotopic approach to identity performance in musical numbers
Musical numbers, as viral modes of entertainment, influential forms of visual culture and catalysts of popular discourse are dense with multivariate aesthetic performers, and are interlaced to punctuate the melodramatic narrative texture in advancement of the plot and characterization in musical films. Performing identity through dancing bodies has been the subject of several film, music, culture, performance and communication research endeavours…
Unheard melodies and emotional peaks in Let It Go and Show Yourself
This research endeavor presents a rigorous interdisciplinary investigation into the emotional and narrative functions of “ Let It Go ” ( Frozen ) and “ Show Yourself ” ( Frozen II ), addressing a gap in scholarship that primarily relies on qualitative interpretations. Employing a novel multimodal approach, the study integrates tools from Natural Language Processing (NLP) and Computer Vision to analyze the complex interplay of lyrical, musical, an…
Chronotopic layers of virtual authenticity
This study examines the intricate interplay between identity construction and multimodal communication in the evolving landscape of Virtual Influencers (VIs), with a particular focus on Lil Miquela . It addresses a critical gap in understanding how algorithmic infrastructures mediate identity performance through complex semiotic and chronotopic configurations. Adopting a techno-affective and social semiotic approach, the research conducts a chron…
Forensic analysis of populist discourse and multimodal craft of consensus in Netanyahu's July 2024 Congressional address
Judicial Authority and Rhetorical Strategies in Egyptian Abortion Rulings
This study employs a computational forensic linguistic framework to examine how the Egyptian Court of Cassation discursively and semiotically constructs judicial authority in abortion rulings amid tensions between statutory criminalization, Islamic jurisprudence, and international human rights norms. Analyzing 200 Court of Cassation decisions (1990–2023) through Natural Language Processing (NLP), Frame Semantics, and Appraisal Theory, the paper u…
The Interrogation Scene in Harold Pinter's 'The Birthday Party'
The emergence of the Theatre of the Absurd is one of the prominent movements that blossomed in the literary world. The play texts of Harold Pinter (1930- 2008), who has gained visibility and successive popularity in such a new era of the dramatic world, unravel a new dimension in this European theatre genre. Pinter's outstanding endeavors and contributions to modern theatre afford a new layer of dramatic discourse, characteristically coined as Pi…
A Multimodal Analysis of the Representation of Hegemonic Masculinity and Hegemonic Femininity on “Men’s Health” and “Women’s Health” Cover Pages (January 2011 – June 2016)
In essence, the goal of this project is to interrogate the multi-semiotic manifestations of hegemonic masculinity and femininity in male and female body culture as manifested on Men’s Health and Women’s Health cover-page corpora that spanned from 2011 to mid- 2016. The research uses a mixed-methods design with macro- and micro-level analysis. On the macro level, a ‘themes’ analysis is conducted to illuminate the ideological nature of the multimod…
More than Meets the Eye
National Geographic Magazine (NGM) is an American cultural icon renowned for the dissemination of geographic knowledge, the exhilaration of cultural explorations, the popularization of science discourse, and the cultivation of visual imaginaries. Among popular science magazines, its distinctive force in the popular imagination squarely lies in the manipulation and division of labor among individualized and sensationalized textual and visual signi…
What Buddhist wisdom is going viral? A multimodal-appraisal analysis of a selection of Jay Shetty’s digital narratives
The digital landscape of Shetty situates rhetoric scholars within complex intersections. His persuasive discourse is characterized by consistent attempts to evoke culturally shared frames for the millennial viewers, subscribers, and followers; entail desired courses of action on their part; and affect the way life events are interpreted and experienced. With this in mind, the current research in undertaken to examine a selection of Shetty’s digit…
Media Coverage of the Baltimore Unrest in the Op-Ed of “The New York Times”
Newspaper Op-Ed articles are an important form of intellectual debate that communicate views on public policy matters and help shape public opinion. They are challenging, information-rich and persuasive short media texts imbued with worldviews, arguments, sarcasms and biases, hence providing salience cues regarding key national and international affairs. Recent police killings of citizens in the US have attracted mass coverage in the media, predo…
Militarized aesthetics of hegemonic masculinity in America’s Army
Military-themed videogames are significant cultural artifacts that shape popular geopolitical narratives and venerate dominant post-9/11 War on Terror discourses. Overwhelmingly resonant with the Military Entertainment Complex, these artifacts, not excluding America’s Army (2002–2013), envision the world through a Western lens. Over the past decades, America’s Army has come to challenge dominant orthodoxies and ideological presuppositions, dissem…
A chronotopic approach to identity performance in musical numbers
Musical numbers, as viral modes of entertainment, influential forms of visual culture and catalysts of popular discourse are dense with multivariate aesthetic performers, and are interlaced to punctuate the melodramatic narrative texture in advancement of the plot and characterization in musical films. Performing identity through dancing bodies has been the subject of several film, music, culture, performance and communication research endeavours…
Theorizing the forensic gaze and the CSI shot in the multimodal ensemble of CSI
CSI: Crime Scene Investigation ( (2002–2015) CBS, Alliance Atlantis Communications, CBS Paramount Network Television, Jerry Bruckheimer Television.) marks a paradigm shift in the post-9/11 forensic visual culture, ostensibly presenting physical evidence as a system of surveillance and control; the team of criminalists as ideologically complicit with state power; and high-tech forensic gadgetry as infallible and conducive to the culprit. In the me…
Postcyberpunk dystopian cityscape and emotion artificial intelligence
Within visual culture, postcyberpunk films are best approached as places of Otherness whereby human identity and agency are downplayed and posthumans are magnified in highly technopolic societies marked with scientific determinism. Postcyberpunk treats the posthuman enclave as a heterotopic site , oscillating between utopian and dystopian spaces, potentially and optimistically, creating a space for humanity to be reassessed and renegotiated. Agai…
How do you Meme Trump, Noah? Shaping a New Memescape in The Daily Show with Trevor Noah (January 2016 – December 2019)
With The Daily Show’s popularity for late-night televised political satire, the infotainment genre has progressively turned into a major venue for mass-mediated political discourse in the US. Arguably, the show employs creative political memes in tandem with a plethora of multimodal strategies that all function in collegiality in revival of a journalism of critical inquiry showcasing how political dissent is negotiated and mitigated. Set against …
Metaphtonymy and semio-cognitive de-legitimation of Donald Trump in the meme discourse of The Daily Show with Trevor Noah (January 2016–December 2019)
The current research endeavor extends scholarship on political satire and digital memes proposing a more nuanced semio-cognitive analytical framework for the innovative political image macro memes pertinent to The Daily Show with Trevor Noah (January 2016–December 2019) . Premised on Martynyuk and Melescchenko’s (2021) conceptualization of metaphtonymy and van Leeuwen’s (2007) (de)-legitimation strategies , a corpus of 159 image macro meme instan…
Semio-narrative positioning, forensic storytelling and post-digital activism in Travelling While Black (2019)
Cinematic Virtual Reality (CVR), as a new spatialized and interactive narrative media, affords under-represented perspectives among viewers and story agents. It is arguably a unique storytelling genre in its own right capable of placing viewers as forensic investigators in a fully developed 360° storyworld. This said, the current study employs cognitive-stylistic and cognitive-semiotic analytical tools to demonstrate how, by claiming semio-discur…
“Femvertising” and “Manufacturing consent” for the post-feminist smart entrepreneurial self
In this paper, I critically examine the idealized post-feminist entrepreneurial performance within elite semiotic landscapes and how these elements are jointly propagandized in the Egyptian TV advertisement and “Watch It” advertising campaign of Badya, an emerging neoliberally-oriented smart gated community in Egypt. Specifically, I explore: (a) the “entrepreneurial self” narratives that are strategically employed to project new neoliberal ideals…
Unfolding the entangled geosemiotics of technologically-mediated gated communities
Gated Communities (GCs), as residential enclaves in urban and suburban environments that offer exclusive housing and a multitude of onsite amenities, are burgeoning in many fast-growing Egyptian cities. In the past few years, several upscale Egyptian GCs have received unequivocal attention in high-profile TV advertisements and campaigns which package and technologically mediate social spaces overlaid with aesthetics of unique architectural charac…
Sonic stories, sensory ethnographies and immersive forensic storytelling in Travelling While Black
This article explores the emerging domain of cinematic virtual reality (CVR) as a powerful medium for sonic stories, sensory ethnographies, and immersive forensic storytelling. Building on the assertion that interactive documentaries are a highly evolved immersive media, this study positions CVR works as uniquely capable of fostering narrative-based experiences through visualisations whose multimodality enables them to convey rhetoric through inf…
The affects of elitism in three-tiered semioscapes
Gated communities, as privately governed residential enclaves, have gained currency among scholars who opt to explore contemporary mechanisms of neoliberal localisation and expressions of inequality. In the past few years, several privileged gated communities in Egypt have received attention in Ramadan advertisements and advertising campaigns, notably in the year 2021. Real-estate development companies have joined the crowd with high-profile prom…
A trans-disciplinary forensic study of Lil Miquela’s virtual identity performance in Instagram
Virtual Influencers (VIs) have become the most prolific research subjects in human–computer interaction and mass media and communication studies from a plethora of perspectives. Developed to integrate social traits and anthropomorphic minds in their social media posts, human-like VIs engage with followers via visually authentic personae, emotionally captivating multimodal storytelling, and semio-pragmatic labor-intensive strategies in conformity …
Virtual identity construction in translanguaging spaces
Digital humor analysis of Bo Burnham’s Netflix comedy special Inside
This research endeavor undertakes a rigorous forensic analysis of Bo Burnham’s 2021 Netflix special, Inside , situating it as a significant socio-cultural artifact reflecting contemporary anxieties, particularly those amplified by the COVID-19 pandemic. Operating within the evolving landscape of postdigitality, Inside distinguishes itself from traditional stand-up. By confining its performance to a domestic setting and integrating diverse media, …
Affective surveillance, bio-political governance, and Corporea’s postdigital interactive exhibits
In this study, we reconfigure the role of interactive exhibits in fourth-generation science museums through an expanded Discourse Analysis and Digital Surveillance (DADS) framework, informed by bio-semiotics. Analyzing CORPOREA, Europe’s first large-scale museum dedicated to the human body, we argue that immersive technologies, augmented reality, biometric feedback, and gamified diagnostics transform participatory learning into affectively charge…
Introduction to the special issue Forensic Linguistics in the Digital Era
Forensic Linguistics (FL) is at a critical juncture in the digital era, where the rise of Artificial Intelligence (AI) and Computational Linguistics presents both transformative opportunities and complex ethical challenges. This special issue, Forensic Linguistics in the Digital Era: Where Do We Go from Here? , showcases eight original studies that collectively examine the methodological, ethical, and interdisciplinary shifts reshaping FL. The co…
Strategic scaling and moral semiosis
This study reconceptualizes cancel culture as a platform-mediated contest over scalar moral legitimacy, where digital infrastructures and narrative strategies jointly shape reputational outcomes. Integrating Self-Categorization Theory, Social Comparison Theory, and Kramer’s concept of strategic scaling, the paper introduces the SCT/SCoT-Platformized Scaling Model to explain how identity dynamics, moral comparison, and platform affordances interac…
Unheard melodies and emotional peaks in Let It Go and Show Yourself
This research endeavor presents a rigorous interdisciplinary investigation into the emotional and narrative functions of “ Let It Go ” ( Frozen ) and “ Show Yourself ” ( Frozen II ), addressing a gap in scholarship that primarily relies on qualitative interpretations. Employing a novel multimodal approach, the study integrates tools from Natural Language Processing (NLP) and Computer Vision to analyze the complex interplay of lyrical, musical, an…
Constrained chronotopic agency and embodied scaling in Zelensky’s wartime speeches
This study examines how Ukrainian President Volodymyr Zelensky’s wartime speeches (2022–2024) strategically mobilize chronotopes and scalar configurations to construct political legitimacy, forge transnational alliances, and choreograph diplomatic action under geopolitical duress. Synergizing linguistic anthropology, narrative theory, and multimodal discourse analysis, it introduces two original concepts, namely constrained chronotopic agency and…
Chronotopic layers of virtual authenticity
This study examines the intricate interplay between identity construction and multimodal communication in the evolving landscape of Virtual Influencers (VIs), with a particular focus on Lil Miquela . It addresses a critical gap in understanding how algorithmic infrastructures mediate identity performance through complex semiotic and chronotopic configurations. Adopting a techno-affective and social semiotic approach, the research conducts a chron…
Sociology (16 obras) · Art (15 obras) · Aesthetics (11 obras) · Political science (11 obras) · Narrative (10 obras) · Computer Science (9 obras) · Politics (9 obras) · Psychology (9 obras) · Law (8 obras) · Linguistics (8 obras)