Ya-Hui Kuo
Dados Biográficos
| ID | 6592713 |
|---|---|
| NOME | Ya-Hui Kuo |
| PRENOMES | Ya-Hui |
| SOBRENOME | Kuo |
| ASSINATURA | KUO Y |
| AFILIAÇÕES | Department of Business Administration, Chang Shiu University , Taiwan |
| ORCID | 0000-0003-3326-7425 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAÇÕES | 2 |
| OBRAS COMO AUTOR | 2 |
| OBRAS COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2013 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2022 |
| ÍNDICE H | 1 |
A synthesized retail brand personality framework
Purpose The purpose of this study was to develop a synthesized retail brand personality scale (RBPS) framework across retail formats. This research also addresses cultural differences by applying an emic-etic approach to scale development with United States (US) and Taiwanese samples. Design/methodology/approach After two focus group interviews and a pretest were conducted in both Taiwan and the US, a main test was conducted on consumer samples i…
The Effect of Web-based Training on Hospitality Students’ Internship Learning
The hotel industry is operating in a highly competitive environment. For tourist hotels, one of the best ways to enhance the competitiveness is to provide immediate and effective interns training. Through the webbased computer assisted learning, intern students’ training costs can be substantially reduced. In this study, the researchers evaluated “learning motivation”, “learning attitude”, and “learning effectiveness” of test subjects that were s…
A synthesized retail brand personality framework
Purpose The purpose of this study was to develop a synthesized retail brand personality scale (RBPS) framework across retail formats. This research also addresses cultural differences by applying an emic-etic approach to scale development with United States (US) and Taiwanese samples. Design/methodology/approach After two focus group interviews and a pretest were conducted in both Taiwan and the US, a main test was conducted on consumer samples i…
The Effect of Web-based Training on Hospitality Students’ Internship Learning
The hotel industry is operating in a highly competitive environment. For tourist hotels, one of the best ways to enhance the competitiveness is to provide immediate and effective interns training. Through the webbased computer assisted learning, intern students’ training costs can be substantially reduced. In this study, the researchers evaluated “learning motivation”, “learning attitude”, and “learning effectiveness” of test subjects that were s…
The Effect of Web-based Training on Hospitality Students’ Internship Learning
The hotel industry is operating in a highly competitive environment. For tourist hotels, one of the best ways to enhance the competitiveness is to provide immediate and effective interns training. Through the webbased computer assisted learning, intern students’ training costs can be substantially reduced. In this study, the researchers evaluated “learning motivation”, “learning attitude”, and “learning effectiveness” of test subjects that were s…
A synthesized retail brand personality framework
Purpose The purpose of this study was to develop a synthesized retail brand personality scale (RBPS) framework across retail formats. This research also addresses cultural differences by applying an emic-etic approach to scale development with United States (US) and Taiwanese samples. Design/methodology/approach After two focus group interviews and a pretest were conducted in both Taiwan and the US, a main test was conducted on consumer samples i…
Business (2 obras) · Marketing (2 obras) · Psychology (2 obras) · Advertising (1 obra) · Computer Science (1 obra) · Consumer Behavior in Brand Consumption and Identification (1 obra) · Consumer Retail Behavior Studies (1 obra) · Creativity (1 obra) · Customer Service Quality and Loyalty (1 obra) · Educational Games and Gamification (1 obra)