Long Thang Van Nguyen
Dados Biográficos
| ID | 6486648 |
|---|---|
| NOME | Long Thang Van Nguyen |
| PRENOMES | Long Thang |
| SOBRENOME | Van Nguyen |
| ASSINATURA | VAN NGUYEN L T |
| AFILIAÇÕES | RMIT Vietnam |
| ORCID | 0000-0001-9185-7963 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 14 |
| TOTAL DE CITAÇÕES | 3 |
| TOTAL COMO AUTOR | 14 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2021 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 1 |
Bridging authority and citizens
Existing research on disaster communication largely focuses on governments, mainstream media, and citizens, while overlooking entertainment-driven actors such as social media influencers and community fan pages. This study examines how disasters are reframed when narrated by storytellers rooted in entertainment culture. Drawing on Rhetorical Arena Theory and Narrative Transportation Theory, the study analyzes 2,712 Facebook posts and 140,227 comm…
Association between social media collective empowerment and young adults’ interactive responses to health misinformation
DisTGranD
Empowering and implementing sustainability integration into higher education curriculum in emerging countries
Purpose The study aims to identify current faculty practices, examine how different levels of higher education (HE) management empower and implement sustainability integration and explore the challenges of integrating sustainability into HE curriculum in emerging countries. Design/methodology/approach This study sampled Vietnamese universities and international HE institutions (HEIs) operating in Vietnam to represent the emerging context. In-dept…
What makes an app authentic? Determining antecedents of perceived authenticity in an AI-powered service app
Mobile applications integrated with artificial intelligence play a vital role in engaging users with the services thanks to their ability to perform natural interactions and conduct various tasks. Despite users’ quest for authenticity, limited studies have explored the notion of authenticity of this non-human humanlike touchpoint. Study 1 (n = 331) explores the four dimensions of authenticity in the context of AI-powered service apps. Using regul…
Before Omicron’s Arrival
This study examined the associations of emotions, cognitions, and behavioral intentions in response to exposure to news stories reporting on the arrival of Omicron variant in Vietnam. Outcomes included fear, anxiety, anger, comparative optimism, intentions to conduct prevention behavior (wash hands with soap), detection behavior (test for Omicron infection), and share health information. Two experiments were conducted with participants being rand…
To fight or not to fight for gender equality
Gender representations in mainstream media could transform how people perceive gender inequality in society. While research into gender inequality in advertising has been long established, limited studies have investigated the issue from the advertising media practitioner’s perspective. This study explores external factors (organizational, clients, and customers) and internal factors (background, family, and gender stereotypes) in driving adverti…
Preventing the Covid-19 Outbreak in Vietnam
360). Results from mediation analyses indicated that interpersonal communication mediated the effect of social media campaign exposure on intentions to stay at home. Moreover, interpersonal communication shaped injunctive norms and self-efficacy that were conducive to behavioral intentions. These results underscored the need to leverage the power of social media and interpersonal communication in public health campaigns to prevent infectious outb…
Brand engagement on social media and its impact on brand equity in higher education
Purpose The rapid adoption of social media has resulted in a fundamental shift in the way communication and collaboration take place. While social media is recognized as an important marketing communication tool, it has become overlooked how social media marketing activities (user-generated and firm-generated content) influence brand equity creation in the higher education sector. Drawing from social identity theory, this study identifies how hig…
It’s new, it’s revolutionary, and it’s modern
In Vietnam, 'indie music' is an internet-based phenomenon that began in late 2015, spearheaded by a generation of young GenZ artists on the music sharing platform SoundCloud.As a contribution to the current special issue, this article examines the relationship between Vietnamese indie music and streaming platforms.It shows how the genre was formed through the technological affordances of platforms such as SoundCloud and YouTube, and how it change…
Influenced by Anonymous Others
Guided by the health risk communication literature and the social identity model of deindividualization effects, this study examines whether and how concurrent exposure to health news articles and congruent/incongruent comments posted by anonymous others may affect news viewers' personal risk perception, societal risk perception, and intention to communicate about health risk issues. Two controlled experiments were conducted in Vietnam concerning…
The impact of subjective norms, eWOM and perceived brand credibility on brand equity
Purpose The growing competitive environment in which higher education institutes are immersed has caused them to strengthen their competitive position of a brand and its equity in emerging countries. However, there are several contradictions between the empirically approved determinants and the dimensions of brand equity in higher education. The purpose of this paper is to investigate the structural relationship between subjective norms, electron…
Driving enrolment intention through social media engagement
Social media platforms provide prospective international students with ready access and exposure to information relevant to international higher education institutions and their respective brand images. We examined the extent to which social media engagement and electronic word-of-mouth (eWOM) activities shape prospective students’ perceived brand image of institutions and, subsequently, their enrolment intention. Findings from a sample of 445 pr…
Risk perception and Covid-19 preventive behaviors
Preventing the COVID-19 outbreak primarily depends on individuals’ willingness to adopt social distancing and mask wearing behaviors. However, little is known about what drives individuals to adopt these behaviors. Guided by the Integrative Model of Behavioral Prediction, this study surveyed 590 adults in the US during the early stages of the outbreak to identify factors influencing intentions to practice social distancing and wear masks. Structu…
Risk perception and Covid-19 preventive behaviors
Preventing the COVID-19 outbreak primarily depends on individuals’ willingness to adopt social distancing and mask wearing behaviors. However, little is known about what drives individuals to adopt these behaviors. Guided by the Integrative Model of Behavioral Prediction, this study surveyed 590 adults in the US during the early stages of the outbreak to identify factors influencing intentions to practice social distancing and wear masks. Structu…
Influenced by Anonymous Others
Guided by the health risk communication literature and the social identity model of deindividualization effects, this study examines whether and how concurrent exposure to health news articles and congruent/incongruent comments posted by anonymous others may affect news viewers' personal risk perception, societal risk perception, and intention to communicate about health risk issues. Two controlled experiments were conducted in Vietnam concerning…
The impact of subjective norms, eWOM and perceived brand credibility on brand equity
Purpose The growing competitive environment in which higher education institutes are immersed has caused them to strengthen their competitive position of a brand and its equity in emerging countries. However, there are several contradictions between the empirically approved determinants and the dimensions of brand equity in higher education. The purpose of this paper is to investigate the structural relationship between subjective norms, electron…
Driving enrolment intention through social media engagement
Social media platforms provide prospective international students with ready access and exposure to information relevant to international higher education institutions and their respective brand images. We examined the extent to which social media engagement and electronic word-of-mouth (eWOM) activities shape prospective students’ perceived brand image of institutions and, subsequently, their enrolment intention. Findings from a sample of 445 pr…
Risk perception and Covid-19 preventive behaviors
Preventing the COVID-19 outbreak primarily depends on individuals’ willingness to adopt social distancing and mask wearing behaviors. However, little is known about what drives individuals to adopt these behaviors. Guided by the Integrative Model of Behavioral Prediction, this study surveyed 590 adults in the US during the early stages of the outbreak to identify factors influencing intentions to practice social distancing and wear masks. Structu…
Preventing the Covid-19 Outbreak in Vietnam
360). Results from mediation analyses indicated that interpersonal communication mediated the effect of social media campaign exposure on intentions to stay at home. Moreover, interpersonal communication shaped injunctive norms and self-efficacy that were conducive to behavioral intentions. These results underscored the need to leverage the power of social media and interpersonal communication in public health campaigns to prevent infectious outb…
Brand engagement on social media and its impact on brand equity in higher education
Purpose The rapid adoption of social media has resulted in a fundamental shift in the way communication and collaboration take place. While social media is recognized as an important marketing communication tool, it has become overlooked how social media marketing activities (user-generated and firm-generated content) influence brand equity creation in the higher education sector. Drawing from social identity theory, this study identifies how hig…
It’s new, it’s revolutionary, and it’s modern
In Vietnam, 'indie music' is an internet-based phenomenon that began in late 2015, spearheaded by a generation of young GenZ artists on the music sharing platform SoundCloud.As a contribution to the current special issue, this article examines the relationship between Vietnamese indie music and streaming platforms.It shows how the genre was formed through the technological affordances of platforms such as SoundCloud and YouTube, and how it change…
Before Omicron’s Arrival
This study examined the associations of emotions, cognitions, and behavioral intentions in response to exposure to news stories reporting on the arrival of Omicron variant in Vietnam. Outcomes included fear, anxiety, anger, comparative optimism, intentions to conduct prevention behavior (wash hands with soap), detection behavior (test for Omicron infection), and share health information. Two experiments were conducted with participants being rand…
To fight or not to fight for gender equality
Gender representations in mainstream media could transform how people perceive gender inequality in society. While research into gender inequality in advertising has been long established, limited studies have investigated the issue from the advertising media practitioner’s perspective. This study explores external factors (organizational, clients, and customers) and internal factors (background, family, and gender stereotypes) in driving adverti…
DisTGranD
Empowering and implementing sustainability integration into higher education curriculum in emerging countries
Purpose The study aims to identify current faculty practices, examine how different levels of higher education (HE) management empower and implement sustainability integration and explore the challenges of integrating sustainability into HE curriculum in emerging countries. Design/methodology/approach This study sampled Vietnamese universities and international HE institutions (HEIs) operating in Vietnam to represent the emerging context. In-dept…
What makes an app authentic? Determining antecedents of perceived authenticity in an AI-powered service app
Mobile applications integrated with artificial intelligence play a vital role in engaging users with the services thanks to their ability to perform natural interactions and conduct various tasks. Despite users’ quest for authenticity, limited studies have explored the notion of authenticity of this non-human humanlike touchpoint. Study 1 (n = 331) explores the four dimensions of authenticity in the context of AI-powered service apps. Using regul…
Bridging authority and citizens
Existing research on disaster communication largely focuses on governments, mainstream media, and citizens, while overlooking entertainment-driven actors such as social media influencers and community fan pages. This study examines how disasters are reframed when narrated by storytellers rooted in entertainment culture. Drawing on Rhetorical Arena Theory and Narrative Transportation Theory, the study analyzes 2,712 Facebook posts and 140,227 comm…
Association between social media collective empowerment and young adults’ interactive responses to health misinformation
Psychology (8 obras) · Business (6 obras) · Political science (6 obras) · Social Psychology (6 obras) · Advertising (5 obras) · Social media (5 obras) · Digital Marketing and Social Media (4 obras) · Medicine (4 obras) · Sociology (4 obras) · Vietnamese (4 obras)