Mirta Casati
Dados Biográficos
| ID | 6459586 |
|---|---|
| NOME | Mirta Casati |
| PRENOMES | Mirta |
| SOBRENOME | Casati |
| ASSINATURA | CASATI M |
| AFILIAÇÕES | Università Cattolica del Sacro Cuore |
| ORCID | 0000-0003-1877-2490 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 5 |
| TOTAL DE CITAÇÕES | 5 |
| TOTAL COMO AUTOR | 5 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2023 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 1 |
Temporal orientation and sustainable wine choice behaviour
Purpose The aim of this study is to examine how individual differences in temporal orientation influence consumer preferences and choice consistency for wine sustainability attributes. Design/methodology/approach We conducted a discrete choice experiment to estimate willingness to pay for different sustainability labels on wine bottles, using a representative sample of 500 Italian wine consumers. We measured temporal orientation using the Conside…
How retail marketing levers influence demand for plant-based products
Purpose We aim to investigate how retail marketing levers influence the market share for different plant-based alternative (PBA) product categories compared to conventional counterparts across varying levels of urbanization. Design/methodology/approach The study analyzes four years (2020–2023) of panel data on sales of PB and conventional products in the Italian modern grocery distribution sector. The data, aggregated at a provincial level, is se…
Nutriscore’s impact on purchase intention for products with geographical indications
The country-of-origin dilemma
Purpose The main objective of this study is to analyze consumers’ willingness to pay (WTP) for country-of-origin (COO) labels of two processed food products, disentangling the value of information (VOI) that consumers place on COO information from the value they place on specific countries of origin. Design/methodology/approach A convenience sample of 96 university students completed a face-to-face experiment that included a multiple price list a…
Please keep ordering! A natural field experiment assessing a carbon label introduction
We conduct a natural field experiment investigating the efficacy of environmental information provision while considering its relationships with individual consumers’ habitual behaviour. A carbon label was introduced to the lowest-emission dish for each food category on the menu of a full-service restaurant; its efficacy was assessed by distinguishing its immediate impact on orders placed by the restaurant’s occasional and regular customers as we…
Please keep ordering! A natural field experiment assessing a carbon label introduction
We conduct a natural field experiment investigating the efficacy of environmental information provision while considering its relationships with individual consumers’ habitual behaviour. A carbon label was introduced to the lowest-emission dish for each food category on the menu of a full-service restaurant; its efficacy was assessed by distinguishing its immediate impact on orders placed by the restaurant’s occasional and regular customers as we…
Please keep ordering! A natural field experiment assessing a carbon label introduction
We conduct a natural field experiment investigating the efficacy of environmental information provision while considering its relationships with individual consumers’ habitual behaviour. A carbon label was introduced to the lowest-emission dish for each food category on the menu of a full-service restaurant; its efficacy was assessed by distinguishing its immediate impact on orders placed by the restaurant’s occasional and regular customers as we…
The country-of-origin dilemma
Purpose The main objective of this study is to analyze consumers’ willingness to pay (WTP) for country-of-origin (COO) labels of two processed food products, disentangling the value of information (VOI) that consumers place on COO information from the value they place on specific countries of origin. Design/methodology/approach A convenience sample of 96 university students completed a face-to-face experiment that included a multiple price list a…
Nutriscore’s impact on purchase intention for products with geographical indications
Temporal orientation and sustainable wine choice behaviour
Purpose The aim of this study is to examine how individual differences in temporal orientation influence consumer preferences and choice consistency for wine sustainability attributes. Design/methodology/approach We conducted a discrete choice experiment to estimate willingness to pay for different sustainability labels on wine bottles, using a representative sample of 500 Italian wine consumers. We measured temporal orientation using the Conside…
How retail marketing levers influence demand for plant-based products
Purpose We aim to investigate how retail marketing levers influence the market share for different plant-based alternative (PBA) product categories compared to conventional counterparts across varying levels of urbanization. Design/methodology/approach The study analyzes four years (2020–2023) of panel data on sales of PB and conventional products in the Italian modern grocery distribution sector. The data, aggregated at a provincial level, is se…
Business (4 obras) · Marketing (4 obras) · Consumer Attitudes and Food Labeling (2 obras) · Consumer Behavior in Brand Consumption and Identification (2 obras) · Econometrics (2 obras) · Economics (2 obras) · Environmental Sustainability in Business (2 obras) · Geography (2 obras) · Marketing (2 obras) · Mathematics (2 obras)