Diemo Daum
Dados Biográficos
| ID | 6268599 |
|---|---|
| NOME | Diemo Daum |
| PRENOMES | Diemo |
| SOBRENOME | Daum |
| ASSINATURA | DAUM D |
| AFILIAÇÕES | Osnabrück University |
| ORCID | 0000-0003-4828-8309 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAÇÕES | 0 |
| TOTAL COMO AUTOR | 2 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2025 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2025 |
| ÍNDICE H | 0 |
From emotion to intention
Purpose This research aims to explore psychological drivers behind consumer acceptance of food innovations, using broccoli leaf products as a case study. Design/methodology/approach A quantitative survey of 1,114 German consumers was conducted. Initially, a correlation analysis was carried out to analyze the relationship between mood, food neophobia, and purchase motives. Subsequently, a regression analysis was conducted to evaluate factors influ…
Exploring customer segmentation for food products with additional health benefits
Iron deficiency is a widespread global health concern affecting women, in particular, but also individuals adhering to vegan or vegetarian diets, as well as athletes. Inadequate iron intake can lead to various diseases, necessitating an iron-rich diet or dietary supplements. In addition to existing iron-enriched functional foods and supplements, the potential emergence of iron-biofortified vegetables, high in vitamin C, could enhance iron absorpt…
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From emotion to intention
Purpose This research aims to explore psychological drivers behind consumer acceptance of food innovations, using broccoli leaf products as a case study. Design/methodology/approach A quantitative survey of 1,114 German consumers was conducted. Initially, a correlation analysis was carried out to analyze the relationship between mood, food neophobia, and purchase motives. Subsequently, a regression analysis was conducted to evaluate factors influ…
Exploring customer segmentation for food products with additional health benefits
Iron deficiency is a widespread global health concern affecting women, in particular, but also individuals adhering to vegan or vegetarian diets, as well as athletes. Inadequate iron intake can lead to various diseases, necessitating an iron-rich diet or dietary supplements. In addition to existing iron-enriched functional foods and supplements, the potential emergence of iron-biofortified vegetables, high in vitamin C, could enhance iron absorpt…
Food Waste Reduction and Sustainability (2 obras) · Affect (linguistics) (1 obras) · Agriculture Sustainability and Environmental Impact (1 obras) · Biology (1 obras) · Business (1 obras) · Consumer Attitudes and Food Labeling (1 obras) · Food Science (1 obras) · German (1 obras) · Mood (1 obras) · Neophobia (1 obras)