Edward L Nowlin
Dados Biográficos
| ID | 6464520 |
|---|---|
| NOME | Edward L Nowlin |
| PRENOMES | Edward L |
| SOBRENOME | Nowlin |
| ASSINATURA | NOWLIN E L |
| AFILIAÇÕES | Kansas State University |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAÇÕES | 0 |
| OBRAS COMO AUTOR | 1 |
| OBRAS COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2018 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2018 |
| ÍNDICE H | 0 |
Data-Driven Precision and Selectiveness in Political Campaign Fundraising
The sophistication of political campaigns has dramatically increased over recent election cycles through the embracing of big data analytics. Collecting and storing information on actual and potential voters, volunteers, and donors has produced extensive databases that are then used to guide microtargeting efforts related to advertising, organizing, and fundraising efforts. But building, maintaining, and analyzing this data are costly in itself. …
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Data-Driven Precision and Selectiveness in Political Campaign Fundraising
The sophistication of political campaigns has dramatically increased over recent election cycles through the embracing of big data analytics. Collecting and storing information on actual and potential voters, volunteers, and donors has produced extensive databases that are then used to guide microtargeting efforts related to advertising, organizing, and fundraising efforts. But building, maintaining, and analyzing this data are costly in itself. …
Advertising (1 obra) · Analytics (1 obra) · Business (1 obra) · Campaign finance (1 obra) · Computer Science (1 obra) · Consumer Market Behavior and Pricing (1 obra) · Customer churn and segmentation (1 obra) · Data science (1 obra) · Digital Marketing and Social Media (1 obra) · Donation (1 obra)