Olga Rauhut Kompaniets
Dados Biográficos
| ID | 5776738 |
|---|---|
| NOME | Olga Rauhut Kompaniets |
| PRENOMES | Olga Rauhut |
| SOBRENOME | Kompaniets |
| ASSINATURA | KOMPANIETS O R |
| AFILIAÇÕES | Dalarna University |
| ORCID | 0000-0001-6363-7066 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAÇÕES | 1 |
| OBRAS COMO AUTOR | 1 |
| OBRAS COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2020 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2020 |
| ÍNDICE H | 1 |
How to measure the impact of place marketing activities
This paper aims to explicate and discuss the main methods of measuring the effects of place marketing. Rather than favouring one method over another a priori, we seek to understand each method on its own terms in order to illuminate key assumptions and hypotheses. Additionally, we compare and contrast the different methods to reveal areas of logical inconsistency.Generally, the impact of place marketing activities is dominated by fragmented, ofte…
How to measure the impact of place marketing activities
This paper aims to explicate and discuss the main methods of measuring the effects of place marketing. Rather than favouring one method over another a priori, we seek to understand each method on its own terms in order to illuminate key assumptions and hypotheses. Additionally, we compare and contrast the different methods to reveal areas of logical inconsistency.Generally, the impact of place marketing activities is dominated by fragmented, ofte…
How to measure the impact of place marketing activities
This paper aims to explicate and discuss the main methods of measuring the effects of place marketing. Rather than favouring one method over another a priori, we seek to understand each method on its own terms in order to illuminate key assumptions and hypotheses. Additionally, we compare and contrast the different methods to reveal areas of logical inconsistency.Generally, the impact of place marketing activities is dominated by fragmented, ofte…
Business (1 obra) · Computer Science (1 obra) · Context (archaeology (1 obra) · Customer Service Quality and Loyalty (1 obra) · Diverse Aspects of Tourism Research (1 obra) · Economics (1 obra) · Engineering (1 obra) · Ex-ante (1 obra) · Marketing (1 obra) · Marketing (1 obra)