Naseem Abidi
Dados Biográficos
| ID | 6294804 |
|---|---|
| NOME | Naseem Abidi |
| PRENOMES | Naseem |
| SOBRENOME | Abidi |
| ASSINATURA | ABIDI N |
| AFILIAÇÕES | Skyline University College, University City of Sharjah, Sharjah, UAE |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAÇÕES | 3 |
| TOTAL COMO AUTOR | 2 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2021 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2022 |
| ÍNDICE H | 1 |
Measuring attitude towards advertisements
Attitude towards advertising is recommended as a valid and significant predictor of advertising outcomes such as consumers' ad engagement, brand attitude, and purchasing behaviour. In the past, the major models developed and determinants used for evaluating attitudes toward advertisements were influenced by the early consideration that advertisement generally means television commercials. Recent reports have confirmed a paradigm shift in media co…
Sentiments and recovery of the hospitality sector from Covid-19 – a managerial perspective through phenomenology
This study is an attempt to capture the impact on, and sentiments of hotels induced by, COVID-19 pandemic in the Emirate of Sharjah, the third largest emirate of United Arab Emirates (UAE) and also propose plausible strategies to recover from the on-going crisis. The study used critical realism meta-theory as ontological and epistemological assumptions and triangulation in mixed method research design. The data were collected from the General Man…
Sentiments and recovery of the hospitality sector from Covid-19 – a managerial perspective through phenomenology
This study is an attempt to capture the impact on, and sentiments of hotels induced by, COVID-19 pandemic in the Emirate of Sharjah, the third largest emirate of United Arab Emirates (UAE) and also propose plausible strategies to recover from the on-going crisis. The study used critical realism meta-theory as ontological and epistemological assumptions and triangulation in mixed method research design. The data were collected from the General Man…
Sentiments and recovery of the hospitality sector from Covid-19 – a managerial perspective through phenomenology
This study is an attempt to capture the impact on, and sentiments of hotels induced by, COVID-19 pandemic in the Emirate of Sharjah, the third largest emirate of United Arab Emirates (UAE) and also propose plausible strategies to recover from the on-going crisis. The study used critical realism meta-theory as ontological and epistemological assumptions and triangulation in mixed method research design. The data were collected from the General Man…
Measuring attitude towards advertisements
Attitude towards advertising is recommended as a valid and significant predictor of advertising outcomes such as consumers' ad engagement, brand attitude, and purchasing behaviour. In the past, the major models developed and determinants used for evaluating attitudes toward advertisements were influenced by the early consideration that advertisement generally means television commercials. Recent reports have confirmed a paradigm shift in media co…
Business (2 obras) · Computer Science (2 obras) · Marketing (2 obras) · Political science (2 obras) · Sociology (2 obras) · Advertising (1 obras) · Cognition (1 obras) · Consumer Behavior in Brand Consumption and Identification (1 obras) · Consumption (sociology (1 obras) · Coronavirus disease 2019 (COVID-19 (1 obras)