David Martín-Consuegra
Dados Biográficos
| ID | 6303670 |
|---|---|
| NOME | David Martín-Consuegra |
| PRENOMES | David |
| SOBRENOME | Martín-Consuegra |
| ASSINATURA | MARTÍN-CONSUEGRA D |
| AFILIAÇÕES | University of Castilla-La Mancha, Ciudad Real, Spain |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 4 |
| TOTAL DE CITAÇÕES | 0 |
| OBRAS COMO AUTOR | 4 |
| OBRAS COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2015 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 0 |
Technology-driven smart consumer experiences in tourism destinations
This research aims to examine the impact of smart consumer experience on certain tourist perceptions and behaviours based on accessibility, perceived enjoyment, security, and interactivity. Specifically, this study evaluates their effect on smart tourism technology satisfaction, purchase effectiveness, travel experience satisfaction, word-of-mouth, and behavioural intentions. This study collected 526 responses from tourists in Europe and 525 in t…
Sub-national consumer ethnocentrism and the importance of the origin of food products
Purpose This study's main objective is to analyse the role of the consumer's ethnocentrism as a potential segmentation basis and to detect product origin-sensitive groups. The relationship between the consumer's regional ethnocentrism, local and regional identity and corresponding valuation and purchase of food products from a region is also examined. Design/methodology/approach The responses of 358 consumers residing in two Spanish regions are a…
Sales agents vs the internet
Purpose The purpose of this paper is to analyze perceptions of service cannibalization from sales agents when faced with increased online sales, and their consequences on the employee. The authors assess the effect of service cannibalization perceptions on insecurity, satisfaction, alienation, sales agents' effort. The study also examines relationships between effects on sales agents' service sabotage during service delivery
Consumer Sensitivity Analysis in Mobile Commerce Advertising
We analyzed how consumer sensitivity to information requests influences acceptance and recommendation of a banking firm's advertising that is sent via a cellular phone. To this end, the data—based on the respondents from 395 young adults—fit the model well and provided empirical support for all the hypothesized relationships. The results obtained provide useful information for companies to improve the efficiency of their mobile publicity, togethe…
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Consumer Sensitivity Analysis in Mobile Commerce Advertising
We analyzed how consumer sensitivity to information requests influences acceptance and recommendation of a banking firm's advertising that is sent via a cellular phone. To this end, the data—based on the respondents from 395 young adults—fit the model well and provided empirical support for all the hypothesized relationships. The results obtained provide useful information for companies to improve the efficiency of their mobile publicity, togethe…
Sales agents vs the internet
Purpose The purpose of this paper is to analyze perceptions of service cannibalization from sales agents when faced with increased online sales, and their consequences on the employee. The authors assess the effect of service cannibalization perceptions on insecurity, satisfaction, alienation, sales agents' effort. The study also examines relationships between effects on sales agents' service sabotage during service delivery
Sub-national consumer ethnocentrism and the importance of the origin of food products
Purpose This study's main objective is to analyse the role of the consumer's ethnocentrism as a potential segmentation basis and to detect product origin-sensitive groups. The relationship between the consumer's regional ethnocentrism, local and regional identity and corresponding valuation and purchase of food products from a region is also examined. Design/methodology/approach The responses of 358 consumers residing in two Spanish regions are a…
Technology-driven smart consumer experiences in tourism destinations
This research aims to examine the impact of smart consumer experience on certain tourist perceptions and behaviours based on accessibility, perceived enjoyment, security, and interactivity. Specifically, this study evaluates their effect on smart tourism technology satisfaction, purchase effectiveness, travel experience satisfaction, word-of-mouth, and behavioural intentions. This study collected 526 responses from tourists in Europe and 525 in t…
Advertising (4 obras) · Business (4 obras) · Marketing (4 obras) · Psychology (4 obras) · Computer Science (2 obras) · Digital Marketing and Social Media (2 obras) · Perception (2 obras) · Technology Adoption and User Behaviour (2 obras) · Alienation (1 obra) · Cannibalization (1 obra)