Paul Myers
Dados Biográficos
| ID | 6059600 |
|---|---|
| NOME | Paul Myers |
| PRENOMES | Paul |
| SOBRENOME | Myers |
| ASSINATURA | MYERS P |
| AFILIAÇÕES | Wichita State University |
| ORCID | 0000-0003-4677-1196 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 6 |
| TOTAL DE CITAÇÕES | 12 |
| TOTAL COMO AUTOR | 6 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1978 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2024 |
| ÍNDICE H | 1 |
Women’s Entrée into Advertising Through the Brand Test Kitchen
As branded food products spread in the early 1900s, advertisers began speaking directly to women shoppers. Adopting a women-advertising-to-women approach, national brands and advertising agencies hired home economics professionals and charged them with creating test kitchens to develop and test recipes, write advertising copy, correspond with consumers, and test products. They became the face and voice of brands, providing women entrée into the m…
Pride and Prejudice and Country-of-Origin Ecological Images
The increasing consumer demand for shopping eco-friendly products online leads brands and marketers to offer more products that are claimed to be eco-friendly on online stores. However, it is very difficult for consumers to evaluate the credibility of such claims, and marketers usually do not offer resources to help consumers make the evaluation. Hence, consumers must utilize limited information cues (e.g. country-of-origin, price, etc.) that are…
The identification of Australian low-risk gambling limits
An Outbreak of Covid-19 Among H-2A Temporary Agricultural Workers
Communicative Dynamics of Police-Civilian Encounters
Research in the American West, China, and Taiwan has shown that officers’ communication accommodative practices (and attributed trust in them) can be more potent predictors of satisfaction with the police than are the sociodemographic characteristics of those judging. With Black and White respondents, this study continues this line of work in Louisiana and South Africa and tests a new model about the relationships among perceived officer accommod…
Differential leisure travel decision-making between spouses
Differential leisure travel decision-making between spouses
Communicative Dynamics of Police-Civilian Encounters
Research in the American West, China, and Taiwan has shown that officers’ communication accommodative practices (and attributed trust in them) can be more potent predictors of satisfaction with the police than are the sociodemographic characteristics of those judging. With Black and White respondents, this study continues this line of work in Louisiana and South Africa and tests a new model about the relationships among perceived officer accommod…
The identification of Australian low-risk gambling limits
An Outbreak of Covid-19 Among H-2A Temporary Agricultural Workers
Pride and Prejudice and Country-of-Origin Ecological Images
The increasing consumer demand for shopping eco-friendly products online leads brands and marketers to offer more products that are claimed to be eco-friendly on online stores. However, it is very difficult for consumers to evaluate the credibility of such claims, and marketers usually do not offer resources to help consumers make the evaluation. Hence, consumers must utilize limited information cues (e.g. country-of-origin, price, etc.) that are…
Women’s Entrée into Advertising Through the Brand Test Kitchen
As branded food products spread in the early 1900s, advertisers began speaking directly to women shoppers. Adopting a women-advertising-to-women approach, national brands and advertising agencies hired home economics professionals and charged them with creating test kitchens to develop and test recipes, write advertising copy, correspond with consumers, and test products. They became the face and voice of brands, providing women entrée into the m…
Psychology (4 obras) · Social Psychology (4 obras) · Political science (3 obras) · Advertising (2 obras) · Business (2 obras) · Geography (2 obras) · Law (2 obras) · Marketing (2 obras) · Sociology (2 obras) · 2019-20 coronavirus outbreak (1 obras)