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Olga Kolotouchkina

Dados Biográficos

ID6312801
NOMEOlga Kolotouchkina
PRENOMESOlga
SOBRENOMEKolotouchkina
ASSINATURAKOLOTOUCHKINA O
AFILIAÇÕESUniversidad Complutense de Madrid
ORCID0000-0002-8348-8544
VERIFICADOSim
TOTAL DE OBRAS13
TOTAL DE CITAÇÕES10
TOTAL COMO AUTOR13
TOTAL COMO EDITOR0
PRIMEIRO ANO DE PUBLICAÇÃO2016
ANO MAIS RECENTE DE PUBLICAÇÃO2026
ÍNDICE H2
  • Beyond the logo

    Open Access•Olga Kolotouchkina, Luis Leardy et al.•ARTICLE•Frontiers in Sports and Active…•2026•Referências: 21

    While the Paralympic movement, and Paralympic sponsorship in particular, still face persistent challenges, including structural power imbalances and the lack of objective representation of athletes with disabilities, innovative and disruptive Paralympic sponsorship strategies may challenge the traditional divide between athletes with and without disabilities, redefine the meaning of inclusion in sport, and act as powerful drivers of social transf…

  • Environmental activism and sustainable communication of B-Corp fashion brands on Instagram

    Open Access•Olga Kolotouchkina, Mónica Díaz-Bustamante Ventisca et al.•ARTICLE•Humanities and Social Sciences…•2025

    Born-sustainable fashion brands are gaining increasing visibility within the fashion industry due to their strong commitment to climate neutrality, innovative business models based on recycled and upcycled materials, and the development of circular services that extend garment performance and durability. Equally central to their purpose is raising global awareness of critical environmental challenges. Social media platforms have become key arenas…

  • La imagen de las personas deportistas con discapacidad física en Instagram a través de la Neurocomunicación

    Open Access•Luis Mañas-Viniegra, Carmen Llorente Barroso et al.•ARTICLE•Revista Latina de Comunicación…•2023

    Introducción: Las personas con discapacidad han sufrido históricamente el estereotipo de no cumplir con la estética dominante en términos de belleza física. El auge del movimiento de positividad corporal en redes sociales ha permitido que los deportistas con discapacidad promuevan una auto-representación basada en la discapacidad visible. Metodología: El objetivo de esta investigación es determinar la percepción cognitiva de 120 jóvenes universit…

  • Digital Ageism

    Open Access•Olga Kolotouchkina, Mónica Viñarás Abad et al.•ARTICLE•Media and Communication•2023

    The ageing of urban populations poses serious challenges for policymakers and urban planners alike. While the number of people over 65 is increasing in urban areas, the digital transition in cities raises concerns about the persisting digital divide facing older citizens, as well as the digital inequality and ageism inherent to most digital domains. As ageing in place and place attachment play a significant role in the social engagement and well-…

  • Digital Media and Younger Audiences

    Open Access•Olga Kolotouchkina, Celia Rangel et al.•ARTICLE•Media and Communication•2023

    The active digital engagement of children and teens from a very early age makes them the most prolific digital users and online content creators. Simultaneously, this high level of digital exposure enhances their vulnerability to online risks and the potential for them to encounter harmful online content. This dynamic has profound implications for all dimensions and stakeholders within the digital ecosystem. This thematic issue presents a compreh…

  • Smart cities, the digital divide, and people with disabilities

    Open Access•Olga Kolotouchkina, Carmen Llorente Barroso et al.•ARTICLE•Cities•2022•Citada por: 6•Referências: 20

    Urban development that is both smart and sustainable is intrinsically linked to digital innovation in city management, as well as to the transition toward digital urban governance and the practice of digital citizenship. Cities on a global scale continuously launch new digital services and smart solutions in order to become places that are more resilient, efficient, and attractive. While digitally-driven urban development has become a new paradig…

  • La La significación del logo a partir de su construcción semiótica y su apoyo en nuevas formas de comunicación digital

    Open Access•Carmen Llorente Barroso, Olga Kolotouchkina et al.•ARTICLE•Revista Latina de Comunicación…•2021

    Introducción: La importancia de los logos ha postulado la existencia de una semiótica corporativa en cuanto a código general al que responden semióticas locales débilmente codificadas, por la elevada carga simbólica de estos signos visuales. Metodología: Esta investigación pretende profundizar en la construcción semiótica de los logos y analizar su proceso de significación apoyado en nuevas formas de comunicación. Para ello, se propone un análisi…

  • Fostering Key Professional Skills and Social Activism Through Experiential Learning Projects in Communication and Advertising Education

    Open Access•Olga Kolotouchkina, Juan Enrique Gonzálvez Vallés et al.•ARTICLE•Journalism & Mass Communication…•2021

    This article examines the impact of experiential learning projects in communication education on the development of critical professional skills and social activism of students. We argue that an effective integration of ethically relevant issues that could be addressed from the communication practice in classroom instruction helps students to develop key professional competences while applying their talent and communication skills toward relevant…

  • Disability Narratives in Sports Communication

    Open Access•Olga Kolotouchkina, Carmen Llorente Barroso et al.•ARTICLE•Media and Communication•2021

    The Paralympic Games have become a relevant social and communication tool for the enhancement of global awareness and understanding of disability. The increasing visibility of this kind of global sports event, as well as the efforts of public authorities to make their host cities more accessible, evidence a relevant shift to new urban barrier-free experiences and discourses concerning disability. This research is guided by an exploratory case stu…

  • The Enabling Role of ICT to Mitigate the Negative Effects of Emotional and Social Loneliness of the Elderly during Covid-19 Pandemic

    Open Access•Carmen Llorente Barroso, Olga Kolotouchkina et al.•ARTICLE•International Journal of…•2021

    (1) Background: The COVID-19 pandemic has been especially hard on the elderly owing to their particular vulnerability to the virus. Their confinement to prevent the spread of the virus resulted in social isolation, often linked to the unwanted loneliness that hinders their emotional well-being. The enabling capacity of ICT (Information and Communication Technology) to overcome the negative effects of this isolation requires special attention. The…

  • Creatividad y la identidad cultural urbana

    Open Access•Olga Kolotouchkina•ARTICLE•VISUAL REVIEW International…•2018

    El artículo ofrece una reflexión sobre el papel de la innovación y la creatividad en el entorno urbano. Partiendo del análisis del protagonismo de las ciudades en el contexto de la globalización y el papel esencial de la cultura para la competitividad y la regeneración urbana, se ilustra una serie de innovadoras prácticas culturales en diferentes ciudades alrededor del mundo. La apuesta por la arquitectura icónica, la transformación creativa del …

  • Engaging citizens in sports mega-events

    Open Access•Olga Kolotouchkina•ARTICLE•Communication & Society•2018•Citada por: 4

    This paper examines some innovative practices of citizen engagement strategy implemented by Tokyo 2020 in the pre-game period. Hosting a sports megaevent such as the Olympic Games is a key milestone in urban history and reputation of any city. The challenge of celebrating an outstanding global event with a long-lasting positive impact on the place requires the commitment and engagement of all urban stakeholders as the hosting city needs to maximi…

  • The urban cultural appeal matrix

    Open Access•Olga Kolotouchkina, Gildo Seisdedos•ARTICLE•Place Branding and Public Diplomacy•2016

  • Smart cities, the digital divide, and people with disabilities

    Open Access•Olga Kolotouchkina, Carmen Llorente Barroso et al.•ARTICLE•Cities•2022•Citada por: 6•Referências: 20

    Urban development that is both smart and sustainable is intrinsically linked to digital innovation in city management, as well as to the transition toward digital urban governance and the practice of digital citizenship. Cities on a global scale continuously launch new digital services and smart solutions in order to become places that are more resilient, efficient, and attractive. While digitally-driven urban development has become a new paradig…

  • Engaging citizens in sports mega-events

    Open Access•Olga Kolotouchkina•ARTICLE•Communication & Society•2018•Citada por: 4

    This paper examines some innovative practices of citizen engagement strategy implemented by Tokyo 2020 in the pre-game period. Hosting a sports megaevent such as the Olympic Games is a key milestone in urban history and reputation of any city. The challenge of celebrating an outstanding global event with a long-lasting positive impact on the place requires the commitment and engagement of all urban stakeholders as the hosting city needs to maximi…

  • The urban cultural appeal matrix

    Open Access•Olga Kolotouchkina, Gildo Seisdedos•ARTICLE•Place Branding and Public Diplomacy•2016

  • Creatividad y la identidad cultural urbana

    Open Access•Olga Kolotouchkina•ARTICLE•VISUAL REVIEW International…•2018

    El artículo ofrece una reflexión sobre el papel de la innovación y la creatividad en el entorno urbano. Partiendo del análisis del protagonismo de las ciudades en el contexto de la globalización y el papel esencial de la cultura para la competitividad y la regeneración urbana, se ilustra una serie de innovadoras prácticas culturales en diferentes ciudades alrededor del mundo. La apuesta por la arquitectura icónica, la transformación creativa del …

  • Engaging citizens in sports mega-events

    Open Access•Olga Kolotouchkina•ARTICLE•Communication & Society•2018•Citada por: 4

    This paper examines some innovative practices of citizen engagement strategy implemented by Tokyo 2020 in the pre-game period. Hosting a sports megaevent such as the Olympic Games is a key milestone in urban history and reputation of any city. The challenge of celebrating an outstanding global event with a long-lasting positive impact on the place requires the commitment and engagement of all urban stakeholders as the hosting city needs to maximi…

  • La La significación del logo a partir de su construcción semiótica y su apoyo en nuevas formas de comunicación digital

    Open Access•Carmen Llorente Barroso, Olga Kolotouchkina et al.•ARTICLE•Revista Latina de Comunicación…•2021

    Introducción: La importancia de los logos ha postulado la existencia de una semiótica corporativa en cuanto a código general al que responden semióticas locales débilmente codificadas, por la elevada carga simbólica de estos signos visuales. Metodología: Esta investigación pretende profundizar en la construcción semiótica de los logos y analizar su proceso de significación apoyado en nuevas formas de comunicación. Para ello, se propone un análisi…

  • Fostering Key Professional Skills and Social Activism Through Experiential Learning Projects in Communication and Advertising Education

    Open Access•Olga Kolotouchkina, Juan Enrique Gonzálvez Vallés et al.•ARTICLE•Journalism & Mass Communication…•2021

    This article examines the impact of experiential learning projects in communication education on the development of critical professional skills and social activism of students. We argue that an effective integration of ethically relevant issues that could be addressed from the communication practice in classroom instruction helps students to develop key professional competences while applying their talent and communication skills toward relevant…

  • Disability Narratives in Sports Communication

    Open Access•Olga Kolotouchkina, Carmen Llorente Barroso et al.•ARTICLE•Media and Communication•2021

    The Paralympic Games have become a relevant social and communication tool for the enhancement of global awareness and understanding of disability. The increasing visibility of this kind of global sports event, as well as the efforts of public authorities to make their host cities more accessible, evidence a relevant shift to new urban barrier-free experiences and discourses concerning disability. This research is guided by an exploratory case stu…

  • The Enabling Role of ICT to Mitigate the Negative Effects of Emotional and Social Loneliness of the Elderly during Covid-19 Pandemic

    Open Access•Carmen Llorente Barroso, Olga Kolotouchkina et al.•ARTICLE•International Journal of…•2021

    (1) Background: The COVID-19 pandemic has been especially hard on the elderly owing to their particular vulnerability to the virus. Their confinement to prevent the spread of the virus resulted in social isolation, often linked to the unwanted loneliness that hinders their emotional well-being. The enabling capacity of ICT (Information and Communication Technology) to overcome the negative effects of this isolation requires special attention. The…

  • Smart cities, the digital divide, and people with disabilities

    Open Access•Olga Kolotouchkina, Carmen Llorente Barroso et al.•ARTICLE•Cities•2022•Citada por: 6•Referências: 20

    Urban development that is both smart and sustainable is intrinsically linked to digital innovation in city management, as well as to the transition toward digital urban governance and the practice of digital citizenship. Cities on a global scale continuously launch new digital services and smart solutions in order to become places that are more resilient, efficient, and attractive. While digitally-driven urban development has become a new paradig…

  • La imagen de las personas deportistas con discapacidad física en Instagram a través de la Neurocomunicación

    Open Access•Luis Mañas-Viniegra, Carmen Llorente Barroso et al.•ARTICLE•Revista Latina de Comunicación…•2023

    Introducción: Las personas con discapacidad han sufrido históricamente el estereotipo de no cumplir con la estética dominante en términos de belleza física. El auge del movimiento de positividad corporal en redes sociales ha permitido que los deportistas con discapacidad promuevan una auto-representación basada en la discapacidad visible. Metodología: El objetivo de esta investigación es determinar la percepción cognitiva de 120 jóvenes universit…

  • Digital Ageism

    Open Access•Olga Kolotouchkina, Mónica Viñarás Abad et al.•ARTICLE•Media and Communication•2023

    The ageing of urban populations poses serious challenges for policymakers and urban planners alike. While the number of people over 65 is increasing in urban areas, the digital transition in cities raises concerns about the persisting digital divide facing older citizens, as well as the digital inequality and ageism inherent to most digital domains. As ageing in place and place attachment play a significant role in the social engagement and well-…

  • Digital Media and Younger Audiences

    Open Access•Olga Kolotouchkina, Celia Rangel et al.•ARTICLE•Media and Communication•2023

    The active digital engagement of children and teens from a very early age makes them the most prolific digital users and online content creators. Simultaneously, this high level of digital exposure enhances their vulnerability to online risks and the potential for them to encounter harmful online content. This dynamic has profound implications for all dimensions and stakeholders within the digital ecosystem. This thematic issue presents a compreh…

  • Environmental activism and sustainable communication of B-Corp fashion brands on Instagram

    Open Access•Olga Kolotouchkina, Mónica Díaz-Bustamante Ventisca et al.•ARTICLE•Humanities and Social Sciences…•2025

    Born-sustainable fashion brands are gaining increasing visibility within the fashion industry due to their strong commitment to climate neutrality, innovative business models based on recycled and upcycled materials, and the development of circular services that extend garment performance and durability. Equally central to their purpose is raising global awareness of critical environmental challenges. Social media platforms have become key arenas…

  • Beyond the logo

    Open Access•Olga Kolotouchkina, Luis Leardy et al.•ARTICLE•Frontiers in Sports and Active…•2026•Referências: 21

    While the Paralympic movement, and Paralympic sponsorship in particular, still face persistent challenges, including structural power imbalances and the lack of objective representation of athletes with disabilities, innovative and disruptive Paralympic sponsorship strategies may challenge the traditional divide between athletes with and without disabilities, redefine the meaning of inclusion in sport, and act as powerful drivers of social transf…

Political science (8 obras) · Sociology (8 obras) · Public relations (7 obras) · Psychology (5 obras) · Politics (4 obras) · Art (3 obras) · Computer Science (3 obras) · Humanities (3 obras) · Technology Use by Older Adults (3 obras) · Athletes (2 obras)

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