Marcelo Royo Vela
Dados Biográficos
| ID | 6465947 |
|---|---|
| NOME | Marcelo Royo Vela |
| PRENOMES | Marcelo Royo |
| SOBRENOME | Vela |
| ASSINATURA | VELA M R |
| AFILIAÇÕES | Universitat de València |
| ORCID | 0000-0002-9310-5201 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 7 |
| TOTAL DE CITAÇÕES | 20 |
| TOTAL COMO AUTOR | 7 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1970 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 3 |
When Motivation and Cultural Participation Diverge
Cultural tourism research has long recognised that the reasons for taking a trip and the activities undertaken at the destination are not equivalent. This study measures that difference within the same population-based travel microdata and examines its economic relevance. Using 3551 trip records from the March 2026 public-use file of Spain’s Encuesta de Turismo de Residentes (ETR/FAMILITUR), we compare the primary cultural-motive indicator with a…
Heritage and its effects on the tourist destination image
This research highlights the importance of understanding and measuring visitors’ emotional and cognitive experiences and responses to different architectural styles present in and affecting TDI. It provides a novel perspective by integrating virtual reality and neuromarketing techniques to explore the interplay between architectural heritage, emotional responses, and cognitive processes in tourism. The research focuses on four Spanish destination…
Effects of heritage on destination image
The research objective is to test the effects of heritage on the Tourist Destination Image formation. A multi-method quantitative approach applying surveys and neuromarketing were applied. Three different surveys were carried out in three different moments of the touristic visit to measure the heritage impact on the dynamics of destination image. Furthermore, a neuromarketing experiment using electroencephalogram and virtual reality were carried …
Is Is Online Chatter Just Noise
The objective of this research is to analyze the potential use of strategic communication, and specifically, strategic brand management and online communications directed to a foreign target by the Islamic State (IS). For this purpose, a review of official the IS online media releases was carried out to determine if they reflect characteristics, components, or tools of strategic communication. In this pursuit, a content analysis of a purposive sa…
Rural-cultural excursion conceptualization
Adaptation of Marketing Activities to Cultural and Social Context
Roles de género y sexismo en la publicidad de las revistas españolas
En el presente trabajo se efectúa un análisis de contenido de la publicidad española en el medio revistas durante las últimas tres décadas del siglo XX. El objetivo último es el estudio de la evolución del contenido latente y manifiesto de la misma con relación a los estereotipos femenino y masculino. En este sentido, se procede en primer lugar a un análisis de la literatura concerniente a diversos estudios de naturaleza longitudinal realizados c…
Adaptation of Marketing Activities to Cultural and Social Context
Is Is Online Chatter Just Noise
The objective of this research is to analyze the potential use of strategic communication, and specifically, strategic brand management and online communications directed to a foreign target by the Islamic State (IS). For this purpose, a review of official the IS online media releases was carried out to determine if they reflect characteristics, components, or tools of strategic communication. In this pursuit, a content analysis of a purposive sa…
Rural-cultural excursion conceptualization
Effects of heritage on destination image
The research objective is to test the effects of heritage on the Tourist Destination Image formation. A multi-method quantitative approach applying surveys and neuromarketing were applied. Three different surveys were carried out in three different moments of the touristic visit to measure the heritage impact on the dynamics of destination image. Furthermore, a neuromarketing experiment using electroencephalogram and virtual reality were carried …
Roles de género y sexismo en la publicidad de las revistas españolas
En el presente trabajo se efectúa un análisis de contenido de la publicidad española en el medio revistas durante las últimas tres décadas del siglo XX. El objetivo último es el estudio de la evolución del contenido latente y manifiesto de la misma con relación a los estereotipos femenino y masculino. En este sentido, se procede en primer lugar a un análisis de la literatura concerniente a diversos estudios de naturaleza longitudinal realizados c…
Adaptation of Marketing Activities to Cultural and Social Context
Rural-cultural excursion conceptualization
Is Is Online Chatter Just Noise
The objective of this research is to analyze the potential use of strategic communication, and specifically, strategic brand management and online communications directed to a foreign target by the Islamic State (IS). For this purpose, a review of official the IS online media releases was carried out to determine if they reflect characteristics, components, or tools of strategic communication. In this pursuit, a content analysis of a purposive sa…
Effects of heritage on destination image
The research objective is to test the effects of heritage on the Tourist Destination Image formation. A multi-method quantitative approach applying surveys and neuromarketing were applied. Three different surveys were carried out in three different moments of the touristic visit to measure the heritage impact on the dynamics of destination image. Furthermore, a neuromarketing experiment using electroencephalogram and virtual reality were carried …
When Motivation and Cultural Participation Diverge
Cultural tourism research has long recognised that the reasons for taking a trip and the activities undertaken at the destination are not equivalent. This study measures that difference within the same population-based travel microdata and examines its economic relevance. Using 3551 trip records from the March 2026 public-use file of Spain’s Encuesta de Turismo de Residentes (ETR/FAMILITUR), we compare the primary cultural-motive indicator with a…
Heritage and its effects on the tourist destination image
This research highlights the importance of understanding and measuring visitors’ emotional and cognitive experiences and responses to different architectural styles present in and affecting TDI. It provides a novel perspective by integrating virtual reality and neuromarketing techniques to explore the interplay between architectural heritage, emotional responses, and cognitive processes in tourism. The research focuses on four Spanish destination…
Tourism (4 obras) · Business (3 obras) · Computer Science (3 obras) · Cultural heritage (3 obras) · Diverse Aspects of Tourism Research (3 obras) · Sociology (3 obras) · Advertising (2 obras) · Consumer Behavior in Brand Consumption and Identification (2 obras) · Destinations (2 obras) · Geography (2 obras)