Tzu-Ching Lai
Dados Biográficos
| ID | 5068301 |
|---|---|
| NOME | Tzu-Ching Lai |
| PRENOMES | Tzu-Ching |
| SOBRENOME | Lai |
| ASSINATURA | LAI T |
| AFILIAÇÕES | National Kaohsiung University of Hospitality and Tourism |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAÇÕES | 0 |
| TOTAL COMO AUTOR | 2 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2025 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 0 |
Who has your back? Countering dark patterns in online shopping using interpersonal and AI-delivered support
Elegant With Leisurely
This study examines how the prestige sensitivity, uniqueness, and vividness of tourism products affect brand love through luxury tourism consumption; likewise, it explores the moderating effects of perceived product fit diagnosticity and peer influence on brand love. We developed our proposed research model from a theoretical background. Using a partial least squares regression model, we analyzed 213 completed questionnaire samples. The study’s f…
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Elegant With Leisurely
This study examines how the prestige sensitivity, uniqueness, and vividness of tourism products affect brand love through luxury tourism consumption; likewise, it explores the moderating effects of perceived product fit diagnosticity and peer influence on brand love. We developed our proposed research model from a theoretical background. Using a partial least squares regression model, we analyzed 213 completed questionnaire samples. The study’s f…
Who has your back? Countering dark patterns in online shopping using interpersonal and AI-delivered support
Advertising (1 obras) · Aesthetics (1 obras) · AI in Service Interactions (1 obras) · Appeal (1 obras) · Appeal to emotion (1 obras) · Art (1 obras) · Business (1 obras) · Commerce (1 obras) · Consumer Behavior in Brand Consumption and Identification (1 obras) · Consumer Retail Behavior Studies (1 obras)