Naveed Saif
Dados Biográficos
| ID | 5675903 |
|---|---|
| NOME | Naveed Saif |
| PRENOMES | Naveed |
| SOBRENOME | Saif |
| ASSINATURA | SAIF N |
| AFILIAÇÕES | University of Science and Technology Bannu |
| ORCID | 0000-0001-9577-1489 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 4 |
| TOTAL DE CITAÇÕES | 0 |
| OBRAS COMO AUTOR | 4 |
| OBRAS COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2024 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2025 |
| ÍNDICE H | 0 |
From memes to motivation
This study explores the relationship between the attributes of Social Media Influencers (SMIs) and consumer purchase intentions, focusing on the mediating roles of SMI authenticity and individual self-expansion, framed within the Value-Attitude-Behavior (VAB) model. Data were collected from university students who follow SMIs promoting products and services through meme marketing. A total of 210 responses were analyzed using structural equation m…
Constructing and validating a scale for technostress and employee behavior
This research aimed to adapt and validate the Techno-Stress Construct in Higher Education (TCHS) for business school faculty in Pakistan. The study involved 300 faculty members from Khyber Paktunkhawa (KP) and Islamabad, who helped translate and adapt the TCHS into a 16-item Pakistani version.Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) using AMOS 23 were employed to validate the factor structure. EFA identified four f…
Exploring the connection
Chat-GPT; validating Technology Acceptance Model (TAM) in education sector via ubiquitous learning mechanism
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Chat-GPT; validating Technology Acceptance Model (TAM) in education sector via ubiquitous learning mechanism
From memes to motivation
This study explores the relationship between the attributes of Social Media Influencers (SMIs) and consumer purchase intentions, focusing on the mediating roles of SMI authenticity and individual self-expansion, framed within the Value-Attitude-Behavior (VAB) model. Data were collected from university students who follow SMIs promoting products and services through meme marketing. A total of 210 responses were analyzed using structural equation m…
Constructing and validating a scale for technostress and employee behavior
This research aimed to adapt and validate the Techno-Stress Construct in Higher Education (TCHS) for business school faculty in Pakistan. The study involved 300 faculty members from Khyber Paktunkhawa (KP) and Islamabad, who helped translate and adapt the TCHS into a 16-item Pakistani version.Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) using AMOS 23 were employed to validate the factor structure. EFA identified four f…
Exploring the connection
Psychology (3 obras) · Applied Psychology (2 obras) · Applied Psychology (2 obras) · Digital Marketing and Social Media (2 obras) · Impact of Technology on Adolescents (2 obras) · Social Psychology (2 obras) · Social Psychology (2 obras) · Structural equation modeling (2 obras) · AI in Service Interactions (1 obra) · Anxiety (1 obra)