Kenneth C C Kong
Dados Biográficos
| ID | 659201 |
|---|---|
| NOME | Kenneth C C Kong |
| PRENOMES | Kenneth C C |
| SOBRENOME | Kong |
| ASSINATURA | KONG K C C |
| AFILIAÇÕES | Hong Kong Baptist University |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 11 |
| TOTAL DE CITAÇÕES | 21 |
| TOTAL COMO AUTOR | 11 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2001 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2025 |
| ÍNDICE H | 3 |
Discursive Positioning in Practitioner-Parent-Child Communication in Traditional Chinese Medicine Consultations
This study examines practitioner-parent-child communication in Traditional Chinese Medicine (TCM) consultations. Employing the theoretical framework of positioning theory, this discourse study investigates the interactions among Chinese medicine practitioners, parents, and child patients. The data, recordings of 21 pediatric consultation sessions, were gathered from the Department of Chinese Medicine at a hospital in China. The findings reveal th…
Politeness of service encounters in Hong Kong
Politeness, as a linguistic phenomenon, has been extensively studied in the past. The most wellknown example is Brown and Levinson's model of politeness (1987), which has been applied in various settings, from casual service encounters to EFL classrooms. However, Brown and Levinson's model has been criticized for being too geared to Western (especially American) notions of 'independence' and, hence, for its limited applicability in Asian contexts…
Globalised or Glocalized? A comparison of the linguistic features and actor representation of global news headlines in The Sun and Oriental Daily
By analyzing a corpus of newspaper headlines collected from the global news in Britain (from The Sun) and Hong Kong (from Oriental Daily) during a two-month period in 2009, this paper aims to identify the relative influence of globalization on the discursive practices of news writing in the two countries/regions. English news headlines, usually configured in short phrases, tend to present events as humorous or dramatic adventures through the depl…
A filial son or a loving mother
Linguistic resources as evaluators in English and Chinese research articles
Much attention has been paid in the literature to the writing and discourse structure of research articles, but the focus is predominantly on evaluating English research articles from an Anglo-American perspective. The unstated assumption of such studies is that writers whose first language is not English tend to write differently. Despite a number of cross-cultural comparisons in the literature, only surface discursive features have been examine…
Property transaction report
Property transaction reports are a hybrid genre that combines the characteristics of news reports and advertisements. However, they are different from the traditional hybridity of advertorials, which carry a full-blown label of ‘advertisement’ or ‘promotional material’ and may repeat the name of a product or service many times. Property transaction reports, as an emerging genre in Hong Kong property magazines, combine the voices of property agenc…
Linguistic resources as evaluators in English and Chinese research articles
Much attention has been paid in the literature to the writing and discourse structure of research articles, but the focus is predominantly on evaluating English research articles from an Anglo-American perspective. The unstated assumption of such studies is that writers whose first language is not English tend to write differently. Despite a number of cross-cultural comparisons in the literature, only surface discursive features have been examine…
Marked Themes and thematic patterns in abstracts, advertisements and administrative documents
Themes, which are known as the departure point of information, are considered an essential device in information arrangement and structuring at both the sentence and textual level. However, the assignment of Themes to the function of organizing information in a text ignores the interplay of cohesion and discourse functions in shaping the thematic patterns of that text. This article examines the relationship between thematic patterns and the inter…
Are you my friend
Friendship is studied as a culturally and contextually embedded entity. Focusing on the interactions between network marketers and their prospects, this article proposes four key central elements through which participants make sense of themselves when their identities are in transgression and conflict. Instead of being essentialist, the four elements of friendship - intimacy, control, trust, and positiveness - are highly interactional and dynami…
Managing the ambiguous and conflicting identities of `upline' and `downline' in a network marketing firm
This is a study of how ambiguous identities are interactionally managed in network marketing discourse. Network marketing, as an enterprise `using' friendship to promote products, has been notorious for its exploitative use of interpersonal meaning. In this study, the interactions between supervisors (known as `uplines') and subordinates (known as `downlines') in network marketing firms have been studied and their relationship was found to be amb…
Marketing of Belief
Network marketing, as an enterprise `using' friendship to promote products, has been notorious for its exploitative use of interpersonal meaning. This study examines how identities are textually transgressed and manipulated in network marketing discourse, a nexus of business, interpersonal, and institutional relationships. Using Halliday's systemic-functional framework, a comparison of five director's messages, three from network marketing organi…
A filial son or a loving mother
Marketing of Belief
Network marketing, as an enterprise `using' friendship to promote products, has been notorious for its exploitative use of interpersonal meaning. This study examines how identities are textually transgressed and manipulated in network marketing discourse, a nexus of business, interpersonal, and institutional relationships. Using Halliday's systemic-functional framework, a comparison of five director's messages, three from network marketing organi…
Are you my friend
Friendship is studied as a culturally and contextually embedded entity. Focusing on the interactions between network marketers and their prospects, this article proposes four key central elements through which participants make sense of themselves when their identities are in transgression and conflict. Instead of being essentialist, the four elements of friendship - intimacy, control, trust, and positiveness - are highly interactional and dynami…
Linguistic resources as evaluators in English and Chinese research articles
Much attention has been paid in the literature to the writing and discourse structure of research articles, but the focus is predominantly on evaluating English research articles from an Anglo-American perspective. The unstated assumption of such studies is that writers whose first language is not English tend to write differently. Despite a number of cross-cultural comparisons in the literature, only surface discursive features have been examine…
Property transaction report
Property transaction reports are a hybrid genre that combines the characteristics of news reports and advertisements. However, they are different from the traditional hybridity of advertorials, which carry a full-blown label of ‘advertisement’ or ‘promotional material’ and may repeat the name of a product or service many times. Property transaction reports, as an emerging genre in Hong Kong property magazines, combine the voices of property agenc…
Marked Themes and thematic patterns in abstracts, advertisements and administrative documents
Themes, which are known as the departure point of information, are considered an essential device in information arrangement and structuring at both the sentence and textual level. However, the assignment of Themes to the function of organizing information in a text ignores the interplay of cohesion and discourse functions in shaping the thematic patterns of that text. This article examines the relationship between thematic patterns and the inter…
Managing the ambiguous and conflicting identities of `upline' and `downline' in a network marketing firm
This is a study of how ambiguous identities are interactionally managed in network marketing discourse. Network marketing, as an enterprise `using' friendship to promote products, has been notorious for its exploitative use of interpersonal meaning. In this study, the interactions between supervisors (known as `uplines') and subordinates (known as `downlines') in network marketing firms have been studied and their relationship was found to be amb…
Marketing of Belief
Network marketing, as an enterprise `using' friendship to promote products, has been notorious for its exploitative use of interpersonal meaning. This study examines how identities are textually transgressed and manipulated in network marketing discourse, a nexus of business, interpersonal, and institutional relationships. Using Halliday's systemic-functional framework, a comparison of five director's messages, three from network marketing organi…
Managing the ambiguous and conflicting identities of `upline' and `downline' in a network marketing firm
This is a study of how ambiguous identities are interactionally managed in network marketing discourse. Network marketing, as an enterprise `using' friendship to promote products, has been notorious for its exploitative use of interpersonal meaning. In this study, the interactions between supervisors (known as `uplines') and subordinates (known as `downlines') in network marketing firms have been studied and their relationship was found to be amb…
Are you my friend
Friendship is studied as a culturally and contextually embedded entity. Focusing on the interactions between network marketers and their prospects, this article proposes four key central elements through which participants make sense of themselves when their identities are in transgression and conflict. Instead of being essentialist, the four elements of friendship - intimacy, control, trust, and positiveness - are highly interactional and dynami…
Marked Themes and thematic patterns in abstracts, advertisements and administrative documents
Themes, which are known as the departure point of information, are considered an essential device in information arrangement and structuring at both the sentence and textual level. However, the assignment of Themes to the function of organizing information in a text ignores the interplay of cohesion and discourse functions in shaping the thematic patterns of that text. This article examines the relationship between thematic patterns and the inter…
Linguistic resources as evaluators in English and Chinese research articles
Much attention has been paid in the literature to the writing and discourse structure of research articles, but the focus is predominantly on evaluating English research articles from an Anglo-American perspective. The unstated assumption of such studies is that writers whose first language is not English tend to write differently. Despite a number of cross-cultural comparisons in the literature, only surface discursive features have been examine…
Linguistic resources as evaluators in English and Chinese research articles
Much attention has been paid in the literature to the writing and discourse structure of research articles, but the focus is predominantly on evaluating English research articles from an Anglo-American perspective. The unstated assumption of such studies is that writers whose first language is not English tend to write differently. Despite a number of cross-cultural comparisons in the literature, only surface discursive features have been examine…
Property transaction report
Property transaction reports are a hybrid genre that combines the characteristics of news reports and advertisements. However, they are different from the traditional hybridity of advertorials, which carry a full-blown label of ‘advertisement’ or ‘promotional material’ and may repeat the name of a product or service many times. Property transaction reports, as an emerging genre in Hong Kong property magazines, combine the voices of property agenc…
A filial son or a loving mother
Globalised or Glocalized? A comparison of the linguistic features and actor representation of global news headlines in The Sun and Oriental Daily
By analyzing a corpus of newspaper headlines collected from the global news in Britain (from The Sun) and Hong Kong (from Oriental Daily) during a two-month period in 2009, this paper aims to identify the relative influence of globalization on the discursive practices of news writing in the two countries/regions. English news headlines, usually configured in short phrases, tend to present events as humorous or dramatic adventures through the depl…
Politeness of service encounters in Hong Kong
Politeness, as a linguistic phenomenon, has been extensively studied in the past. The most wellknown example is Brown and Levinson's model of politeness (1987), which has been applied in various settings, from casual service encounters to EFL classrooms. However, Brown and Levinson's model has been criticized for being too geared to Western (especially American) notions of 'independence' and, hence, for its limited applicability in Asian contexts…
Discursive Positioning in Practitioner-Parent-Child Communication in Traditional Chinese Medicine Consultations
This study examines practitioner-parent-child communication in Traditional Chinese Medicine (TCM) consultations. Employing the theoretical framework of positioning theory, this discourse study investigates the interactions among Chinese medicine practitioners, parents, and child patients. The data, recordings of 21 pediatric consultation sessions, were gathered from the Department of Chinese Medicine at a hospital in China. The findings reveal th…
Discourse Analysis in Language Studies (10 obras) · Sociology (10 obras) · Linguistics (7 obras) · Political science (7 obras) · Language, Discourse, Communication Strategies (6 obras) · Business (5 obras) · Computer Science (5 obras) · Psychology (5 obras) · Marketing (4 obras) · Advertising (3 obras)